Category Archive: Marketing, Networking & Social Media

It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

~by Haley Lynn Gray~

.

facebook likesSo many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our business.  

What I’m talking about here are Facebook ‘likes’. When I started building Leadership Girl’s Facebook page, I was super focused on getting more likes on my page. If only I got to X number, I’d have clients coming in the door.  

So, I did paid Facebook Like campaigns and saw my numbers shoot up. But, the engagement on my Facebook page dropped like a rock towards the bottom of a pool.

I also did Facebook Like Ladders. Those are discussions where you have everyone in a group like your page. Yeah. People would like my page, and then a few days later they’d unlike it. Facebook penalized me because I would get a bunch of likes then get a bunch of unlikes. That worked about as well as the paid Facebook Like campaigns.

None of those people converted to clients. 0. None. Nada. Zip. Zilch. Effort, time and money completely wasted.  

Then I started doing some research. I learned that Facebook had been changing its algorithms. They do this test to see how long someone looks at your content, and if they look at it or engage with it, they show it to more people. If they scroll past it super fast, then according to Facebook, it must not be interesting, so Facebook shows it to fewer people.  

Getting all those likes from people who didn’t really like me or my page was actually causing me problems! I was getting seen by fewer and fewer people.

To add insult to injury, Facebook changed its algorithms so that if you post just a link to a blog post, they show it to very few people. It’s like a jealous boyfriend who doesn’t want to share traffic.

So what do you do instead?

facebook likesYou focus on putting up pictures, and videos, and short posts with a link and a separate graphic to your blog. You can still drive a lot of traffic to your website, if you do it carefully.  By focusing on sharing content on your Facebook page itself, you’ll get better scores from Facebook. Focus on pulling people in and getting them engaged. Do you tell a story? I try to tell lots of stories to make this whole social media thing more interesting and engaging and to help make it more relatable.

People like stories, and wit and humor. How can you appropriately tie those into your business? How can you engage people? Think about what you can post that people would want to see. What types of posts do people tend to engage with? Some of my most successful posts are the ones that are a little bit sarcastic and unexpected.

Ask your customers to join and engage. Post pictures of them and tag them in those photos.  Ask them what they would find useful and helpful.

Remember, people come onto social media to be entertained and to hang out with their friends. They might decide to buy if something catches their fancy. They just don’t like being sold to directly.   


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - facebook likes

Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/facebook-likes-dont-matter-heres-what-does/

How to Make Your Business Brand Really Stand Out and Shine

~by Melleigha Nichols~

.

business brand board branding

Brand Board

When starting out, a lot of entrepreneurs may think that branding is just a logo. That is simply not true. Your brand is ANYTHING a customer or client can see.

That means that your website is part of your brand. So is your social media accounts, your photos, your chosen fonts, your colors, and so much more. To really stand out, your brand should be cohesive. 

Everything a potential customer or client sees should be part of the whole. Social media graphics should use the same fonts that are used on your websites. The same colors should be used again and again.

A good recommendation is to choose two or three fonts. The first font should be a “fancier” font. For example, a brush script or something bold. The secondary font should be something easy to read that is complementary to your first font.

business brand boardThe same can be said for colors. Choose one or two stand out colors and another one or two to complement. An example is a bright blue with yellow, black and grey for complementary colors.

When beginning the process of building a brand, find photos that make you think of what you want your brand to stand for. It could be a photo of a floral arrangement in the color scheme you want, representing that you want the brand to feel feminine. Or it could be a photo of an organized desk, representing a need to feel professional.

Most branding experts will recommend putting together a brand board. They may even do this themselves. This is where you can see everything in one place. A brand board will include your logo, any alternative logos, your fonts, your colors, and inspiration photos. It is a great way to be able to see everything together so you can keep your brand cohesive.


share this post - business brand branding brand board

Melleigha Nichols


Meet the Author: Melleigha Nichols

Melleigha “Mia” Nichols is the owner of Moonglow Branding, a company dedicated to helping businesses grow through branding and building their websites. When not working tirelessly for her clients, she enjoys spending quality time with her husband of 8 years, their many fur-babies and her parents. She currently resides in her hometown in Missouri.


