What NOT to do in Facebook Groups- AKA confessions of a group owner

What not to do in Facebook Groups

I started the 60,000 strong Women’s Entrepreneur Network Facebook Group in May, 2015.  It has been a lot of ups and downs, but there are always those moments when you wonder as a group owner what exactly people are thinking, so I’m going to share some of those here. If you’re thinking of using a group to market your business, or if you are thinking about building your own group, this might give you a few insights into my world. First off-I know- People love to promote themselves.  There seems to be this misconception that you can just go from

How to Get Clients Online

How to Get Clients Online

Picture this. You had a beautiful logo created that reflects your brand exactly. Then you created sizzle reels, had a photo shoot, and created the perfect copy for your website. You create your signature course, or product. Then you launch it. And… You get crickets. Nada.  Zip. In fact, it’s like people are actively avoiding you.  You start to wonder what’s wrong.  Sometimes people will tell you it’s a mindset problem. That’s a favorite with coaches when they run into this type of situation.  You’ll come across coaches who will tell you to fix your mindset, and do X,Y,Z, to

How Does an Online Summit Work?

How Does an Online Summit Work?

Online summits can be a spectacular way to build your email list.  In short, you bring together a group of speakers (typically 20-40 speakers, sometimes more), to cover a fairly narrow range of topics. Each speaker is interviewed or presents on their topic for a period of time, typically about a half hour, and then shares a free download with the audience. It can be a win-win-win.  Online Summits give great information for the audience, and all of the participants and speakers potentially get new people on their list, which hopefully leads to clients. There are a few different formats

The Value of Value-Added Images to Your Blog Posts

The Value of Value-Added Images to Your Blog Posts

It’s no secret that images matter in blog posts, but the right images matter even more. How much, exactly? How does a 94% bump in views sound? How about a 95% jump in conversions? Using images can be crucial in catching your reader’s attention or adding visual pop to your content, but not just any image will do. If you want your images to pack as much power as possible, you’ll first need to figure out what they’re worth. What It Means to Add Value with Images When’s the last time you read a worthwhile blog post that didn’t include at

33 Simple, Low Budget Ways to Score More Customers for Your Business

33 Simple, Low Budget Ways to Score More Customers for Your Business

Getting clients and customers in business is the holy grail of growing your income. And I hear the cry daily of “I need more customers” from people, and they always want more ideas for how to get more customers in their businesses.   With that idea in mind, I decided to create a list with a ton of different ways to get customers or clients in business. Now, I’m not encouraging you to use every single one of these. The trick is to find the few that really work for you.  1. Direct Mailing. I’ve heard some say that they

What Do I Do With All These Business Cards?

Image with Text: What do I do with all of these business cards???

~by Haley Lynn Gray~   If you’ve been to a few networking meetings, chances are you’ve accumulated a healthy stack or two of business cards. I collect them by the cartload. The question then becomes, “What in the world do I do with all of these business cards?” There are some things you should do, and then there are some things you absolutely should not do if you don’t want to face prosecution and fines.   Wait, what?  If you collect business cards, do not go back to your office and add each of those people to your email list.

How to Build an Amazing Facebook Group

How to Build an Amazing Facebook Group

~by Haley Lynn Gray~ . I’ve built my Facebook Group the Women’s Entrepreneur Network on Facebook up from 0 to over 60,000 members in just over 2 years.  It has been an amazing experience in a lot of ways, and I’ve learned so much while growing the group. Building a Facebook Group for networking purposes can be a fantastic proposal and idea for your business. Think of it this way: you build a group filled with your ideal clients while providing amazing content for them to engage with, and ultimately you bring them into your business. It’s a win-win because

Harnessing the ‘Power of We’: Build Relationships to Build Your Business

The Power of We

The ‘Power of We’. It’s at the root of everything good in our world. And relationships are the cornerstone of any business. When we work together, we can conquer just about anything. As Margaret Mead said, “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” I am committed to changing the world one business at a time. That’s precisely why I started Leadership Girl in the first place. Providing resources, education, and sometimes just BEING there. I’ve been fortunate enough to have grown my Facebook Group, ‘Women’s

Why Every Business Needs a Good PR Campaign

Why Every Business Needs a Good PR Campaign

~by Lizzie Weakley~ . Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why. It’s Often Free You may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and

What’s the Secret to Getting People to Buy What You’re Selling?

Getting people to buy what you're selling

On the subject of selling, one of my favorite sales gurus, Kendrick Shope, says “All things being equal, friends buy from friends. All things being unequal, friends still buy from friends”.  There is one little secret to getting people to buy what you’re selling.   Truth: People buy with their emotions.   Think about it this way. Why the heck would people line up for days to buy the next version of the iPhone if they weren’t buying with their emotions? They feel a deep desire for this THING. Because it’s sexy. It’s cool. It’s awesome. They have DESIRE.   When