Category Archive: Starting Your Own Business

Business Branding: How to Make Your Company Really Stand Out

~by Kara Masterson~

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In 2017, the market is positioned in such a way that anyone can easily get the steps on how to build a business. With more and more people creating avenues of entrepreneurship, the competition continues to rise. The competitive nature of business can be enough for many people to decide to fail. However, if you’re strategic in your business branding approach, you can stand out from the crowd and be successful.

business branding

Use these tips to help you climb the ladder of vocational success.

Specific Niche

Because business owners really want to make as much money as possible, many make the mistake of throwing their net with hopes of catching everyone. However, with business, you’ve got to define your target audience and dominate this market with your content. Focus specifically on an extremely targeted niche. There are many smaller niches within one topic and you have a better chance of gaining a devoted following with this route. For example, there are thousands of beauty bloggers on the internet. Instead of focusing on all things regarding beauty, a smart beauty blogger might want to focus in on one niche such as lipstick. There are a million avenues to go with using this one topic and it’s easier to dominate this one topic.

Value Offered

Before anyone is going to pull out their wallet and hand you their hard-earned money, they want to know that you deserve it. In most cases, you’ll have to share the value you offer before they’re convinced. A credit repair firm might want to share the number of years behind their educational background and experience. When it comes to firms like this it is a good idea for them to include things such as reviews and the benefits of their services overall. If people feel as though they’re receiving a ton of value, they’ll be more likely to go with a route that seems like a one-stop shop for their needs.

Customer Service Policies

Customer service is key. The customer needs to always come first. If people feel as though their business isn’t appreciated or valued, they’re less likely to come back. Be intentional about treating your customers well, whether it’s a phone conversation or in-person interaction. Kindness, courteousness and empathy will take any business further than an amazing product will. This doesn’t mean you shouldn’t have an amazing product offering. Just make sure the customer service component is just as strong so your company will stand out.

Standout Offerings

business brandingDon’t be afraid to offer a really awesome bonus to those who choose to patronize your business. Your standout offerings might come in different forms. If you own a clothing store, you could offer a certain discount for every person you bring into the shop. A car dealership experience could also include champagne and chocolates after the purchase of a car. There should be a nice incentive that’s associated with your company that excites and motivates people to get in line.

Expert Positioning

When you focus on dominating one smaller niche, you have an opportunity to position yourself as an expert on that one subject. Create content that displays your knowledge on the subject matter. On your website, include a blog that’s regularly updated. Consider writing an e-Book to give away for free. Get in front of the camera and begin using YouTube and video marketing to share your expertise with those who need it.

These five components will truly help your company get into the limelight and stand out among the competition. When you narrow your focus and keep it steady, you’ll be able to understand the needs of those in your field and be the answer they’re looking for. When you solve a problem, you become the expert and go-to person moving forward. As a growing business looking to be profitable, you’ll be in the best position to do so.


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Kara MastersonMeet the Author: Kara Masterson

Kara Masterson is a freelance writer from Utah. She enjoys playing tennis and spending time with her family.


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Ready to Succeed? 4 Steps to Starting Your Own Small Business

~by Hannah Whittenly~

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If you don’t like your current job, don’t think you can advance in your field, or are just looking for more control over your professional life, it may be worthwhile to start your own business. However, before you start a company, it is critical that you think your plan through.

small business

What are some items to consider before you enter the marketplace?

1. Do You Have a Business Plan?

The first thing you need to do is create a business plan that addresses what your company does, how it does it and how it can be profitable. While it doesn’t have to be an in-depth document, it should address how the company will make money. For instance, it should detail whether the company will use generated revenue through memberships, subscriptions or sales made by affiliates.

It should also account for competition that already exists or competitors that may enter the market in the future. Furthermore, it should cover what the company will do if a new company or technology disrupts the current dynamic of the market. For instance, what will the business do if demand drops or a competitor engages in a price war to win your market share?

