Managing Client Expectations

Managing Client Expectations

URLEmail We’ve all been there: our best client calls asking for a sit-down regarding the last project or purchase. As a business owner, it’s a stomach-dropping moment; mind racing over the past delivery: Did we mess up? Did the product fail? Were we good enough? It’s never a happy ownership moment when the client initiates a review. Sometimes, the fixes can be easy. Patch a tear, add a comma, straighten a sign. Other times the fix can be a bear. The client hates the final product and wants a major rework, or-gulp!-a refund. The time to manage your client’s expectations

The Dos & Don’ts of Public Relations Crisis Management

The phrase “PR disaster” was perhaps never used more than it was last month when United Airlines forcibly dragged a passenger off of a flight, not because of any transgression he’d committed, but because the airline had purposefully overbooked the flight. The video of the incident would have been a disaster in and of itself, but United Airlines truly dug their own grave when their social media representative seemed to blame the victim of the incident immediately after the video hit the internet. The airline’s Twitter account referred to the passenger as “disruptive and belligerent”, despite the fact that the

Understanding the Science of Attracting Customers to Your Business

~by Hannah Whittenly~ . Discovering exactly what customers find most appealing has always been a challenge for business marketers. This is especially true today when major headlines and digital reach can rapidly transform consumer expectations. A glimpse into behavioral psychology, however, has offered some insights into why customers choose one business over another. Here are a few things for you to take into consideration for attracting customers: Pricing vs Value If consumers think that your prices are high, they look elsewhere. “Discount” prices can give a perception of poor quality or service. A $2,000 designer handbag isn’t really a hundred

4 Tips for Dealing with and Surviving Rude Customers

rude customers

~by Bryan Peterson~ . These days, quality customer service is often what sets a company apart from its competitors. No one is willing to put up with poor customer service when there’s another company two miles up the road that offers the same service. Every person in retail knows that they’ll deal with irate customers at some point or another, but that doesn’t make getting yelled at and insulted any easier. Remember also that there’s a difference between an unhappy customer and a rude one. If someone is upset about the quality of a product or service, he or she

How to Become a Successful Leader in the Real Estate Industry

real estate industry

~by Lizzie Weakley~ . The real estate industry in the United States is already crowded with agents. The competition for clients is expected to increase significantly in the coming years. So agents will have no choice but to come up with new strategies that can make them have a competitive advantage over others. They have to be smart and employ effective techniques to bring business to their doors. Here are some helpful tips on how an agent can stand out from others. Determine what your competitors are doing Sometimes it pays to be nosy. Look at what your competitors are

The Big Picture: How to Make Your Business Stand Out

make your business stand out

~by Lizzie Weakley~ . According to Forbes, more than 28 million small businesses exist. The number of large businesses is equally staggering. What that means for your business is that you need to do something to make your business stand out so that prospective and current consumers will choose you over the massive competition. Here are some ideas: Invest in Video Marketing Video marketing is a worthwhile investment because it can continue to entice new people to visit your business every day. You can hire a strong video production company that can create something for you that has high viral

Make Your Customers Comfortable; Keep Them Coming Back

make your customers comfortable

~by Dixie Somers~ . When customers feel comfortable in a business, they return. Ensuring your customers’ comfort is a smart, low-cost investment that pays off. Below are a few ways you can make sure that customers are comfortable in your establishment. Provide Refreshments Stock your store, front desk and waiting room areas with coffees, teas and light snacks. Always have a purified water station. Particularly in winter and summer months, these refreshments can help customers settle down from the elements and focus on your business. Make sure all hot and cold beverages maintain the proper temperatures to be safe. Limit