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33 Simple, Low Budget Ways to Score More Customers for Your Business

Getting clients and customers in business is the holy grail of growing your income. And I hear the cry daily of “I need more customers” from people, and they always want more ideas for how to get more customers in their businesses.  

With that idea in mind, I decided to create a list with a ton of different ways to get customers or clients in business. Now, I’m not encouraging you to use every single one of these. The trick is to find the few that really work for you. 

1. Direct Mailing. I’ve heard some say that they think direct mailing is dead. Yet, it is one of the most effective ways to get clients and customers in many businesses.  Don’t count it out yet.

2. Write a Book. A book can make an excellent calling card for you for your business.  It can be used in many different contexts, and doesn’t have to be as long as War and Peace. You can write a shorter book.

more customers

3. Create a Podcast. Many people now listen to podcasts. Create a podcast with a vision, and tell your story, share your vision, bring on guests, and upload it to iTunes.

4. Guest Podcasting. Just as you can create your own podcast, most podcasters are looking for guests. If you’re looking for tons of exposure to other people’s audiences, then this is a great way to get yourself out there. Be a great guest and help people promote their podcasts and you’ll get to be a guest on many of them!

5. Guest Writing. Many outlets and blogs accept guest articles. Elephant Journal, Huffington Post, Inc, Forbes, Leadership Girl, and more. If you are working on expanding your reach, one of the easiest ways is to submit articles to other sites.  

6. Speaking Engagements. Look around you, and you’ll find speaking engagements.  Community groups, Girl Scouts, Boy Scouts, Rotary Club, Lions Club, and More- they’re looking for guest speakers, and help with a variety of topics.  It’s amazing what you will get once you reach out, and just ask. Once you have built up and done a few, smaller gigs, you can work up to larger, and more impressive opportunities.

7. Networking Meetings. Find some good networking meetings through BNI, or Meetup.com. Note that business isn’t actually done at the meeting, but rather afterwards at 1:1 meetings. If you have attended meetings in the past that haven’t worked out, I challenge you to go back and find a group that is a good fit for you and has people who will meet with you and actually refer to you!

more customers8. Become an Expert Writer for a Magazine or Newspaper. I’ve found that being a regular contributor to certain magazines and newspapers has helped me grow my career tremendously. I try to choose based on reach and exposure. And I make sure that I’m getting exposed to a different audience. This is a great opportunity for exposure. 

9. Alumni Groups. If you have graduated from a particular school, university or other program, there may be an alumni group that you can join. Given that people will do business with those they know, like and trust, this is an excellent opportunity to find other people who have quite a bit in common with you already. That’s a big step in the direction of ‘Know, Like and Trust’, which makes it that much easier to convert them into a customer.

10. Volunteering. You can’t volunteer and hope to find clients instantly, but volunteering in the right places, and being consistent about it can be a huge source of clients. As a Girl Scout Leader for the last several years, many of my best referrals have come from the parents in the troop.

11. Facebook Ads. You can target nearly anyone using Facebook Ads. Since Facebook collects vast amounts of information about its users, this is a great opportunity to be able to target people very precisely, and to get in front of the people you’re trying to reach.

12. Google Adwords. Google advertising works wonders to help you get in front of people when they are searching for businesses like yours. That means if you have a relatively new website, or perhaps there are a gazillion other people like you out there (you know, like the fact that there are hundreds of divorce attorneys in Wake County, and hundreds of home care agencies). You can make yourself come out at the top of searches for a price.

13. Facebook Live. Facebook Live is free, and is arguably one of the most powerful ways to connect with people on social media. By getting in front of people on a regular basis, on video, and delivering high quality content, you are likely to get more clients, faster. This works well for many different types of businesses and can be quite powerful.

14. Kids’ Activities. If you have kids, and they have activities like sports, music, dance, and the like, you are likely sitting in the lobby while your children are taking lessons. This provides you an opportunity to talk with other parents. You might be surprised at who you can meet during those activities. I’ve gotten a number of referrals that way, and have also made some really good friends. What’s not to like about that?

15. Church, Synagogue, Temple, or any Religious Group You Belong to. These are people you join together with to worship, and they already have culture and religion in common with you. Many churches have networking groups and make a point of supporting the small businesses that are owned by their parishioners. Look closely to see what you find. You may be surprised.

16. Craigslist. Don’t forget this resource. By getting in front of people in your community for free, you can frequently pick up more customers.  

17. Buy, Sell, Trade Groups on Facebook. Just about every area has lots of buy, sell, trade groups on Facebook, and you can list your services for sale there. People come looking in those groups to buy stuff, so you have the opportunity to sell to people who are looking to buy. It’s a beautiful thing, indeed.

18. Social Groups. If you have ladies who get together to play Bunco, or who do other things, this could be an excellent opportunity to pick up customers. Not that you’re going to lead into the discussion with the intent to sell, but if the relationship develops, it can naturally lead to referrals.

