Category Archive: Sales

How to Get Clients? It’s Not a Deep Dark Secret

Leads! I need leads! I need clients! How do I get clients?

get clientsIt’s a desperate cry I hear every day in my Facebook group, the Women’s Entrepreneur Network. Inevitably, when people approach me, they ask if they can pick my brain or ask me for some “tips”.  

I explain that I don’t coach for free and I don’t give “tips” for free because I’d hate to tell them the wrong things that may set them back in their businesses. Also, this is my livelihood, and I live by helping people grow their businesses – for a fee. I’m a professional with a ton of training, and while I may like you, I’m not going to starve my own family to feed yours.  

But what I really see when I watch and lurk in the background is people sitting on their proverbial behinds waiting for clients to come to them.  

It doesn’t work that way. I don’t care how good your mindset is, if you’re sitting on your couch or bed or wherever in your home, and you’re not interacting with anyone, then you’re not taking that inspired action to get clients.  

A good friend of mine, Leslie Flowers, once said “What you want to manifest is moving towards you at the same velocity with which you are moving towards it. If you are sitting on the couch, so is it. If you’re running towards it, it is moving towards you at the same speed.”  

The real cure for “I’m broke”, “I don’t have money” or “I don’t have customers” is to do the work and deliver the goods. I’m not talking about working yourself into the ground, but rather focusing on doing the right things to get clients in your business instead of whining.  I swear, the whining is going to drive me to drink… Okay, maybe only Dr. Pepper.. But still, drinking.

Don’t get me started on the numerous people online who will take your money and half- deliver what they promised. That’s a whole ‘nother rant, but you need to deliver what you promised. Preferably OVER-deliver what you’ve promised to your customers, because no one likes to be stiffed. Unfortunately, I’ve had way too many experiences where people are quick to take your money and then slow to deliver on their promises. That’s not a good look for anyone! No wonder people are hesitant to trust!

how to get clientsIn the famous words of Yoda, “Do or do not, there is no ‘try’”. Whining never got anyone any clients. Sitting around hoping for clients to magically find you or people to fall from the sky to join your team just isn’t going to happen. You know it.  

You either really want something to happen and are going to make sure it happens, or you don’t. There really isn’t any in-between. You don’t “sort of” want something to happen. If you complain that “nothing” is working, most times I can point to what you’re not doing.  That is – not talking to people, not engaging, not being consistent. I know this because, well, I’ve been there, done that. When I’m not talking to people, not engaging and not being consistent, I’m not getting clients either. Funny how that works.  

Oh, and the whining thing? Everyone of us has situations that we’ve had to overcome, and some of us have faced tremendous adversity. It is just life. You either decide you’re going to think positively… or think negatively. Like when I was driving a few weeks ago, and the wheel came off of my car while I was driving. Yes, that sucked, but the good news is that the damage was minimal to my car, and it was easily fixed and no-one was hurt. I have good guardian angels!

So, my challenge to you is this: What steps can you take today to go out and find yourself some clients? How can you start getting leads consistently in your business? Chances are, I could give you 50 ways to do it, but unless you decide to take action and actually do the work, you’re not going to see the results.


Have you been using Google as your business consultant?
Are you ready to start working with an expert in business instead?
Schedule a consult with me today.


share this post - get clients


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/how-get-clients-not-deep-dark-secret/

Building a Pipeline: 5 Ways to Get a Consistent Supply of Customers

Building a Pipeline: 5 Ways to Get a Consistent Supply of CustomersImagine this – May was your best month ever in business. By July 1st, you are trying to figure out where all of the customers went. I’ve heard it, seen it and lived it – over and over again. Feast and Famine. What happened to that consistent supply of customers?

What if you could change things up a bit? Change things so that you have a more consistent supply of customers in your business?  

That’s where building a pipeline comes in for your business. Sure, you can turn on ads and get leads that way, but that can take time and tweaking to get just right. It can also be extremely costly, and depending on the value of a client to you, it may not be worth it.

So, what is this mysterious pipeline, and how do we get one?

Funny you should ask that question. Pipelines can come several ways.  

Here are 5 ways to build a pipeline with a consistent supply of customers:

1. Affiliate Programs

With this type of program, you can get people to help market your products or services in exchange for a percentage of the revenue.

2. Referral Partners

By building partnerships and a strong network, you can feed your business. This works well for certain types of businesses such as realtors, insurance agents and mortgage brokers, but also for other types of service based businesses, like non-medical home care.

