Category Archive: Business Software and Technology

7 Smart iPhone Apps to Make Life Easier for Mompreneurs

When you have a lot to do, you need to be able to do things as quickly and efficiently as possible. The right tools serve as shortcuts that will help you maximize your productivity. Since we all rely on our phones to do just about everything, it doesn’t hurt to rely on a few smart iPhone apps designed to help you get work done.

smart iphone apps

If you don’t already have an iPhone but you’d like to get one for the business apps, it’s easy enough to purchase a secondhand iPhone and unlock it yourself.

1. Square

Square makes fast transactions easy. It’s an app that comes with a credit or debit card reader that pops right onto your iPhone or iPad. You can process payments and accept signatures via the touch screen. Square makes it easy to vend at events. If you have a product you’d like to sell or a service you want to sign people up for at an expo, you can do it all from your phone. It eliminates the need for extra equipment and keeps your digital transactions secure.

2. HelloSign

HelloSign makes it easy to work from home. If you need to read and sign documents, but you have to leave the office early to spend time with your kids, you can bring them home with you with HelloSign. This app lets you sign secure PDF documents with your fingertip and send them off. They can be printed and filed just like any other kind of document. This makes for one less thing you’ll have to do at the office, allowing you to focus your priorities wisely.

3. Pocket

Pocket stores important things for you. If you have videos, blog posts or articles about your industry that you’d been meaning to read, you can save them with Pocket. You don’t even need to be online to view them later. If you’re waiting to pick up your children from school, you can easily catch up on your reading. This app also comes in handy if you ride a train or take a cab to work, allowing you to learn about upcoming trends while you’re sipping your coffee.

4. Wunderlist

Wunderlist is the quintessential app for the working mom. It’s a giant to-do list aggregator. All of the things you need to get done can be stored and checked off in one place. Need to go grocery shopping and office supply shopping? Looking to sort through the kids’ clothes to donate what doesn’t fit and also reorganize your filing system? You can create and optimize special lists for every aspect of your personal and professional life all with one easy interface.

5. Wave

smart iphone appsThis is an app that helps you generate quick invoices and receipts. You can even draw up cost estimates. It allows you to access and use tons of web-based software designed to help small business owners. You can’t always take your laptop everywhere. You have to pack enough stuff when you’re traveling with your kids. When you need to work on the go, Wave will let you do almost anything you can do with the financial tools on your computer.

6. Trello

Trello is a pocket sized project manager. As a mompreneur you serve many roles, and project manager is likely one of those roles. You can organize active projects into cards, boards or lists. You can easily keep track of what’s being worked on, who is working on it and when the work is supposed to be accomplished. You can also use it to chart things like household chores or projects, which is perfect when your kids are at the age where they can be helping at home.

7. Workflow

Workflow is the perfect complement to every app imaginable. It allows you to organize all of your apps within a single interface so you can work on multiple things at once. You can set things up to work in a single tap, synchronizing your projects. Do you need to publish documents after you’ve electronically signed them? Workflow lets you do it all in a single pass.

As a one-woman workforce, you deserve an easier way to do things. Nothing can put more hours in the day, but these apps can certainly reduce the amount of time it takes you to get things done. The sooner you finish, the sooner you can get in some good, old-fashioned “me” time.

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Rachel JacksonMeet the Author: Rachel Jackson

Rachel is a mother of 2 beautiful boys. She loves to hike and write about traveling, education and business. She is a Senior Content Manager at NYBizDb – an online resource of relevant business information.


Permanent link to this article: http://www.leadershipgirl.com/smart-iphone-apps-mompreneurs/

Never Neglect These 8 Top Elements of an Effective E-Commerce Website

When your company is offering products and services on your website, then it is very likely that you have entered into the lucrative, challenging world of e-commerce.

You might think that all your efforts and time are worth it because your business is getting enough sales. However, experts say that even with just a simple improvement, you can actually double or triple your monthly sales.

Your e-commerce website is the outlet that customers use to purchase your products and services. But when it is not properly set up, it becomes useless – potential customers won’t be attracted to visit your online store. Without having the essential elements that an e-commerce site needs, you will surely be losing sales opportunities.