19. Your Work Place. If you’re working a side hustle as so many of us are, then your workplace could be the perfect place to find clients or customers. Many times they will happily refer to your business, and that can make the perfect customer base as you’re just beginning to build your business.

more customers20. Press Releases. You can go onto Fiverr and have press releases put out for a nominal cost. This will help you get seen, and to get seen as an expert. It used to yield a lot of link juice for backlinks to your website, but now it’s more just a way to get seen and found as an expert in your field.

21. HARO, otherwise known as Help A Reporter Out. Reporters put out requests for information and you can pitch them as an expert with your response. It can take some time to get quoted, but often you will get quoted and get links to your website, helping yourself get found.

22. Build an Email List. If you aren’t tracking your clients’ email addresses, following up with them after the sale, and putting out periodic information and reminders, you are leaving a ton of money on the table. In the online world, we do this as a natural part of having a business. But many businesses, whether they are auto mechanics, acupuncturists, massage therapists, hair stylists, or others, should also be putting out a newsletter on a regular basis with regular offers to help grow their businesses. This is frequently the biggest single hole I find in people’s businesses — no keeping track of emails, and no plans for a communication strategy.

23. Facebook Groups. The idea with most Facebook Groups isn’t that you go in and immediately start promoting. Rather, you go in and act as a resource. You introduce yourself and become a member of the community. This works well in conjunction with networking.

24. Paid Ads in Magazines, Radio, TV, etc. I’m lumping these together because they are fairly obvious. You need to have a budget to allow you to cover these types of advertising, but they can work depending on the nature of your business.

25. Nextdoor. There is a social networking service called Nextdoor where neighbors share information and recommend businesses. I have recommended other small business owners, usually services or restaurants; it can be a great way to spread word of mouth advertising for a small business.

26. YouTube. Videos are crazy powerful, and you can reuse your Facebook Live videos on YouTube – or not. You can also do YouTube live videos and reach a very powerful audience with your message.  

27. Banner Ads. You can advertise with banner ads on a lot of different websites, like your local TV station’s ads. So many places to put your face and business, so little time. Choose wisely.

28. Create a Facebook Business Page. This allows you to claim your stake for your real estate on Facebook, but also to collect reviews and become more “credible” to the online community. I do get referrals and leads through my page. It’s a process of getting in front of people regularly, even if you have to get creative about it.

29. LinkedIn Messaging. Once you connect to people on LinkedIn, you can message them. This is a great opportunity to connect, grow your business and find clients.

30. Private Messaging on Facebook. This gives you a great opportunity to connect with people, answer their questions, build a relationship, and give value. The trickiest thing I encounter is that people just want to ask me a few questions about their business, and it can be a slippery slope if I’m answering questions.

31. Pinterest. Pinterest is a powerhouse for sending traffic to your website. I’ve known some people who assume that they can’t build their business using Pinterest. But if you do it correctly and build over time, you WILL increase traffic to your website.

32. Snapchat, Instagram, Twitter, and Most Other Social Media Platforms. Find your favorite and stick to it.

33. Webinars. If you can get people onto a free training, they are much more likely to buy.

There are hundreds of ways to get more customers, but I thought that sticking with 33 was a great way to start.

What are your favorite ways to get clients in your business?


Have you been using Google as your business consultant?
Are you ready to start working with an expert in business instead?
Schedule a consult with me today.

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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/33-low-budget-ways-score-more-customers/

Featured Expert: William D. Burton

At age 30, William D. Burton was taught a mindfulness process which enhanced his creative ability to communicate with the Subconscious Mind. This led him to become recognized as both a wellness consultant and a world class performing artist.

William went on to transform people’s lives as a wellness consultant while also receiving standing ovations opening for the legendary Muddy Waters and blues icon Mr. John Lee Hooker. He has performed at retreats for Jack Canfield-Chicken Soup Enterprises and Les Brown – a $100 million earner as a Motivational Speaker.

William D. Burton

William D. Burton

Q & A

 

Leadership Girl (LG): What is the name of your business?

William Burton: Songs and Witty Stories from the Heart Museum

LG: Tell us about your business…

William: I have trained more than 100,000 people in ‘Subconscious Mind Control!’ – a process I discovered which teaches artists and others ways to communicate with the Subconscious Mind. I also use cutting edge anti-aging nutrition when I coach clients.

LG: Who do you serve?

William: I perform and coach at Corporate events as well as for individuals. I also perform at Music Festivals and do a limited number of club dates and private parties. I love teaching the creativity process to new artists of all ages!

LG: What is your website’s url?

William: www.williamdburton.com

LG: How did you get into your current business? What opportunities or needs did you see?

William: Two things.

1. I helped an AIDS patient gain 4 pounds through my nutritional process in 1980 which got me excited about self healing.

2. I got compliments from World Class Artists about my music. This got me very motivated as an artist.

William D. BurtonLG: What have been your biggest challenges?

William: Booking and representing myself.

LG: What has been your Greatest Reward?

