Category Archive: Sales

4 Signs Your New Business Needs a Major Overhaul

~by Anica Oaks~

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Statistics show that 50 percent of fledgling businesses within the United States die during their first five years. This is a sobering fact, but it is also enlightening. Fledgling businesses don’t just fail overnight. It is a gradual process. If a new business owner notices signs that their business is not going in the right direction, they need to take steps to overhaul their company. Some indicators of a failing business include:

  • Slowing Growth
  • Lack of Innovation
  • Low Cash Flow
  • Poor Cash Management

If you notice any of these signs, you need to be proactive about addressing these issues as soon as possible.

new business

Responding to Slow Business Growth

A business may have an amazing product, stellar customer service and a vision for the future. However, if it’s not making its numbers or growth has stalled, the time has come to re-examine and reevaluate the situation. All businesses have space to improve, but not all business owners have the vision to know where to look for improvement strategies. Some strategies for an overhaul may include:

  • Improving an underdeveloped brand
  • Improving team collaboration
  • Identifying and eliminating inefficient or impractical business practices
  • Creating long-term and short-term goals

Don’t be afraid to critically assess your core business principles, strategies and organization if you think your business is beginning to flounder.

Encouraging Innovation

A business that is not innovating is dying. Many mistakenly equate a lack of innovation within a company to a failure to execute innovative ideas provided by employees or by executives. In most cases, the problem is deeper and is connected to the lack of an innovation strategy.

Innovation strategies are a set of coherent, mutually reinforcing policies designed to achieve a goal. Overhauling the way a business innovates may require hiring individuals who are trained to think in an innovative way. This includes those who have received the proper education, such as an online bachelor’s of business administration.

Low Cash Flow

new businessMany failing businesses have cash flow problems because they wait too long to look at their financial statements. When they do, their financial problems have reached a point where they become too big to handle. Fledgling businesses often have this problem because they have not yet built up a cash reserve. One option could be to take out a business loan.

Poor Cash Management is a Systemic Problem

Just about every business has some cash flow problems. Failing businesses have a persistent cash flow problem connected to structural issues in the way that cash is managed. The worst thing a new business can do is ignore the situation. Instead, develop a solution by contacting a financial group, developing a good relationship with banks and creating an invoice system. Your invoice system should have clear pay dates as well as punishments for late payments and incentives for early payments.

It can seem discouraging to hear that 50 percent of businesses fail within five years. But this also means that 50 percent of businesses succeed for longer than five years. Recognizing problems and taking steps to correct the wrong is a key part of making a fledgling business successful for the long haul.


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Anica Oaks


Meet the Author: Anica Oaks

Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean and anything outdoor related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


Permanent link to this article: http://www.leadershipgirl.com/signs-new-business-needs-major-overhaul/

Understanding the Science of Attracting Customers to Your Business

~by Hannah Whittenly~

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attracting customersDiscovering exactly what customers find most appealing has always been a challenge for business marketers. This is especially true today when major headlines and digital reach can rapidly transform consumer expectations. A glimpse into behavioral psychology, however, has offered some insights into why customers choose one business over another.

Here are a few things for you to take into consideration for attracting customers:

Pricing vs Value

If consumers think that your prices are high, they look elsewhere. “Discount” prices can give a perception of poor quality or service. A $2,000 designer handbag isn’t really a hundred times better than the $20 department store knockoff, but people prize it much more.

The prices you advertise should reflect the reputation of your brand relative to the competition. If people want your product badly enough, they’ll pay more for it. When you establish higher value, higher prices follow.

Innovation and Outreach

One trend in today’s business is a stress on innovation. Customers are attracted to something that seems bolder and better. Yet, constantly generating new products is difficult to maintain for smaller businesses.

Instead, you should apply your creativity in cost-efficient marketing campaigns like email and social media. People are still receptive to personalized outreach. In one study done by

Brigham Young University, hundreds of random strangers were sent Christmas cards, and fully one-third reciprocated.

Service

People are social by nature. Most people will abandon a purchase even where there’s definite value if they feel frustrated or insulted. Sales and floor staff, as well as customer service teams, should be prompt, friendly and informed. Rude, slow, neglectful, or ineffective service is bad service.

attracting customersSavvy consumers recognize when they’re being pressured, patronized or hearing scripted sales pitches. Be sure your staff is customer-centric in their responsibilities and well-trained in the “soft skills” of human interaction. Never forget human ego and self-esteem. Customers will react negatively if you’re bashing theirs’.

