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5 Effective Ways to Prevent Sales Team Burnout

~by Rachael Murphey~

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Salespeople, like all employees, feel the stresses of home and work life. Some burnouts occur suddenly, while others can be predicted from a mile away – either way, make sure you prevent your employees from losing productivity. Consider these 5 effective ways to prevent burnouts from the sales team.

1. Create To-Do Lists 

Sales Team BurnoutA to-do list gives you a basic reminder of day-to-day tasks, so having one is better than having none. Ideally, make the list as detailed as possible. List each task in order of importance and assign a different person to each one. Do not leave old lists hanging around, and complete a new one every day.

2. Offer Rewards

Promise to reward salespeople to keep up their morale. After years of hard work, employees lose the energy and loyalty that they had when they started. Salespeople must remain confident, motivated and interested in working on your sales team.

3. Find a Consultant 

Find a call center consultant who understands the specific needs of your call center and the customers. Call center consulting is not the same as marketing or business management. Consultants teach employees how to increase sales rates and track results at the phone center. Their additional skills include employee recruitment, job training and operational assessments.

4. Improve Sales Training

Sales Team BurnoutEvery member of your sales team needs regular training sessions. In general, training is needed to increase profits and find more customers. However, salespeople should not be left to watch outdated training videos and attend pointless seminars. Update your training to include the latest sales trends and techniques found in the sales industry. 

5. Improve Phone Sales Techniques

Phone sales techniques vary widely from cold calling to simply smiling while talking. The most effective way to know which one works is to perform trial and error. First, know who your customers are as individuals. If your callers have fully loaded schedules, they are usually impatient and do not have time for long conversations. You will have to summarize all of your main points in a few minutes. Know each customer personally and the topics that are ideal to discuss.

At some point, every sales team works so hard that its members suffer from burnout. Your customers cannot wait for your employees to regain their composure and feel motivated to work again. Take a few steps forward to maintain the full attention and efficiency of your sales force.


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Meet the Author: Rachael Murphey

Rachael Murphey is a writer and entrepreneur. She has written for HostReview.com, Kraft Law, Success at Eagle, and DreamsTime. She currently lives in Denver, CO with her dog Charlie.


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