Category Archive: Business Tips

4 Signs Your New Business Needs a Major Overhaul

~by Anica Oaks~

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Statistics show that 50 percent of fledgling businesses within the United States die during their first five years. This is a sobering fact, but it is also enlightening. Fledgling businesses don’t just fail overnight. It is a gradual process. If a new business owner notices signs that their business is not going in the right direction, they need to take steps to overhaul their company. Some indicators of a failing business include:

  • Slowing Growth
  • Lack of Innovation
  • Low Cash Flow
  • Poor Cash Management

If you notice any of these signs, you need to be proactive about addressing these issues as soon as possible.

new business

Responding to Slow Business Growth

A business may have an amazing product, stellar customer service and a vision for the future. However, if it’s not making its numbers or growth has stalled, the time has come to re-examine and reevaluate the situation. All businesses have space to improve, but not all business owners have the vision to know where to look for improvement strategies. Some strategies for an overhaul may include:

  • Improving an underdeveloped brand
  • Improving team collaboration
  • Identifying and eliminating inefficient or impractical business practices
  • Creating long-term and short-term goals

Don’t be afraid to critically assess your core business principles, strategies and organization if you think your business is beginning to flounder.

Encouraging Innovation

A business that is not innovating is dying. Many mistakenly equate a lack of innovation within a company to a failure to execute innovative ideas provided by employees or by executives. In most cases, the problem is deeper and is connected to the lack of an innovation strategy.

Innovation strategies are a set of coherent, mutually reinforcing policies designed to achieve a goal. Overhauling the way a business innovates may require hiring individuals who are trained to think in an innovative way. This includes those who have received the proper education, such as an online bachelor’s of business administration.

Low Cash Flow

new businessMany failing businesses have cash flow problems because they wait too long to look at their financial statements. When they do, their financial problems have reached a point where they become too big to handle. Fledgling businesses often have this problem because they have not yet built up a cash reserve. One option could be to take out a business loan.

Poor Cash Management is a Systemic Problem

Just about every business has some cash flow problems. Failing businesses have a persistent cash flow problem connected to structural issues in the way that cash is managed. The worst thing a new business can do is ignore the situation. Instead, develop a solution by contacting a financial group, developing a good relationship with banks and creating an invoice system. Your invoice system should have clear pay dates as well as punishments for late payments and incentives for early payments.

It can seem discouraging to hear that 50 percent of businesses fail within five years. But this also means that 50 percent of businesses succeed for longer than five years. Recognizing problems and taking steps to correct the wrong is a key part of making a fledgling business successful for the long haul.


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Anica Oaks


Meet the Author: Anica Oaks

Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean and anything outdoor related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


Permanent link to this article: http://www.leadershipgirl.com/signs-new-business-needs-major-overhaul/

5 Ways Small Businesses Can Optimize Their Shipping Methods

~by Dixie Somers~

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shipping methodsAs a small business owner, you are an entrepreneur, but this does not mean that you can sit back and take it easy when it comes to the daily workings of your company. Instead, you need to ensure that your investments are protected on a daily basis. If your business takes part in shipping items to customers, you will know that shipping and handling fees often have the power to get the best of you.

Consider these five ways to optimize your business’s shipping methods, performance and costs.

1. Beware of Fragile Items

Your customers are counting on receiving their items in pristine condition, just as they would if they had picked them off the shelves themselves. Be particularly careful packing fragile items by wrapping them thoroughly in bubble wrap and padding them with newspaper or Styrofoam pellets. For very fragile items, nest the first box inside another box lined with Styrofoam pellets.

2. Work with a Shipping Carrier for Fees and Services

Consider working with one carrier only so that you can work out a shipping and delivery schedule with them. In addition, work closely with your chosen carrier to determine their requirements and charges for ground versus air shipping based on weight and distance. According to Entrepreneur, businesses that do not follow this important step spend up to 40% more on shipping charges than those that do.