2. Make Sure That You Have Licenses and Credentials

Before you start your company, you may need to get licenses from your town, county or state. You may also need to register with the federal government to get an employer identification and tax number. In addition to getting the proper licenses for your business, it may be necessary to acquire or update professional licenses to increase credibility with customers.

If you plan on using third-party vendors to provide food, do contract work or provide other services, you should make sure that they are properly credentialed. This can easily be done through a vendor credentialing service. The last thing you want is to be liable for work someone else did because they didn’t have insurance or because of a paperwork error.

3. How Will You Market Your Business?

small businessStarting a business is only half the battle when it comes to getting sales. If no one knows that your company exists, you won’t make the money needed to stay in operation. This means that you will need to market either through radio or television advertisements, online ads or by putting posters on telephone poles in your local area.

When creating a marketing plan, you should strive to advertise in places where your target market spends time. If you are targeting younger people, that may mean advertising on social media or putting physical advertisements in schools or in youth centers. If you are targeting older people, you may want to advertise during afternoon television programming or near the assisted living facility.

4. What Is Your Customer Service Plan?

At some point, you will run into a customer who isn’t satisfied or who may need help making a purchasing decision. At first, you might personally handle complaints, concerns or requests. However, as your company grows, you may need to move into a call center or use social media to respond promptly to the needs of your customers.

Neglecting to meet the needs of your patrons is one of the easiest ways for a business to fail. No matter how good your products or services are, no one wants to spend money to be lied to, misled or otherwise treated as if they don’t matter.

Starting a company can be a great way to advance your ideas or gain more control over your professional life. While everyone dreams of being rich and successful, it is important that you cover the basics, like having a business plan and ensuring that your company can legally operate first.


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Hannah WhittenlyMeet the Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She graduated from the University of California-Sacramento with a degree in Journalism.


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Why You Need to Define Your Purpose and Your Promise

~by Charlene Norman~

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Most of us enter self-employment or entrepreneur-land with an idea for a product or service. And whatever it is we decide to deliver has a 98% chance of being a “me-too” version of something already in existence. Someone else near us or close to us is selling pretty much the same thing. (If you do not believe me, just google your product or check the phone book.) Competition is all around, and one of the biggest things we need to understand is the concept of differentiation.

your purpose

The ONLY thing that stands out, that sets you apart, that makes your product or service different, is YOU. Your personality, your amazing ability to save your customer time or money, and/or your unique spin on the products and services. You see, you are not selling JUST your products and services. You are selling you. That means your trustworthiness, your personality, your credibility, your morals, your character, your view of the world and your ethics. Your good days and bad, your good moods and cranky ones, your dreams to make the world a better place, your grooming, your hobbies and in fact, pretty much everything about you. Once you completely understand THAT, everything falls into place. Differentiating yourself from everyone else becomes real easy.

There are two colossal reasons for dealing with differentiation early in your entrepreneur journey. Differentiation helps you ensure you continually focus on standing out (You will call that your Purpose). And differentiation helps you set the direction of what you ultimately deliver (You will call that your Promise).

your purposeLet’s take a simple example. These days, there seems to be a Dental office on nearly every corner. Everyone has a sign. All the signs say pretty much the same thing: “Miss Evelyn Entrepreneur, Family Dentist”. If you were a Family Dentist wanting to establish your own practice, what is so different about you? Now, take a look at this sign: “Family Dental Group. We make smiles every day”. Notice the different promise that is made? The tone is different; the promise is different and accordingly, so is the purpose.

If you are truly in the business of making smiles every day, your whole focus, the way you practice your craft, the way your employees work and interact should be different from other family dentists. Think about your potential customers. Everyone likes a smile. How much easier would it be to entice future customers with the promise of we make smiles every day? How much easier would it be to attract, inspire and manage employees who want to make smiles every day? How much easier would it be to keep your customers and expand your business when you know that what you are passionate about is making smiles daily?

Please do not restrict yourself to thinking exclusively about the service or the product you deliver. Reflect on the concept you are providing to your customers. Think about your Purpose. I like Kellogg’s purpose: “Nourishing families so they can flourish and thrive”. No mention of breakfast cereal! Instead, there is a promise to make a difference. This is your opportunity to do the same thing. Be funny or be serious, be profound, be creative. Just do not limit yourself to only describing the service or product you deliver. You are delivering much more than your service or product. You are promising to make a difference.