3. Facebook Groups

Done correctly, a Facebook group can be one of the best pipelines for your business, but it can be somewhat tricky to manage. With a Facebook group, you are constantly balancing engagement with time commitment, investment and more. This is something that I love helping clients with because it can be incredibly fun and rewarding.

4. Your Website

With proper SEO, backlinks and the like, you can turn your website into a fantastic lead generation pipeline for your business. It takes time, energy and a really good strategy to grow, but over time you WILL see great improvements.

5. Pinterest

Yes. Pinterest. By using a few techniques to create pins and drive traffic back to your website, you will generate a LOT more traffic and leads. You can also drive traffic back to a landing page or opt-in and get tremendous traction that way.

Building a pipeline doesn’t have to be super painful, but it does require consistent effort and building to make it work to the best of its ability.

Have you been using Google as your business consultant?
Are you ready to start working with an expert in business instead?
Schedule a consult with me today.


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


 

Permanent link to this article: http://www.leadershipgirl.com/building-pipeline-5-ways-supply-of-customers/

What’s All the Hubbub About a Sales Funnel? How Do They Work?

Okay, so what is a sales funnel anyway? Sales funnels are just about the hottest thing in marketing these days. People throw around words such as lead pages, landing pages, drip campaigns, webinars, and email blasts like they’re candy or something.  

Mostly they are really interesting sounding buzz words, but until you start to understand what all the components are, how they go together and why what you really need is a good strategy, all these words are just going to be alphabet soup.  

sales funnel 

First, let’s start with some terminology typically associated with a Sales Funnel.

1. Autoresponder

This is email marketing software that automatically sends out emails after someone opts in or buys a product from you. It can be smart or relatively simple. Smarter software would include platforms like Ontraport. Less sophisticated software would be something like MailChimp. If you have multiple lists, multiple opt-ins, etc, you need to get and implement something like Ontraport. That will allow you the more sophisticated “If-Then-Else” coding to make sure that no one ends up getting multiple copies of the same emails.

2. Video Conferencing Software

There are SO many video conferencing software options out there. My current favorite is Zoom because I can get the Pro version and do webinars. With the Webinar version I can have up to 100 people on the call, or I can do Facebook Live to my business page or Facebook Group. The opportunities for this are endless.

3. Drip Campaign

This is typically a set of emails that are delivered over a period of 7-21 days that encourage contacts to buy. They come with delivering an opt-in or product. You might sometimes see  the terms “autoresponder” and “drip campaign” used interchangeably.

4. Email Blast

I’ll confess, I don’t like this term. It leaves the impression that you are just throwing stuff out at your list to get them to buy. Of course you do want people to buy from you, but blasting it in their face is not necessarily the best way to nurture your list so they’ll want to continue receiving emails from you. So, I avoid the term “blast” as it has negative connotations to me.

5. Newsletter

Companies often send out newsletters anywhere between once a day to once a week, or even once a month or quarter. Sending out fewer than one email per month will make it difficult to maintain contact with your list. Emails should be simple and include relatively few graphics. In fact, most businesses with larger lists tend towards very short teasers, with the rest of the information on their website. They may not have any graphics at all in their newsletter either! All of that lives on the website.

Content is an integral part to a good newsletter. Be helpful, interesting and informative, and you’ll have clients for life!

Types of Funnels

There are many different kinds of sales funnels. They can range from building a large Facebook Group and doing regular Facebook Live sessions for your group to building a large email list and sending emails to your list. I agree that these are useful, but they are also fairly simple to use and implement.

You can also build more formal sales funnels. There are two main types of funnels I see used extensively in the online world.  

1. Webinar-Based Sales Funnel

sales funnelThese funnels are typically implemented by running Facebook Ads, Banner Ads and Google Ads. They traffic users to a sign-up for a webinar or free training. You get people to sign up for your free training, then you sell them your product. Once you’ve perfected the process, you can set it up so that it is fully automated. Then the webinar will run on its own with minimal human intervention. 

In the beginning, you will have to hold webinars on a regular basis. One reason I was able to grow my Facebook group so quickly in the beginning was because I held webinars on a weekly basis for months. When people registered for the webinar, I invited them to join my Facebook group on the ‘Thank You’ page. Then, at the end of the webinar, I again invited those who attended to join my Facebook group.