Business Premises

For offline businesses like shops and restaurants, a customer’s reaction depends on the visual picture they get at your location. Dirty and poorly maintained premises automatically lower perceptions of your quality and service.

If you don’t want customers to move on immediately, it’s important to keep paint fresh, windows clean, debris removed, and parking lots in good repair. If your parking lot has tons of potholes in it, then it can become quite an irritating place to be. That is why you should consider hiring a professional paving company to fill them up. The same goes for interior spaces and floors. If the first impression of your business isn’t positive, you’re losing customers.

An understanding of how your customers respond to every aspect of your business is important. Marketing tricks and trends may come and go, but basic human psychology isn’t going to change.


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Hannah WhittenlyMeet the Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She graduated from the University of California-Sacramento with a degree in Journalism.


Permanent link to this article: http://www.leadershipgirl.com/understanding-science-attracting-customers/

My Comprehensive Guide for Finding New Clients on Facebook

~by Haley Lynn Gray~

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I’ve written general articles in the past on how to get clients using Facebook, but this will be a more comprehensive guide.

finding new clients

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Let me preface this by saying that there are several general ways to get clients. But if you aren’t careful about how you approach people on social media, you may end up getting put into Facebook jail. So exercise a bit of caution when using some of these techniques. I will tell you which techniques tend to be abused and which ones can land you in hot water.

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1. Personal Facebook Pages. This is by far the most common approach used to get clients and customers. It’s worth noting that this is a violation of Facebook’s terms and conditions. If you are using your personal page heavily for business, Facebook can and will put your account into purgatory.

The way you can get around this is to post only “occasionally” about your business, or to post a wide variety of non-promotional content on your personal page. That means you may have to schedule content to appear on your personal page in addition to the promotional content you publish. It is important that your promotional content is less than 30% or so of your total posts.

You can promote your business, but for best results, you will want to make sure you take time to build relationships. I encourage you to make friends in Facebook groups, and then send them friend requests to continue the discussion.

2. Facebook Business Pages. This is the official way to run ads and get clients and customers via Facebook. They are designed to be the public face of your business. The problem is that Facebook has made it harder and harder for your content to be seen by anyone, and organic reach is nearly dead.

Or is it?  

What I’ve learned is that you have to post interesting, engaging content that your clients and customers want to see. That means posting videos, graphics and questions — and taking the time to post interesting and valuable content. The more you focus on drawing people into your conversation, the better your results will likely be.

The other thing you should do is comment on other people’s business pages as your page. This helps generate more visibility for your business page. Unfortunately, you can’t join a Facebook group as a business page, so any businesses you see as users in groups are actually people who have named their profile after their business. This also is a violation of Facebook’s terms and conditions. Facebook can and will close down your account for doing this.

3. Facebook Groups can be a fantastic way to grow your business. There are a many different types of groups, such as social groups, special interest groups and business groups. Some groups are focused on Buying/Selling/Trading. Just be sure you read, understand and abide by the rules for each group as they do vary.

Too often people try to be involved in about 25 or 30 different Facebook groups. That can be  utterly overwhelming. The point of many of the social, special interest or business groups is to build relationships, and of course, engagement. By building relationships, you increase your chances of growing your business. By going into groups, posting and engaging with people every day, you will build a flock of raving fans. It is funny how even when you can’t promote your business, if people know what you do, they will refer to you.

So what ratio do I recommend?

finding new clientsFor every one promotional post, engage with others on their threads at least five times on a daily basis. I’ve seen and experienced significant growth and engagement in my own business when I do this.

A word of caution: do not spam groups. You should never only post without ever engaging with others. There are a number of group owners who take offense to this, and they will remove and block you from their groups.

4. Private Messaging can be a great way to find clients on Facebook. By building relationships with people and messaging them via private messenger on Facebook, you can invite them to shop with you even in situations where you can’t post in a group or on your personal page.

A few rules, though.. Make sure that you’re taking time to actually engage with people before pitching them your “opportunity”. I blocked one chick who kept messaging about how much I “needed” her for her services. She wanted to charge me $500 to turn my life around and lose weight, because hey, if I lose weight I’ll be more successful.