William: Having people respond so positively to both my Music and my Wellness process.

LG: If you could change something, what would it be?

William: I would free myself from working as a consultant for WorkForce development to pursue both aforementioned careers.

LG: Who are your ideal clients?

William: Anyone who desires to become informed about health or entertained by Mindful Music – low volume, high energy live music.

LG: Social Media, Yay or Nay?

William: Yes… Facebook, LinkedIn, Reverbnation

LG: What is unique about your business?

William: There are few people doing what I do as a Personal Growth Coach…  demonstrating that my Creativity and Wellness system works, rocking the house at age 73, and jogging with my wife on my back in the sand!



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Permanent link to this article: http://www.leadershipgirl.com/featured-expert-william-d-burton/

Featured Expert: Sharon Haver

Sharon Haver helps women entrepreneurs and small business owners be seen so that they can step into their star power.

As an internationally recognized style expert + personal brand success strategist, with a combined background in the business of marketing, entrepreneurship and visual messaging, Sharon helps women who want to be seen as an influencer get the high-level clients they want.

Sharon Haver

Sharon Haver

Q & A

 

Leadership Girl (LG): What is the name of your business?

Sharon Haver: FocusOnStyle.com

LG: Tell us about your business…

Sharon: I have a three-decade career in both style + business including New York photography fashion stylist for 15 years, bootstrapping web entrepreneur, speaker, spokesperson, and the bootstrapping founder of FocusOnStyle.com, online since 1999.

My vast style background, marketing degree and entrepreneurial spirit brought a wealth of opportunities including starring in my own Macy’s TV commercial and headlining a lifestyle book alongside President Jimmy Carter and Gloria Steinem. My weekly Scripps Howard News Service fashion advice column was distributed to 400 newspapers.

I have been featured in hundreds of television, radio, print, and online media such as Real Simple, CNN, Martha Stewart, Oprah, ELLE, The New York Times, The Los Angeles Times and more.

I am the creator of Simply Amazing Headshots, the C’est Chic Crash Course, author of StyleWORD, Fashion Quotes For Real Style, and host of the 7 Days to Amazing Podcast.

LG: Who do you serve?

Sharon: I’m dedicated to helping other lady bosses and their businesses get out there so they can step into their STAR Power and get high-level clients and opportunities.

LG: What is your website’s url?
LG: How did you get into your current business? What opportunities or needs did you see?

Sharon: I became a stylist when an art director hired me for a 3-week shoot in St. Maarten. Upon my return to New York, word got out and photographers kept hiring me as a stylist. I upped my day rate ten-fold! I guess being a stylist pursued me rather than my pursuing it as a career. I worked steadily as a New York fashion stylist for 15 years!

Even though I had fab jobs and went on glamorous locations, it never felt “right.” Rather than creating brand images and working with models and actresses, I wanted to help everyday women feel great about themselves.

So I pitched a fashion advice column to the Scripps Howard News Service and they said yes! The “Focus on Style by Sharon Haver” column went out to 400 papers each week.

I left the newswire for a syndicator who screwed me. Long story short, rather than being on maternity leave I found myself with newspapers expecting my column. I got out of the bad deal and launched FocusOnStyle.com as a B2B site for my column in 1999 when my son was newborn.

The site took off in a big way.

I quickly learned everything I need to know to run an online business and it’s in its 18th year online. SEO became just as sexy as shoes to me, and who ever thought I would understand tech? But if it’s your business you must be well-versed in its operations, especially when starting out.

My “business getting” site suddenly became a go-to style site offering stylist advice to help you make the most of what you’ve got.

A few years ago, I felt a pull of wanting my business side to come forward.

I wanted to help other women entrepreneurs to fully be empowered with their strengths and be seen as not only a leader in their expertise but someone who had that certain something that made them shine over the masses.

Positioning IS the new currency.

You must stand out in a crowded market while being the best at being you. I call that stepping into your authentic STAR Power… helping women own that is what drives me.

It wasn’t easy for me.

Even though I have been on all sides of media, it was about making other people look good. So I finally took the big gulp and came out as the face of my brand. If I can do it, so can you… that’s the need I fill: helping you be the best at being you!

LG: What have been your biggest challenges?

Sharon: Seeing women who shortchange themselves and knowing I could help them thrive if they would only give themselves permission to be seen fully.

LG: What has been your Greatest Reward?

Sharon: Seeing clients and students unfold in their authentic style and watching their confidence and capabilities blossom.

LG: If you could change something, what would it be?

Sharon: I wish I could hold a magical mirror to other women entrepreneurs so they could see their magnificent worth and finally stop hiding and start celebrating themselves to fully step into their STAR Power.

LG: Who are your ideal clients?

Sharon: Smart, savvy, experienced woman who want to be the face of their brand and embrace the power of being the best at being themselves.

LG: Social Media, Yay or Nay?

Sharon: Yay.

