Category Archive: Legal Considerations for Business

6 Tips for Establishing a Solid Online Reputation

~by Dixie Somers~

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As a business owner, you may understand that information posted on the Internet about your company can make or break you. People respond well to positive reviews, and they’ll carefully avoid companies that have a negative reputation online. Fortunately, there are some steps you can take to safeguard your company’s reputation and encourage more positive information online.

1. Monitor Facebook

online reputationFacebook is the single largest social media site with 1.44 billion people actively using it every month. You can use your Facebook business account to get your information out to customers, improve brand awareness and promote a positive image.

2. Respond to the Bad Reviews

No company can please every customer every time. There will come a point when a bad review is posted about your agency. It may be deserved, or it could be the result of an unreasonable customer. Either way, you need to respond to it.

Start by reviewing the complaint to be sure that you understand the issue. If necessary and possible, reach out to the customer privately for clarification on the problem. See if there is any middle ground between what the customer needs and what your business can do. When dealing with the customer, agree with them as much as possible, and avoid the use of any negative words. If you’re able to come to an agreement with the customer, then ask them kindly to remove or update the negative feedback.

3. Ongoing Activity at the Website

One of the most important things you can do is to put plenty of your own positive content out on the internet. This makes it harder for people to find complaints about you. Update your website regularly to improve online branding. Consider buying additional domains that contain your brand name and then use them for blogging. You’ll improve your brand recognition, website traffic and your online reputation.

Remember to be yourself when building your online reputation this way. Post plenty of pictures of yourself and employees at corporate gatherings. Highlight any community events that you attend or support. If you have hobbies and extra-curricular activities that are relevant to your industry, then share that information in order to better connect with customers. The more people in your area know and like you, the less likely they are to put negative information about your company online.

The Internet is full of false information. Companies like ACN are seen as scams due to negative information online, and it can be difficult to overcome the bad reports. However, you can minimize this risk by keeping positive information in your social media accounts, on your personal website and in other areas online.

4. Admit and Apologize When You’re Wrong

It’s important to admit when you’re wrong and to apologize. Everyone makes mistakes, and even the most trusted companies can misstep once in a while. You’d be surprised how far a sincere apology can take you.

online reputation5. Don’t Wait for Problems

Many business owners make the mistake of waiting until they’re having issues to address online concerns. However, this tactic can turn repairing the damage into an uphill battle. Start off on the right foot by getting your positive information out there and updating it regularly. You’ll minimize the risk of serious complaints and make it easier to overcome problems later.

6. The Google Alert

Invest in a Google alert system that will notify you when your brand is mentioned online. This way, you can become aware of complaints right away and step in to limit the damage. You can also keep an eye on your reputation, watch for praise, and thank customers when they share a positive experience.

Remember to always stay positive when online. The Internet has the power to take your words and send them viral. More importantly, many customers report that they will stop doing business with a company following a negative interaction online. Remember this when crafting any type of posts, responses, blogs, or updates to share online.


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Dixie Somers

Meet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Permanent link to this article: http://www.leadershipgirl.com/establishing-solid-online-reputation/

Do I Need Legal Protection for My Website?

~by Cate Cole~

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Does your website need legal protection?
The short answer is YES! 

legal protectionWebsites are like a room in our house. The one everyone congregates in when they first drop in. 

I always say to people, if the business were bricks and mortar, it would be the shopfront. And, just like any stores, there are always boundaries or rules about the space. 

Unlike buildings, it’s hard to control the “entry”, but we can set down guidelines about how visitors to your website use the space. This is done with a “Website Terms and Conditions”, which is basically a contract between you and your website visitors so they are put on notice about the rules of the website.  

What do website documents cover? 

They can cover whatever you want, but usually they cover:

legal protection1. Website content – This is written to alert website visitors to your copyright and ownership of your content.

2. Disclaimers – Explain to visitors that your website is information and the limits of your expertise.

3. Other legal stuff – Like age of visitors (over 18 years) and other legal requirements.

4. Privacy –  In many countries like the United States of America, Australia, Canada, New Zealand, and the United Kingdom, personal information is strongly protected and governments are pretty strict about it. For instance, if you don’t have these protections and someone reports you to your host, your website could be taken down until you sort out all the formalities. Most websites collect all sorts of information, including:

  • Cookies and tracking information in order to remember who you are, plus any settings you choose
  • User Agent, which tells the website what browser and operating system you are using
  • Browser Fingerprinting, which is similar to user agent, but goes more in-depth, such as fonts you’re using and things that make your browser unique
  • Email addresses
  • Names and
  • Other personal information

All this data collection is why you need to remind people about the privacy choices.

All the legal documents can be placed tastefully and subtly (just not hidden) on your your website. So we are informing our visitors on the website what we are doing so they can choose to stay or go. 

If you need to see how they are placed on my site, go to sisterinlaw.com.au and scroll down to the bottom to check it out.


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Cate ColeMeet the Author: Cate Cole

Dr. Cate Cole is a lawyer, mother, wife, and entrepreneur. She runs a business called Sister in Law, which provides legal templates for any business wherever you are in the world. She believes your legal documents reflect your integrity by aligning with your purpose, mission, vision, and values.


Permanent link to this article: http://www.leadershipgirl.com/need-legal-protection-website/