Permanent link to this article: http://www.leadershipgirl.com/make-business-brand-stand-out-shine/

Suggestions for Working with a Digital Design Agency

~by Dixie Somers~

.

If you’re the owner of a small business or start-up, you’ve probably read or heard about working with a design and development company at least once. Their praises are sung across the web and within local communities, but what makes them so great? Are they really an essential asset to your company, or can you go without one for a while and only turn to them when you need to strongly market yourself or solidify your brand?

digital agency

What Does a Digital agency Do?

Digital agencies wear many hats; while some may choose to focus their services toward graphic and web design, many offer full-service packages that include everything from designing logos to building websites and coming up with social media management strategies. If you’re trying to build an online reputation and establish a strong presence through a website and on social media, a digital agency can either help you build from the ground up or improve existing profiles and sites.

Know What You Want Beforehand

Before you even reach out to a digital agency, assess your business’s current online situation. Do you have a website? If so, are you happy with its design and layout? If not, what would you like to change? Do you have social media profiles set up and connected to your site? Do you publish content at all, or are you working with a static page?

Ask yourself what you want before reaching out to an agency. Don’t worry if you aren’t familiar with industry lingo. Experts are able to translate “I want my website to stand out more” and “My social media isn’t gaining any followers”, and turn it into a successful design or strategy.

Be Open to New Ideas

One major frustration for designers and social media strategists at digital agencies is hesitancy or downright refusal to implement strategies from clients. Even if you aren’t sure how a strategy works, be willing to give it a shot and learn along the way. A good digital agency won’t just throw you into the lion’s den either; they’ll work with you step by step and teach you how to properly maintain the success their strategy brings about.

Bring Examples

digital agencyThe back-and-forth of the revision process can take literally months, and it wastes resources and time for everyone involved. Before you work with a digital agency, bring examples of sites and social media accounts you aspire to have for yourself. These examples should point to specific elements you like such as a layout, color scheme or the type of content that a company creates for their followers. Be as concrete as possible in what you like so the team you’re working with can craft a strategy or design that’s as accurate and “you” as possible.

Do Some Studying

You don’t have to be a professional to grow your social media. Some quick research and basic knowledge will allow you to enhance your online presence and build your reputation on your own. For starters, check out Hubspot and Moz, two digital agencies with phenomenal blogs that offer information and tutorials on all things social media, and familiarize yourself with Google’s SEO Guide.

Not only will implementing some strategies before you work with an agency help you cut to the chase, but an understanding of social media terminology and the basic science behind online branding will allow you to communicate more effectively and analyze any suggestions from the agency on a more critical level.

Cut Costs by Doing Half the Work

If you or someone you know can code or design things, then you could save money by paying the digital agency for their strategies and advice and then doing some of the actual work yourself. They can advise you on how to build a social media profile, but if you want to save money in the long run and do it on your own, learn the ins and outs of Facebook, Twitter and WordPress management to save money and grow your business on your own.

Testing the Waters

Many digital agencies offer free consultations, and you can get a strong feel for their energy and the types of services they specialize in just by browsing through sites. Take your time to look up digital agencies in your area, but don’t hesitate to send an inquiry. Most of the time, you’ll be able to get information about what the agency could do for you with no obligation, and this form of comparison shopping will help match you with the right agency early on.


share this post - digital agency


Dixie SomersMeet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Permanent link to this article: http://www.leadershipgirl.com/suggestions-working-digital-agency/

A Beginner’s Guide to Starting an Online Business

~by Joan Herbert~

.

You’ve decided that you want to start an online business. With the changing economy, the world of commerce is moving out of brick and mortar stores and into the web. With the digital revolution, many professionals are finding out that they can earn a decent living working remotely, from the comfort of their own homes.

online businessMost freelance writers, web designers and coders don’t have a business location and just work from home. Many run their businesses entirely online and take advantage of the multitude of communications options and marketing platforms available today.

Decide What You Are Selling

Are you providing a service or a product? You need to make sure that there is a demand for whatever it is you’re selling and that people will pay for the product or service. You can take advantage of search engines to see what people are searching for, and whether the product or service you’re selling is trending up or down. Once you settle on a product, you can begin planning your marketing strategy.