“DO NOT GO WHERE THE PATH MAY LEAD, GO INSTEAD WHERE THERE IS NO PATH AND LEAVE A TRAIL”  ~Ralph Waldo Emerson

your purposeBegin thinking about an easy-to-say, 30-second commercial. Some people refer to this as your Elevator Speech, others your Unique Selling Proposition. I call it a commercial because it is your personal advertisement. It is your response to “What do you do?” If you cannot say it in 30 seconds or less, your potential customers will walk away. If you fall into the category of “well, what I do is complicated to explain, let me show you a video.” Shame on you. You will NEVER ever get a good level of business. If you cannot explain your reason for being in business in 30 seconds, why on earth would anyone want to watch your 15 minute video?

Your 30-second commercial is NOT about you, it’s about what you DO for your customer. So, use equal parts of emotion, visualization and fact. You want to grab the emotions, paint a picture, and roll in some facts. And yes, this is not an easy exercise. It will very likely take you a while to develop. Don’t worry, it’s an iterative process, and you’ll have many opportunities to rethink and refine.

Here’s an excellent exercise to get you started. Write out your business idea in terms of your Purpose and Promise. Now try to distill it into 50 words or less. Then take those 50 words and distill them to 25. Then into ten words or less.

Those final few words are what you are all about. Are what you are offering. Those final few words are either your Purpose driving you forward, your Promise to your customers, or both.

Your Purpose is a Sacred Promise. It guides ALL your decisions.


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Charlene NormanMeet the Author: Charlene Norman

Charlene is a CPA turned marketer turned business cheerleader and coach. Currently completing two of three books about buying 60, selling 10 and saving 30 companies, she now helps business owners who want to go to the next level.


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Making Your Dream a Reality: 5 Keys to a Successful Startup

~by Hannah Whittenly~

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Every great business starts with an idea that evolves to become a bunch of great ideas. But what entrepreneurs do from the time they conceive an idea determines whether their entrepreneurial venture can become successful.
Here are five ingredients of startup success.

1. Do Your Homework

successful startup

The first thing you need to do is get to know if your idea if indeed viable. Research online, talk to experts and visit conferences in your industry with a leading objective of wanting to know whether you are the first with this idea. Your next objective should be getting to know if there is another person with a different plan that can address the same problem.

2. Know Your Customers

The sole objective of any entrepreneur should be designing a project that sells. To do this, you need to understand your targeted customers, their current needs, their lifestyle, and their purchasing power. Based on your findings, try to foresee the upcoming demands and design a plan that can better meet those needs.

3. Determine your Resource Requirements

Get to know what exactly you need to get started. If you can build it in your basement using easily available materials and tools, then you are set to go. If you need a co-founder or founding team, you need to start looking at the right ones. If you aim to own 100 percent of your startup, you’ll need deep pockets. You can still consider taking a commercial loan or taking part in crowdfunding programs to secure capital.

You still have to decide the form of business that you want, whether a sole proprietorship, partnership or corporation. Remember some brilliant business ideas fail to see the light of the day simply because of a lack of the right resources and the right partners. Expect to spend a substantial amount of time in this area.

4. Write Your Business Plan

successful startup

There is so much to think about when it comes to your business plan. You need to evaluate where you have come from and where you are now. Doing so will allow you to make a realistic estimate of how far you can go and what goals you need to set to get there. To help you come up with your own goals, try and answer some of the following questions:

  • On average, how much more profit are you making every month this year than you were last year?
  • Are you spending more on your company than you’re earning?
  • If you haven’t reached the break-even point, when do you expect to reach that point?
  • How much in debt are you and your business?
  • What product does your business provide that is the least cost-effective?