E-Commerce Website

Essential Elements an E-Commerce Website Must Have

1. User-Friendly Navigation

Make sure that your e-commerce website is very easy to navigate. After all, a fulfilling experience will attract visitors to your site and keep them coming back. Menus or links to product categories must be positioned in a prominent place. Most importantly, every page must provide users with an easy way of getting back to the home page, choosing another category, going directly to the shopping cart, or finding contact information.

2. Complete Yet Concise Product Information

Visitors must know the facts about what they are about to buy. They won’t surely buy when the product information is either lacking or confusing. Examining your product pages is very important. Browse your product pages as if you are a customer. Is there enough information for you to make a well-informed buying decision? However, this does not necessarily mean that the description must be long; rather, it must be detailed enough to emphasize the specific and unique qualities of the product. Consider using effective keywords to make your products easier to find.

3. High Quality Product Videos

Since “seeing is believing,” a video marketing strategy can be very beneficial. Adding videos describing the products and services will intrigue customers who want a visual touch when buying online. According to HubSpot, including videos can actually increase conversion rates by 80%.

4. Superb CTA Buttons

Your call to action (CTA) buttons are a vital part of your website. A creative, enticing CTA button can direct customers to take a desired action and to boost conversion rates. Ultimately, this enhances your lead generation. Allow your customers to take action if they are happy with the pieces of information they read by providing them CTAs. When creating a successful CTA button, make it simple yet colourful to match your site’s theme. You must position it strategically on the website and make it mobile-friendly.

5. Easy Checkout Process

Customers do not want to go through a lot of pages to buy a product. The checkout process must be contained on a single page whenever possible, and then let them confirm their order on the following page. A lengthy checkout process will result in unsatisfied customers – they will either leave your site and look for another online store or make their purchase but never come back.

E-Commerce Website6. Effective Shopping Cart Design

The layout of your shopping cart must be simple. It should include prominent checkout buttons and all the necessary elements your customer needs like the ability to select shipping options, change quantities, enter promo codes, continue shopping, and select a payment option.

7. Customer Reviews

These are very important to your e-commerce website because they can help potential customers decide if you are indeed a reputable business offering high-quality products and services from other consumers’ point of view. Studies have shown that plenty of consumers are reading online reviews to check a business’s reliability and quality.

It is highly recommended that you send an email to consumers who bought your offerings for feedback about what they’ve purchased. Most customers are aware that this feedback request is a part of the buying process, so they are more likely to fill it out to make sure that your review section is full.

8. Social Media Integration

Finally, this is one of the most crucial elements of an effective e-commerce website because social media is taking over the online world these days. Position the social media icons at the top of the page. Social media buttons will give friends and followers social proof. In turn, this can result in an increase in purchases of similar items and traffic to your website. Invest in professional social media services if you must.

By incorporating all of these essential elements in your e-commerce website, you will definitely increase user sign-ups, purchases and retention whilst enhancing brand reliability and trust.


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Philip MazloumianMeet the Author: Philip Mazloumian

Philip Mazloumian understands that creativity heavily depends on human insight, and as such, his knowledge forms an invaluable part of what React Digital does. With over 10 years of leadership in the field of strategic brand development and marketing communication, he has positioned himself as a leading executive for organizations that require effective and timely achievement of their brand and marketing objectives.


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How to Make Sure Your Business has a Secure Website and is Safe from Hacking

Data breaches are terrifying, and they happen all the time. When you’re running your own small business, you rely heavily on your web presence to help you connect with your customers. If you put a lot of emphasis on eCommerce, the internet is the backbone of what you do. So making sure your business has a secure website is crucial to the safety and success of your business. You can’t afford to skimp on your website’s security – your livelihood depends on it. There are several things you can do, even with a modest budget, to make your website more secure.

secure website

Train Your Employees

Your employees need to understand your security protocol if they’re going to interact with your website. Do they update your blog? Do they change graphics and answer support emails? Teach your employees to be hyper vigilant about what attachments they open and the way they log in. If your employees accidentally install malware and then log into your website, they’re compromising your website’s security. Training and knowledge aren’t just for the IT staff – both groups of people need to work together to recognize vulnerabilities and prevent costly accidents.