LG: What is unique about your business?

sharon haverSharon: We live in such a fast-paced world now where first impressions are formed in just a few seconds. The Internet has made it so that every photo, every video, every visual image of us is just like our own magazine cover!

We go through over-crowded social media streams where we are positioned next to celebrities, thought leaders and industry leaders… how we show up is critical to our success.

Those who are seen as Influencers reap the awards, the others are just swiped over. It’s that simple. But don’t worry, anyone can have their influence match their credibility with some strategic tweaks.

I have the unique background of being a “two-headed monster,” equally versed in running and marketing a business as in style.

To me, it’s the holistic approach of actually walking my talk on every level that propels us to success.

All my tips come from my real world professional experience.

As a bootstrapping entrepreneur with a business degree in Marketing and a graduate of an extensive amount of business and personal development programs and high-level masterminds, my advice is based on how I’ve successfully run my online business since 1999.

Being a style expert and personal brand success strategist is the combination of getting your visual and brand message in sync.

Prior to be being the founder of FocusOnStyle.com, I was a well-known New York fashion stylist on major photo shoots for 15 years, where I styled everything from Vogue covers to advertising campaigns for cheesy products that I made look so good that you would actually want to buy them.

Empowering everyday women to think like a stylist to confidently dress themselves to shine was a dream, so I pitched a syndicated column where my fashion advice was distributed to 400 newspapers each week on the Scripps Howard News Wire.

The 7 Days to Amazing Podcast are conversations with guest experts, celebrities, and thought leaders including Carson Kressley, Alison Levine and Joan Juliet Buck to help you make your life, business and style even more amazing in the next week.

StyleWORD, Fashion Quotes For Real Style is the stylist express book for high-impact style and fashion advice that gets to the point. I am creator of The C’est Chic Crash Course,

Simply Amazing Headshots, and other personal development programs along with VIP celebrity business brand training for small business owners and fellow entrepreneurs.

I have been my own boss since I left my first “real” job at a press release distribution agency.

My well-seasoned career boils down to getting your message out there in a variety of ways.

I have a love/hate relationship with tech, and find running a successful online business just as fabulous as a new pair of shoes or what your font says about you.

Helping you and your business get out there is my passion.

Business is in my blood; style just happens to be my beat.

I speak my truth and go after it; let me lead you to do the same.



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Permanent link to this article: http://www.leadershipgirl.com/featured-expert-sharon-haver/

Featured Expert: Michelle Campbell

Michelle Campbell is a Certified Public Accountant, Certified Management Accountant and Founder/CEO of Time Value Accounting & Business Services, LLC. She has a bachelor’s degree and master’s degree in Finance from Florida International University in Miami, FL. Michelle has many years of experience navigating the waters of accounting and finance and has spent the majority of her career as the lead finance officer for non-profit educational institutions, including a major university and a national consumer advocacy organization.

Michelle Campbell

Michelle Campbell

Q & A

Leadership Girl (LG): What is the name of your business?

Michelle Campbell: Time Value Accounting & Business Services, LLC

LG: Tell us about your business…

Michelle: Time Value Accounting & Business Services specializes in helping small businesses to achieve growth and profits with accounting and consultancy competencies that allows business owners to concentrate on professional specializations. Time Value provides business owners with peace of mind by fulfilling finance-related compliance and assistance with tax savings and maximization of profits.

LG: Who do you serve?

Michelle: Time Value Accounting & Business Services serves the small business community as well as individuals with tax planning and tax resolution services. The small business community is varied and large and requires special assistance to remove common hurdles to growth and profit. The lack of training, mentorship and strategy is reflected in the number of business closures. Time Value wants to help overcome some of these hurdles by providing sound financial management and guidance to otherwise talented small business owners.

LG: What is your website’s url?

Michelle: www.timevalueaccounting.com

LG: How did you get into your current business? What opportunities or needs did you see?

Michelle: Short answer – I felt it was time for a promotion, so I decided to do it myself.

Long answer – We often wait for employers to provide us with the right opportunity or promotion, when in fact, in this day and age, we must take the initiative to do it ourselves. Some employers have good policies and promotion potential, but this is not often the case. I decided that I didn’t want to be on that hamster wheel anymore and to take my livelihood into my own hands.

LG: What have been your biggest challenges?

Michelle: Continuous learning in my industry is extremely important. We must complete 40 hours of CPE per year in order to enhance our knowledge and stay in compliance with federal and state regulations. As an entrepreneur, learning also includes competencies that are outside of my “comfort zone”. This is something I convey to my consulting clients on a regular basis in order to prepare them on their own journey.

LG: What has been your Greatest Reward?

Michelle: My greatest reward is being an actual profit-making business owner. Not because of the money necessarily, but because I have overcome being a shy introvert in order to achieve this goal. When I stop to think about where I am now compared to when I started, the thought is that I ACTUALLY have paying clients that count on me and trust me. I am grateful for this accomplishment.

Michelle CampbellLG: If you could change something, what would it be?