2. Freebie to Product-Based Sales Funnel

These are fabulous funnels because you can put so many pieces together. You will need a much more sophisticated email marketing service for this, such as Ontraport. If you have a single product, it isn’t an issue, but the point at which you have a multi-tiered sales funnel, you must have one of these services. It works like this: you run traffic to an opt-in (ad traffic, Pinterest traffic, etc). Then, when someone opts in to receive your product, on the ‘Thank You’ page you can offer them a low-cost product. I like $7 as my low-end product.

By adding in a series of emails through your autoresponder and your landing pages, you can get up-sells, down-sells and cross-sells, depending on the prospect’s behavior and what actions they take. It requires some programming of the conditions so that you don’t end up going in a circle or having other programming related issues.

There is, unfortunately, no single right way to build your business. I’ve seen people spend too much time trying to develop the “perfect” sales funnel, and freaking out because it wasn’t all perfect.

Don’t spend too much time driving yourself crazy on this point. Build your sales funnel or give us a call to help you out. And know that it is a process that requires setup, sales copy and testing to get to a completed state and ready to launch.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - sales funnel


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/whats-sales-funnel-how-work/

Never Neglect These 8 Top Elements of an Effective E-Commerce Website

When your company is offering products and services on your website, then it is very likely that you have entered into the lucrative, challenging world of e-commerce.

You might think that all your efforts and time are worth it because your business is getting enough sales. However, experts say that even with just a simple improvement, you can actually double or triple your monthly sales.

Your e-commerce website is the outlet that customers use to purchase your products and services. But when it is not properly set up, it becomes useless – potential customers won’t be attracted to visit your online store. Without having the essential elements that an e-commerce site needs, you will surely be losing sales opportunities.

E-Commerce Website

Essential Elements an E-Commerce Website Must Have

1. User-Friendly Navigation

Make sure that your e-commerce website is very easy to navigate. After all, a fulfilling experience will attract visitors to your site and keep them coming back. Menus or links to product categories must be positioned in a prominent place. Most importantly, every page must provide users with an easy way of getting back to the home page, choosing another category, going directly to the shopping cart, or finding contact information.

2. Complete Yet Concise Product Information

Visitors must know the facts about what they are about to buy. They won’t surely buy when the product information is either lacking or confusing. Examining your product pages is very important. Browse your product pages as if you are a customer. Is there enough information for you to make a well-informed buying decision? However, this does not necessarily mean that the description must be long; rather, it must be detailed enough to emphasize the specific and unique qualities of the product. Consider using effective keywords to make your products easier to find.

3. High Quality Product Videos

Since “seeing is believing,” a video marketing strategy can be very beneficial. Adding videos describing the products and services will intrigue customers who want a visual touch when buying online. According to HubSpot, including videos can actually increase conversion rates by 80%.

4. Superb CTA Buttons

Your call to action (CTA) buttons are a vital part of your website. A creative, enticing CTA button can direct customers to take a desired action and to boost conversion rates. Ultimately, this enhances your lead generation. Allow your customers to take action if they are happy with the pieces of information they read by providing them CTAs. When creating a successful CTA button, make it simple yet colourful to match your site’s theme. You must position it strategically on the website and make it mobile-friendly.

5. Easy Checkout Process

Customers do not want to go through a lot of pages to buy a product. The checkout process must be contained on a single page whenever possible, and then let them confirm their order on the following page. A lengthy checkout process will result in unsatisfied customers – they will either leave your site and look for another online store or make their purchase but never come back.

E-Commerce Website6. Effective Shopping Cart Design

The layout of your shopping cart must be simple. It should include prominent checkout buttons and all the necessary elements your customer needs like the ability to select shipping options, change quantities, enter promo codes, continue shopping, and select a payment option.

7. Customer Reviews

These are very important to your e-commerce website because they can help potential customers decide if you are indeed a reputable business offering high-quality products and services from other consumers’ point of view. Studies have shown that plenty of consumers are reading online reviews to check a business’s reliability and quality.

It is highly recommended that you send an email to consumers who bought your offerings for feedback about what they’ve purchased. Most customers are aware that this feedback request is a part of the buying process, so they are more likely to fill it out to make sure that your review section is full.

8. Social Media Integration

Finally, this is one of the most crucial elements of an effective e-commerce website because social media is taking over the online world these days. Position the social media icons at the top of the page. Social media buttons will give friends and followers social proof. In turn, this can result in an increase in purchases of similar items and traffic to your website. Invest in professional social media services if you must.