Use a VPN or Proxy Service

VPNs are the most secure way to connect to the internet. They put your activity in a special tunnel that’s invisible to outsiders. When you’re transmitting sensitive information, such as financial or personal data relating to your business or its customers, this security tunnel is exactly what you need. Finding the right proxy will require a little bit of research, but you’re getting something invaluable. When malicious entities can’t see what you’re sending and where you’re sending it, your risk for a web attack significantly drops.

Develop a Strict Security Policy

How often do passwords get changed around your office? Where are your employees allowed to log in and what devices are they allowed to use? You can’t secure an employee’s private devices such as smartphones or tablets. Discourage them from using these devices for work matters unless they’re connected through a secure Cloud. Have strict password standards and mandate that passwords be changed every few weeks to prevent outsiders from gaining unauthorized access to your website.

secure websiteProtect Your Website’s Users

You can control the security measures you use when creating your website, but you can’t necessarily control the way your users interact with your website. Consider disabling things like auto-fill on forms. This will prevent customers from mistakenly saving their private information on a shared computer. Update all of your back end security as often as possible, and make sure every vulnerable area of your site is “https” (where the S stands for secure) rather than plain old “http”.

Install Additional Security

If you aren’t already using one, it’s time to get a web application firewall. This is a layer of protection that stands in front of your server. Anything coming through needs to pass the firewall. This keeps automated bot attacks as well as manual attacks at bay by turning away suspicious traffic. For best results, back up your web application firewall with other security applications. If your business website runs through WordPress, it isn’t difficult to add layers of protection simply by installing the right plugins.


It’s never too early or too late to hire an IT specialist if you don’t already have a team working on your behalf. These people will be able to spot vulnerabilities faster than you can, while preparing you to take on emerging threats before they become widespread problems.


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Amelia DermottMeet the Author: Amelia Dermott

Amelia is a passionate writer and self-proclaimed internet addict. Having experience in business and IT administration, she likes to write about technology and self-development topics.


Permanent link to this article: http://www.leadershipgirl.com/make-sure-business-secure-website/

How Technological Development Can Lead to the Success of Your Business

~by Lizzie Weakley~

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Information technology has become an essential part of every business today. Most companies rely primarily on technology to operate, and without it, their business operations would crumble. The improvements in IT industry have seen the incorporation of field service management to improve the productivity of employees. Therefore, maintaining an IT department in every company is essential for promoting its growth and functionality in addition to improving the efficiency of workers. Information technology has enabled businesses to cover a wider client base and build lasting relationships with potential customers. IT has also helped reduce labor costs through automation and aided in streamlining the business operations.

technological developmentAn underperforming IT department would hurt business performance levels as well as hinder innovation. Additionally, a non-functional IT department slows down the company’s ability to release new products and limits the company’s ability to incorporate changing market trends to its system. Customer satisfaction also becomes a big problem with a poorly functioning IT department. Therefore, businesses should employ a pro-active approach with technological development and IT department improvements in their companies through the following:

1. Integration with other Departments

The IT department no longer works as an independent department in a company, but acts as a driving force that contributes to business growth. Therefore, integrating the IT department with other functions in a company allows the dedicated teams to interact in a human way rather than in the realms of the computer networks. The IT teams play a significant role in business, but their involvement in other business operations such as decision-making helps increase their relevance in a company.

2. Providing Corporate Computer Training

An IT department cannot thrive on its own, meaning that it requires help from other divisions. Business managers should arrange training that teaches the importance of the IT department to the growth of a company. This way, other units would appreciate the role of the IT teams in the business. The employee gets to learn and understand various processes and functions by attending java classes to help with extending the infrastructure and application landscape in the company.

3. Development of the Right Team for the Job

Having a sluggish workforce would reduce the productivity and the growth of the IT department in your company. Therefore, business managers should hire self-driven and reliable professionals who can complete their services in the shortest time possible. A small team with dedicated workers contributes to a strong IT department.

