~by Haley Lynn Gray~ When it comes to building a business, the #1 question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business. One thing I truly didn’t appreciate when I first started my business is just how much of a sales person I was going to have to become. I thought that if I built it, clients and customers would come. However, I was pretty far off the mark. A couple of months into the business, I came
~by Katie Kapro~ . It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on your company Facebook page. Every once in a while don’t you get that feeling that you just want to throw your smartphone on the cement and stomp on it until all the commenters, emailers and reviewers leak through the screen into oblivion? I know I do.
~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers. Here are some tips for making your marketing strategies more manageable: Have The Right Foundation If you are completely clueless about marketing, it’s not a bad idea to go back to basics and get a little education. From marketing blogs to books, there is a plethora of information out there to
~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought. The reality of sales is that it’s a numbers game, and it takes some persistence. You have to build real relationships with people to get those larger dollar item sales. Then you have to convince them of the value of what you do. If someone
~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count. Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here
~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing perform to its fullest potential. To become a marketing master, you need to focus on making small improvements in all aspects of your marketing. Small Improvements Over Time Add Up One good example is your sales page or landing page. Making small changes
~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey to getting more clients in my businesses. 1. Not following up. This one has killed me on more than one occasion. You make the first or second call, but when the person you’re calling isn’t immediately interested, you drop off and go elsewhere, and
~by Haley Lynn Gray~ . Pinterest can be a fantastic tool for driving traffic to your website and for attracting potential clients or customers. If you have a business where you put out hints and tips, blog posts, articles, pictures, decorations, crafts, or almost anything informational, you can use Pinterest to benefit your business. So, how can you use Pinterest to attract more clients to your business? The idea with Pinterest is to pin your content, arranged nicely into boards that other people can follow. You’ll want to make sure the content is easily pinnable and that you provide an
~by Emma Sturgis~ . Sales is a numbers game. The more customers you are able to reach, the more sales you will ultimately make. While there are limits to how quickly you can execute a sale, there are tools that can help make your sales process more efficient and effective. 1. Signals/Yesware In the world of sales, timing is everything. You want to execute a sales pitch when the product is still fresh in your client’s mind. One way to accomplish this is to have a software program that informs you the moment that someone opens an email you sent.
~by Haley Lynn Gray~ . Network marketing is one of the most powerful and fastest ways to build relationships and get clients for your business. There are a number of networking meetings and opportunities out there. Finding the right ones will be super important for the success of your business. Don’t rely on attending meetings just to get clients. You’ll need to follow up with people and schedule one-on-one meetings with every member of each group after the networking meetings. This will give you the chance to learn more about how you can help each other with your businesses and