By incorporating all of these essential elements in your e-commerce website, you will definitely increase user sign-ups, purchases and retention whilst enhancing brand reliability and trust.


share this post - E-Commerce Website


Philip MazloumianMeet the Author: Philip Mazloumian

Philip Mazloumian understands that creativity heavily depends on human insight, and as such, his knowledge forms an invaluable part of what React Digital does. With over 10 years of leadership in the field of strategic brand development and marketing communication, he has positioned himself as a leading executive for organizations that require effective and timely achievement of their brand and marketing objectives.


Permanent link to this article: http://www.leadershipgirl.com/top-elements-effective-e-commerce-website/

4 Signs Your New Business Needs a Major Overhaul

~by Anica Oaks~

.

Statistics show that 50 percent of fledgling businesses within the United States die during their first five years. This is a sobering fact, but it is also enlightening. Fledgling businesses don’t just fail overnight. It is a gradual process. If a new business owner notices signs that their business is not going in the right direction, they need to take steps to overhaul their company. Some indicators of a failing business include:

  • Slowing Growth
  • Lack of Innovation
  • Low Cash Flow
  • Poor Cash Management

If you notice any of these signs, you need to be proactive about addressing these issues as soon as possible.

new business

Responding to Slow Business Growth

A business may have an amazing product, stellar customer service and a vision for the future. However, if it’s not making its numbers or growth has stalled, the time has come to re-examine and reevaluate the situation. All businesses have space to improve, but not all business owners have the vision to know where to look for improvement strategies. Some strategies for an overhaul may include:

  • Improving an underdeveloped brand
  • Improving team collaboration
  • Identifying and eliminating inefficient or impractical business practices
  • Creating long-term and short-term goals

Don’t be afraid to critically assess your core business principles, strategies and organization if you think your business is beginning to flounder.

Encouraging Innovation

A business that is not innovating is dying. Many mistakenly equate a lack of innovation within a company to a failure to execute innovative ideas provided by employees or by executives. In most cases, the problem is deeper and is connected to the lack of an innovation strategy.

Innovation strategies are a set of coherent, mutually reinforcing policies designed to achieve a goal. Overhauling the way a business innovates may require hiring individuals who are trained to think in an innovative way. This includes those who have received the proper education, such as an online bachelor’s of business administration.

Low Cash Flow

new businessMany failing businesses have cash flow problems because they wait too long to look at their financial statements. When they do, their financial problems have reached a point where they become too big to handle. Fledgling businesses often have this problem because they have not yet built up a cash reserve. One option could be to take out a business loan.

Poor Cash Management is a Systemic Problem

Just about every business has some cash flow problems. Failing businesses have a persistent cash flow problem connected to structural issues in the way that cash is managed. The worst thing a new business can do is ignore the situation. Instead, develop a solution by contacting a financial group, developing a good relationship with banks and creating an invoice system. Your invoice system should have clear pay dates as well as punishments for late payments and incentives for early payments.

It can seem discouraging to hear that 50 percent of businesses fail within five years. But this also means that 50 percent of businesses succeed for longer than five years. Recognizing problems and taking steps to correct the wrong is a key part of making a fledgling business successful for the long haul.


share this post - new business

Anica Oaks


Meet the Author: Anica Oaks

Anica is a professional content and copywriter who graduated from the University of San Francisco. She loves dogs, the ocean and anything outdoor related. She was raised in a big family, so she’s used to putting things to a vote. Also, cartwheels are her specialty. You can connect with Anica here.


Permanent link to this article: http://www.leadershipgirl.com/signs-new-business-needs-major-overhaul/

Understanding the Science of Attracting Customers to Your Business

~by Hannah Whittenly~

.

attracting customersDiscovering exactly what customers find most appealing has always been a challenge for business marketers. This is especially true today when major headlines and digital reach can rapidly transform consumer expectations. A glimpse into behavioral psychology, however, has offered some insights into why customers choose one business over another.

Here are a few things for you to take into consideration for attracting customers:

Pricing vs Value

If consumers think that your prices are high, they look elsewhere. “Discount” prices can give a perception of poor quality or service. A $2,000 designer handbag isn’t really a hundred times better than the $20 department store knockoff, but people prize it much more.

The prices you advertise should reflect the reputation of your brand relative to the competition. If people want your product badly enough, they’ll pay more for it. When you establish higher value, higher prices follow.