Find Your Audience

The first thing you need to do is find out who it is that is going to want to pay you for your product or service. You can use search engine keywords to find out what is trending, who is searching, and who is currently providing services to them. Find out where your target audience is most likely to see advertisements. Is it television? Facebook? Pop-up ads? Once you identify your potential customers and find out how to reach them, you can start sourcing your products or designing your services.

Design Your Site

An essential element of any online business is going to be your website. There are many options for this. You can set up an Amazon affiliate site, a Shopify or Etsy site, or you can spend the time building your own independent site. You may need to employ someone with expertise to help design your site and make it accessible, but having a strong website is crucial to strong sales numbers.

Get People to Your Site

online businessOnce your site is up and running and you’re ready to begin selling your product or providing your service, you need to go and get your customers. You need to find them where they are likely to be spending their time, and then you need to market appropriately. If your target audience spends most of their time on Facebook, you need to focus your attention on Facebook content that is easily sharable. If they’re on Twitter, that’s where you need to be, too. The key is to put your advertising in front of your target audience instead of waiting for them to find you.

Build Your Reputation

Maintaining a high-quality product and excellent customer service is important for any business, but it’s critical when you’re just starting out. You want to be certain that your customers are satisfied, and that they will leave good reviews. This may mean going above and beyond, and sometimes losing money to replace a product or redo a contract job, but it can be well worth it in the end. If your customers are upset, they’re going to leave a bad review, which can destroy a new business. Keep your customers happy at all costs in the beginning, at least until your business is thriving and sustainable.

Follow Up with Customers

If they liked your product or service, they’ll buy it again. Send out email advertising or discounts for return customers in order to increase sales. Reward customer loyalty with exclusive savings or market related products directly to them to keep your sales strong.


share this post - online business


Joan HerbertMeet the Author: Joan Herbert

Joan is an Assistant Manager at Bank-Opening-Times.co.uk, a curious individual, avid reader, and a passionate creative writer.


Permanent link to this article: http://www.leadershipgirl.com/beginners-guide-online-business/

18 Things I Learned While Building My Facebook Group

~by Haley Lynn Gray~

.

I got the bright idea a couple of years ago to start a Facebook group to help me grow my business. I thought, “Why not? All of the other business coaches are doing it”. I figured I’d do it a bit differently… and march to the beat of my own drummer.

Then I got on a webinar a couple of months later, during Sales School with Kendrick Shope. She mentioned that a Facebook group is a great vehicle to grow your business; I was totally hooked.  

I’d be lying if I said that I haven’t made more than my fair share of mistakes and that I haven’t had my fair share of frustrations with building the Women’s Entrepreneur Network group on Facebook. But now it’s a dynamic, fun, ever-changing group.

Here are some things I learned while building my Facebook group:


1. Post content in the group regularly. 3-5 posts a day if no-one else is posting. You can post all kinds of things: funny videos, music videos, questions, other prompts, and more. But keep talking.

2. Invite your friends, but don’t add them to the group. What I mean is that you should send all of your friends a private message with an invitation to join the group, along with the link. Do not add your friends without their express permission. This tends to really annoy people and gets their tails in a twist.

3. Add a second Admin to your group as soon as possible. It is worth remembering that bad things can and do happen to Facebook accounts. If your account gets hacked, you want to have at least one friend who can let you back into the group once you re-create your ID. Otherwise you could be S-O-L.

4. Interact with people regularly. If they post, thank them for their post and comment on it. Interact with them. It can be very hard to get people to post quality content in your group, so encourage them and praise them for doing so. One of the mistakes I made early on was not always commenting on people’s posts. The more you engage people, the more they will be inclined to post. After a while, once you have people trained a bit, you won’t need to post and comment on everything, but it still builds loyalty if you do comment.

5. You need rules. YES! People will get upset that you have them. Those are probably the people you don’t want in your group anyway. A number of people have asked me how they’re supposed to get new business out of a group that doesn’t allow them to do drive-by posting. It works like this: You build relationships with people rather than broadcasting at them all the time. Try being a real, genuine human being. It’s amazing how well that works. (Crazy talk, I know)

Facebook group6. Pay attention to who is asking to join the group, and make sure you don’t accept fake profiles. If someone posts something illegal, immoral or unethical, they are out of there. The “Delete” and “Block” buttons are two of an Admin’s best friends.

