The Reality of Sales: How to Get Clients

~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought.   The reality of sales is that it’s a numbers game, and it takes some persistence. You have to build real relationships with people to get those larger dollar item sales. Then you have to convince them of the value of what you do. If someone

Entrepreneur Interview – Christina Washington

Christina Washington is an author, educator, Founder of Innovative Learning Solutions, and Founder and Executive Director of Young Scholars, the youth academic division of ILS. She is also a contributing author of 2 engineering lab manuals and author of Ms Pearl Makes a Discovery, a children’s book that encourages youth to get excited about science. Christina has received numerous awards for her efforts and continues to be a trailblazer in her industry.             Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Innovative Learning Solutions is a professional

6 Tips for Improved Business Efficiency and Reduced Stress

~by Kara Masterson~ . Removing business inefficiencies translates into profits over the long term. Greasing the cogs of business operations, however, is easier said than done. Due to the nature of business operations being interconnected, it’s fairly difficult to modify some phases of the operation without negatively affecting others. Here are 6 tips for improving business efficiency without much stress. 1. Sell More, Expend Less This is the basic principle of efficiency – to achieve or acquire more with less. If you want to generate more revenues, increase customer base, and grow your market all while minimizing expenses, targeting the

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

Advice for New Entrepreneurs from Entrepreneurs Who’ve Been There

~by Haley Lynn Gray~ . I am so blessed to be part of a community of entrepreneurs and experts in their field. They all have so much to offer, and I wanted to share their tidbits of wisdom with other entrepreneurs — especially for those who are just starting out. So I posted this question in my Facebook group, Women’s Entrepreneur Network: What is one piece of advice you would give to new entrepreneurs? We received so many awesome responses; here are just a few: . Petra Monaco: Create a vision of what you want to create and be clear

5 Reasons to Outsource Fulfillment Services – and Save Money

~by Lizzie Weakley~ . As a subscription business grows, outsourcing becomes a more and more attractive option for fulfilling orders. Although outsourcing may seem unattractive on the surface, it has many benefits. Outsourcing is used by large retailers to make a better profit and obtain revenue with better margins. Besides, putting too much focus on receiving, packing, shipping, and space needed is not conducive to maximizing profits. Smaller subscription businesses can follow the lead of large retailers and possibly find the same success. There are several reasons why this outsourcing facilitates so much success. 1. You Can Do More Important

Entrepreneur Interview – Jennifer McDonough

Jennifer McDonough is originally from the cheese state of Wisconsin and moved to Raleigh, NC 12 years ago with no plans to be any where else soon! She has 2 children, ages 8 and 5, who keep her on her toes. She enjoys reading, movies, and always learning! Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Modere. My business is a Clean Living company that sells consumable products for you and your home such as vitamins, hair care products, men’s products, weight management, laundry and dish detergent and so much more!

How to Prevent Warehouse Injuries and Stay OSHA Compliant

~by Kara Masterson~ . The fatal injury rate for those working in warehouses is higher than the average fatal injury rate across all industries. Because of the high rate of injury, it is the responsibility of employers to make sure that they do whatever possible to make their warehouses safe and to remain in compliance with Occupational Safety and Health Administration (OHSA) regulations. Train Your Employees Properly Most of the injuries and fatalities that occur at warehouses are the result of employees not being properly trained. The improper use of forklifts is a common reason for an injury, so employees

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them

Want to Be a Marketing Master? Try these Moves

~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing perform to its fullest potential. To become a marketing master, you need to focus on making small improvements in all aspects of your marketing.     Small Improvements Over Time Add Up One good example is your sales page or landing page. Making small changes