3. Offer Expedited Shipping

While you may choose to offer free shipping for basic shipping methods and purchases, many customers will appreciate having expedited shipping options. Offering next-day or two-day shipping methods will help you get last-minute orders and will win you new customers. All major shippers offer these types of options.

4. Use a Brokerage Service

shipping methodsIf you are shipping internationally, consider choosing a brokerage service, which will get you the best prices for shipping and will help ensure that your boxes make it successfully out of the country. A broker can help you file remotely, obtain customs bonds for large orders and navigate duties and taxes.

5. Make it Personal

Customers love the personal touch of personalized wrapping or tissue paper inside their boxes. Even sticking a business card or thank you note inside the box will help them feel that they connected with your business.

The way you choose to ship your items to your customers has a lot to say about your company in general. It will show whether you truly care about your products and about your reputation, or if your only concern is your bottom line. By optimizing your shipping practices, you will find yourself spending less money while enhancing customer relations.


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Dixie SomersMeet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Permanent link to this article: http://www.leadershipgirl.com/small-businesses-optimize-shipping-methods/

How to Simplify Your Business Administration and Improve Efficiency

~by Sophia Beirne~

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One of the most important aspects of any business is the ability to work efficiently. However, with so much going on throughout the day, it is easy for work to pile up, in turn, slowing the process at which your business functions.

business administration

Here are some tips on how to simplify your business administration.

Stick to a Set of Goals

Perhaps the best way to expedite business processes is to create a set of goals each morning and stick to them. When there is not a rigid plan in place it can be difficult to get anything accomplished in the fast-paced business environment in which we often work. By setting a list of goals prior to starting in on the workday, you will be able to get a better handle on the steps necessary to complete all of the tasks for the day. In addition to creating a list of daily goals, you may want to consider putting in place weekly goals as well.

Limit the Number of Suppliers You Have

If you are a business owner, then you are aware of the necessity of working with suppliers to receive the goods that the company requires for operation. These supplies can include everything from equipment and machinery to janitorial items. And while it may not be possible to eliminate working with suppliers altogether, there may be ways to decrease the overall number of transactions that are needed by consolidating services to a limited number of contractors.

Take it Online

In today’s technology-driven world, much of what we do at the office can be accomplished more quickly by moving it online. For instance, if your business requires the use of multiple forms, either for working with other companies or customers, then there is the probability that paperwork piles up around the office and becomes a nuisance. To eliminate this, consider moving your forms to a digital format and make use of cloud-based storage servers such as Dropbox or Google Docs.

Get Help from Professionals

business administrationThere are certain tasks around the office that can be eliminated by letting professionals handle them instead of keeping all of the work within the company. It can be tempting to take on certain jobs, such as building the company website or assessing its insurance needs in order to reduce costs, but by doing this you also decrease the amount of time you have for the primary concerns of the business.

If you find that business is being slowed because you are dedicating too much time to external issues, then you may want to hire professionals to handle those areas. Instead of contracting out all the work, learning the fundamentals of business administration is another option worth considering, as this can teach you the steps needed to improve your company’s workflow.

Consider Upgrading

There are certain facets of a business that can be slowed by using outdated equipment, and this is often overlooked. If you have a company that relies heavily on computers and the internet, then this can be especially true. Therefore, it is vital to ensure that the software platforms and the hardware being implemented are of the industry standard. You may be surprised at the difference something as simple as upgrading your internet service can make on the office workflow.

Eliminating complications and increasing workflow can go a long way towards making your business more successful. If you are looking for ways to increase efficiency at the office, consider laying out a set of goals each day so that you can focus on the tasks that need to be completed. In addition, it can be beneficial to limit the number of suppliers and get the help of professionals when it makes sense. Furthermore, always be sure that the equipment that is relied upon is properly updated. Keep these tips in mind when simplifying your business administration.


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Meet the Author: Sophia Beirne

Sophia Beirne is passionate about providing helpful content and sharing her tips. She’s been featured in a number of online publications. With a background in business administration, she’s most interested in entrepreneurship and effective project management.