7. Facebook Live in your group. This gives you a unique opportunity to engage with your followers. I recently took this one step further and upgraded Zoom to allow me to be able to do Facebook Live from my computer while I interview someone. (This requires Zoom Pro Plus Webinar 100, for a total cost of about $55 a month).  

8. Schedule your content. Use social media scheduling tools like Buffer or MeetEdgar. You can post manually, but you can’t be active in the group 24/7. It’s a great source of fun, but you need to have time away from the computer.  

9. Invite people to join your group from other social media platforms or pages – LinkedIn, Twitter, Webinar Thank-you pages, and more. Ask people to join your group from anywhere you can think of.

10. Run regular challenges. When you set up a formal program, like a challenge with activities and prompts for people to get involved, you get more more engagement and activity. The more value you deliver, the more people will want to be in the group. (Crazy idea, right?)

11. Set limits on how much time you spend in your group each day. I know that this is counterintuitive, but as things start to move along, you’ll be tempted to spend every waking moment in your group rather than doing other client-seeking activities. Limit your time there, and be mindful of how you are spending your time.

12. Make sure you regularly tell people what you do. People really do need to hear – often – what you do and how you can help them out. Don’t be shy about sharing quality content and occasionally pitching your and your business. 

13. Swap out the group’s header files occasionally to keep things fun and engaging.

14. Post the group rules. You can post them in the group description. You can also create a pinned post with the rules and attach them to the header graphic, or put a short link (e.g. bitly) in the graphic, so that the group rules are easily found. No matter how many times you remind group members to read the rules, chances are many will ignore what you’ve posted, or they just won’t bother.  

15. You may have to remove people from your group if they don’t follow the rules and just promote themselves all the time. That’s OK. If you have someone who only posts and never comments on anyone else’s posts, you may need to remove them. Don’t be afraid to remove someone who doesn’t fit in with the vision you have for your group.

16. As your group grows, get volunteers to help moderate and manage the group. I’ve seen some people spend a fortune on this, and to me, that does not make sense. Find ways to offer value to volunteers and create a community.   

17. Build a repository of content and questions you can use in the group. You can also set it up so that there is a posting theme each day of the week. The more you prompt people to engage, and encourage them to step up, the better your results will be.  

18. Be of service. Answer questions completely and honestly. One of my pet peeves is people who don’t fully answer questions, or people who tell others to private message them to get more information. Honestly, that sets up an atmosphere of distrust, and people don’t appreciate it.  

Building a Facebook group doesn’t have to be difficult. It’s mostly a question of being of service and putting a significant amount of value into the group. Make sure that you take care of yourself and don’t get totally sucked into it, or you can easily land yourself in the hospital!


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - Facebook group


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:

Work with Haley: http://leadershipgirl.com/work-with-haley/

Facebook Page: https://www.facebook.com/Leadershipgirl

LinkedIn: https://www.linkedin.com/in/haleygray


Permanent link to this article: http://www.leadershipgirl.com/18-things-learned-building-facebook-group/

Website Design: 3 Important Aspects for Optimal Online Aesthetics

~by Emma Sturgis~

.

When you decide to create a website for your business, you are basically trying to take your company to the next level of success. This is why it is so important to ensure that your website design is as aesthetically pleasing as possible. Unfortunately, many web design companies create ‘cookie-cutter’ websites that are neither aesthetically pleasing nor unique. Creating a visually appealing website is one of the best ways to ensure that your company stands out from among your competitors.

website designWhen creating a website with optimal aesthetic appeal, it is a good idea to follow these basic guidelines:

Use High Quality Images

The Internet is primarily a visual medium, and people navigating the web are far more likely to click on something that is visually appealing rather than something that is ordinary or plain looking. Therefore, it makes good sense to have compelling, high quality images on your web pages presented in an organized and uncluttered way. High quality image presentation does not simply refer to posting photos, but may also involve web graphics, background images and even the color scheme that you use for all of your web pages. A great example of high quality image use and color scheme is this Realty website. A highly organized presentation of unique images will provide your site with the optimal aesthetic quality that will set it apart from your competitors.