Take the time to answer each of these questions honestly. By answering each question and coming up with solutions, you’ll know what area of your business you need to focus on the most to help it be successful. Of course, coming up with the answers to all of these questions may be tough. If at any point, though, you find yourself struggling with the overall financial analysis part of it, don’t hesitate to contact a professional.

5. Be Open Minded

The entirety of this process, including preparing a detailed and practical business plan, is very costly. Unfortunately, this plan is not a casting stone. It is critical to maintaining flexibility in it. Pivoting is always an option for many businesses that want to thrive. So follow new opportunities wherever they may lead you. We can learn this lesson from Tracy Rawle, a CEO of Check City. He rose to become the manager of his father’s two restaurants. Later in the course of their operations, they found it prudent to sell these restaurants and enter the financial services business, which is performing very well today.

Learn the trend that your business is taking. You can do an annual review to get to know your performance and then update your goal sheet for the following year, reprint it and redesign it. Where possible, keep the old goal sheets to enable you to accumulate several successive annual goal sheets for long-term decision making.

The odds of your dream not being fulfilled are indeed fairly high, but you can succeed if you do adequate research, have the right resources, create a comprehensive business plan, and remain open to new ideas. Getting over the startup challenges is a common trouble that many up and coming entrepreneurs face.


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Hannah WhittenlyMeet the Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She graduated from the University of California-Sacramento with a degree in Journalism.


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Getting Regular is not Just Good for Your Health

~by Haley Lynn Gray~

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Getting regular is not just about your health. It is also particularly important for your business. It can be both the easiest thing and the hardest thing to do. It’s not like you can take extra fiber and instantly become regular and make everything consistent. However, if you make being regular and consistent part of your business plan, it does not have to be difficult.

getting regularYou’’ll need to develop processes and procedures to become consistent. Those processes and procedures should encompass every aspect of your business, from marketing and operations to simple things like how and when the phones are answered.  

In fact, with a business, that old saying is very often true: the devil truly is in the details.  

It’s the same with social media. If you don’t post frequently and consistently, you’re not going to register consistent progress. In fact, if you go long enough without posting on your social media pages, groups or accounts, you may inadvertently give the world the message that you’ve gone out of business.

So, what’s a business owner to do?  

1. Decide whether you want to open a particular aspect of your business or not. You may decide that you don’t want a social media presence at all if you’re not going to manage and monitor yours.

2. If you do decide you want a social media presence, then do you want to create the content yourself, or do you want someone else to handle the details of managing your social media?  

3. If you decide to handle the social media yourself, then get yourself a scheduler like Buffer, and designate someone to keep the buffer queues filled on a regular basis. Make sure they are posting appropriate content, and that it’s not taking them a million hours a week to schedule a few posts. Creating social media posts can be a lot of fun and a great distraction. So it can be easy to fall into the trap of spending hours and hours researching the right posts and creating the “perfect” content rather than focusing on the other needs of your business,

4. If you decide to hire it out, talk to a few firms. Do you want custom content, or are you okay with canned content? Do you want links only to your website, or are you okay with curated content which can include links to other websites and social media.  What type of image do you want portrayed? Is the company capable of portraying that image?

As with anything in business, you have to decide what’s important and necessary. Then, develop your plan, implement your processes and be consistent about it.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


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Be Your Own Boss: 5 Traits Needed for Small Business Owners

~by Lizzie Weakley~

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small business ownersSince the advent of the Internet, there are now more possibilities for innovative entrepreneurs than ever before. With the click of a mouse, customers are now able to shop for the products and services they need, and you can take advantage of worldwide customer base when you take full advantage of the various tools available. Whether you have long been operating your own business or you’re ready to get your feet wet, there are five traits you should analyze in yourself to understand your ability to succeed.

1. Higher Education

When we think of small business owners and entrepreneurs, we often think of someone who happened to have a great idea and made the most of it. However, it takes much more than that, and having a strong background in business is important. That’s why higher education can help you achieve. Best of all, it can be easy to incorporate into your busy schedule as there are many reputable online MBA programs with flexible schedules.

