~by Stacey Cooper~
It’s quite a tragedy knowing the fact that humanity has done its best to ruin our own natural habitat. When we almost reached a point of no return, people started to take notice of the damage we are doing to this planet. It seems that it takes a disaster of monumental proportions for humanity to reach a moment of clarity. The climate change has started to affect us all — hurricanes, floods, earthquakes, polar ice caps melting, some wildlife species at the brink of extinction or already extinct. All of these circumstances are a product of mankind’s recklessness.
However, not all hope is lost. People are starting to notice how bad the situation really is, and how natural resources, renewable energy and green businesses can mend the problem. Luckily, people are becoming aware of these much-needed alternatives, so perhaps we might eventually make some positive changes.
Corporations and businesses that go green are bound to get positive feedback from viewers and customers alike. They have increased sales and better revenues, and they gain more loyal customers and a good reputation. Aside from obvious benefits, green businesses focus on delivering products and making profits while having minimal impact on the environment. They invest additional effort that the work being done minimizes the production of toxic waste and harmful chemicals, waste byproducts and excess materials. It doesn’t take much to go green, yet the benefits to business and the environment are greatly beneficial. It’s not just a trend to follow, but also a public service.
Green is also an Opportunity
Big companies and enterprises are taking notice of the green movement. They are starting to understand the importance of saving the planet and finding the potential investment to support their mission. Regardless of their agenda, now is a really good time for small businesses that are going green to find a suitable investor. Having an eco-friendly big-shot supporting you along the way will help you launch your business. Aside from publicity, having more funds to invest in your green business will be valuable. The year 2017 may as well be the turning point for the good of the environment.
Businesses that Go Green Will Reap the Profits
As mentioned, awareness is growing and consumers are more concerned about where the products come from. This will enable the marketers to show the customers the journey of the products using various advertising methods. Augmented reality can be of good service here, as you can, for example, show the buyers how fresh vegetables come from a farm to their plates. The greener the business is, the more customers it will attract — and we all know that more customers means more profits. There are quite a lot of things you can implement in your business to be greener or potentially more profitable.
The Power of the Sun
Solar power has a bright future indeed. Marching forward at a steady pace, solar power has the greatest potential when it comes to renewable energy. Sadly, mankind has not yet fully utilized the true potential of solar power. However, the value and necessity for renewable energy is growing rapidly. Today’s technology has allowed us to create the best solar panels there are. For small businesses, this is a great investment, and also a great opportunity to cut back on expenses for electric bills. Investing in solar panels can be a potentially lucrative venture. Installing a few in your home or business offices will help you save money. Even though a lot of people are still skeptical about solar power, it will be an interesting trend to keep an eye out for in 2017.
Starting a Green Business
This year will be a great year for startup businesses. With even more people on the lookout for green products and green ways of doing business, green-oriented startups will definitely flourish. For example, opening a restaurant that only serves customers fresh, organic fruits and vegetables or supplying a restaurant with fresh, organic fruits and vegetables would both make great business plans. As mentioned, 2017 will be a year that provides plenty of business ideas and opportunities.
If we ignore politicians and scientists, who argue over whether global warming is real or not, and instead we look out the window or read the news — we will see that the consequences of climate change and global warming are real. The good news is that instead of waiting for the big-shots to decide, many companies are focusing on utilizing natural resources as renewable energy. This will most likely continue in the future. Wind parks, solar panel farms, and water and air purifiers are some of the available energy-saving resources for protecting the environment. There will be a lot of business opportunities in renewable energy agenda in the near future.
In retrospect, the green industry is on the rise, with people being more concerned about our planet. This will present opportunities for businesses to thrive and have a positive and beneficial impact on the environment.
Stacey Cooper is a business consultant and a contributor on bizzmarkblog.com. Through her work she tries to provide useful and interesting tips, and fresh news from the world of business, entrepreneurship and marketing.