Optimize Your Headers

Optimal website design aesthetics should always include page headers that reflect the page content in a way that excites interest and compels your visitor to scroll down and scan your website. Page headers should also be optimized to coincide with search engine optimization tools to attract more traffic to your website. A skilled web development firm will know exactly how to create the optimal page headers to stimulate web traffic and increase page views.

Make Your Website Navigation as Easy as Possible

website designWebsite navigation is one of the most important considerations in any website design project. There is nothing quite as off-putting to a customer as visiting a website that loads slowly and has a confusing layout. Optimal aesthetics should govern every aspect of your website design, including the navigation. When a website appears to be cluttered, it will be difficult to navigate. Organize your website in a visually stimulating but logical way, with contrasting colors that evoke positive emotions. Use graphics and photos as often as possible in your navigation and your website will be easy to navigate and extremely enjoyable.

How can your website stand out if it looks like every other website out there? Obviously, the best way to ensure that your website stands out is to create a web design with the optimal aesthetic appeal. This can be done through the use of high quality images, optimal page headers, attractive high-contrast color scheme and easy-to-use website navigation tools. If you have any questions about enhancing the visual appeal of your website, it is always a good idea to consult a web design professional.


share this post - website design


Emma SturgisMeet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.


Permanent link to this article: http://www.leadershipgirl.com/website-design-aspects-optimal-aesthetics/

Unprofitable Business? 4 Tips to Keep Your Business from Failing

~by Kara Masterson~

.

unprofitable businessIt is common for a business to experience periods of uncertainty where its ability to remain operational is put to the test. Often a company will hit a bump in the road, and this is all it takes for a company to reach a point from which it is unable to recover. Fortunately, even though the struggle to keep a rapidly failing company alive and kicking seems daunting, there are many things a business owner can do to ensure that their company will remain operational for years to come.

The following are a few tips to help in this area of concern.

1. Exceptional Leadership

According to Bplans.com, a business that has less than stellar leadership at the helm will likely fall apart sooner than later. Good leadership will provide a company with a proven path to success and the motivation necessary to stay the course until success is achieved. Consequently, whoever is chosen to lead a company must be able to make the hard decisions and put the company’s best interests first.

2. A Good Marketing Strategy

Without marketing your brand, no one will ever know that your company, its products or services actually exist. However, every day businesses attempt to operate without a winning marketing strategy in mind. Unwilling to pay for adequate brand exposure or utilize the tools available to them online, these companies find themselves destined to experience extremely low consumer interest in their brand and even lower sales volume.

3. Maintenance and Upkeep

unprofitable businessOwning a business has its fair share of maintenance and general upkeep issues. Because first impressions mean everything in the business world, it never hurts to operate out of a building that comes across as safe and inviting to potential customers and clients alike. Hence, if, for example, you are having water leakage problems that could lead to mold damage in your company’s building, it would be wise to schedule leak investigation service and address any emerging hazards, thus preventing any damage to your business’s reputation.

4. Choosing an Unprofitable Business Model

The primary goal of being in business is to generate a lot of capital from the marketing and sale of a company’s products and services. According to moyak.com, certain business models fail to be able to generate adequate profits to justify remaining in business. When this occurs, it can be a hard lesson in how to not do business. For this reason, it is important to engage in thorough research and market analysis to determine which business models have the best chance of returning healthy profits again and again.

Business can be a risky endeavor. There are many factors that can cause a business to fail. Identifying and addressing problems early on, before they get out of hand, is really the best way to maintain the healthy operation of any developing company.


share this post - unprofitable business


Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/unprofitable-business-tips-keep-business/

Hearing Crickets When You Post on Social Media? Don’t Give Up

~by Haley Lynn Gray~

.

It feels like it was just yesterday, though it’s actually been a little while, that I first started posting on Facebook and other social media sites and blogs. I remember it all too well. I had this great, if not naive, idea that I’d write fantastic content from my little MBA brain, and people would adore it, and share it, and it would instantly go viral.  