2. Confidence is Key

There’s more competition out there than ever before, and in order to make customers believe in what you have to offer, you must first believe in it yourself. Confidence helps you maintain this perspective of your product or service, and it also helps you take on new challenges in stride.

small business owners3. Ability to Accept Failure

What doesn’t kill you makes you stronger, and you’re destined to make mistakes along the path of business ownership. A successful business owner can’t be afraid to make mistakes.

4. Passion

If you don’t have passion in what you do, it can prove devastating to your business. After all, there will be times when you have to dedicate long periods of time to your business. If your heart isn’t in it, it’s time to modify your business plan to better intrigue you.

5. Money Management

As a business owner, you want to make money. Having good money management skills is crucial to help you more easily achieve your goals and expand in the future.

A Career You Can Count On

With so many opportunities out there for entrepreneurs, it can be easy to get ahead of yourself. As a small business owner, you only have yourself to answer to, and it’s crucial that you’re able to make the best decisions to ensure the long-term health of your operation. By being aware of these five important traits, you can be on your way to developing a career you can count on far into the future.


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Lizzie WeakleyMeet the Author: Lizzie Weakley

Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.


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10 Ways You Might Be Sabotaging Your Business

~by Haley Lynn Gray~

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It’s normal to want our businesses to grow without having to hustle to get them to start growing. In the beginning it takes a lot more energy to get a business up and running and off the ground than it does to keep it going and growing once it is more established. Sometimes we think we’re doing the right things, but instead, we are inadvertently sabotaging our businesses.

Here are some common mistakes that could be sabotaging your business.  I see these all the time, and I’ve made almost every one of these mistakes myself.

sabotaging your business1. Not being consistent. It’s not easy to show up, and keep showing up, even when you feel invisible, no one is talking to you, and you’re not making the progress you need to be making in your business. You just have to keep showing up consistently.

2. Not building relationships. It almost doesn’t matter what your business is, you simply have to build relationships.

3. Trying to copy someone else. You can and should learn from others, but at the end of the day, your business is yours. You need to make it your own and have your own brand of authenticity. The more your business reflects you and your personality, the better it will do.  

4. Spending money on every bright, new shiny object. You can easily spend your way into a hole and take on way more debt than you intended. There might be a fantastic tool or program that comes along. So you sign up and pay a hefty amount  for it. Then you don’t do the course work, and you find yourself even further behind.  Resist the urge to sign up for new programs or courses or products unless you really need them for your business.

5. Trying to do too much. There really are only 24 hours in a day. It takes time to build your business and to build social media platforms and a following. It has taken me many months to grow my Facebook Group to its current size. It took me a year of consistent, focused effort to add 16,000 Twitter followers. You have to choose the things that you can do in a reasonable number of hours in a day. I have yet to figure out how to bend the space-time continuum or how to add more hours to a day.  

6. Not taking care of yourself. If you don’t take care of yourself, you won’t be able to take care of your business or your family. Sleep, food, exercise, and other forms of self care are absolutely mandatory for the health of a business. 

7. Not putting in the time. If you want a business to grow, you have to put in the time. Even if it’s only a few hours a week, you have to dedicate that time to your business.

8. Not doing what you say you’re going to do. This one is the kiss of death. If you don’t do what you say you’re going to do, you are going to develop a lousy reputation.

9. Focusing on too many different things. If you start splitting your attention 23 different ways, it’s going to be hard to build anything. I see people who so many times start  picking up new projects out the wazoo. That is just a recipe for failure, because if you keep losing focus, you’re never going to gain traction.

10. Not having a good support network. Being an entrepreneur can be very hard and very lonely. If you don’t take the time to cultivate a really good support network, you will struggle. There is an African proverb that is particularly relevant here: “If you want to go fast, go alone. If you want to go far, go together.”


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


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It’s Your Own Business and You’re in the Driver’s Seat

~by Haley Lynn Gray~

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The cool thing about owning your own business is that you’re in the driver’s seat. You get to decide how much gas, when to brake, and how to steer your business.

This can be both a blessing and a curse.  

your own businessWhy? Because if you’re scared, you can end up spending a lot more time stopped than moving forward. You can find yourself in the worst traffic jam ever in your head.  

