How to Build an Amazing Facebook Group

How to Build an Amazing Facebook Group

~by Haley Lynn Gray~ . I’ve built my Facebook Group the Women’s Entrepreneur Network on Facebook up from 0 to over 60,000 members in just over 2 years.  It has been an amazing experience in a lot of ways, and I’ve learned so much while growing the group. Building a Facebook Group for networking purposes can be a fantastic proposal and idea for your business. Think of it this way: you build a group filled with your ideal clients while providing amazing content for them to engage with, and ultimately you bring them into your business. It’s a win-win because

Why Every Business Needs a Good PR Campaign

Why Every Business Needs a Good PR Campaign

~by Lizzie Weakley~ . Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why. It’s Often Free You may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and

What’s the Secret to Getting People to Buy What You’re Selling?

Getting people to buy what you're selling

On the subject of selling, one of my favorite sales gurus, Kendrick Shope, says “All things being equal, friends buy from friends. All things being unequal, friends still buy from friends”.  There is one little secret to getting people to buy what you’re selling.   Truth: People buy with their emotions.   Think about it this way. Why the heck would people line up for days to buy the next version of the iPhone if they weren’t buying with their emotions? They feel a deep desire for this THING. Because it’s sexy. It’s cool. It’s awesome. They have DESIRE.   When

Building a Pipeline: 5 Ways to Get a Consistent Supply of Customers

Imagine this – May was your best month ever in business. By July 1st, you are trying to figure out where all of the customers went. I’ve heard it, seen it and lived it – over and over again. Feast and Famine. What happened to that consistent supply of customers? What if you could change things up a bit? Change things so that you have a more consistent supply of customers in your business?   That’s where building a pipeline comes in for your business. Sure, you can turn on ads and get leads that way, but that can take time

What’s All the Hubbub About a Sales Funnel? How Do They Work?

Okay, so what is a sales funnel anyway? Sales funnels are just about the hottest thing in marketing these days. People throw around words such as lead pages, landing pages, drip campaigns, webinars, and email blasts like they’re candy or something.   Mostly they are really interesting sounding buzz words, but until you start to understand what all the components are, how they go together and why what you really need is a good strategy, all these words are just going to be alphabet soup.     First, let’s start with some terminology typically associated with a Sales Funnel. 1.

Never Neglect These 8 Top Elements of an Effective E-Commerce Website

When your company is offering products and services on your website, then it is very likely that you have entered into the lucrative, challenging world of e-commerce. You might think that all your efforts and time are worth it because your business is getting enough sales. However, experts say that even with just a simple improvement, you can actually double or triple your monthly sales. Your e-commerce website is the outlet that customers use to purchase your products and services. But when it is not properly set up, it becomes useless – potential customers won’t be attracted to visit your

4 Signs Your New Business Needs a Major Overhaul

~by Anica Oaks~ . Statistics show that 50 percent of fledgling businesses within the United States die during their first five years. This is a sobering fact, but it is also enlightening. Fledgling businesses don’t just fail overnight. It is a gradual process. If a new business owner notices signs that their business is not going in the right direction, they need to take steps to overhaul their company. Some indicators of a failing business include: Slowing Growth Lack of Innovation Low Cash Flow Poor Cash Management If you notice any of these signs, you need to be proactive about

Understanding the Science of Attracting Customers to Your Business

~by Hannah Whittenly~ . Discovering exactly what customers find most appealing has always been a challenge for business marketers. This is especially true today when major headlines and digital reach can rapidly transform consumer expectations. A glimpse into behavioral psychology, however, has offered some insights into why customers choose one business over another. Here are a few things for you to take into consideration for attracting customers: Pricing vs Value If consumers think that your prices are high, they look elsewhere. “Discount” prices can give a perception of poor quality or service. A $2,000 designer handbag isn’t really a hundred

My Comprehensive Guide for Finding New Clients on Facebook

~by Haley Lynn Gray~ . I’ve written general articles in the past on how to get clients using Facebook, but this will be a more comprehensive guide.. Let me preface this by saying that there are several general ways to get clients. But if you aren’t careful about how you approach people on social media, you may end up getting put into Facebook jail. So exercise a bit of caution when using some of these techniques. I will tell you which techniques tend to be abused and which ones can land you in hot water..     1. Personal Facebook