Category Archive: Entrepreneurship & Small Business

How Your Business Can Make a Difference in Your Community

~by Lizzie Weakley~

.

Every business man or woman works to serve the greater community. You want people to travel from many miles away to visit your business. You want to change lives and inspire others to follow in your footsteps. Eventually, you know that doing business is not all about making money and earning a living.

Learn how the power and success of your business can make a difference in your community in a very positive way.

make a difference

Provide Jobs

Everyone knows how important it is to provide jobs in the community. Every city is known for the job growth and unemployment rates. Local people do not want to drive hundreds of miles to commute. When you start a local business, you provide jobs for the local community so they have more opportunities to succeed. Also, everyone feels proud to live in a place that is improving the economy and increasing tourism.

Inspire Others

You and many other business people have at least one role model to look up to. This person could be the founder or CEO of a major company that started out as another unknown business with less than 50 employees.

Inspire young people who are uncertain about their future career paths. At the least, inspire them to enroll in a good business program where they learn the basics of business management and entrepreneurship.

In recent decades, the number of online colleges that provide advanced business programs has grown exponentially. Find hundreds of Master’s degree programs offered in different fields of business. Future government officials may want to consider getting an online masters of public administration.

make a differenceIncrease Community Pride

The simple presence of your successful business makes people feel proud to live in that community. Fewer people want to leave, and more people want to move there. Pride is a quality that is underrated in countless towns and cities around the world. Build a business that gets people moving in the right direction for the current and future generations.

Working in business is known for being risky first and rewarding eventually. Soon, you realize that your money-making potential is not the most important goal to have in mind. You take on the additional roles of being a community leader and an inspiration for young people. Whether you are a new or veteran business owner, know the potential that your company has to change your community.


share this post - make a difference

Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


Permanent link to this article: http://www.leadershipgirl.com/business-make-a-difference-in-your-community/

4 Tips for Successfully Running a Home-Based Business

~by Emma Sturgis~

.

Running your own business can always be a difficult task. However, running a business out of your home adds extra obstacles to being a successful entrepreneur. Trying to find a calm and private place to work can be difficult with loud roommates, needy children and house chores that seem to be never-ending. In order to succeed when running a home-based business, you must be able to adapt.

 

Here are four tips for successfully running a business out of your home.

running a home-based business1. Create a Designated Work Area

When working from home, you must have an area of your home that is dedicated specifically to working on your business. This room or area of your home will not only be a great way for you to earn income, but will also turn into a hefty tax deduction. Measuring the area of your home used for your business will allow you to calculate the tax deduction you will receive on your taxes. A designated area of your home will also help your kids, roommates and partner understand your professional limits. As a business owner, you are going to have to put in extra hours. Those who live in your home with you should understand that when you are in your home office you should not be disturbed.

2. Get the Tools Big Offices Use to Succeed

Just because you are running your business from your home doesn’t mean you shouldn’t have the tools bigger offices use for success. If you are in need of a multi-function printer, don’t buy a cheaper printer that wasn’t designed for business use. Make the extra investment by purchasing a business printer that will be able to withstand your constant workload. Consider working with professionals to help you pick out the office equipment you need.

running a home-based business3. Remove Distractions

While it might seem fun to run your business on the couch while watching movies, realistically this isn’t the way that successful businesses get to the top of their industry. Your home office should be distraction free. Remove distracting TVs, game consoles and furniture, and limit the time you spend on social media while working on your business.

4. Set a Strict Schedule

As your own boss, it is important that you stick to a strict schedule. Consistency is key when running your own business, and nothing helps consistency like a solid schedule.

Running a business from the comfort of your home can be very lucrative if you spend the time mastering the art of home businesses. These tips will help you take your business to the next level faster than you could have ever imagined.


share this post - running a home-based business


Emma SturgisMeet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.


Permanent link to this article: http://www.leadershipgirl.com/running-a-home-based-business/

5 Tips for Maintaining a Safe Workplace, Free from Hazards and Injuries

~by Dixie Somers~

.