Michelle: Seeking a mentor in the early stages of my business would have been ideal. The lack of knowledge on how to find a mentor held me back from achieving growth at that time.

LG: Who are your ideal clients?

Michelle: I have clients from very different industries; seemingly nothing in common. For me, this difference makes life interesting. What I truly want in a client is one that listens and learns… and on time. I want to like my clients personally and I want them to like me. If we listen and respect each other, our business relationship will be enjoyable.

LG: Social Media, Yay or Nay?

Michelle: Social media is a given method of marketing and communication today. There is no getting past this fact of entrepreneurial life. The best we can do is to make it as enjoyable as possible.

LG: What is unique about your business?

Michelle: My business is unique because it is geared towards helping small businesses grow. Through our small business packages, we cover everything you need to be in compliance, which frees up your time to work on your business. Our higher-level services helps small businesses to grow and become enlightened in their business. This is our focus. We are not trying to be big CPA firms with expensive and out-of-reach everything. We are helping those who need it the most.



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Permanent link to this article: http://www.leadershipgirl.com/featured-expert-michelle-campbell/

Announcing the First Annual Leadership Girl Live Summit

The First Annual Leadership Girl Live Summit, taking place at the beautiful Doyle’s Vineyard in Durham, NC, begins on Friday, September 22nd and concludes on Sunday, September 23rd, 2017 — connecting women entrepreneurs together to foster deeper relationships to drive community and collaboration.

“I’m not only thrilled to be sharing my years or experience with attendees but also honored to get to hang and network with some amazing women {and a few gents} at the LeadershipGirl Summit. Connection is a confidence builder and accelerator or results. Put that on top of wicked good content = RESULTS”

The Leadership Live Summit

Connecting Women Entrepreneurs Together to Foster Deeper Relationships to Drive Community and Collaboration

Food, Wine, Music, Speakers, Activities – All Chosen with YOU in Mind!

 Leadership Girl Live Summit 2017

Friday Evening

We’ll begin the evening with open networking, shopping, and a vendor expo. We’ll have a gaming truck, DJ, and music. Wine for all attendees and dinner! (Admission includes a glass of wine!)

Saturday 

Get Ready to be Inspired! We’ll begin with our keynote speaker Leslie Flowers, followed by Laurece West, Annelies Gentile, Diana Needham, Divya Parekh,  Kathryn Rose, Gin Burchfield, Marshall Evans, and Haley Lynn Gray.  Activities will include some team building exercises and a self-defense workshop taught by Women FOR Women.

We will conclude Saturday with Dinner, a Movie (The Devil Wears Prada), and wonderful, tasty desserts.

Sunday

First Accessible Yoga for all Levels followed by an interactive Drumming Circle. We will gather for Brunch followed by more chances for Amazing Growth.with Our Cornerstone Speaker Erin Edgar speaks about overcoming adversity and challenges in life.  We will end the day at 2:00 PM.  

 

Live Stream Only – $27

Access to private Facebook group to view live feed of guest speakers

Friday Evening Only – $15 per person

Attend this Networking, Sipping, and Shopping event.

  • Networking and Sipping
  • Vendor booths, shopping
  • Music with live DJ
  • Yummy Southern Style BBQ Dinner
  • Complimentary glass of wine
  • Gaming Truck

All Access Pass – $97 per person

Attend all event activities throughout the weekend. (Or you pick and choose)

  • Friday evening activities
  • Saturday and Sunday activities
  • Catered lunch and dinner on Saturday
  • Catered Brunch on Sunday
  • Expert Guest Speakers
  • Self Defense Workshop, Interactive Drumming Circle, Sunday Sunrise Yoga Class for all abilities, and MORE!

.

Leslie: “Collaboration among entrepreneurs has always been a vital key to success in business. Women have a unique challenge here, and that is to ‘crack the nut’ on trusting one another. Without trust collaboration becomes sporadic and ineffective.”

You want more customers for your business.  I get it.  That’s exactly why this weekend was created for you.  

To help you build your network so that you can get more clients in your business, so you can take the kids to Disney World, pay for dance lessons, and get on with life.  

 By building your network of other professionals who can refer to you, you will dramatically increase the amount of business you bring in.

Join us and learn about the power of collaboration and community to grow your business.

With over 200 amazing leaders and entrepreneurs in attendance, you will have the opportunity to network, build relationships over wine, drums, and some great exercises.  

Join us!!  http://lglivesummit09-17.pages.ontraport.net/

 

About Company

Leadership Girl
Cary, NC, USA
(919) 630.2146
info@leadershipgirl.com

Permanent link to this article: http://www.leadershipgirl.com/first-annual-leadership-girl-live-summit/

Featured Expert: Erin Edgar

Erin Edgar practices law as a licensed attorney in the state of North Carolina. She worked for many years in the non-profit sector, but she now has her own solo practice. Erin graduated from the University of North Carolina School of Law and has received further training in mediation, collaborative negotiation and other forms of conflict resolution.