4. Provision of Career Development Opportunities

technological developmentThe information technology world is a growing industry, and IT employees need to be up to date with the current trends. Providing career development opportunities enhances your IT teams’ knowledge, thus increasing their productivity and performance. Four out of five IT professionals attest to the importance of career advancements, and they would gladly quit their jobs to enhance their skills. Therefore, it would be easier to provide the opportunities for career advancement while the professionals are still on the job rather than hiring new workers.

5. Games and Competitions

The IT processes are broad, and most technicians enjoy handling various challenges in the industry. Introducing competition on various IT tasks helps to keep an active department while at the same time expanding the knowledge of the workers. This increases the innovativeness of the teams and promotes group involvement.

Improvement of the IT department contributes directly to the growth of a company. IT may be the next big department in the future following the rapid growth in the technology industry. Therefore, business owners should aim at laying a strong IT business department in their companies that will run effectively, both in the short-term and long-term.


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Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


Permanent link to this article: http://www.leadershipgirl.com/technological-development-lead-success-business/

Caring for Your Company: How to Ensure Your Business is Secure

~by Kara Masterson~

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Now that you’ve started your business, you know that it takes much more than a dream and a little money to achieve success. Practically every day you face new challenges that you work hard to convert into opportunities. Still, with everything you do you haven’t done enough if you haven’t considered security. An unlimited number of security issues could compromise the integrity of your firm and jeopardize your future. Adopting a security mindset can do a lot to proactively address many possible problems.

business is secure

Use the following tips while caring for your company and keeping your business safe.

IT Security

Hackers and other cyber criminals can attack your firm regardless of its size. Avoid making the mistake of thinking that your business is insignificant to your industry or market. Even if your competitors eclipse you in terms of sales and human resources, the existence of your business means that it is at risk. Create an IT security policy and train your staff to properly use your computer workstations, servers and networks. At the very least, you should have a firewall to detect and prevent digital intruders. Also, equip every computer and mobile device that has access to your network with antivirus and Internet security software.

Physical Security

business is securePreoccupying yourself with digital security can lead to the neglect of traditional measures. Rather than carelessly leaving valuables sitting on shelves, tables and desks, you should secure them to reduce the risk of after-hours theft. Some valuables, including weapons and cash, should be secured in a safe. Luckily, there are security related businesses that offer a variety of safes and security automation tools that can do the job. Inspecting the locks on your doors and windows can help you resolve security lapses before they occur. Similarly, keeping track of keys can prevent unauthorized access to your facility. You should also consider applying digital locks and biometric identification devices to control access to sensitive areas of your firm.

Personal Security

Do you and your employees feel safe during the day while working at a company office? Unanticipated events can result in the death or injury of your team members. Video surveillance and access controls can reduce the accessibility of your facility to outsiders and provide more time to take evasive action in the event of a security event. If necessary, consult with local law enforcement or a security consulting firm to get sensible ideas for workplace safety.

You can ensure business security by paying attention to the above vital safety concerns. As you develop an awareness of security issues, act on them. The results you get from a minimal investment of time, effort and money can deliver remarkable results.


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Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/your-company-ensure-business-is-secure/

Why Entrepreneurs Need to Focus on Risk Management First

~by Mila Sanchez~

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If you have dreams of starting your own business, or have already opened one, you know there are so many things you have to think about. For instance: what do you want to sell? What service do you want to provide? Where do you want your business to be located? How do you reach your intended customers? But, the thing you need to think about most is risk management.

risk managementAs any entrepreneur knows, there is a lot of risk involved in starting a business. In fact, nine out of 10 startups will fail. This sounds like a scary number, but don’t let it hinder your drive. However, do let it highlight the importance of addressing and managing your risks as you go forward with your ideas. Project managers for established businesses know the sensitive and serious nature of analyzing and managing their risks, and the basic principles can really be applied to startups as well. What else is a startup other than a big project you hope succeeds?!

Here are some risks you should be aware of so you can best prepare for and manage them.

Researching the market and demand

Taking a good look at the market and demand is vital when determining if your business idea is a viable and sustainable one. Is there a demand for the product you want to offer? Is that demand already being filled by other businesses? If so, what is it about your product that makes it stand out among the rest?