Innovation and Outreach

One trend in today’s business is a stress on innovation. Customers are attracted to something that seems bolder and better. Yet, constantly generating new products is difficult to maintain for smaller businesses.

Instead, you should apply your creativity in cost-efficient marketing campaigns like email and social media. People are still receptive to personalized outreach. In one study done by

Brigham Young University, hundreds of random strangers were sent Christmas cards, and fully one-third reciprocated.

Service

People are social by nature. Most people will abandon a purchase even where there’s definite value if they feel frustrated or insulted. Sales and floor staff, as well as customer service teams, should be prompt, friendly and informed. Rude, slow, neglectful, or ineffective service is bad service.

attracting customersSavvy consumers recognize when they’re being pressured, patronized or hearing scripted sales pitches. Be sure your staff is customer-centric in their responsibilities and well-trained in the “soft skills” of human interaction. Never forget human ego and self-esteem. Customers will react negatively if you’re bashing theirs’.

Business Premises

For offline businesses like shops and restaurants, a customer’s reaction depends on the visual picture they get at your location. Dirty and poorly maintained premises automatically lower perceptions of your quality and service.

If you don’t want customers to move on immediately, it’s important to keep paint fresh, windows clean, debris removed, and parking lots in good repair. If your parking lot has tons of potholes in it, then it can become quite an irritating place to be. That is why you should consider hiring a professional paving company to fill them up. The same goes for interior spaces and floors. If the first impression of your business isn’t positive, you’re losing customers.

An understanding of how your customers respond to every aspect of your business is important. Marketing tricks and trends may come and go, but basic human psychology isn’t going to change.


share this post - attracting customers


Hannah WhittenlyMeet the Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She graduated from the University of California-Sacramento with a degree in Journalism.


Permanent link to this article: http://www.leadershipgirl.com/understanding-science-attracting-customers/

My Comprehensive Guide for Finding New Clients on Facebook

~by Haley Lynn Gray~

.

I’ve written general articles in the past on how to get clients using Facebook, but this will be a more comprehensive guide.

finding new clients

.

Let me preface this by saying that there are several general ways to get clients. But if you aren’t careful about how you approach people on social media, you may end up getting put into Facebook jail. So exercise a bit of caution when using some of these techniques. I will tell you which techniques tend to be abused and which ones can land you in hot water.

.

1. Personal Facebook Pages. This is by far the most common approach used to get clients and customers. It’s worth noting that this is a violation of Facebook’s terms and conditions. If you are using your personal page heavily for business, Facebook can and will put your account into purgatory.

The way you can get around this is to post only “occasionally” about your business, or to post a wide variety of non-promotional content on your personal page. That means you may have to schedule content to appear on your personal page in addition to the promotional content you publish. It is important that your promotional content is less than 30% or so of your total posts.

You can promote your business, but for best results, you will want to make sure you take time to build relationships. I encourage you to make friends in Facebook groups, and then send them friend requests to continue the discussion.

2. Facebook Business Pages. This is the official way to run ads and get clients and customers via Facebook. They are designed to be the public face of your business. The problem is that Facebook has made it harder and harder for your content to be seen by anyone, and organic reach is nearly dead.

Or is it?  

What I’ve learned is that you have to post interesting, engaging content that your clients and customers want to see. That means posting videos, graphics and questions — and taking the time to post interesting and valuable content. The more you focus on drawing people into your conversation, the better your results will likely be.

The other thing you should do is comment on other people’s business pages as your page. This helps generate more visibility for your business page. Unfortunately, you can’t join a Facebook group as a business page, so any businesses you see as users in groups are actually people who have named their profile after their business. This also is a violation of Facebook’s terms and conditions. Facebook can and will close down your account for doing this.

3. Facebook Groups can be a fantastic way to grow your business. There are a many different types of groups, such as social groups, special interest groups and business groups. Some groups are focused on Buying/Selling/Trading. Just be sure you read, understand and abide by the rules for each group as they do vary.

Too often people try to be involved in about 25 or 30 different Facebook groups. That can be  utterly overwhelming. The point of many of the social, special interest or business groups is to build relationships, and of course, engagement. By building relationships, you increase your chances of growing your business. By going into groups, posting and engaging with people every day, you will build a flock of raving fans. It is funny how even when you can’t promote your business, if people know what you do, they will refer to you.

So what ratio do I recommend?

finding new clientsFor every one promotional post, engage with others on their threads at least five times on a daily basis. I’ve seen and experienced significant growth and engagement in my own business when I do this.