If you get blocked too many times and reported, Facebook will shut down your account.  That won’t help your business at all!

Getting clients on Facebook isn’t hard; it’s about building relationships. Ultimately, the more successful you are at building relationships with people and cultivating those relationships, the more successful your business will be. It is far more effective to build solid relationships with a few people than to spread yourself too thin. I’ve been very successful at building a huge following, but it started with focusing on each individual in front of me, and treating each person as if they’re special, and like, well, they’re real people with real feelings.  


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/guide-finding-new-clients-facebook/

It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

~by Haley Lynn Gray~

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facebook likesSo many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our business.  

What I’m talking about here are Facebook ‘likes’. When I started building Leadership Girl’s Facebook page, I was super focused on getting more likes on my page. If only I got to X number, I’d have clients coming in the door.  

So, I did paid Facebook Like campaigns and saw my numbers shoot up. But, the engagement on my Facebook page dropped like a rock towards the bottom of a pool.

I also did Facebook Like Ladders. Those are discussions where you have everyone in a group like your page. Yeah. People would like my page, and then a few days later they’d unlike it. Facebook penalized me because I would get a bunch of likes then get a bunch of unlikes. That worked about as well as the paid Facebook Like campaigns.

None of those people converted to clients. 0. None. Nada. Zip. Zilch. Effort, time and money completely wasted.  

Then I started doing some research. I learned that Facebook had been changing its algorithms. They do this test to see how long someone looks at your content, and if they look at it or engage with it, they show it to more people. If they scroll past it super fast, then according to Facebook, it must not be interesting, so Facebook shows it to fewer people.  

Getting all those likes from people who didn’t really like me or my page was actually causing me problems! I was getting seen by fewer and fewer people.

To add insult to injury, Facebook changed its algorithms so that if you post just a link to a blog post, they show it to very few people. It’s like a jealous boyfriend who doesn’t want to share traffic.

So what do you do instead?

facebook likesYou focus on putting up pictures, and videos, and short posts with a link and a separate graphic to your blog. You can still drive a lot of traffic to your website, if you do it carefully.  By focusing on sharing content on your Facebook page itself, you’ll get better scores from Facebook. Focus on pulling people in and getting them engaged. Do you tell a story? I try to tell lots of stories to make this whole social media thing more interesting and engaging and to help make it more relatable.

People like stories, and wit and humor. How can you appropriately tie those into your business? How can you engage people? Think about what you can post that people would want to see. What types of posts do people tend to engage with? Some of my most successful posts are the ones that are a little bit sarcastic and unexpected.

Ask your customers to join and engage. Post pictures of them and tag them in those photos.  Ask them what they would find useful and helpful.

Remember, people come onto social media to be entertained and to hang out with their friends. They might decide to buy if something catches their fancy. They just don’t like being sold to directly.   


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/facebook-likes-dont-matter-heres-what-does/

Business Branding: How to Make Your Company Really Stand Out

~by Kara Masterson~

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In 2017, the market is positioned in such a way that anyone can easily get the steps on how to build a business. With more and more people creating avenues of entrepreneurship, the competition continues to rise. The competitive nature of business can be enough for many people to decide to fail. However, if you’re strategic in your business branding approach, you can stand out from the crowd and be successful.

business branding

Use these tips to help you climb the ladder of vocational success.

Specific Niche

Because business owners really want to make as much money as possible, many make the mistake of throwing their net with hopes of catching everyone. However, with business, you’ve got to define your target audience and dominate this market with your content. Focus specifically on an extremely targeted niche. There are many smaller niches within one topic and you have a better chance of gaining a devoted following with this route. For example, there are thousands of beauty bloggers on the internet. Instead of focusing on all things regarding beauty, a smart beauty blogger might want to focus in on one niche such as lipstick. There are a million avenues to go with using this one topic and it’s easier to dominate this one topic.

Value Offered

Before anyone is going to pull out their wallet and hand you their hard-earned money, they want to know that you deserve it. In most cases, you’ll have to share the value you offer before they’re convinced. A credit repair firm might want to share the number of years behind their educational background and experience. When it comes to firms like this it is a good idea for them to include things such as reviews and the benefits of their services overall. If people feel as though they’re receiving a ton of value, they’ll be more likely to go with a route that seems like a one-stop shop for their needs.