Permanent link to this article: http://www.leadershipgirl.com/simplify-business-administration-improve-efficiency/

4 Tips for Successfully Running a Home-Based Business

~by Emma Sturgis~

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Running your own business can always be a difficult task. However, running a business out of your home adds extra obstacles to being a successful entrepreneur. Trying to find a calm and private place to work can be difficult with loud roommates, needy children and house chores that seem to be never-ending. In order to succeed when running a home-based business, you must be able to adapt.

 

Here are four tips for successfully running a business out of your home.

running a home-based business1. Create a Designated Work Area

When working from home, you must have an area of your home that is dedicated specifically to working on your business. This room or area of your home will not only be a great way for you to earn income, but will also turn into a hefty tax deduction. Measuring the area of your home used for your business will allow you to calculate the tax deduction you will receive on your taxes. A designated area of your home will also help your kids, roommates and partner understand your professional limits. As a business owner, you are going to have to put in extra hours. Those who live in your home with you should understand that when you are in your home office you should not be disturbed.

2. Get the Tools Big Offices Use to Succeed

Just because you are running your business from your home doesn’t mean you shouldn’t have the tools bigger offices use for success. If you are in need of a multi-function printer, don’t buy a cheaper printer that wasn’t designed for business use. Make the extra investment by purchasing a business printer that will be able to withstand your constant workload. Consider working with professionals to help you pick out the office equipment you need.

running a home-based business3. Remove Distractions

While it might seem fun to run your business on the couch while watching movies, realistically this isn’t the way that successful businesses get to the top of their industry. Your home office should be distraction free. Remove distracting TVs, game consoles and furniture, and limit the time you spend on social media while working on your business.

4. Set a Strict Schedule

As your own boss, it is important that you stick to a strict schedule. Consistency is key when running your own business, and nothing helps consistency like a solid schedule.

Running a business from the comfort of your home can be very lucrative if you spend the time mastering the art of home businesses. These tips will help you take your business to the next level faster than you could have ever imagined.


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Emma SturgisMeet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.


Permanent link to this article: http://www.leadershipgirl.com/running-a-home-based-business/

More Advice for New Entrepreneurs from Fellow Entrepreneurs

~by Haley Lynn Gray~

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I love helping other business owners find their way to success. And I know there are many other entrepreneurs out there who also want to be supportive of their fellow entrepreneurs. So a few months ago I asked members of my Facebook group, Women’s Entrepreneur Network, what advice they would give to new entrepreneurs. The response was overwhelming.

fellow entrepreneurs

These wonderful women, and men, have so much to share and are so willing to help other entrepreneurs. I couldn’t let all this wonderful advice be limited to those in my Facebook group, so I decided to share their entrepreneurial tips in my blog and newsletter.

Here are a handful of their valuable responses:

Esmeralda Perez: You have to do what you love and love what you do. Passion and be coachable!! eperez.legalshieldassociate.com

Diana Chan-Warren: Make sure you have a bit of “cushion money” before starting path to entrepreneurship.

Virginia Phillips: It is your business, but you can’t go it alone. Network, make alliances, find mentors, build a support system and ask everyone questions.
www.triumphaftertrauma.org

Nikki Tobias: Just know that it will likely take longer than you think it will… longer to have clients, longer to make money, longer to come up with a name or logo — just longer. It isn’t a bad thing, just something to plan for.

Revonah Hill-Holloway: Take your time building your business. Remember, Rome wasn’t built in a day. http://goodsinsations.com

Brianna Feltych-Düren: Always ask for advice. Do not feel like critique is meant to hurt you in any way. You will not succeed right away, but never give up. Hard work and the love you put into yourself and your business will pay off.

Adrien Blackwell: If the first business doesn’t succeed, try, try, again. Most self made millionaires fail with their first two businesses before making it. This is just practice. The practice you need to be successful.

Krissi Copper: Just when you feel like giving up, keep going. You’re almost there.

