Category Archive: Customer Service

How to Become a Successful Leader in the Real Estate Industry

~by Lizzie Weakley~

.

The real estate industry in the United States is already crowded with agents. The competition for clients is expected to increase significantly in the coming years. So agents will have no choice but to come up with new strategies that can make them have a competitive advantage over others. They have to be smart and employ effective techniques to bring business to their doors.

real estate industry

Here are some helpful tips on how an agent can stand out from others.

Determine what your competitors are doing

Sometimes it pays to be nosy. Look at what your competitors are doing. Determine what is working for them and what is not. Avoid directly copying what they are doing, as this can lead to legal problems. Instead, model them to come up with a unique but effective plan. Look at the strategies they have in place and their marketing efforts to give you insights on how to make your profession better. You can also learn from their mistakes. Go to social media or any other online platform and see what people say about them. Focus on the negative reviews and find out what mistakes they did to annoy the customers. Work to avoid making those same mistakes.

Adopt the latest technology

You should always be up on the latest technology in real estate. A majority of clients nowadays prefer to communicate and view listings in a digital platform. Make sure your services are tailored for such people, especially the millennials. Use apps to keep track of the properties you manage. Podcasts can assist you to stay tuned for the current real estate market news and trends. You can use a smartphone to take pictures and videos for showing to your clients. Not to mention, mortgage calculators make it easy for you to figure out the monthly payments right from the phone. Your main goal here should be to keep up with emerging trends in order to stay competitive.

Use Pinterest

You need to optimize your Pinterest account to get positive reviews. You can look at examples such as Success Path reviews to get ideas. Only pin real estate images that are relevant to the targeted group of people. Make your account lively by posting regularly. Your pinning frequency should be between two to eight boards per day. Use properly sized images and easy-to-read fonts for customer convenience. Consider asking for reviews at the end of your pins. If there is a bad review, respond to it as fast as you can. Reach out to the negative reviewer directly and try to solve the problem.

Know the market

real estate industryYou need to study your market in order to come up with effective and realistic strategies. Analyze the current pricing trends in the area. This should also include the market segments you plan to explore in the future. Check to see whether the average home prices accelerate faster in one area than in others. Studying these trends allows you to understand the prices that are fair for certain properties. You can then be in a position to come up with the right price for a specific property.

Build strong relationships

You need to relate well with other realtors, customers and the general public. Having good relationships is the key to getting more referrals. Agents who relate with you well will be more than willing to give referrals if they find clients who want a house matching your listings. Over-communicate and over-service. Become a trusted adviser and resource to increase the value of your services. A client will be more loyal and give a positive review if you offer more value. A positive review shows that you have what it takes to provide a good experience. It will most likely lead to more clients. You should also be honest and live up to your promises as a real estate agent. This is even enshrined in the real estate legislation.

Becoming a leader in real estate is directly related to how prepared you are to compete with others. The tips discussed above will help you make the right steps towards becoming a respected agent.


share this post - real estate industry

Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Share On Pinterest
Share On Reddit
Share On Stumbleupon

Permanent link to this article: http://www.leadershipgirl.com/become-successful-leader-real-estate-industry/

The Big Picture: How to Make Your Business Stand Out

~by Lizzie Weakley~

.

make your business stand outAccording to Forbes, more than 28 million small businesses exist. The number of large businesses is equally staggering. What that means for your business is that you need to do something to make your business stand out so that prospective and current consumers will choose you over the massive competition. Here are some ideas:

Invest in Video Marketing

Video marketing is a worthwhile investment because it can continue to entice new people to visit your business every day. You can hire a strong video production company that can create something for you that has high viral potential. The great thing about videos is that they can make hundreds of points about your products and services in only a few seconds.

Think in Neon

An amazing sign made by a sign and graphics company could be a huge asset to your company. You can catch out-of-state visitors and lost drivers just because you have a sign that looks unique. Consider having someone create a vibrant, abstract or bold sign for the front of your building.