Customer Service Policies

Customer service is key. The customer needs to always come first. If people feel as though their business isn’t appreciated or valued, they’re less likely to come back. Be intentional about treating your customers well, whether it’s a phone conversation or in-person interaction. Kindness, courteousness and empathy will take any business further than an amazing product will. This doesn’t mean you shouldn’t have an amazing product offering. Just make sure the customer service component is just as strong so your company will stand out.

Standout Offerings

business brandingDon’t be afraid to offer a really awesome bonus to those who choose to patronize your business. Your standout offerings might come in different forms. If you own a clothing store, you could offer a certain discount for every person you bring into the shop. A car dealership experience could also include champagne and chocolates after the purchase of a car. There should be a nice incentive that’s associated with your company that excites and motivates people to get in line.

Expert Positioning

When you focus on dominating one smaller niche, you have an opportunity to position yourself as an expert on that one subject. Create content that displays your knowledge on the subject matter. On your website, include a blog that’s regularly updated. Consider writing an e-Book to give away for free. Get in front of the camera and begin using YouTube and video marketing to share your expertise with those who need it.

These five components will truly help your company get into the limelight and stand out among the competition. When you narrow your focus and keep it steady, you’ll be able to understand the needs of those in your field and be the answer they’re looking for. When you solve a problem, you become the expert and go-to person moving forward. As a growing business looking to be profitable, you’ll be in the best position to do so.


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Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/business-branding-make-company-stand-out/

It’s Time to Jump off the Proverbial Cliff of Your Comfort Zone

~by Haley Lynn Gray~

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Too many times in business we want results but are reluctant to push ourselves beyond our comfort zone.  

We want income, but we are scared to talk to people and make sales.  

Sometimes we start to achieve more growth when we make ourselves the most uncomfortable. And that is when we start to see that massive growth.  

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Sometimes you have to be a lot like a lobster and grow through adversity. That means learning that it’s okay to make sales and to pitch to people in your business. Because it’s okay to ask for sales in your business. It’s uncomfortable, but it’s a GOOD kind of uncomfortable.  

I’ve experienced exactly this kind of growth in my personal life and in my own business in the last few years.  

When I first started my home care agency, I wanted to focus on internet advertising and operations, and to hire someone else to do the PR piece of the agency.  

What I learned instead is that people wanted to get to know ME as the owner of the agency.  They wanted to do business with ME. And they wanted to talk to ME. Problem was, I wanted to be in the office.  

You can guess how well that worked.  

comfort zoneIt didn’t.

So I learned that I had to go out and meet people. Face to Face. No matter how uncomfortable that was to my introverted self.  

It turned out that was a good thing. I learned my lesson, and learned so much about selling. And yes, I’ve even gotten somewhat more comfortable with making cold calls to organizations. It doesn’t mean that I’m totally thrilled with doing it, but I am confident enough in my skills to go out and meet people and ask them to do business with me.

And I am an introvert.

I pushed myself out of my comfort zone and started going to networking meetings. I started meeting people and making cold calls. I sold my health care business, and now I’m focusing solely on Leadership Girl. And I’m seeing how pushing myself way out of my comfort zone has totally helped me.  

That painful lesson might have been scary at the time, but I learned a lot about sales… and that sales is the life blood of business. You have to sell in order to succeed.  

That growth has been empowering and uplifting. And now I have a much bigger shell.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/jump-off-cliff-comfort-zone/

Trade Show Tips: How Pros Get Their Business Name Out There

~by Rachelle Wilber~

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At large industry trade shows, your business may be competing for the attention of guests. There could be hundreds of other businesses there competing against you, which means you need to get your name out there to get noticed.

trade show

These four tips will help you promote your business at the next industry trade show.

Giveaways

Giveaways are one of the easiest ways to get your business’ name out there at a big trade show. One fun way to do giveaways is to have a big prize wheel for guests to spin. You could also try a beanbag or ring tossing game. Some great giveaways include candy bars with your business name on the wrapper, Frisbees, purse-sized packs of tissues, and note pads.

Quality Bags

To hold those fun promotional giveaways, the guests at a trade show will need a bag. You could have great bags printed up with your business’ name, contact information and logo on them. This makes every guest at the event a walking advertisement for your business. Plastic bags with built-in handles are a convenient option. You might also consider a high-quality canvas tote bag to give away to the people who listen to your presentation or who engage with you.