I see so many entrepreneurs that sell themselves the idea that they can’t make forward progress in their business until they finish their website, or until they achieve some arbitrary milestone. Those roadblocks exist purely in our own minds.  

We are our own best allies — and we are also our own worst saboteurs at times.  

One thing I like to remind entrepreneurs is that there are many different ways to run a business, and they are all correct. There is very little in the way of absolutes.  

If you find that marketing your business online hasn’t worked in the past for you, then perhaps you should consider marketing your business in person. Or perhaps you should consider a different platform entirely.

The possibilities are nearly endless for us as individuals and for growing our business. And you get to decide which of the nearly infinite choices you’re going to take. How many hours a day do you want to work? Where are you willing to work? How are you willing to market? Do you want to answer the phone at all hours of the day and night?

You get to choose. Don’t allow yourself go into overwhelm. And don’t keep lurching back and forth between the various bright and shiny objects that come your way. Instead pick one or two good highways, and then drive yourself down them a good ways to see if they’ll fit your needs.


Have you been using Google as your business consultant?

Are you ready to start working with an expert in business instead?

Schedule a consult with me today.


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


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8 Reasons to Consider Starting an Online Career

~by Sam Cyrus~

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Starting up your own online business may look scary, and the big part of being your own boss is that you have to make it up as you go. However, there are various advantages to doing this, and in the end, working it out yourself is part of the challenge. There are many ways that you can start a business this way, and there are many people who enjoy this kind of lifestyle.

starting an online career

Here are 8 reasons that could make you consider this a great idea.

1. Work on what you’re passionate about

When you are working for someone else, you are essentially completing tasks for them and not yourself, and working on their assets. While this works for some people, a lot of them aren’t aware of what they’re missing when they put all their creative thinking and hard work into a job that doesn’t serve them in terms of ownership and capital. And they trade the passion of working on projects that are meaningful and valuable to them for the safety of a daily job for someone else’s business. If you aren’t satisfied with your current job, maybe running your own online career is the path for you.

2. Low startup costs

Barriers to entry are a serious problem to many industries. A physical business, such as a factory, requires high startup costs, in terms of capital investment, purchase of the machines and vehicles, staff hiring, insurance, etc. On the other hand, online businesses have somewhat low barriers to entry. Your real expenses basically sum up to a domain name and a hosting account. Investing money to hire coders, writers, marketers, etc. is your own choice. Even if you decide to do this as soon as possible, your overall investment will be much smaller than the one required by a physical presence offline.

3. Create ultimate job security yourself

A lot of people think that running an internet business is risky. This isn’t really true, because when you learn how to manage your online career, you are in fact training yourself to establish ultimate job security. If you learn the tricks of selling online, it is quite probable that you will be able to repeat what you’ve learned, even if you don’t succeed at first. This can further be applied to practices like:

  • Finding freelance service clients
  • Successfully re-launching another business model
  • Forwarding traffic to ad-based sites

Compare the ability to generate your own income online with a job working for a single employer, and you will see that, with many companies going under quite often, starting an online career yourself could actually be less risky.

4. Improve your earning potential

starting an online careerAt a full-time day job, the power of your earnings is limited by your field and experience. For example, if you are a teacher, even with all the experience and certifications that you can gather, it cannot compare to the salary of an investment banker. With online business, there are no limits. If you sell one product, you can train yourself to sell 10 times more. If you want to expand your services, you can hire new employees and allocate the workload. Instead of negotiating a raise, you are creating this increase by yourself.

5. Explore your interests

A great advantage to running your online business is the flexibility it offers. You can arrange your work according to your particular needs. Instead of being tied to a set schedule, you are free to work during the hours when you’re most productive. You can travel more, as you can run your business from anywhere in the world, so you can combine your other interests and hobbies with managing your online career.