Offer a Short-Term Abnormal Sale

An abnormal sale is a sale that makes people wonder if your business has gone mad. It’s a sale that will create enough of a buzz to bring in people from all over.

make your business stand outDeliver Knockout Customer Service

Customers will always appreciate awesome customer service. They will always love service that sticks to the traditional procedures such as greeting them quickly, answering all of their questions, being honest and trying to save them time or money. If you can have your team go the extra mile with their customers, you can almost guarantee that your customers will walk an extra mile with your company.

Keep the Inside Super-Clean

A clean building is always welcome no matter what type of business you run. It shows that you care about the way your establishment looks, and it invites people to come in and make themselves feel at home. You can hire a nighttime cleaning crew to come in and conduct the cleaning tasks if you cannot spare your employees for the work. The few dollars that you invest in that cleaning crew will make a huge difference.

Start with this list of tips and then come up with some additional creative ones on your own. You could turn your business into a top performer in no time.


share this post - make your business stand out


Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Share On Pinterest
Share On Reddit
Share On Stumbleupon

Permanent link to this article: http://www.leadershipgirl.com/big-picture-make-business-stand-out/

Make Your Customers Comfortable; Keep Them Coming Back

~by Dixie Somers~

.

When customers feel comfortable in a business, they return. Ensuring your customers’ comfort is a smart, low-cost investment that pays off. Below are a few ways you can make sure that customers are comfortable in your establishment.

Provide Refreshments

make your customers comfortableStock your store, front desk and waiting room areas with coffees, teas and light snacks. Always have a purified water station. Particularly in winter and summer months, these refreshments can help customers settle down from the elements and focus on your business.

Make sure all hot and cold beverages maintain the proper temperatures to be safe. Limit refreshments to common pick-me-ups such as mints, hard candies and nut-free chocolates to avoid liabilities for potential exposures to allergens.

A Greeter

Many brands made names for themselves with a simple policy of boisterous greetings for all customers who enter their locations. Greeting customers is also an excellent opportunity to pass them your latest discount flyer and introduce them to new services.

Smaller businesses can invest in a doorbell to signal the arrival of new customers and welcome them inside. Businesses with large floor areas and busy offices should station a guard or cashier near the entrance to perform this function.

Help the Disabled (and the Able-Bodied)

The American with Disabilities Act (ADA) makes accommodations for the disabled mandatory for most businesses and workplaces. In addition, customers may fit your business into a long day of errands and work, and bring their families.
These considerations keep everyone feeling comfortable:

  • Push-buttons to power entrances and exits for disabled customers and those managing small children
  • Handicapped bathroom stalls and changing tables in all restrooms
  • Sofas and chairs with back support in lobbies and waiting rooms
  • Area rugs or carpeted runners in highly trafficked common areas to reduce impact on feet and fall risks

make your customers comfortableAir Curtains

Installing air curtains creates a stream of air as a seal against warm air escaping and cold air entering. This keeps customers in a comfortable temperature no matter what the season is. Air curtains also save energy and cut heating and cooling costs, trapping warm and cool air inside where customers need it most. Clean air curtains regularly to discourage dirt build-up and poor performance.

Positive Restrooms

Customer restrooms must be clean and pleasant at all times. Create a restroom check schedule with set, memorable times and post it in the employee areas. Designate responsibility to check the bathrooms for essentials, overflows and damage.

Increase your bathroom’s amenities by stocking hand lotion, tissues and air freshener. Call a plumber immediately to fix stopped-up toilets and non-working faucets.

Comfort can determine if customers return to or storm out of a business never to return. These simple strategies ensure your customers feel good, keep you in accordance with the law and save you money in the long-run.


share this post - make your customers comfortable


Dixie SomersMeet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Share On Facebook
Share On Twitter
Share On Google Plus
Share On Linkedin
Share On Pinterest
Share On Reddit
Share On Stumbleupon

Permanent link to this article: http://www.leadershipgirl.com/make-customers-comfortable-coming-back/