Utility Trailers

trade showUtility trailers can be functional for your business, allowing you to haul all of your trade show equipment and supplies to the location. Some companies that sell trailers and accessories know that you can easily attach a promotional banner or sign for your business on the sides of the trailer. You could also have your business’ name, logo and contact information painted onto the trailer’s bed so that people could see it when it is empty.

T-shirts

While the staff of your business will likely wear either suits or apparel with your business’ name and logo on it, you can get other people in on the action too. Consider giving away tee shirts with your business’ name on them. Most people will wear the tee shirt while walking around town, going to the gym or doing things outside. This means that everybody you give a free tee shirt to will become a mobile ad for your business.

Trade shows are a great way to connect and meet with current and future customers. These promotional products will deliver name and brand recognition of your business to people who are likely to purchase from you. Buying these trade show supplies and equipment could also be a helpful little tax deduction for your company.


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Rachelle WilberMeet the Author: Rachelle Wilber

Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym.

Follow Rachelle here:


Permanent link to this article: http://www.leadershipgirl.com/trade-show-tips-pros-get-name-out-there/

Social Media Marketing Pet Peeves: Avoid these Mistakes

~by Haley Lynn Gray~

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A lot of people market themselves extremely well on social media. A lot of people really don’t. They get so caught up in trying to make a sale that they can’t figure out why this whole social media thing isn’t working well for them. They might get frustrated, annoyed or just be so over the whole thing. I can understand that. Most likely it’s because they’re breaking some of the previously unwritten rules. So I’m going to share some of my marketing pet peeves along with the rules that should prevail when marketing on Facebook — and that you must abide by in order to be successful.

I’ve seen every single one of these offenses multiple times, and it seems that a lot of people really aren’t getting the social media marketing thing right.

social media marketing pet peeves1. Private Messaging Me. If I like your post, that doesn’t mean that I want you to message me asking me to buy from you. Generally, people buy from those they know, like and trust. If they don’t, they’re probably not going to buy from you. So, if you message me the second I’ve liked your post, it’s really going to annoy me, and I might just block you. You’re certainly digging yourself a hole to work your way out of.

2. “Buy from me” posts. Every other post is a “buy from me” post. You need to have more content than “buy from me”. Look around for inspiration. Post all kinds of inspiration, affirmations, quotes, and videos.  

3. Drive by postings. If all you do is drop into groups, post and run, you’re going to have a big uphill battle to get clients. It’s generally accepted that people will do business with those they know, like and trust. So if they don’t trust you or know you, and all you ever do is post and run but never interact, you’re not going to be very successful.  

4. Adding people to groups without their permission. Look, I know it’s tempting to get those huge numbers in your groups. I’ve got over 46,000 members in my largest Facebook group, and am adding scores of people each day. I didn’t get there by adding people to my group without their permission. Instead of adding someone to a group, consider messaging them and asking if they’re interested. If I tell you I’m not currently interested, that’s okay. I keep finding myself added to groups every day, and it is overwhelming to keep up with them. If you add me to a group, and I don’t know about it, I’m not going to participate anyway. So there is absolutely no value to doing this.

5. Like Ladders. If you just want ‘Likes’ on your page, you’re not going to get the kind of engagement you want and need on your page. It’s worthless. Focus instead on quality over quantity and getting the kinds of likes you need to make your business sustainable. If you focus on getting engagement and posting things that people are interested in, you’ll get better results and more clients.  

In general, focus on creating and distributing quality content. Once you’ve done that, your followers and likes will increase. It is such an incredible thing.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/social-media-marketing-pet-peeves/

6 Tips for Establishing a Solid Online Reputation

~by Dixie Somers~

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As a business owner, you may understand that information posted on the Internet about your company can make or break you. People respond well to positive reviews, and they’ll carefully avoid companies that have a negative reputation online. Fortunately, there are some steps you can take to safeguard your company’s reputation and encourage more positive information online.

1. Monitor Facebook

online reputationFacebook is the single largest social media site with 1.44 billion people actively using it every month. You can use your Facebook business account to get your information out to customers, improve brand awareness and promote a positive image.