Yeah… that didn’t quite go as planned. What really happened? I wrote blog post after blog post, and the same 3 people viewed the blog or commented on the posts I shared on Facebook and LinkedIn. I tried sharing my posts in Facebook groups… and what happened with that? I got crickets.  

I made the mistake of simply posting on my Facebook Page and then re-sharing that post in Facebook groups. Or I’d just post the link into a group with no introduction or anything.  

I got pretty much nowhere. More crickets. It felt very much like I was invisible.  

don't give upI got smarter and started adding descriptions to the shared posts, and then kept posting, posting, posting. I learned that if you want people to click on a link to read an article, you have to entice them with a few words or sentences. And I’ve been consistently sending out newsletters every Thursday for years now.  

I noticed that things started shifting. People started recognizing me. I went from begging people to sign up for free consultations with me to getting as many of those as I could handle. Then I was finally able to charge for my services. And then I could charge even more for services – an amount that was more in line with what my time and expertise were worth.

I started My Facebook group, Women’s Entrepreneur Network, nearly 2 years ago with a grand total of zero members. And now our membership has surpassed 50,000, and continues to grow in leaps and bounds.

It was a lesson in patience and persistence – about not giving up. You may be hearing crickets like I did, but you just need to keep posting and sticking with it. I’m making more and more money (but no, I don’t share numbers), and each month it continues to get better.  

Even when you think you’re invisible, keep building those relationships and talking to people – lots of people.  

Don’t give up. You can do this!


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - don't give up


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/hearing-crickets-social-media-dont-give-up/

Tips on Nailing Your Business Promotional Materials

~by Emma Miller~

.

Expanding your business is a continuous venture. You’re doing well and that’s great, but that doesn’t mean you can just sit back, relax and enjoy yourself. People need to know about your company, so it’s time to promote it. Actually, it’s always time to raise your brand awareness. Reaching out to your audience and converting them to your clients is what every business in this world needs.

There are various ways to promote your business, such as printing and handing out posters, brochures, catalogues, and presentations. Put as much effort as you can into creating a good promotional strategy and take advantage of every promotional tool out there. We suggest some of the most efficient ways of promotion for any company, but it’s up to you to find inspiration and design your own promotion strategies.

promotional materials

The Give-and-Take Strategy

This is the most simple and straightforward way of promoting a business. You give promotional materials to companies and organizations, and expect them to become your clients. Consider which companies could use your products or services, and give them a package of promo items -– branded mugs, pencils, USB sticks, calendars, etc. It’s a nice gesture that will make them feel obliged to use your services in the best-case scenario.

Re-gift

Promotional materials should be passed on. It’s a sort of a silent agreement among businessmen, and it’s avoided in every other area except, you guess, business promotion. More and more people will know about your brand as your promotional materials get passed hand to hand. It can be understood as recycled advertisement, and don’t forget that it’s a two-way street –- if you have some branded products that you no longer need, give them to somebody else, and just think of it as doing someone a favor.

Draw Attention

The easiest way to attract new customers is by giving away free stuff. And where should you do it? At trade shows, of course! Companies can benefit from giving away promotional items, and those benefits often exceed the expenses. Whether they see an interesting branded T-shirt or they need a pen and hear that they can get one at your booth, they will come to check you out.

Brand Recognition

promotional materialsIncreased brand recognition is crucial to your success, but how to achieve it? The answer is: repetition, repetition, repetition. We tend to remember things, even unwillingly, if we see or read them often enough. I bet that you can remember and visualize the McDonald’s or Coca-Cola logo and letter font at any moment. That’s because their ads are everywhere and you see them on your everyday routes through the city. This is exactly what makes T-shirts an excellent promo material, because people who wear them basically become your moving billboards.

However, you should be cautious when putting your brand logo (which should be designed by a professional, by the way) on a clothing item. Doing only that won’t be enough, and it’s advisable to include a catchy, fun, inspiring slogan as well. The slogan should be appropriate and represent your company’s motto. If people find it appealing, they’ll want to wear your branded clothes.