Jessica Granish: Communication is key: Need I say more? All great relationships let it be professionally or personally start with great communication. Creating expectations and sharing your communication style is super important. When starting your business you will want to set those expectations with your clients, your vendors and your team. Communication is a foundational piece to building authenticity and trust as you grow and expand in your zone of genius.
www.alpinesbsolutions.com

Chris Butler Yates: Patience and Persistence.  www.justalittlespice.com

Joanna Sanchez: Stop striving and surrender.

Mrs. Lakeasha Jackson: My advice is: When deciding to brand your business and yourself, research EXACTLY what you want to do and WHO you want to work with. Although, we may just want cashflow, you want to be sure you are working with your ideal client and not overworking yourself and underserving your client. Do your self and client due diligence in putting the best foot forward in the beginning and actually taking the time to learn your industry before jumping in.
www.lakeashajackson.com

Deanne Williams: 5-R’s of Success: Being Relatable to the community you plan to service is a necessity. Being Reasonable when setting your financial expectations towards the services you plan to offer within that targeted community is wise. Being Reliable towards those services and products is a must. If you can manage being Relatable, Reasonable and Reliable your business will no doubt be guaranteed to become Remarkably-Rememberable to all. ~ Deanne ©2016.08
https://www.facebook.com/KDgospelMagazine/?ref=settings

Celesti’ne Chumo: Don’t overwhelm yourself, do a little thing everyday that leads to your goal.  www.celestinefitness.com

fellow entrepreneursStacie Jones: Don’t ever give up. If something isn’t working, don’t just stop all together, make little tweaks until you start seeing results. Sometimes it could be as simple as rewording your copy or revamping your pics that turns it around. It’s all about fine tuning your message and figuring out who your ideal customer/client is.
www.sunlovinroots.com

Ella Rose: Pace yourself. Building momentum can be exciting, but it’s easy to take on too much when you’ve never done this before.
www.ellarosecleaning.com

Vickie Gould: Be consistent and confident in your message.

Star Raya Burke: Be accepting of your mistakes because that’s how you will learn and teach yourself to be a great success story.
https://www.facebook.com/scrubpotion/

Adriana Summers: Surround yourself with smart passionate people to guide you.
http://www.backtobasicscommunication.com.au/index.php

Deanna Shankle: Know your vision and your market. Do your research and take small steps to reach the bigger goal. Remember you have a life outside of your business, enjoy it and don’t neglect it. Your business is a representation of you, so project it the way you want to be seen. Learn from you mistakes and don’t ever give up.  www.fesfitness.com

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If you missed my previous post, here are some of the many awesome responses that I included in my first post on entrepreneurial advice.

I hope you’ve found these entrepreneurial insights enlightening.

Stay tuned for more!


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/more-advice-new-entrepreneurs-fellow-entrepreneurs/

A Beginner’s Guide to Starting an Online Business

~by Joan Herbert~

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You’ve decided that you want to start an online business. With the changing economy, the world of commerce is moving out of brick and mortar stores and into the web. With the digital revolution, many professionals are finding out that they can earn a decent living working remotely, from the comfort of their own homes.

online businessMost freelance writers, web designers and coders don’t have a business location and just work from home. Many run their businesses entirely online and take advantage of the multitude of communications options and marketing platforms available today.

Decide What You Are Selling

Are you providing a service or a product? You need to make sure that there is a demand for whatever it is you’re selling and that people will pay for the product or service. You can take advantage of search engines to see what people are searching for, and whether the product or service you’re selling is trending up or down. Once you settle on a product, you can begin planning your marketing strategy.

Find Your Audience

The first thing you need to do is find out who it is that is going to want to pay you for your product or service. You can use search engine keywords to find out what is trending, who is searching, and who is currently providing services to them. Find out where your target audience is most likely to see advertisements. Is it television? Facebook? Pop-up ads? Once you identify your potential customers and find out how to reach them, you can start sourcing your products or designing your services.