A word of caution: do not spam groups. You should never only post without ever engaging with others. There are a number of group owners who take offense to this, and they will remove and block you from their groups.

4. Private Messaging can be a great way to find clients on Facebook. By building relationships with people and messaging them via private messenger on Facebook, you can invite them to shop with you even in situations where you can’t post in a group or on your personal page.

A few rules, though.. Make sure that you’re taking time to actually engage with people before pitching them your “opportunity”. I blocked one chick who kept messaging about how much I “needed” her for her services. She wanted to charge me $500 to turn my life around and lose weight, because hey, if I lose weight I’ll be more successful.

If you get blocked too many times and reported, Facebook will shut down your account.  That won’t help your business at all!

Getting clients on Facebook isn’t hard; it’s about building relationships. Ultimately, the more successful you are at building relationships with people and cultivating those relationships, the more successful your business will be. It is far more effective to build solid relationships with a few people than to spread yourself too thin. I’ve been very successful at building a huge following, but it started with focusing on each individual in front of me, and treating each person as if they’re special, and like, well, they’re real people with real feelings.  


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - finding new clients


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/guide-finding-new-clients-facebook/

It’s True, Facebook Likes Don’t Matter. But Here’s What Does.

~by Haley Lynn Gray~

.

facebook likesSo many entrepreneurs are focused on numbers and results in their businesses. That’s a good thing. But there may be a point where we are measuring numbers and focusing on numbers which don’t actually lead to an increase in sales or visibility for our business.  

What I’m talking about here are Facebook ‘likes’. When I started building Leadership Girl’s Facebook page, I was super focused on getting more likes on my page. If only I got to X number, I’d have clients coming in the door.  

So, I did paid Facebook Like campaigns and saw my numbers shoot up. But, the engagement on my Facebook page dropped like a rock towards the bottom of a pool.

I also did Facebook Like Ladders. Those are discussions where you have everyone in a group like your page. Yeah. People would like my page, and then a few days later they’d unlike it. Facebook penalized me because I would get a bunch of likes then get a bunch of unlikes. That worked about as well as the paid Facebook Like campaigns.

None of those people converted to clients. 0. None. Nada. Zip. Zilch. Effort, time and money completely wasted.  

Then I started doing some research. I learned that Facebook had been changing its algorithms. They do this test to see how long someone looks at your content, and if they look at it or engage with it, they show it to more people. If they scroll past it super fast, then according to Facebook, it must not be interesting, so Facebook shows it to fewer people.  

Getting all those likes from people who didn’t really like me or my page was actually causing me problems! I was getting seen by fewer and fewer people.

To add insult to injury, Facebook changed its algorithms so that if you post just a link to a blog post, they show it to very few people. It’s like a jealous boyfriend who doesn’t want to share traffic.

So what do you do instead?

facebook likesYou focus on putting up pictures, and videos, and short posts with a link and a separate graphic to your blog. You can still drive a lot of traffic to your website, if you do it carefully.  By focusing on sharing content on your Facebook page itself, you’ll get better scores from Facebook. Focus on pulling people in and getting them engaged. Do you tell a story? I try to tell lots of stories to make this whole social media thing more interesting and engaging and to help make it more relatable.

People like stories, and wit and humor. How can you appropriately tie those into your business? How can you engage people? Think about what you can post that people would want to see. What types of posts do people tend to engage with? Some of my most successful posts are the ones that are a little bit sarcastic and unexpected.

Ask your customers to join and engage. Post pictures of them and tag them in those photos.  Ask them what they would find useful and helpful.

Remember, people come onto social media to be entertained and to hang out with their friends. They might decide to buy if something catches their fancy. They just don’t like being sold to directly.   


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - facebook likes

Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/facebook-likes-dont-matter-heres-what-does/

Business Branding: How to Make Your Company Really Stand Out

~by Kara Masterson~

.

In 2017, the market is positioned in such a way that anyone can easily get the steps on how to build a business. With more and more people creating avenues of entrepreneurship, the competition continues to rise. The competitive nature of business can be enough for many people to decide to fail. However, if you’re strategic in your business branding approach, you can stand out from the crowd and be successful.

business branding

Use these tips to help you climb the ladder of vocational success.