As a business owner it’s your responsibility to keep employees safe. The cost of neglecting safety can be serious. You could face law suits, fines, lost productivity, and a reputation as a dangerous and uncaring company. All employers need to take steps to ensure they are providing a safe workplace. Here are five tips you should follow.

1. Maintain Cleanliness

safe workplaceWork areas are more productive when they’re neat and organized. They are also safer. Removing clutter and debris will help to minimize risks of falls, knocking items off shelves or tables. Insist that spills or garbage that could cause slipping or unsanitary conditions are cleaned up immediately. Ensure that work areas are kept clean and that everything is kept in its proper place when not in use.

2. Keep Machinery in Safe Working Order

Ordinary wear and tear can lead to breakdowns that make equipment unsafe, leading to injury and workers compensation lawsuits. Make a safety check of everything from hand tools to forklifts a part of the routine. Bad brakes, loose safety rails or handles, slipping belts, and exposed wires could lead to serious accidents. As the business owner, you owe it to yourself and your employees to maintain equipment in good working order.

3. Educate Employees on Safety

Make a review of safety procedures mandatory for new hires, and a part of regular training for all employees. Employees need to know about the potential dangers they may encounter in their roles. Be sure they can locate and use fire extinguishers, first aid stations, emergency alarms and exits, and that they know how to properly handle and store chemicals. You might also consider appointing a safety officer, such as someone qualified through a bachelors in occupational safety.

safe workplace4. Observe Employees in Action

Make sure that supervisors understand the importance of safety. Have them keep watch during normal operations to ensure safety guidelines are being followed. This can include properly stacking boxes or pallets, turning off machinery when not in use, and wearing gloves, eye protection, aprons, or respirators as needed.

5. Encourage Staff to Report Unsafe Conditions

You should provide a documentable means that allows all employees to report potential safety risks to supervisors, maintenance personnel, or both. Slippery walkways, loose racks, dim or erratic lighting, or anything that appears to be a potential hazard, should be identified, investigated and corrected immediately.

Maintaining a safe workplace requires organization and constant vigilance. Be sure to schedule safety training sessions, especially on those issues you consider critical. Creating a company culture where health and safety are valued reduces the risk of costly accidents.


share this post - safe workplace


Dixie SomersMeet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Permanent link to this article: http://www.leadershipgirl.com/tips-maintaining-safe-workplace-hazards-injuries/

Why Entrepreneurs Need to Focus on Risk Management First

~by Mila Sanchez~

.

If you have dreams of starting your own business, or have already opened one, you know there are so many things you have to think about. For instance: what do you want to sell? What service do you want to provide? Where do you want your business to be located? How do you reach your intended customers? But, the thing you need to think about most is risk management.

risk managementAs any entrepreneur knows, there is a lot of risk involved in starting a business. In fact, nine out of 10 startups will fail. This sounds like a scary number, but don’t let it hinder your drive. However, do let it highlight the importance of addressing and managing your risks as you go forward with your ideas. Project managers for established businesses know the sensitive and serious nature of analyzing and managing their risks, and the basic principles can really be applied to startups as well. What else is a startup other than a big project you hope succeeds?!

Here are some risks you should be aware of so you can best prepare for and manage them.

Researching the market and demand

Taking a good look at the market and demand is vital when determining if your business idea is a viable and sustainable one. Is there a demand for the product you want to offer? Is that demand already being filled by other businesses? If so, what is it about your product that makes it stand out among the rest?

For example, sushi is constantly growing in popularity. But if your city of 200,000 people already has 20 sushi restaurants with moderate traffic, there is a good chance that opening another restaurant dedicated to that delectable delight won’t have outstanding success. Unless you can guarantee that your product is different and better than the rest out there, it might be better to work on a business plan that addresses a demand not already being filled by others. By figuring this out in the beginning, you can eliminate some of the risk of your business failing.  

Identifying your customers and outreach

Whether your business is offering an entirely original idea or a new product you’ve invented, you need to identify your customers. Who is your target customer? Why is your product something that they need? How are you going to reach them and provide your product?