For example, sushi is constantly growing in popularity. But if your city of 200,000 people already has 20 sushi restaurants with moderate traffic, there is a good chance that opening another restaurant dedicated to that delectable delight won’t have outstanding success. Unless you can guarantee that your product is different and better than the rest out there, it might be better to work on a business plan that addresses a demand not already being filled by others. By figuring this out in the beginning, you can eliminate some of the risk of your business failing.  

Identifying your customers and outreach

Whether your business is offering an entirely original idea or a new product you’ve invented, you need to identify your customers. Who is your target customer? Why is your product something that they need? How are you going to reach them and provide your product?

Luckily, it’s easy to research these questions with the internet. You can see if people are complaining about the problem you are trying to solve or having conversations surrounding the idea. Once you can see who might want your product or service, it’s time to find the best way to reach these potential customers. If you can’t effectively reach them, your business will never have a fighting chance. The risk here is your new product or service and whether or not it is going to be successful; researching and finding your target customer is going to make planning for reducing this risk a lot easier.

Keeping your business safe

risk managementWith technology creating so much access these days, starting a business has become easier than ever before. Almost all functions and information on the “paper” side of your business is done through computer programs and online, making many processes efficient and accessible. Unfortunately, all of your sensitive business information being digital makes you a target for cybercrime, and small businesses and startups are especially vulnerable.

Cybercrime is a huge risk, and if you are attacked, it can destroy your business and even your livelihood, as you are likely heavily invested in your own business. Using proper firewalls and security encryptions are essential to keeping your business data and your customers’ credit and debit card information safe. Routinely running virus and malware scans will also help prevent and stop attacks to your hardware and software.

Knowing and managing your risks will help set you up for success as you ride the rollercoaster that is starting a business. With the help of technology, you can easily research your market and demand, find and reach your customers, and secure your business data. The more you can plan and control these risks surrounding your startup, the more you are setting your new business up for success.


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Mila Sanchez


Meet the Author: Mila Sanchez

Mila Sanchez is a writer with a BA in English Linguistics living in beautiful Boise, ID. Her ambitions include traveling the world, studying languages and taking pictures of her dog, Baymax. Connect with her on Twitter and Instagram!


Permanent link to this article: http://www.leadershipgirl.com/entrepreneurs-focus-risk-management/

How Business Pros Effectively Manage Their Computer Systems

~by Rachelle Wilber~

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computer systemsYour corporate computer systems is the driving force behind the operation of your business. Without it, you may be unable to conduct any business activities. Effective management of your computer system requires diligence, knowledge and plenty of time. Keep these four tips in mind when managing your business’ computer system.

1. Securing Routers

Securing the routers of your computer system ensures that nobody outside of your business can access the data stored on your hard drives. It also helps to prevent anyone from using your internet connection to conduct illegal or unauthorized activities. To secure your router, a multi-pronged approach is best. A combination of setting high security settings, changing the SSID, password, and using a firewall provides you with top-notch protection.

2. Keeping Software Current

Keeping all of your computer systems’ software current is essential to maintaining efficient operations. Updating operating systems automatically helps to keep each computer running at its peak level of performance. Applying the updates also helps to protect each device and your network from hacking. Be sure to keep your security software current so that it can continue defending your computer system from viruses.

3. Learning about Computer Science

Learning more about computer science can help your business excel in the marketplace, especially these days. Earning an online computer science master’s degree in computer science provides you with the advanced knowledge that is needed to efficiently set up and configure your company’s computer systems. You will learn important skills, such as ideal wiring configurations for optimizing speed. Your computer science program will also help you learn how to prevent your computer system from hackers and other unauthorized users.

computer systems4. Protecting Connected Devices

Your business’ computer systems also include the Internet of Things. From the portable USB drives and memory cards from digital cameras to the smartphones used by your employees, nearly any device could harbor malware or viruses. Be sure to implement an automatic security scan any time one of these devices connects to your computer systems. The few seconds it takes to run a security scan is well worth the effort compared to the aftermath of dealing with malware or spyware.

