~by Haley Lynn Gray~
Have you been struggling to attract clients to your business? Have you tried using Facebook?
Social Media, for many, is simply a place to hang out, have fun and share their lives with others. What they may not realize is that businesses do hundreds of millions of dollars in transactions based on business from social media. I especially like Facebook because it will allow you to target your exact ideal clients, for a price. That can be a huge time saver. By combining a variety of techniques, Facebook can be a fantastic tool for building your business, and a great complement to other sales and marketing efforts. Some companies rely heavily on social media marketing, and are almost, or entirely, online business entities. Whether you use Facebook lightly, or create full-fledged sales funnels using Facebook and lead pages, the techniques are similar.
Below are three effective strategies you can use to promote your business on Facebook. Each one has its own place; you can use all three in combination, or use them independently of one another, and get great results. There are many other strategies you can use; the variety of ways to creatively use Facebook is nearly limitless.
- Post business information on your own personal Facebook page and in a variety of Facebook Groups that allow solicitation. Your own friends and family will see it, and are likely to interact with you at a higher rate than others will. The downside of this approach is that you can’t advertise your business using your own Facebook page. You also run the very real risk of annoying and alienating your family and friends on Facebook. If you do this too often, you will find them ignoring your posts, “un-Friending” you on social media, or otherwise running in the other direction.
- Use Facebook Ads to build a sales funnel to get people onto your email list and/or to become buyers. Typically, in exchange for their email address, you give them something they’re interested in. You’re essentially buying their email address and the privilege to email them by giving them something of value. This should be something that solves a problem or addresses a specific issue for your ideal client.
- Use Facebook Ads to get people to join a particular Facebook group, ideally one which you’ve created yourself. The deal is that you need to be prepared to give good value to the group so you can turn members of the group into buyers. It requires frequent feeding and watering, and you must pay attention to people, or the group will die from lack of caring and feeding.
Another way to advertise on Facebook is by using pixels. These are tracking tags on users, which allow you to focus on users based on particular behaviors. Ultimately, most of the approaches boil down to either the second or third strategy listed above. The results and concepts are the same, even if the implementation is not exactly the same.
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
Connect with Haley:
Facebook Page: @Leadershipgirl
LinkedIn: Haley Lynn (Wilson) Gray