Luckily, it’s easy to research these questions with the internet. You can see if people are complaining about the problem you are trying to solve or having conversations surrounding the idea. Once you can see who might want your product or service, it’s time to find the best way to reach these potential customers. If you can’t effectively reach them, your business will never have a fighting chance. The risk here is your new product or service and whether or not it is going to be successful; researching and finding your target customer is going to make planning for reducing this risk a lot easier.

Keeping your business safe

risk managementWith technology creating so much access these days, starting a business has become easier than ever before. Almost all functions and information on the “paper” side of your business is done through computer programs and online, making many processes efficient and accessible. Unfortunately, all of your sensitive business information being digital makes you a target for cybercrime, and small businesses and startups are especially vulnerable.

Cybercrime is a huge risk, and if you are attacked, it can destroy your business and even your livelihood, as you are likely heavily invested in your own business. Using proper firewalls and security encryptions are essential to keeping your business data and your customers’ credit and debit card information safe. Routinely running virus and malware scans will also help prevent and stop attacks to your hardware and software.

Knowing and managing your risks will help set you up for success as you ride the rollercoaster that is starting a business. With the help of technology, you can easily research your market and demand, find and reach your customers, and secure your business data. The more you can plan and control these risks surrounding your startup, the more you are setting your new business up for success.


share this post - risk management

Mila Sanchez


Meet the Author: Mila Sanchez

Mila Sanchez is a writer with a BA in English Linguistics living in beautiful Boise, ID. Her ambitions include traveling the world, studying languages and taking pictures of her dog, Baymax. Connect with her on Twitter and Instagram!


Permanent link to this article: http://www.leadershipgirl.com/entrepreneurs-focus-risk-management/

Why I’ll Never Promise You $1,000 a Week or Instant Success

~by Haley Lynn Gray~

.

instant successConfession time. The posts that promise you’ll make $1,000 a week or some other unrealistic amount of money drive me bonkers. I see people piling on like rats on a sinking ship, and I just shake my head. And if it’s a post in my Facebook group, Women’s Entrepreneur Network, I hit delete as quickly as I possibly can. 

.

It drives me bonkers, I tell ya.

You should see the steam coming out of my ears!

Why?

Because many of these posts are scams. Anyone who promises you that you’re going to make a certain amount of money by working just two hours a week from home is lying through their teeth. 

1. There are no promises or guarantees in business, except that if you come in and do your part, you’re likely to succeed. Doing your part here is critical, and what the word “succeed” means to each person is quite different.

2. Depending on economic conditions, skill sets, personality, alignment of the planets, and too many other factors, making a large amount of money per week may be possible, but it also might not be. 

instant success3. Too many people make promises that they can’t deliver. What I CAN promise you is that if you follow the basic principles of business, you’ll get more visibility and ultimately get more clients. The more effort you make, especially in the beginning, the better you’ll do. Inspired action is great, but you can’t sit around waiting for inspiration to hit, then only take action when you feel that the stars are in proper alignment or the moon is in the right phase. You have to do your part.

4. Please for the love of all that is holy, if someone is promising you can get rich quick with their program or system, STOP! Take a few moments and figure out if they’re genuine or a scam. Take a second for that reality check, please, before you get taken for a ride. I see it all day long in my Women’s Entrepreneur Network Facebook group, and I spend endless hours deleting the get rich quick posts. And if I happen to miss one and let it post, I frequently see replies to them. EEK! 

.

The reality is that there are no guarantees in life or in business. There is no overnight or instant success. Mindset is important, but so is sticking with it, and so is consistency. 

.

You can do this. I have faith in you. That’s why I started my Facebook group – to support you, and other women like you – to be a community that supports one another.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - instant success


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/will-never-promise-1000-week-instant-success/

How to Get the Management Skills You Need to Rise in Your Industry

~by Hannah Whittenly~

.