Design Your Site

An essential element of any online business is going to be your website. There are many options for this. You can set up an Amazon affiliate site, a Shopify or Etsy site, or you can spend the time building your own independent site. You may need to employ someone with expertise to help design your site and make it accessible, but having a strong website is crucial to strong sales numbers.

Get People to Your Site

online businessOnce your site is up and running and you’re ready to begin selling your product or providing your service, you need to go and get your customers. You need to find them where they are likely to be spending their time, and then you need to market appropriately. If your target audience spends most of their time on Facebook, you need to focus your attention on Facebook content that is easily sharable. If they’re on Twitter, that’s where you need to be, too. The key is to put your advertising in front of your target audience instead of waiting for them to find you.

Build Your Reputation

Maintaining a high-quality product and excellent customer service is important for any business, but it’s critical when you’re just starting out. You want to be certain that your customers are satisfied, and that they will leave good reviews. This may mean going above and beyond, and sometimes losing money to replace a product or redo a contract job, but it can be well worth it in the end. If your customers are upset, they’re going to leave a bad review, which can destroy a new business. Keep your customers happy at all costs in the beginning, at least until your business is thriving and sustainable.

Follow Up with Customers

If they liked your product or service, they’ll buy it again. Send out email advertising or discounts for return customers in order to increase sales. Reward customer loyalty with exclusive savings or market related products directly to them to keep your sales strong.


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Joan HerbertMeet the Author: Joan Herbert

Joan is an Assistant Manager at Bank-Opening-Times.co.uk, a curious individual, avid reader, and a passionate creative writer.


Permanent link to this article: http://www.leadershipgirl.com/beginners-guide-online-business/

Professional Business Advice for New Entrepreneurs

~by Rachelle Wilber~

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Contrary to the opinion of most people, being a successful entrepreneur requires commitment, sacrifice and knowledge. Most people leaving their careers to try their hand at business are not ready or willing to accept responsibilities that come with starting an enterprise. They just want to fly loose, enjoy the freedom they experience and expect to make more money than they could get in formal employment. Unfortunately, most of them fail, not because they do not have what it takes to succeed, but because they do not have the right attitude.

new entrepreneurs

Here are practical professional tips to help new entrepreneurs start and develop their enterprise.

Develop a Business Goal

To have concrete plans that are core to success in business, you need to have a vision of what you are working to achieve and develop solid business objectives. Although you might have to review the goals regularly and make relevant changes, having a compelling initial business goal is crucial. If you do have a formal job, focus on establishing a business that helps you attain personal goals quickly.

Don’t Quit Your Day Job

If you start a new business while still working, you will have an opportunity to learn new techniques, allocate additional finances, build confidence, and adopt the right business strategies. Since you are likely to make a few mistakes before learning the tricks of the new venture, your job ensures you maintain a healthy level of financial stability, despite potential losses as a result of your mistakes. However, you should leave your job and concentrate on routine business operations if the entity is performing well.

Focus on Creating a Unique Business

new entrepreneursThe similarity in business operations might take you nowhere. In the present times, prospects have a broad range of products or services from which to choose, so you need to set your business apart by offering superior products and excellent customer service. Whenever possible, ensure you specialize in goods or services that are in high demand. If you cannot beat big businesses by offering better prices, you can only win more clients through reliability and quality service.

Advancing Professional Knowledge and Skills

You should also consider taking a business course to gain more knowledge to improve your business. Fortunately, you can earn a master’s in business by taking online studies. There are a number of online master’s programs designed to suit the needs of young entrepreneurs who wish to succeed in business. Preparing yourself by going to college and learning about your trade is a great help for any entrepreneur.

The secret to successful entrepreneurship lies in the ability to learn, plan, assess progress, and adopt the right strategies. You will indeed perform well if you observe these guiding tips.


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Rachelle WilberMeet the Author: Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.