6. Gain access to a wider network of clients

If you are already running an offline business of either selling a specific product or taking on freelance clients (a freelance writer, PHP developer, web designer, etc.), moving your business to an online venue will give you access to a much greater network of clients. You will no longer compete against other local agencies for the same small pool of customers. It will enable you to think as big as you want to, be it a few towns away or even globally, to expand your business.

7. The Gold Rush of internet

starting an online careerIt’s pretty obvious that an internet career is a good idea because the internet is booming, and has been doing so for awhile now. The number of mobile phone users has grown drastically, and is still on the rise. The internet is growing on all the platforms, and the demand is high, so it is a good idea to jump on that bandwagon. While it isn’t necessarily easy, it’s a path that can really pay off in the end. You can focus your attention on various aspects, such as:

  • Apps
  • Shops
  • Forums
  • Blogs
  • Software

It is predicted that about 40% of retail sales will be attributed to internet spending in the near future, and about 85% of internet users shop online.

8. Build your own brand

By starting your own internet business, you will learn how gratifying it is to build your own brand, and attract a loyal customer base. It is a great feeling to become known as an expert in your niche. If you keep a quality and positive relationship with your customers, more people will buy your products, ask for advice, or offer new opportunities.

Final words

Running your personal online career is an empowering prospect. It offers a cost-effective start, a great earning potential and a lot of flexibility. Your business can run 24/7, and you can earn money even while you sleep. There is a whole network of businesses at your doorstep allowing you to expand.


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Sam CyrusMeet the Author: Sam Cyrus

Sam Cyrus is CEO and co-founder of http://www.agseosydney.com.au, an innovative online marketing agency based in Sydney which is focused on Digital Marketing. Sam is also a creative writer, and his interests are entrepreneurship, business, online marketing, SEO, and social media.


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What it Takes for Your Business to Be Worth Millions

~by Hannah Whittenly~

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phenomenal profitsMabel’s Labels, Pet Relocation and the Geese Police may sound like the names of indie rock bands, but they are actually three small companies that reached multi-million dollar valuations just a few years after they started doing business.

If you would like to see your company generating phenomenal profits until it is valued at more than a million dollars, here are four things you should know:

Intellectual Property Protection

If you have a great idea for your business, you may want to think about adopting appropriate legal measures to protect it. You may think that no one else will think of your idea, particularly if your idea is very unique, or that your business partners know how to keep trade secrets safe from competitors. This was the case with Geese Police, a service that provides cute Border Collies to golf course managers who wish to keep Canada geese out of their facilities. The brilliant idea and business plan required intellectual property protection, which can be obtained by utilizing attorneys who are experienced in multiple parts of the business law world.

Industry Certification

Mabel’s Labels is a startup envisioned by four Canadian women looking for a solution to reduce the incidence of lost cups, lunch boxes and cups that children tend to lose and mix up at school. Their idea was simple: labels that could be easily attached to children’s belongings. The problem was coming up with a product that could be genuinely marketed as being durable. This required getting various certifications from product testing labs that would allow them to sell the labels as being safe to throw into the dishwasher, microwave and washing machine.

phenomenal profitsThe Right Team

If you really want your company to be profitable, successful and valuable, you need to assemble the right staff. PetRelocation.com started as a pet sitting service founded by an entrepreneur who survived the heady days of the ‘Dot-Com Bubble’. The idea of offering pet travel services was not put into practice until the founder of the business had put together a team of employees who could handle international pet travel. These days, the company is able to offer worldwide services thanks to its multilingual and multicultural staff.

Winning Marketing Plans

In the late 1990s, a small retailer of high-end audio products in Seattle decided that the time was right to invest considerable capital into a marketing plan that would make the company known beyond their neighborhood. Magnolia Hi-Fi did not hesitate to pay high prices for large newspaper inserts and even holiday buying guides. In the end, Magnolia Hi-Fi got the attention of Best Buy and ended up being acquired for $87 million.

If you want to see your business obtain a high valuation in 2017, you should review the examples listed herein a couple of times and start getting busy.


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Hannah WhittenlyMeet the Author: Hannah Whittenly

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She graduated from the University of California-Sacramento with a degree in Journalism.


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