Erin became interested in law in high school while studying history. She continues to be fascinated by the common social and political elements and traditions that bind societies together. As she deepened her understanding, she began to appreciate the ways the law can be used for collaboration among diverse people and beliefs.

Q & A

 

Leadership Girl (LG): What is the name of your business?
Erin Edgar

Erin Edgar

Erin Edgar: The Law Office of Erin Baker Edgar, PLLC

LG: Tell us about your business…

Erin: I work to use the law for healing and protection of families, their assets and legacies. I serve clients throughout the Triangle and surrounding areas, and assist with legal needs of families in transition. My services range from creating wills to formulating custody agreements after a separation. My clients benefit from my empathic and compassionate listening style as well as my legal knowledge and competence.

LG: Who do you serve?

Erin: I serve primarily people in transition or those contemplating transition of some kind. This includes people going through divorce or separation, or others interested in developing a legacy, such as through a will or trust.

LG: What is your website’s url?

Erin: http://erinedgarlegal.com

LG: How did you get into your current business? What opportunities or needs did you see?

Erin: I worked in the non-profit sector for some time. I realized that, although rewarding, the work that I was doing did not address one of my fundamental passions, which is to help people identify legal options to assist them through life changes.

Many people, when faced with situations of sudden and drastic change, such as a separation, tend to give their legal power away. This is because they are not sure of what options are available to them. When they suddenly find themselves in conflict, they are not sure what they can legally ask for or are legally entitled to have or receive.

LG: What have been your biggest challenges?

Erin: My biggest challenges have been identifying when I could no longer be of assistance to clients. I have a personality that wants to care for and help people. When I find I can no longer assist someone (or when assisting them would no longer be in their best interest), it is my duty to let them know. My clients rely on me to interpret the law for them. It is sometimes hard to convince myself that I have done all I can do.

LG: What has been your Greatest Reward?

Erin: My greatest reward is that I am now able to exercise so much personal choice in my business. For example, I can practice law in the fields I am passionate about; I do not have limitations on the type of cases I can take set by others. That said, I have my own limitations and policies about client boundaries and my own rules about what kinds of matters I choose not to handle. However, these things are based on personal choice rather than handed down from a management entity.

LG: If you could change something, what would it be?

Erin: I would change the fact that I work at home for now. This is due to my business’s financial situation more than personal choice. As my business grows, I will have the funding to change this. Sometimes keeping that thought in my head does not make the multiple distractions of a home environment easier to bear.

Erin EdgarLG: Who are your ideal clients?

Erin: My ideal clients are families with children. The parents may have a disabled child they want to place in an educational environment and have questions about the school’s obligations. The parents in the family are contemplating their own inheritances and wish to make wills indicating who should receive their legacy. They also might want advice on drafting documents, such as living wills and powers of attorney, to signify their wishes should they be faced with financial or health problems. And if all of that weren’t enough, the husband and wife are separating and want to work together to make custody arrangements that are in their children’s best interests.

LG: Social Media, Yay or Nay?

Erin: Yay, when I can find the time. I notice that I get overwhelmed with other duties and put off posting to social media. I need to learn to make the time and have scheduled posts as well as limits on my own time that I spend; it can suck you in like a vacuum.

LG: What is unique about your business?

Erin: I strive to help clients through deep and lasting life changes and transformations that can be potentially very emotional. For these reasons, I want clients to feel safe coming to me and in sharing their potential vulnerabilities with me. I also encourage clients to work collaboratively with the opposing parties to cement change and meaningful transformation.



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Permanent link to this article: http://www.leadershipgirl.com/featured-expert-erin-edgar/

Featured Expert: Laurece West

Voice and Performance expert Laurece West trains business and creative professionals in speaking and communication skills, strategy and mindset to significantly increase their impact in media, interviews, client interactions, boardrooms, courtrooms, classrooms, sales, proposals, negotiations, presentations, inspirational talks and keynotes. Laurece works with individuals and teams, as well as students, at the Durham Arts Council, the Duke Institute for Brain Science, and the U.N.C. School of Media and Journalism. Additionally a singing coach, Laurece is the author of Creating a $20 Million Dollar Voice, the Professional Singer’s Road Map: How to Go from Good to Great to Legend.

Q & A

Laurece West

Laurece West

Leadership Girl (LG): What is the name of your business?

Laurece: Laurece West Studios

LG: Tell us about your business.

Laurece West: I train both singers and speakers to communicate with skill, ease, creativity and confidence to reach and inspire their listeners.

I work with individuals and deliver interactive training to business groups and academia. Interactive training includes voice, body language, improv, mindset, communication and presentation skills as well as secret sauces: The Art and Science of Presenting, Powerful Presentations, Ace Your Interviews, Speak with Ease and Confidence, Stronger Voice, The Bottom Line (sales), Career Invigorating Speaking, Clear Communication for Non-Native Speakers, Ease Workplace Conflict, Build Strong and Effective Teams, Police Officer Communication Training, Appreciating Diversity, and Communicate to Connect. (Titles are trademarked.)