Specific Niche

Because business owners really want to make as much money as possible, many make the mistake of throwing their net with hopes of catching everyone. However, with business, you’ve got to define your target audience and dominate this market with your content. Focus specifically on an extremely targeted niche. There are many smaller niches within one topic and you have a better chance of gaining a devoted following with this route. For example, there are thousands of beauty bloggers on the internet. Instead of focusing on all things regarding beauty, a smart beauty blogger might want to focus in on one niche such as lipstick. There are a million avenues to go with using this one topic and it’s easier to dominate this one topic.

Value Offered

Before anyone is going to pull out their wallet and hand you their hard-earned money, they want to know that you deserve it. In most cases, you’ll have to share the value you offer before they’re convinced. A credit repair firm might want to share the number of years behind their educational background and experience. When it comes to firms like this it is a good idea for them to include things such as reviews and the benefits of their services overall. If people feel as though they’re receiving a ton of value, they’ll be more likely to go with a route that seems like a one-stop shop for their needs.

Customer Service Policies

Customer service is key. The customer needs to always come first. If people feel as though their business isn’t appreciated or valued, they’re less likely to come back. Be intentional about treating your customers well, whether it’s a phone conversation or in-person interaction. Kindness, courteousness and empathy will take any business further than an amazing product will. This doesn’t mean you shouldn’t have an amazing product offering. Just make sure the customer service component is just as strong so your company will stand out.

Standout Offerings

business brandingDon’t be afraid to offer a really awesome bonus to those who choose to patronize your business. Your standout offerings might come in different forms. If you own a clothing store, you could offer a certain discount for every person you bring into the shop. A car dealership experience could also include champagne and chocolates after the purchase of a car. There should be a nice incentive that’s associated with your company that excites and motivates people to get in line.

Expert Positioning

When you focus on dominating one smaller niche, you have an opportunity to position yourself as an expert on that one subject. Create content that displays your knowledge on the subject matter. On your website, include a blog that’s regularly updated. Consider writing an e-Book to give away for free. Get in front of the camera and begin using YouTube and video marketing to share your expertise with those who need it.

These five components will truly help your company get into the limelight and stand out among the competition. When you narrow your focus and keep it steady, you’ll be able to understand the needs of those in your field and be the answer they’re looking for. When you solve a problem, you become the expert and go-to person moving forward. As a growing business looking to be profitable, you’ll be in the best position to do so.


share this post - business branding


Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


Permanent link to this article: http://www.leadershipgirl.com/business-branding-make-company-stand-out/

It’s Time to Jump off the Proverbial Cliff of Your Comfort Zone

~by Haley Lynn Gray~

.

Too many times in business we want results but are reluctant to push ourselves beyond our comfort zone.  

We want income, but we are scared to talk to people and make sales.  

Sometimes we start to achieve more growth when we make ourselves the most uncomfortable. And that is when we start to see that massive growth.  

.

.

Sometimes you have to be a lot like a lobster and grow through adversity. That means learning that it’s okay to make sales and to pitch to people in your business. Because it’s okay to ask for sales in your business. It’s uncomfortable, but it’s a GOOD kind of uncomfortable.  

I’ve experienced exactly this kind of growth in my personal life and in my own business in the last few years.  

When I first started my home care agency, I wanted to focus on internet advertising and operations, and to hire someone else to do the PR piece of the agency.  

What I learned instead is that people wanted to get to know ME as the owner of the agency.  They wanted to do business with ME. And they wanted to talk to ME. Problem was, I wanted to be in the office.  

You can guess how well that worked.  

comfort zoneIt didn’t.

So I learned that I had to go out and meet people. Face to Face. No matter how uncomfortable that was to my introverted self.  

It turned out that was a good thing. I learned my lesson, and learned so much about selling. And yes, I’ve even gotten somewhat more comfortable with making cold calls to organizations. It doesn’t mean that I’m totally thrilled with doing it, but I am confident enough in my skills to go out and meet people and ask them to do business with me.

And I am an introvert.

I pushed myself out of my comfort zone and started going to networking meetings. I started meeting people and making cold calls. I sold my health care business, and now I’m focusing solely on Leadership Girl. And I’m seeing how pushing myself way out of my comfort zone has totally helped me.  

That painful lesson might have been scary at the time, but I learned a lot about sales… and that sales is the life blood of business. You have to sell in order to succeed.  

That growth has been empowering and uplifting. And now I have a much bigger shell.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


share this post - comfort zone


Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


Permanent link to this article: http://www.leadershipgirl.com/jump-off-cliff-comfort-zone/

Older posts «