~by Haley Lynn Gray~
Chances are, your clients are out there looking for you. They NEED you, they want you, and they can’t find you unless you show up. You have to show up and let them know you exist, but that can be a pain in the butt. I mean, seriously. Who wants to post on social media every day? Write newsletters every week, and all that jazz? It just sounds like a ton of work, and how in the world are you supposed to figure out what to post every single day? It gets tedious at about day 2 no matter how good your intentions are. It’s just like those new year’s resolutions in January to go to the gym every day and lose weight. We all know how well those turn out for most people.
So, what’s an entrepreneur to do?
Here are 3 tricks I use to make showing up a piece of cake:
1. Write content in batches. Whether it’s blog posts, or topics, or Facebook posts, graphics, or any other type of content, I tend to create content in batches. That means I can sit down and create 3 or 6 months’ worth of content in just a few short hours. You can create graphics in Canva in batches of 30 graphics. It may seem “boring” to use the same templates over and over again, but you’re making your brand recognizable to people, and that is a good thing. If you create batches of topics, it is much easier to brainstorm and put things together. That way you can move on about your day.
2. Use a social media scheduler. There are dozens of social media schedulers out there. Hootsuite, Edgar and Buffer are just 3 that come to mind. You can use them to post to a variety of different social media platforms, and that means you don’t have to post manually at all hours of the day and night. I particularly like Edgar (meetedgar.com) because it allows you to create content once, and then it keeps reusing your content. This is particularly valuable on Twitter, as being able to reuse your content means you get more bang out of your buck. And people will be more likely to react to your content if they’ve seen it before.
3. Hire it out. Hire a ghost writer if you need to, or hire a VA to schedule and post on your behalf. Sometimes just throwing a little bit of money at it will get you the results you want and allow you to focus on the parts of your business you’d rather focus on.
Showing up is critical to help your business thrive and succeed. You need to be out there and visible to make your business grow. By just following these simple tips, you’ll be able to reach your goals.
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
Connect with Haley:
- Work with Haley: http://leadershipgirl.com/work-with-haley/
- Facebook Page: https://www.facebook.com/Leadershipgirl
- LinkedIn: https://www.linkedin.com/in/haleygray