Try Reaching Out to Others, Not Just Your Target Audience

Every business expects most of their clients to come from this group, which makes focusing exclusively on the target audience understandable. However, you should give others a chance to hear about your business and consider choosing your products or services. You can’t track and predict everything, which means you’ll have a number of unexpected clients that would want to use your services. Don’t miss out on them; a client is a client.

Avoid Short Shelf Life

When choosing the right promotional products to hand out to your business associates, clients and target audience, you have to choose wisely. Selecting long-lasting products will get you the best results for the most reasonable price. For instance, it’s better to choose holders instead of sticky notes because they can last for years and can be used multiple times.

Your company will progress if you manage to follow some basic rules of advertising. It’s important to be truthful in your marketing endeavors at all costs while trying to present your company in the best possible light. Beside the fact that the issue of truthfulness in marketing materials is regulated by law, people respond well to good attitude and honesty. Your audience will surely appreciate it.


share this post - promotional materials


Emma MillerMeet the Author: Emma Miller

Emma Miller is a Sydney based writer with a degree in marketing. Her interests are digital marketing, social media, start-ups, and the latest trends. She is also a contributor at Bizzmark blog.


Permanent link to this article: http://www.leadershipgirl.com/nailing-business-promotional-materials/

Business Branding: How to Make Your Company Really Stand Out

~by Kara Masterson~

.

In 2017, the market is positioned in such a way that anyone can easily get the steps on how to build a business. With more and more people creating avenues of entrepreneurship, the competition continues to rise. The competitive nature of business can be enough for many people to decide to fail. However, if you’re strategic in your business branding approach, you can stand out from the crowd and be successful.

business branding

Use these tips to help you climb the ladder of vocational success.

Specific Niche

Because business owners really want to make as much money as possible, many make the mistake of throwing their net with hopes of catching everyone. However, with business, you’ve got to define your target audience and dominate this market with your content. Focus specifically on an extremely targeted niche. There are many smaller niches within one topic and you have a better chance of gaining a devoted following with this route. For example, there are thousands of beauty bloggers on the internet. Instead of focusing on all things regarding beauty, a smart beauty blogger might want to focus in on one niche such as lipstick. There are a million avenues to go with using this one topic and it’s easier to dominate this one topic.

Value Offered

Before anyone is going to pull out their wallet and hand you their hard-earned money, they want to know that you deserve it. In most cases, you’ll have to share the value you offer before they’re convinced. A credit repair firm might want to share the number of years behind their educational background and experience. When it comes to firms like this it is a good idea for them to include things such as reviews and the benefits of their services overall. If people feel as though they’re receiving a ton of value, they’ll be more likely to go with a route that seems like a one-stop shop for their needs.

Customer Service Policies

Customer service is key. The customer needs to always come first. If people feel as though their business isn’t appreciated or valued, they’re less likely to come back. Be intentional about treating your customers well, whether it’s a phone conversation or in-person interaction. Kindness, courteousness and empathy will take any business further than an amazing product will. This doesn’t mean you shouldn’t have an amazing product offering. Just make sure the customer service component is just as strong so your company will stand out.

Standout Offerings

business brandingDon’t be afraid to offer a really awesome bonus to those who choose to patronize your business. Your standout offerings might come in different forms. If you own a clothing store, you could offer a certain discount for every person you bring into the shop. A car dealership experience could also include champagne and chocolates after the purchase of a car. There should be a nice incentive that’s associated with your company that excites and motivates people to get in line.

Expert Positioning

When you focus on dominating one smaller niche, you have an opportunity to position yourself as an expert on that one subject. Create content that displays your knowledge on the subject matter. On your website, include a blog that’s regularly updated. Consider writing an e-Book to give away for free. Get in front of the camera and begin using YouTube and video marketing to share your expertise with those who need it.

These five components will truly help your company get into the limelight and stand out among the competition. When you narrow your focus and keep it steady, you’ll be able to understand the needs of those in your field and be the answer they’re looking for. When you solve a problem, you become the expert and go-to person moving forward. As a growing business looking to be profitable, you’ll be in the best position to do so.


share this post - business branding


Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/business-branding-make-company-stand-out/

Older posts «