URLEmail It’s no secret that images matter in blog posts, but the right images matter even more. How much, exactly? How does a 94% bump in views sound? How about a 95% jump in conversions? Using images can be crucial in catching your reader’s attention or adding visual pop to your content, but not just any image will do. If you want your images to pack as much power as possible, you’ll first need to figure out what they’re worth. What It Means to Add Value with Images When’s the last time you read a worthwhile blog post that didn’t include
Getting clients and customers in business is the holy grail of growing your income. And I hear the cry daily of “I need more customers” from people, and they always want more ideas for how to get more customers in their businesses. With that idea in mind, I decided to create a list with a ton of different ways to get customers or clients in business. Now, I’m not encouraging you to use every single one of these. The trick is to find the few that really work for you. 1. Direct Mailing. I’ve heard some say that they
~by Haley Lynn Gray~ If you’ve been to a few networking meetings, chances are you’ve accumulated a healthy stack or two of business cards. I collect them by the cartload. The question then becomes, “What in the world do I do with all of these business cards?” There are some things you should do, and then there are some things you absolutely should not do if you don’t want to face prosecution and fines. Wait, what? If you collect business cards, do not go back to your office and add each of those people to your email list.
~by Haley Lynn Gray~ . I’ve built my Facebook Group the Women’s Entrepreneur Network on Facebook up from 0 to over 60,000 members in just over 2 years. It has been an amazing experience in a lot of ways, and I’ve learned so much while growing the group. Building a Facebook Group for networking purposes can be a fantastic proposal and idea for your business. Think of it this way: you build a group filled with your ideal clients while providing amazing content for them to engage with, and ultimately you bring them into your business. It’s a win-win because
The ‘Power of We’. It’s at the root of everything good in our world. And relationships are the cornerstone of any business. When we work together, we can conquer just about anything. As Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” I am committed to changing the world one business at a time. That’s precisely why I started Leadership Girl in the first place. Providing resources, education, and sometimes just BEING there. I’ve been fortunate enough to have grown my Facebook Group, ‘Women’s
~by Lizzie Weakley~ . Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why. It’s Often Free You may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and
On the subject of selling, one of my favorite sales gurus, Kendrick Shope, says “All things being equal, friends buy from friends. All things being unequal, friends still buy from friends”. There is one little secret to getting people to buy what you’re selling. Truth: People buy with their emotions. Think about it this way. Why the heck would people line up for days to buy the next version of the iPhone if they weren’t buying with their emotions? They feel a deep desire for this THING. Because it’s sexy. It’s cool. It’s awesome. They have DESIRE. When
The first business networking meetings that I attended were something of a disaster for me. I’m naturally an introvert and am somewhat claustrophobic. Add in the ‘fun’ of being overweight, and it can make moving about in a crowd something… weird. To say that I was a hot mess navigating every networking meeting would probably be something of an understatement. I realized that as part of doing business, I needed to master this skill. And being the logical person I am (some of you are probably laughing at that statement, admit it), I decided to put together a protocol
~by Haley Lynn Gray~ . My business coaching and social media clients frequently tell me that they draw a blank when trying to come up with ideas for what to post on social media. Thus, I decided to come up with a list of 100 ideas for posts that you can use for your social media. If you get stuck, refer to this list of social media post ideas to get yourself unstuck. 1-Post a picture of yourself. Many people simply don’t post enough pictures of themselves. Our clients want to know what we’re doing and how we’re doing it.
I imagine a world where women come together to grow their businesses. A world in which we learn and exchange knowledge for the greater good — where we collaborate and build the best versions of ourselves and our businesses. I’ve been dreaming about bringing people together for a long time because I’ve learned that when we come together and collaborate, we are stronger and more productive. When we expand the pie, we all have more. In part, these are the reasons I founded Leadership Girl. I saw a very real need for support, resources, collaboration, education, and funding for small