Earning a master’s degree in computer science will help you to manage your company’s computer system as effectively as possible. On a daily basis, you can also take important action steps to keep the systems up and running. Staying on top of software and security updates and protecting your router and internet connection will help to keep your business operating as efficiently as possible.


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Rachelle WilberMeet the Author: Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.

Follow Rachelle here:


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Suggestions for Working with a Digital Design Agency

~by Dixie Somers~

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If you’re the owner of a small business or start-up, you’ve probably read or heard about working with a design and development company at least once. Their praises are sung across the web and within local communities, but what makes them so great? Are they really an essential asset to your company, or can you go without one for a while and only turn to them when you need to strongly market yourself or solidify your brand?

digital agency

What Does a Digital agency Do?

Digital agencies wear many hats; while some may choose to focus their services toward graphic and web design, many offer full-service packages that include everything from designing logos to building websites and coming up with social media management strategies. If you’re trying to build an online reputation and establish a strong presence through a website and on social media, a digital agency can either help you build from the ground up or improve existing profiles and sites.

Know What You Want Beforehand

Before you even reach out to a digital agency, assess your business’s current online situation. Do you have a website? If so, are you happy with its design and layout? If not, what would you like to change? Do you have social media profiles set up and connected to your site? Do you publish content at all, or are you working with a static page?

Ask yourself what you want before reaching out to an agency. Don’t worry if you aren’t familiar with industry lingo. Experts are able to translate “I want my website to stand out more” and “My social media isn’t gaining any followers”, and turn it into a successful design or strategy.

Be Open to New Ideas

One major frustration for designers and social media strategists at digital agencies is hesitancy or downright refusal to implement strategies from clients. Even if you aren’t sure how a strategy works, be willing to give it a shot and learn along the way. A good digital agency won’t just throw you into the lion’s den either; they’ll work with you step by step and teach you how to properly maintain the success their strategy brings about.

Bring Examples

digital agencyThe back-and-forth of the revision process can take literally months, and it wastes resources and time for everyone involved. Before you work with a digital agency, bring examples of sites and social media accounts you aspire to have for yourself. These examples should point to specific elements you like such as a layout, color scheme or the type of content that a company creates for their followers. Be as concrete as possible in what you like so the team you’re working with can craft a strategy or design that’s as accurate and “you” as possible.

Do Some Studying

You don’t have to be a professional to grow your social media. Some quick research and basic knowledge will allow you to enhance your online presence and build your reputation on your own. For starters, check out Hubspot and Moz, two digital agencies with phenomenal blogs that offer information and tutorials on all things social media, and familiarize yourself with Google’s SEO Guide.

Not only will implementing some strategies before you work with an agency help you cut to the chase, but an understanding of social media terminology and the basic science behind online branding will allow you to communicate more effectively and analyze any suggestions from the agency on a more critical level.

Cut Costs by Doing Half the Work

If you or someone you know can code or design things, then you could save money by paying the digital agency for their strategies and advice and then doing some of the actual work yourself. They can advise you on how to build a social media profile, but if you want to save money in the long run and do it on your own, learn the ins and outs of Facebook, Twitter and WordPress management to save money and grow your business on your own.

Testing the Waters

Many digital agencies offer free consultations, and you can get a strong feel for their energy and the types of services they specialize in just by browsing through sites. Take your time to look up digital agencies in your area, but don’t hesitate to send an inquiry. Most of the time, you’ll be able to get information about what the agency could do for you with no obligation, and this form of comparison shopping will help match you with the right agency early on.


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Dixie SomersMeet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Permanent link to this article: http://www.leadershipgirl.com/suggestions-working-digital-agency/

Website Design: 3 Important Aspects for Optimal Online Aesthetics

~by Emma Sturgis~

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When you decide to create a website for your business, you are basically trying to take your company to the next level of success. This is why it is so important to ensure that your website design is as aesthetically pleasing as possible. Unfortunately, many web design companies create ‘cookie-cutter’ websites that are neither aesthetically pleasing nor unique. Creating a visually appealing website is one of the best ways to ensure that your company stands out from among your competitors.

website designWhen creating a website with optimal aesthetic appeal, it is a good idea to follow these basic guidelines:

Use High Quality Images

The Internet is primarily a visual medium, and people navigating the web are far more likely to click on something that is visually appealing rather than something that is ordinary or plain looking. Therefore, it makes good sense to have compelling, high quality images on your web pages presented in an organized and uncluttered way. High quality image presentation does not simply refer to posting photos, but may also involve web graphics, background images and even the color scheme that you use for all of your web pages. A great example of high quality image use and color scheme is this Realty website. A highly organized presentation of unique images will provide your site with the optimal aesthetic quality that will set it apart from your competitors.