Follow Rachelle here:


Permanent link to this article: http://www.leadershipgirl.com/business-advice-new-entrepreneurs/

7 Keys to Running a Law Firm as a Successful Business

~by Lizzie Weakley~

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Some lawyers go into practice as good negotiators but not good leaders. If you run a law firm, you must have the same leadership qualities needed to run any business.

Review these 7 ways to handle the day-to-day running of a law firm.

law firm1. Acquire Management Skills

Think about running a law firm like you would run any business. Develop basic management skills that include reporting company data and solving day-to-day problems. A lawyer must be a superior communicator to deal with many different types of clients, lawyers and other professionals.

2. Track Finances

Before you start the firm, pinpoint the legal areas that bring in sufficient profits. If the money flow is not coming in, one reason might be that few people need your legal expertise. Manage a financial plan using analytics software to keep track of monthly cash flow, expenditures, savings and profits.

3. Reach Your Audiences

Reach your legal audience using a website, blog or other digital marketing technique. Through professional expertise, stay up to date on current marketing trends from social media to mobile phone advertising. Find digital marketers who have worked with similar law firms to reach customers like yours.

4. Promote Continuing Education

The two main types of education for professionals are general and continuing. Continuing education is necessary in a world where laws change regularly based on changing economic needs or social values. Professionals will find hundreds of education law programs available online, in the classroom or both.

5. Monitor the Employees

law firmMost employees at a law firm are disciplined, self-sufficient and dedicated to their jobs. However, there may be a few people who perform poorly due to lack of expertise or enthusiasm. Their shortcomings turn into poor results and declining profits for the entire company. Monitor the productivity rates of employees and know how much financial value they bring to the firm.

6. Implement a Referral System

In every business and industry, it works to maintain a referral system. Lawyers work harder to find new clients for the firm if this system is put to place.

7. Hold Employee Assessments

The main task of any business is to choose the right employees. Once you hire them, conduct regular assessments to see if their skills are up to speed.

As the owner and manager of a law firm, you set an example for other lawyers, clients and members of your community. Create a company that keeps the clients flowing in and maintains referrals to others in need of your legal help.


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Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


Permanent link to this article: http://www.leadershipgirl.com/running-law-firm-successful-business/

Unprofitable Business? 4 Tips to Keep Your Business from Failing

~by Kara Masterson~

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unprofitable businessIt is common for a business to experience periods of uncertainty where its ability to remain operational is put to the test. Often a company will hit a bump in the road, and this is all it takes for a company to reach a point from which it is unable to recover. Fortunately, even though the struggle to keep a rapidly failing company alive and kicking seems daunting, there are many things a business owner can do to ensure that their company will remain operational for years to come.

The following are a few tips to help in this area of concern.

1. Exceptional Leadership

According to Bplans.com, a business that has less than stellar leadership at the helm will likely fall apart sooner than later. Good leadership will provide a company with a proven path to success and the motivation necessary to stay the course until success is achieved. Consequently, whoever is chosen to lead a company must be able to make the hard decisions and put the company’s best interests first.

2. A Good Marketing Strategy

Without marketing your brand, no one will ever know that your company, its products or services actually exist. However, every day businesses attempt to operate without a winning marketing strategy in mind. Unwilling to pay for adequate brand exposure or utilize the tools available to them online, these companies find themselves destined to experience extremely low consumer interest in their brand and even lower sales volume.

3. Maintenance and Upkeep

unprofitable businessOwning a business has its fair share of maintenance and general upkeep issues. Because first impressions mean everything in the business world, it never hurts to operate out of a building that comes across as safe and inviting to potential customers and clients alike. Hence, if, for example, you are having water leakage problems that could lead to mold damage in your company’s building, it would be wise to schedule leak investigation service and address any emerging hazards, thus preventing any damage to your business’s reputation.

4. Choosing an Unprofitable Business Model

The primary goal of being in business is to generate a lot of capital from the marketing and sale of a company’s products and services. According to moyak.com, certain business models fail to be able to generate adequate profits to justify remaining in business. When this occurs, it can be a hard lesson in how to not do business. For this reason, it is important to engage in thorough research and market analysis to determine which business models have the best chance of returning healthy profits again and again.

