15 Ways to Find Clients and Make Your Business Successful

~by Haley Lynn Gray~   When it comes to building a business, the #1 question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business. One thing I truly didn’t appreciate when I first started my business is just how much of a sales person I was going to have to become. I thought that if I built it, clients and customers would come. However, I was pretty far off the mark. A couple of months into the business, I came

The Difference Between Marketing and Sales

~by Haley Lynn Gray~ The terms marketing and sales are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work synergistically, there is a difference. Simply put, when you are marketing, your goal is to generate leads. When you are selling, your goal is to convert the leads into purchases. People seem to think sales is scary or sleazy, or both. (Think slimy used car salesmen who will sell anything that rolls, even if coat hangers and duct tape are under the hood.)  The reality is most sales people

How Networking Helped Me Get a Job

~by Alicia Krauss~ Network, network, network. It’s the one piece of advice I’ve heard over and over again since being laid off last summer. But what did I know about networking? I was working for a pretty stable company, and had been with them for over 14 years when I was told that my position was being cut. I never thought it would be me. I was comfortable and complacent. I had no intention of leaving my position. I didn’t have a resume prepared. And, other than people within my company, I hadn’t maintained a professional network. I mean, yeah,

How to Effectively Engage in Facebook Groups for Business

~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that will allow you to manage things like taking care of a growing family. The downside of Facebook Groups is that you have to post in them manually. Or let me say this correctly. You can automate posts into groups that you own, but you can’t

Want Thrilled Customers? Under Promise and Over Deliver

~by Haley Lynn Gray~ One of the easiest tips for keeping clients and customers happy is to under promise and over deliver. What I mean by that is very, very simple.  If you tell a client that a project is going to be done by a particular date, then ensure you make that date. Preferably you’ll even be a few days early. Make sure that you pad some extra time into the schedule in case something unforeseen happens. Do not take a page out of the play books of so many others, and promise what you THINK someone wants to

7 Ways Email Marketing Can Improve Your Business

~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be an effective way to improve your business, you first need to have three things in place:   1. At least one attractive offer on your website. This could be your own product or an affiliate product. 2. An opt-in page to capture visitors names and

How to Attract Clients to Your Business Using Facebook

~by Haley Lynn Gray~ . Have you been struggling to attract clients to your business? Have you tried using Facebook? Social Media, for many, is simply a place to hang out, have fun and share their lives with others. What they may not realize is that businesses do hundreds of millions of dollars in transactions based on business from social media. I especially like Facebook because it will allow you to target your exact ideal clients, for a price. That can be a huge time saver. By combining a variety of techniques, Facebook can be a fantastic tool for building

Old School, Offline Marketing for Your Small Business

~by Katie Kapro~ . It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on your company Facebook page. Every once in a while don’t you get that feeling that you just want to throw your smartphone on the cement and stomp on it until all the commenters, emailers and reviewers leak through the screen into oblivion? I know I do.

Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.   I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal

How to Build an Enthusiastic Facebook Group

~by Haley Lynn Gray~ During the month of May I added 746 members to my Facebook group. I added just about 400 members in the month of April. I’m building my Facebook group quite quickly, but truly, I don’t want to spend a fortune on advertising. In one year, I added over 3200 members to the group. And I learned a little something along the way. Here are some of my best tips for building a dynamic and engaged Facebook group: 1. Get a friend to help you with moderating the group and with posting to the group. The more