~by Haley Lynn Gray~
All too often I see businesses taking a spray and pray approach to their marketing strategy. They hire 14 different people to handle their marketing, but these 14 people aren’t familiar with all of the components of their customer’s marketing. And then they try to pick the “best of breed” among all of the different providers.
Unfortunately, this can be a very costly maneuver, and it can also take a lot of time to manage. It may make you feel better to have a dozen different people working on Facebook ad campaigns, but the reality is that if you’re not using a cohesive strategy for marketing, you’re probably leaving a lot of opportunities for optimization on the table.
One example of this in particular is putting together a cohesive communication strategy. If you are working your blog strategy and content strategy together with your social media strategy, you can actually increase the organic reach of your business. You will likely spend less money because you are using the content you’re generating, and building your business on that content. This way all of your proverbial ‘marketing horses’ are pulling the cart in the same direction. This is much more efficient and cost-effective than having your ‘marketing horses’ trying to pull the cart in 14 different directions and hoping that you make net forward progress.
Marketing strategy is about helping you reach your goals, effectively, quickly, and by spending the least amount of money.
Your marketing strategy may encompass blogging, Facebook ads, Google Adwords, content strategies, different platforms, back linking, video, Facebook groups, and more. There is no one-size-fits-all solution for every business or every non-profit organization.
Work with a professional to decide what your goals and objectives are, and then work to meet those goals.
Have you been using Google as your business consultant?
Are you ready to start working with an expert in business instead?
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
Connect with Haley:
- Work with Haley: http://leadershipgirl.com/work-with-haley/
- Facebook Page: https://www.facebook.com/Leadershipgirl
- LinkedIn: https://www.linkedin.com/in/haleygray