As a new entrepreneur or business owner, you are probably well aware of any flaws that you may have and might even lack the complete confidence that you need. Such feelings are completely normal for those first stepping foot in the business world. However, you can overcome that by compensating with strengths — especially when it comes to the way that you run your business. In this game, efficiency is key, and those who do it better come out as the winners. A huge part of that efficiency is your ability to manage.

management skills

To help you gain the management skills that you absolutely need to come out on top, here are a few tips:

Determine Which Skills You Need

As “Management Skills List and Examples” indicates, there are hundreds of management skills that you should try to learn. Yet, to optimize your ability to move forward in your career sector, you need to know which of these management skills are the most applicable within your field. As noted in the aforementioned article, most management skills pertain to five basic functions:

  • Planning
  • Organizing
  • Coordinating
  • Directing
  • Oversight

Within each of the five major categories is a subset of skills that can include things like:

  • Persuasion
  • Research
  • Presentation
  • Responsibility
  • Productivity
  • Qualitative Skills
  • Problem Solving
  • Sales
  • Project Management
  • Public Speaking

You’d be better off determining which major and minor skill sets will help you rise in your specific industry rather than simply trying to attain general management skills. Entrepreneurs, for example, often have great ideas and come up with very useful products. Getting it out to the public, however, can be difficult—especially if you’re not a well-known person or have some significant competitors. In this case, it might be best to step up your game when it comes to sales, presentation and persuasion. If you’ve ever watched “Shark Tank” on TV, then you know that those three things are very important. Study up on different techniques and strategies that will make you stronger in those areas, but don’t forget to practice them! Grab a few of your friends or family members and practice pitching your products and business services to them. Little by little, you’ll get stronger at those skills and see your business profit for it.

Develop a “Team” Mentality

management skillsOne of the best ways to gain management skills is by working effectively with others. You can either do this through networking or working with whatever size team that you have available to you, small or big. You can collaborate with them on new products, event planning and business strategy. Doing so can help you develop management skills such as the following:

  • Conflict Resolution
  • Adaptability
  • Collaboration
  • Division of Work
  • Emotional Intelligence
  • Engagement
  • Flexibility

With this idea in mind, make sure that you operate according to a “team” mentality. There are several ways that you can learn to work effectively in a team. As noted in Inc., effective teamwork necessitates that each group member understands what the team is trying to accomplish. Therefore, one way for you to operate effectively as a team member is by remaining up to date regarding the group’s professional objectives.

Pursue an Additional Degree or Certification

When you’re an entrepreneur or new business owner, you’re pretty much on your own, and learning the skills that you need is pretty much all up to you. Therefore, if you’re serious about gaining the management skills necessary to rise in your industry, consider the value of pursuing an additional degree or certification. Engaging in an ongoing education process will always provide you with some or several management skills that you can use and list on resumes when you apply for jobs. If you’re an entrepreneur providing a service to the healthcare industry, for example, it would be beneficial for you to get your healthcare administration degree online. Whatever industry you’re in, you can find some way to become more educated in it. Not only that, but pursuing an education is one of the best ways to become up to date within the industry you’re trying to work in. It could also help to establish your legitimacy.

Hopefully, the above tips have helped you understand how you can go about becoming an effective business person with managerial skills that can only take you upward to success. Just remember to practice every newly obtained skill at every available opportunity.


share this post - management skills


Hannah WhittenlyMeet the Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She graduated from the University of California-Sacramento with a degree in Journalism.


Permanent link to this article: http://www.leadershipgirl.com/management-skills-you-need-rise-industry/

Entrepreneurs, You’re Not in it Alone: How to Find Comfort in Your Resources

~by Kara Masterson~

.

When working to start your own business, it’s not uncommon to feel alone and isolated. This can be problematic because it can kill your enthusiasm and do harm to your business. But it’s important to remember that, as an entrepreneur, you’re never truly alone. This guide will help you find comfort in the myriad of resources available to you.

entrepreneursYour Employees

Your employees are an excellent resource that you should always be using and referring to regularly. After all, very few others, aside from the people who are in it with you, are going to truly understand your company’s struggle. A good business owner needs to rely on his or her employees for updates, honesty and new ideas. Always take a minute to run an idea by one of your employees and see what he or she thinks about it. They’ll rise to the challenge.