As a teaching artist for the Durham Arts Council, I offer programs to students K-12 in four counties – the workshops Speak with Ease and Confidence and Ace Your Interviews; the residencies Improv Performance the InterPlay Way and Powerful Presentations; and the performances Jazz Singing – the Swing and the Style and R&B Singing – the People and the Power. (Titles are trademarked.)

Each training is interactive, allowing people to learn skills by actively doing – participating in improv, speaking, moving, singing, expressing themselves, questioning, telling their stories and laughing.

LG: Who do you serve?

Laurece: People who speak for business communication, non-native speakers, and singers on a professional track.

LG: What is your website’s url?

Laurece: www.laureceweststudios.com

LG: How did you get into your current business? What opportunities or needs did you see?

Laurece: I am from a talkative and musical family with four generations of professional musicians, fine artists and teachers. I play a number of instruments, studied singing for 12 years in New York, becoming a recording artist and performer. I have been coaching voice and performance for 24 years. For 16 years I only worked with singers, which required coaching on vocal health and the speaking voice to ensure optimal singing. When I moved to North Carolina 8 years ago, I started coaching speakers also. Each client is unique and a pleasure to train – entrepreneurs, voice-over artists, grad students, undergrads, internationals, and singers in all popular styles. I help each client create a beautiful voice, free their creativity and self-expression, give peak performances, connect deeply with their listeners and create new career opportunities.

LG: What have been your biggest challenges?

Laurece: Changing the mindset that dreaming alone is sufficient.

Gaining new voice and performance skills is similar to developing athletic skills both in time and sweat equity. Second nature habits and limiting beliefs, many years in the making, need to be replaced with new efficient neuromuscular singing and speaking skills, an elevated mindset, empowerment and strategy.

Designed from Olympic and professional athletic coaching, our Elite training is a high density of sessions to problem solve, ensure rapid skill acquisition, integration and career acceleration.

LG: What has been your greatest reward?

Laurece: The satisfaction of my clients, happy with their amazing transformation and up-leveling.

Read the results they experience in Google Reviews – https://www.google.com/search?q=Laurece+west+Studios&oq=laurece&aqs=chrome.5.69i60l2j69i59j0j69i57j69i59.4562j0j7&sourceid=chrome&ie=UTF-8#lrd=0x89ace1c1867041e3:0xc9fbe850aca6556d,1,

Praise Pages – http://www.laureceweststudios.com/praise.html

Laurece WestLG: If you could change something, what would it be?

Laurece: Everyone would awaken spiritually to love, respect and accept all peoples and cherish the earth through constructive thought and actions.

LG: Who are your ideal clients?

Laurece: Highly motivated, fast paced, and extremely ambitious people ready to take action consistently to excel professionally.

LG: Social Media, Yay or Nay?

Laurece: Yay!

LG: What is unique about your business?

Laurece: I can quickly diagnose voice challenges and provide solutions so people gain vocal health, strength and flexibility. I support clients to make lifestyle changes so they are empowered to perform at peak. In addition to solid skills and an elevated mindset, my clients learn InterPlay improv to free their words, stories or songs and develop the ability to respond under pressure with their unique brilliance, creativity and confidence.



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Permanent link to this article: http://www.leadershipgirl.com/featured-expert-laurece-west/

Featured Expert: Marilyn Moser

Marilyn Moser is maverick in the women’s leadership arena. She’s a wife and mother, and lives her passion of empowering women. She enjoys mentoring and coaching her team and business colleagues, challenging them to become their best self. She has 30 years of experience in the health & wellness industry from Radiology & Mammography Healthcare Sciences to a former fitness instructor. She cherishes her family, and loves traveling the world to live a life on purpose! She’s a top leader in a Nutrigenomics company and enjoys training teams to maximize their earning potential and a grow their influence. Marilyn is excited to be writing her first Book on leadership and will give her success tips on becoming an authentic entrepreneur!

Q & A

Leadership Girl (LG): What is the name of your business?

Marilyn Moser: Lifevantage

Marilyn Moser

Marilyn Moser

LG: Tell us about your business.

Marilyn: Lifevantage is a leadership focused company that has a global vision in bio-hacking the aging code with Nutrigenomics. Lifevantage is a NASDAQ company and sponsors real Salt Lake Professional Soccer Team. Our products are scientifically validated on www.pubmed.gov.

LG: Who do you serve?

Marilyn: Anyone that wants to look, feel and perform better. We have a product line that is clinically proven to extend life span.

LG: What is your website’s url?

Marilyn: marilynkmoser.lifevantage.com

LG: How did you get into your current business? What opportunities or needs did you see?

