~by Jessica Walter~
There is no better time to start a business than right now, especially if you are a senior entrepreneur. What are you waiting for? You have acquired all the skills and experience you need, and if you need to brush up on a few things, then there are thousands of resources out there that can help you. Becoming your own boss is an incredibly rewarding goal in life, but you’ll have to work hard for it.
Being productive is one of the most important things you’ll need to do to make your business work. It’s no use deciding to take a day off, especially at the beginning of your business journey. You’ll need to understand yourself so you can be productive, and it’s different for everyone. At this stage in your career, you probably already know if you do your best work early in the morning or if you are a night owl. It’s just important that you recognize how to make yourself productive.
This could mean finding the right place to sit and work, where there are no noises or distractions. Or, you might need that hustle and bustle around you, so a coffee shop with Wi-Fi could be better for you. That’s the important part; what is best for you. Whatever this is, if it increases your productivity, then it’s okay. We want environments that allow us to work to the best of our ability. The right workspace could propel your business to the stratosphere.
If you’re older, then use the experience you’ve gained throughout your life to assist in making operational decisions. You’ll know what business can fit your lifestyle. If you are traveling the world, then an online business can easily be run from anywhere, especially in this connected digital age. That’s where social media comes in.
Networking and Marketing
If you have an idea for your business, whether it is based online selling a product or service, or you have a physical store you need to promote, then you will need to both network and market yourself. Business is about people buying from people. Customers don’t want to interact with a faceless business. Become your business, and take advantage of the social media age to do your networking and promotion. If you’re not familiar with social media, then you can always outsource this side of your marketing at a low cost.
Don’t let age be a factor when choosing which social media platform you want to use. Go with them all. With social media networks such as Facebook, Twitter, Snapchat and Instagram, you can grow your business like never before. Going where people’s attention is will help you. You might think Snapchat is just for teenagers, with 60 million users a day in the U.S. and Canada alone. Instagram boasts ten times this number, with monthly users in December 2016 alone standing at 600 million.
Remember, social media needs a personal touch. This is the case regardless of your age and your business idea. You need to be active and to engage effectively with people. Use email to send out a weekly newsletter to both your existing and potential customers. This can let people know of any special offers you might be running on your products and can really help to drive sales and profits. You will be happy to see your business grow and your customers will be happy with the products they’re purchasing.
Meet the Author: Jessica Walter
Jess Walter is a freelance writer and mother. She loves the freedom that comes with freelance life and the additional time it means she gets to spend with her family and pets.