Your Family

Your family can be a very supportive resource for keeping your spirits up and for advice as you build your new business. They can help encourage you to follow your dreams and offer outside solutions to problems you might be stuck on. Your family can definitely be your biggest support system and help get you through even the toughest times. When it comes to running a business it is important to remember that you are never alone.

Other Professionals

Other professionals working in your industry are an invaluable resource and you should never underestimate what good connections can do for you. They can give you advice, create key partnerships and help you find new, quality employees. Professionals outside your profession are also key, such as business lawyers. Experienced business attorneys can not only help you set your business up correctly, but they can also answer your questions that can help prevent legal issues down the road. Accountants can help you with your business taxes and keeping your business compliant. Never be afraid to look outside for help.

Other Resources

entrepreneursOther resources that can really help an entrepreneur include seminars, books, publications, blogs and more. Find publications, websites and blogs in your industry in particular, and make it a point to follow them. There are countless books out there on the subject of starting your own business and being a good manager. Industry seminars and events let you connect with other industry professionals and learn new information and tricks that will make your life easier.

Entrepreneurship can be lonely and extremely hard, so never be afraid to fall back on your resources for advice, knowledge or a little encouragement. Utilize the people and resources listed above to reassure yourself that you aren’t in this alone and that you can do this!


share this post - entrepreneurs


Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/entrepreneurs-not-alone-find-resources/

It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

~by Haley Lynn Gray~

.

facebook likesSo many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our business.  

What I’m talking about here are Facebook ‘likes’. When I started building Leadership Girl’s Facebook page, I was super focused on getting more likes on my page. If only I got to X number, I’d have clients coming in the door.  

So, I did paid Facebook Like campaigns and saw my numbers shoot up. But, the engagement on my Facebook page dropped like a rock towards the bottom of a pool.

I also did Facebook Like Ladders. Those are discussions where you have everyone in a group like your page. Yeah. People would like my page, and then a few days later they’d unlike it. Facebook penalized me because I would get a bunch of likes then get a bunch of unlikes. That worked about as well as the paid Facebook Like campaigns.

None of those people converted to clients. 0. None. Nada. Zip. Zilch. Effort, time and money completely wasted.  

Then I started doing some research. I learned that Facebook had been changing its algorithms. They do this test to see how long someone looks at your content, and if they look at it or engage with it, they show it to more people. If they scroll past it super fast, then according to Facebook, it must not be interesting, so Facebook shows it to fewer people.  

Getting all those likes from people who didn’t really like me or my page was actually causing me problems! I was getting seen by fewer and fewer people.

To add insult to injury, Facebook changed its algorithms so that if you post just a link to a blog post, they show it to very few people. It’s like a jealous boyfriend who doesn’t want to share traffic.

So what do you do instead?

facebook likesYou focus on putting up pictures, and videos, and short posts with a link and a separate graphic to your blog. You can still drive a lot of traffic to your website, if you do it carefully.  By focusing on sharing content on your Facebook page itself, you’ll get better scores from Facebook. Focus on pulling people in and getting them engaged. Do you tell a story? I try to tell lots of stories to make this whole social media thing more interesting and engaging and to help make it more relatable.

People like stories, and wit and humor. How can you appropriately tie those into your business? How can you engage people? Think about what you can post that people would want to see. What types of posts do people tend to engage with? Some of my most successful posts are the ones that are a little bit sarcastic and unexpected.

Ask your customers to join and engage. Post pictures of them and tag them in those photos.  Ask them what they would find useful and helpful.

Remember, people come onto social media to be entertained and to hang out with their friends. They might decide to buy if something catches their fancy. They just don’t like being sold to directly.   


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - facebook likes

Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/facebook-likes-dont-matter-heres-what-does/

4 Things Every Restaurant Owner Should Know About Food Production

~by Rachelle Wilber~

.

