Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.   I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal

Think Win-Win

Think Win-Win.  That is the fourth Habit of highly effective people. While the first three habits focused inward, and on yourself, the others focus outward, and on your interactions with other people.  I think that they’re substantially harder to obtain, as a result, because it is hard to get others to work with you. To Think win-win is to  try to find an outcome to a situation where both sides win.  What exactly does that mean?  I think that it requires a paradigm shift and a shift in the way that you think.  You winning does not necessarily have to

4 Ways to Listen to Your Customer

~by Haley Lynn Gray~ When learning the lessons of becoming an entrepreneur, one of the most important is how to listen to your customers’ wants and needs. Listening to your customers can transform your business, but how do you get started with what can be such a difficult lesson to learn?   Listening to your customers can be as simple as getting on Facebook or having them fill out a form for feedback to get a deeper understanding about your business. Here are 4 great ways to get constructive criticism from your customers for a better business. Look to Social

7 Tips for Building Your Email List

~by Haley Gray~ A fairly advanced trick for business owners is to build your email list. If you want to take money to the bank, and grow your business aggressively, an email list is an absolute must. Think of it this way – each time you send out an email, you’re going to get requests for business. However, there are a few things that you need to know when building your email list and sending emails so that it works, and so that you don’t get in hot water with the feds! 7 Important List Building Tips Make sure that

Best Mobile Apps for Entrepreneurs

~by Haley Lynn Gray~   Like most entrepreneurs, you’re probably juggling lots of hats and could likely could use some help with productivity and organization. Fortunately, we live in a time where everything has an app, from ordering your favorite food, keeping notes, and even relationship building. Phone apps are an easy way to take your business with you at all times, wherever you need to go.   The following four apps will make managing all your hats,  much easier. Refresh – Refresh is easily the best-kept secret for anyone who finds themselves in business meetings frequently. Refresh is a

Having Problems Dealing With an Unfair Boss?

~by Susan McGuire~ Ever have an unfair boss who made your life miserable? What about a supervisor who had it in for you? These could be potentially damaging to your career… and to your health. But what to do about it? First, I shouldn’t have to state the obvious, but… managers are people too. Though you might disagree. And therefore, as humans, they are flawed, just as we all are. They may be wrong in some cases, but then, they may also be right… perhaps you were in the wrong?   I’ve had my share of “bad boss” issues, but

Negotiation, the Art of Getting More of What You Want

by Maria Marc Negotiation — Did you know that women negotiate less than men? 57 percent of men negotiate their initial employment offer, while only 7 percent of women attempt to do the same, says Linda Babcock from Carnegie Mellon University. Do you, like most women, avoid negotiation because it is adversarial? Maybe you see negotiation only in terms of $$, but in life you might want more than just money. You might want more control of your schedule, better relationships with your colleagues, or maybe more influence in the decisions your organization is making.  All of the above are

Managing Client Expectations

Managing Client Expectations

We’ve all been there: our best client calls asking for a sit-down regarding the last project or purchase. As a business owner, it’s a stomach-dropping moment; mind racing over the past delivery: Did we mess up? Did the product fail? Were we good enough? It’s never a happy ownership moment when the client initiates a review. Sometimes, the fixes can be easy. Patch a tear, add a comma, straighten a sign. Other times the fix can be a bear. The client hates the final product and wants a major rework, or-gulp!-a refund. The time to manage your client’s expectations is

3 Must Haves For A Successful Business

I guess you could say I grew up eating, drinking and sleeping business. Ever since I can remember everyone I knew owned businesses. My grandparents owned a finance company, that was started by my grandfather’s parents. My aunt and uncle owned a furniture store. My parent owns rock quarries that his father started and my sister and her husband are buying. My mom owned her own salon. My brother has owned businesses, my husband has owned businesses…I think you are starting to get the picture. Our family holidays and dinners are all business chatter. Taxes, employees, customers, great years, bad years,

Motivating Your Employees to Get Involved in Strategic Planning

Featured Image- Motivating your employees to get involved in Strategic Planning

It is vital these days for businesses of all sizes to plan ahead and have the right strategies in place in order to boost business success. Competition is stiff no matter what sector you are in, which means that developing effective strategies is vital. However, this is not something that you can do alone – you also need to try and get your employees on board to help with strategic planning and implementation. As all business owners know, your employees are the lifeblood of your company. With this in mind, it is important to involve them in the growth of