Tips for Taking a Multi-Generational Approach to Marketing

If your business relies on marketing to various generations, a one-size fits all approach will not suffice. Although each generation is made up of unique individuals, there are some general rules of thumb to apply to maximize your outreach efforts to each group. The most successful businesses today effectively market their products and services by diving their target clientele into age groups and creating separate, specialized marketing campaigns for each. Could a multi-generational marketing approach benefit your business? If so, read on for tips to uniquely reach the Baby Boomers, Generation X, the Millennials, and Generation Z. Baby Boomers (Born

Tips on Nailing Your Business Promotional Materials

~by Emma Miller~ . Expanding your business is a continuous venture. You’re doing well and that’s great, but that doesn’t mean you can just sit back, relax and enjoy yourself. People need to know about your company, so it’s time to promote it. Actually, it’s always time to raise your brand awareness. Reaching out to your audience and converting them to your clients is what every business in this world needs. There are various ways to promote your business, such as printing and handing out posters, brochures, catalogues, and presentations. Put as much effort as you can into creating a

Thinking of Quitting your Business? Read This First.

Remember back in the early days of your business, and you could envision yourself steadily growing your business? In this vision you poured your heart and soul into your business and you were rewarded with your business loving you back – giving you more time with your family, creating financial stability, and providing a place you loved to be during the workday. How does that compare to your current reality? Is the contrast a between fantasy and reality too painful to look at, or is your business working for you? I get it. I’ve been there. The days when all

Best Cities to Start a Business in 2018

There’s something appealing about starting a business. Having a vision and following through to build something great, who hasn’t thought of doing that? If you’re thinking of starting one, it’s important to note that some of your business success might depend on where you set up shop. Marketing rule #1 is location, location, and location. Different cities have a variety of support systems in place and have very different resources. If you’re thinking of pursuing entrepreneurship, here is a list of cities where you can increase your probability of success.   Decatur, GA Surrounded by colleges, this city offers an

Little-Known Ways to Scale a Business Without the Cash Crunch

If your business is in a cash crunch, it can be overwhelming. After all, you want to be able to grow as quickly as possible and scale, but without money, it can seem daunting. But luckily, you can achieve this if you know the right tips and tricks. It is crucial that you follow the right strategies though, so you avoid pitfalls and get the result you’re looking for. Here’s how:   Sales Team If you find yourself wanting to scale but without the right amount of money, it’s time to go back to your sales. If you have great

5 Ways Increased Debt Can Impact Your Business

5 Ways Increased Debt Can Impact Your Business

If you have a business, then debt is probably at the top of the list of things on your mind. You might be wondering if it is better to focus on other areas of your business instead of thinking about debt. The trick is not to ignore the deficit, but to understand the effects it has and the options you have. Here are five ways that increased debt can impact your business: Inventory Without a good credit line, it is hard to get stocked with all the inventory you need. This lack of inventory causes shortages of products and longer

10 Red Flags That Mean Your Employees Are Experiencing Burnout

10 Red Flags That Mean Your Employees Are Experiencing Burnout

A ReliaStar Life Insurance Company survey reported that 4 out of every 10 employees suffer from work stress. While some stress serves as a positive motivator, a constant state of anxiety can create employee burnout. “Employee burnout syndrome” has global impact. So, what are the symptoms of burnout and what can companies do to alleviate this problem? Increased absenteeism As absenteeism increases, the operation of the business suffers. Companies can combat this apathy by empowering employees and showing them that their presence makes a difference. Decreased productivity When employees lack energy and enthusiasm, their productivity suffers. Managers need to open

Money-Saving Tips for Your Next Business Trip

Money-Saving Tips for Your Next Business Trip

In today’s business environment, you have to keep your skills sharp. Live events and marketing summits are vital sources of information and inspiration to help you maintain a competitive edge. But traveling for business on a budget can seem difficult. Expenses add up quickly, and if not carefully maintained, can supersede your allowance. So what’s a business traveler to do to help control expenses? Here are some tips to help you cover the basics — transportation, food, and lodging.   Reduce Transportation Costs Saving money for your business trip should begin before you even leave the workplace. Start by researching

Time Studies May Be More Important Than Ever In Boosting Productivity

http://www.leadershipgirl.com/the-theory-of-limited-energy/

Time studies and time and motion studies have been used in earnest since the early 1950’s, and probably long before that in one form or another. Often called Taylorism after the work of Fredrick Winslow Taylor, time studies fall into the category of scientific management and its underlying purpose is to establish standard times for completing a given task. Fast-forward 60ish years and the methods and techniques used in time studies and time-motion studies may have changed due to the better equipment and devices available to conduct these studies, compile the data, and then analyze and evaluate this data, however

Office Wear: Powerful Style Tips for a Woman in Charge

Office Wear: Powerful Style Tips for a Woman in Charge

When you’re the boss, you need to set yourself apart, and yet still fit in. Office culture and knowing how to balance your position and appearance can get tricky. There becomes the added fashion/beauty challenge for many women, but there are quite a few simple solutions that will reflect your power and intelligence and still show that you’re in the driver’s seat.   Giving the Shoulder A nice-looking blazer delivers a stronger impression and more definition than a delicately knit cardigan. The blazer has structure and a defined shoulder line, and it adds strength and sophistication. You don’t have to wear