Optimize Your Headers

Optimal website design aesthetics should always include page headers that reflect the page content in a way that excites interest and compels your visitor to scroll down and scan your website. Page headers should also be optimized to coincide with search engine optimization tools to attract more traffic to your website. A skilled web development firm will know exactly how to create the optimal page headers to stimulate web traffic and increase page views.

Make Your Website Navigation as Easy as Possible

website designWebsite navigation is one of the most important considerations in any website design project. There is nothing quite as off-putting to a customer as visiting a website that loads slowly and has a confusing layout. Optimal aesthetics should govern every aspect of your website design, including the navigation. When a website appears to be cluttered, it will be difficult to navigate. Organize your website in a visually stimulating but logical way, with contrasting colors that evoke positive emotions. Use graphics and photos as often as possible in your navigation and your website will be easy to navigate and extremely enjoyable.

How can your website stand out if it looks like every other website out there? Obviously, the best way to ensure that your website stands out is to create a web design with the optimal aesthetic appeal. This can be done through the use of high quality images, optimal page headers, attractive high-contrast color scheme and easy-to-use website navigation tools. If you have any questions about enhancing the visual appeal of your website, it is always a good idea to consult a web design professional.


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Emma SturgisMeet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.


Permanent link to this article: http://www.leadershipgirl.com/website-design-aspects-optimal-aesthetics/

How to Streamline Your Business’ Slowest Processes

~by Eileen O’Shanassy~

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streamline businessThere are some parts of doing business that simply move too slowly. As an entrepreneur or a bigger enterprise, knowing how to streamline and digitize processes keeps you in the clear. In this day and age, it’s more sensible to use technology than to do things manually, whether you are handling payroll or looking for new employees.

Here are several ways to streamline business and speed up the slowest parts of doing business today.

Digitize Data

Most business people nowadays are trading in their filing cabinets for computer files. Computers make it simple to store and access a lot more data. It’s faster to retrieve someone’s personal file than it was years ago and you can see all your documents at a moment’s notice. You need data archiving technology, like cloud software, to store data for the long term. This could be patients’ medical charts in EHR Migrations or customers’ financial information.

Rotate Tasks Using Software

streamline businessA common reason many businesses lag behind in speed and progress is the tedious work they have to do manually everyday. Office workers see most tasks as repetitive, so within a few months, they are the first ones to slow down and achieve less. There is a software program designed for every business department that exists. First, rotate the tasks within your company regularly to have your workers take on new responsibilities. Encourage the use of software to get the work done more quickly and accurately. Make sure you schedule tasks and employee schedules as well so you can make sure rotation is being used in all levels.

Update the Automated Technology

Sometimes the cause of your slow progress is found in the machinery. If you think your equipment is fast, there may actually be a model that is faster and more up to date. A book printer that has used one machine for decades might produce thousands more books if they upgraded to a new model. Every few years review the new lines of equipment that are being promoted in your industry. Consider the popularity of well-known brands that are more reliable and longer lasting.

Every business has areas that move too slowly, whether it’s the call center or office workforce. Slowness means inefficiency, which translates to lacking profits and falling behind your competitors. Even if you fall behind for several weeks, it could take you months to catch up. To stay on top of your industry, choose from several proven ways to speed up the work and keep employees interested and productive.


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Eileen O'ShanassyMeet the Author: Eileen O’Shanassy

Eileen O’Shanassy is a freelance writer and blogger based out of Flagstaff, AZ. She writes on a variety of topics and loves to research and write. She enjoys baking, biking and kayaking. Check her out on Twitter @eileenoshanassy.


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