2. Respond to the Bad Reviews

No company can please every customer every time. There will come a point when a bad review is posted about your agency. It may be deserved, or it could be the result of an unreasonable customer. Either way, you need to respond to it.

Start by reviewing the complaint to be sure that you understand the issue. If necessary and possible, reach out to the customer privately for clarification on the problem. See if there is any middle ground between what the customer needs and what your business can do. When dealing with the customer, agree with them as much as possible, and avoid the use of any negative words. If you’re able to come to an agreement with the customer, then ask them kindly to remove or update the negative feedback.

3. Ongoing Activity at the Website

One of the most important things you can do is to put plenty of your own positive content out on the internet. This makes it harder for people to find complaints about you. Update your website regularly to improve online branding. Consider buying additional domains that contain your brand name and then use them for blogging. You’ll improve your brand recognition, website traffic and your online reputation.

Remember to be yourself when building your online reputation this way. Post plenty of pictures of yourself and employees at corporate gatherings. Highlight any community events that you attend or support. If you have hobbies and extra-curricular activities that are relevant to your industry, then share that information in order to better connect with customers. The more people in your area know and like you, the less likely they are to put negative information about your company online.

The Internet is full of false information. Companies like ACN are seen as scams due to negative information online, and it can be difficult to overcome the bad reports. However, you can minimize this risk by keeping positive information in your social media accounts, on your personal website and in other areas online.

4. Admit and Apologize When You’re Wrong

It’s important to admit when you’re wrong and to apologize. Everyone makes mistakes, and even the most trusted companies can misstep once in a while. You’d be surprised how far a sincere apology can take you.

online reputation5. Don’t Wait for Problems

Many business owners make the mistake of waiting until they’re having issues to address online concerns. However, this tactic can turn repairing the damage into an uphill battle. Start off on the right foot by getting your positive information out there and updating it regularly. You’ll minimize the risk of serious complaints and make it easier to overcome problems later.

6. The Google Alert

Invest in a Google alert system that will notify you when your brand is mentioned online. This way, you can become aware of complaints right away and step in to limit the damage. You can also keep an eye on your reputation, watch for praise, and thank customers when they share a positive experience.

Remember to always stay positive when online. The Internet has the power to take your words and send them viral. More importantly, many customers report that they will stop doing business with a company following a negative interaction online. Remember this when crafting any type of posts, responses, blogs, or updates to share online.


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Dixie Somers

Meet the Author: Dixie Somers

Dixie Somers is a freelance writer who loves writing for business, finance, and those with an entrepreneurial spirit. She lives in Arizona with her husband and three beautiful daughters.


Permanent link to this article: http://www.leadershipgirl.com/establishing-solid-online-reputation/

Why Every Business Needs a Good PR Campaign

~by Lizzie Weakley~

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Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why.

It’s Often Free

PR CampaignYou may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and at other advertising venues who are promoting the event you’ll be participating in. Wearing company logos while at the event is also a great way to be seen and noticed within your community

Size Doesn’t Matter

Large corporations are always donating to charities and participating in charitable events. They also tell customers about their environmental protection initiatives and other good deeds they do. Customers have grown to expect these things from large companies. If you do the same, potential customers will associate your name with good works and may assume you’re a bigger company than you are. In the minds of many consumers, bigger companies are assumed to be more established and reliable, so do what you can to be viewed as one of the big dogs.

Traditional Marketing is Losing

PR CampaignDirect mail marketing was always a bit of a crap shoot, but that is even more true today. Anything consumers view as junk mail goes right into the trash can, and that is happening more and more. Television and radio ads are also declining in effectiveness. Consumers are distrusting traditional marketing media more and more. PR is a way for you to use press releases, community events and charitable giving to get your name everywhere without relying on traditional advertising. Instead, you can generate hundreds of feel-good stories about your company and the way it supports employees, the community and charities. More and more students are finding that a master’s in public relations now goes much farther than one in advertising.

Social Media

A good, organized PR campaign involves quite a bit of planning, which gives you the opportunity to recognize potential social media missteps before you make them. Ire and rage spread like wildfire on social media, so you need a good PR campaign that includes planned and carefully reviewed social media posts checked before they go live. Bad news spreads faster than good online, so one false move on social media and you could have a PR nightmare on your hands. Plan carefully and know what to do to combat a PR problem before you’re in the midst of one.


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Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


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