The food production and preparation processes are key to your restaurant’s success. Any lapse in safety could cause a loss of your business license and serious illness in anyone dining at your restaurant.

food production

Keep these four things in mind during all of your food production activities.

1. Understanding Natural and Organic Labels

As a restaurant owner, you may want to focus your menu on ingredients that are natural, locally harvested or organic. The food label “natural” has no legal meaning and may differ from one food source to the next. Certified organic has legal requirements. If you purchase food with the label “certified organic,” you can trust in it being fully organic. Locally-harvested food does not necessarily mean it is organic.

2. Handling Foods Properly

Proper handling of foods requires specific safety procedures as outlined by the Centers for Disease Control and Prevention and local health department guidelines. For example, employees are required to wash their hands after using the restroom and before touching food. Foods should be cut and prepared with clean utensils. Meats, fish and raw eggs should not touch the same surfaces as foods that will be consumed fresh, such as raw vegetables, breads and fruits. All surfaces must be properly sanitized between touching different foods.

food production3. Using Industrial Boilers

Using industrial boilers ensures that a food production facility has enough hot water for all of the sanitizing that is necessary for maintaining a hygienic environment. These industrial boilers deliver enough hot water for dish washing, hand washing, and floor and surface cleaning. Industrial boilers also help maintain a comfortable indoor environment in the food production and dining areas.

4. Following Food Storage Guidelines

Once your employees have prepared the foods, they need to be stored properly. Raw meats should not be placed above foods that are ready to eat. All foods should be clearly labeled with the date and time of production. Containers require tight-fitting covers. No prepared foods should be left on counters. Be sure to regularly check the thermometers and sanitize them and all other food storage areas, including walk-in coolers, chest freezers and refrigerators.

Thorough and regular employee training, attention to detail and well-maintained equipment will keep your restaurant operating safely. Following the outlined safety procedures is key, and everyone must completely understand all guidelines. From understanding what food labels mean to making sure that your industrial boiler is operating efficiently, you can educate yourself about food production and safety requirements for your restaurant’s success.


share this post - food production


Meet the Author: Rachelle Wilber

Rachelle WilberRachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.

Follow Rachelle here:


Permanent link to this article: http://www.leadershipgirl.com/restaurant-owner-should-know-food-production/

How to Make Your Business Brand Really Stand Out and Shine

~by Melleigha Nichols~

.

business brand board branding

Brand Board

When starting out, a lot of entrepreneurs may think that branding is just a logo. That is simply not true. Your brand is ANYTHING a customer or client can see.

That means that your website is part of your brand. So is your social media accounts, your photos, your chosen fonts, your colors, and so much more. To really stand out, your brand should be cohesive. 

Everything a potential customer or client sees should be part of the whole. Social media graphics should use the same fonts that are used on your websites. The same colors should be used again and again.

A good recommendation is to choose two or three fonts. The first font should be a “fancier” font. For example, a brush script or something bold. The secondary font should be something easy to read that is complementary to your first font.

business brand boardThe same can be said for colors. Choose one or two stand out colors and another one or two to complement. An example is a bright blue with yellow, black and grey for complementary colors.

When beginning the process of building a brand, find photos that make you think of what you want your brand to stand for. It could be a photo of a floral arrangement in the color scheme you want, representing that you want the brand to feel feminine. Or it could be a photo of an organized desk, representing a need to feel professional.

Most branding experts will recommend putting together a brand board. They may even do this themselves. This is where you can see everything in one place. A brand board will include your logo, any alternative logos, your fonts, your colors, and inspiration photos. It is a great way to be able to see everything together so you can keep your brand cohesive.


share this post - business brand branding brand board

Melleigha Nichols


Meet the Author: Melleigha Nichols

Melleigha “Mia” Nichols is the owner of Moonglow Branding, a company dedicated to helping businesses grow through branding and building their websites. When not working tirelessly for her clients, she enjoys spending quality time with her husband of 8 years, their many fur-babies and her parents. She currently resides in her hometown in Missouri.


Permanent link to this article: http://www.leadershipgirl.com/make-business-brand-stand-out-shine/

Older posts «