Business can be a risky endeavor. There are many factors that can cause a business to fail. Identifying and addressing problems early on, before they get out of hand, is really the best way to maintain the healthy operation of any developing company.


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Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/unprofitable-business-tips-keep-business/

Tips on Nailing Your Business Promotional Materials

~by Emma Miller~

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Expanding your business is a continuous venture. You’re doing well and that’s great, but that doesn’t mean you can just sit back, relax and enjoy yourself. People need to know about your company, so it’s time to promote it. Actually, it’s always time to raise your brand awareness. Reaching out to your audience and converting them to your clients is what every business in this world needs.

There are various ways to promote your business, such as printing and handing out posters, brochures, catalogues, and presentations. Put as much effort as you can into creating a good promotional strategy and take advantage of every promotional tool out there. We suggest some of the most efficient ways of promotion for any company, but it’s up to you to find inspiration and design your own promotion strategies.

promotional materials

The Give-and-Take Strategy

This is the most simple and straightforward way of promoting a business. You give promotional materials to companies and organizations, and expect them to become your clients. Consider which companies could use your products or services, and give them a package of promo items -– branded mugs, pencils, USB sticks, calendars, etc. It’s a nice gesture that will make them feel obliged to use your services in the best-case scenario.

Re-gift

Promotional materials should be passed on. It’s a sort of a silent agreement among businessmen, and it’s avoided in every other area except, you guess, business promotion. More and more people will know about your brand as your promotional materials get passed hand to hand. It can be understood as recycled advertisement, and don’t forget that it’s a two-way street –- if you have some branded products that you no longer need, give them to somebody else, and just think of it as doing someone a favor.

Draw Attention

The easiest way to attract new customers is by giving away free stuff. And where should you do it? At trade shows, of course! Companies can benefit from giving away promotional items, and those benefits often exceed the expenses. Whether they see an interesting branded T-shirt or they need a pen and hear that they can get one at your booth, they will come to check you out.

Brand Recognition

promotional materialsIncreased brand recognition is crucial to your success, but how to achieve it? The answer is: repetition, repetition, repetition. We tend to remember things, even unwillingly, if we see or read them often enough. I bet that you can remember and visualize the McDonald’s or Coca-Cola logo and letter font at any moment. That’s because their ads are everywhere and you see them on your everyday routes through the city. This is exactly what makes T-shirts an excellent promo material, because people who wear them basically become your moving billboards.

However, you should be cautious when putting your brand logo (which should be designed by a professional, by the way) on a clothing item. Doing only that won’t be enough, and it’s advisable to include a catchy, fun, inspiring slogan as well. The slogan should be appropriate and represent your company’s motto. If people find it appealing, they’ll want to wear your branded clothes.

Try Reaching Out to Others, Not Just Your Target Audience

Every business expects most of their clients to come from this group, which makes focusing exclusively on the target audience understandable. However, you should give others a chance to hear about your business and consider choosing your products or services. You can’t track and predict everything, which means you’ll have a number of unexpected clients that would want to use your services. Don’t miss out on them; a client is a client.

Avoid Short Shelf Life

When choosing the right promotional products to hand out to your business associates, clients and target audience, you have to choose wisely. Selecting long-lasting products will get you the best results for the most reasonable price. For instance, it’s better to choose holders instead of sticky notes because they can last for years and can be used multiple times.

Your company will progress if you manage to follow some basic rules of advertising. It’s important to be truthful in your marketing endeavors at all costs while trying to present your company in the best possible light. Beside the fact that the issue of truthfulness in marketing materials is regulated by law, people respond well to good attitude and honesty. Your audience will surely appreciate it.


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Emma MillerMeet the Author: Emma Miller

Emma Miller is a Sydney based writer with a degree in marketing. Her interests are digital marketing, social media, start-ups, and the latest trends. She is also a contributor at Bizzmark blog.


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