Marilyn: I was introduced to Lifevantage six years ago from a coworker and friend. I have always been passionate about fitness, health and wellness, and it was the perfect fit for me as I was approaching my “Empty nest” stage of life. I was excited to explore a new marketing company with a unique patented product line, and it’s allowed me an early exit strategy from my full time 30 year Radiology Mammography career. It has given me the opportunity for personal growth and expanded my leadership potential. I am also excited to be writing my first book on Empowering Women facing the empty nest stage of life. My book will be available this fall.

LG: What have been your biggest challenges?

Marilyn: Learning the network marketing industry, balancing my family and business while growing my leadership skills.

LG: What has been your greatest reward?

Marilyn MoserMarilyn: The incredible personal development with this process and amazing friendships I’ve been fortunate to form, the opportunity to travel and experience life at a whole new level.

LG: If you could change something, what would it be?

Marilyn: I wish I would have discovered this industry years ago and had the courage to explore new career avenues.

LG: Who are your ideal clients?

Marilyn: Women or men who are looking to improve their health and performance while build their earning potential.

LG: Social Media, Yay or Nay?

Marilyn: Yes.

LG: What is unique about your business?

Marilyn: We have a unique patented product line that’s partnered with top leadership icons like John Maxwell, Eric Worre, Roy Spence, Andy Andrews & Mel Robbins.



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Permanent link to this article: http://www.leadershipgirl.com/featured-expert-marilyn-moser/

Harnessing the ‘Power of We’: Build Relationships to Build Your Business

The ‘Power of We’. It’s at the root of everything good in our world. And relationships are the cornerstone of any business. When we work together, we can conquer just about anything.

As Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

power of weI am committed to changing the world one business at a time. That’s precisely why I started Leadership Girl in the first place. Providing resources, education, and sometimes just BEING there.

I’ve been fortunate enough to have grown my Facebook Group, ‘Women’s Entrepreneur Network’ to over 60,000 members since it started just over two years ago. It has been amazing to see women supporting other women in the growth of their businesses. It has been quite humbling at times.

As part of the evolution of my business this year, we’ve added new services — from websites, to promotional products, and more. We’ve also added more classes and more resources. In addition, we have hosted two business summits this year, one virtual, and one that’s live, in person. I believe that very few things are as cool or as awesome as in-person training and meetings!  

power of weSo many times I think people are scared to get out and meet new people — because it’s just a scary place to be! You know, where you have to actually talk to strangers.

Like most business owners, I understand what it’s like to push yourself out of your comfort zone and talk to people you don’t know. As an introvert, it’s something I’ve struggled with for most of my life.  

There is a certain power in building relationships with people, and overcoming that fear, and meeting them face to face. It gives you an opportunity to connect, make friends and build your business like few other things!

At the end of the day, it is all about the ‘Power of We’. Our business will thrive based on the relationships we have and the partnerships we build. So… why not start today building those connections?  

I’m delighted to have the honor of inviting you to the Leadership Girl Live Summit, September 22-24, at beautiful Doyle’s Vineyard in Durham, NC.

Will you come and join me and the other business owners and entrepreneurs?

>> Learn more about Leadership Girl Live Summit here <<


Have you been using Google as your business consultant?
Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/power-of-we-build-relationships-build-business/

How Women Can Leverage the Relationships They Build

When it comes to building relationships, it seems that women do it better than anyone else. Most women know what to say to start and maintain a friendship or even a casual acquaintance relationship. Unfortunately, many women stop exactly at this point.

women relationshipsThey don’t go farther with the relationships in their life. They don’t know how to capitalize on the relationships in their life, and they end up missing vital opportunities because of this.

When it comes to women and relationships, the best thing that they can do is to leverage their relationships and turn them into opportunities for themselves as well as the other person involved. The problem starts to arise when women look at leveraging friendships as selfish and “fake.”

When two people become friends, the best outcome is the success for each. When one woman leverages her relationship with another individual, they both end up getting ahead, sometimes substantially so. The mutually supportive relationship can lead to more money for all parties involved, better job offers, and even networking opportunities that can lead to unstoppable outcomes. Women can leverage the relationship when desire and yearning for mutual success are involved. Partners succeed when they are open to opportunities that could help all the parties concerned.

Another issue that comes up with women and leveraging relationships is that most women don’t know how to go about this process smoothly and efficiently. The reality is that leveraging friendships is very easy, but one must stay attuned and open-minded to opportunities that present themselves.

When your intention is to help others’ succeed, then the partners could create opportunities or be open to opportunities that would benefit both parties. When women connect with the right partners, magical events start to show themselves, and the results are fantastic.


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Meet the Author: Divya Parekh

Divya ParekhDivya Parekh is an award-winning business relationship expert and speaker. Divya delivers high-energy presentations using her science-based, 9-step growth process that moves leaders to take the right actions for their success. Leaders in business who believe that success is achieved by building and nurturing relationships partner with Divya to create a thriving business that is joyful and easy to run.

Learn how to develop purposeful and profitable partnerships at http://success.divyaparekh.com/the-entrepreneurs-garden/


Permanent link to this article: http://www.leadershipgirl.com/women-leverage-relationships-they-build/

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