10 Elements That Will Create Your Promotion Strategy a “Good Thing”

It probably won’t shock you to listen to that not look at enterprise on the market has a promotion strategy. But the concern is: WHY NOT? The real response is the truth that many of us have an intense dislike for the phrase PLAN. It instantly worries and intimidates us. Also, who knows exactly what needs to go in it and how you take it all together? Hard concerns, but I think once you plunge in and recognize your objectives and determine your audience – you are prepared to analyze what is the hardest aspect, the promotion mix. Sometimes we

How can women entrepreneurs balance their personal life and their work life?

Women entrepreneurs spend most of their time juggling the demands of a successful career and the demands of a personal life. Most women that find themselves in a position of power understand exactly what it means to try and balance a career and a personal life and feel like you are constantly failing. Although most women believe that, achieving the elusive idea of work-life balance, there are examples out there that can actually prove it is possible. Managing a career and a family and being satisfied with both can be a reality. There are certain steps every woman can take in

Why Overnight Success Never Is: The Truth

~by Haley Lynn Gray~ There is a myth out there that some businesses are an overnight success. You know, they suddenly become legends in their own time. A few I can think of are Periscope, Facebook, Google, and Apple. Yes. They are fantastically successful companies now, but they were tiny companies at one point.  It took years for each of those companies to achieve anywhere near the level of success that they are at now. It took years. In fact, I am an entrepreneur with several businesses, and I will tell you that we are two years in on two

The Difference Between Marketing and Sales

~by Haley Lynn Gray~ The terms marketing and sales are often used interchangeably, yet they are two separate things. Sales people are called marketers by almost everyone. While the two work synergistically, there is a difference. Simply put, when you are marketing, your goal is to generate leads. When you are selling, your goal is to convert the leads into purchases. People seem to think sales is scary or sleazy, or both. (Think slimy used car salesmen who will sell anything that rolls, even if coat hangers and duct tape are under the hood.)  The reality is most sales people

How Networking Helped Me Get a Job

~by Alicia Krauss~ Network, network, network. It’s the one piece of advice I’ve heard over and over again since being laid off last summer. But what did I know about networking? I was working for a pretty stable company, and had been with them for over 14 years when I was told that my position was being cut. I never thought it would be me. I was comfortable and complacent. I had no intention of leaving my position. I didn’t have a resume prepared. And, other than people within my company, I hadn’t maintained a professional network. I mean, yeah,

3 Tips for Success When the World Goes Crazy

Every so often, my entire world seems to flip itself upside down.  It did that a few years ago, when my dad had to be admitted to the hospital. He is a complex case, and required around the clock care on the best of days, so this was a lesson in creativity, and managing the chaos.  This isn’t the first time I’ve had to deal with this sort of thing, and I’m sure it won’t be the last.  Success when the world goes crazy is important to me. While Dad was in the hospital, and I’m ran back and forth, life didn’t stop, or

How to Effectively Engage in Facebook Groups for Business

~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that will allow you to manage things like taking care of a growing family. The downside of Facebook Groups is that you have to post in them manually. Or let me say this correctly. You can automate posts into groups that you own, but you can’t

Want Thrilled Customers? Under Promise and Over Deliver

~by Haley Lynn Gray~ One of the easiest tips for keeping clients and customers happy is to under promise and over deliver. What I mean by that is very, very simple.  If you tell a client that a project is going to be done by a particular date, then ensure you make that date. Preferably you’ll even be a few days early. Make sure that you pad some extra time into the schedule in case something unforeseen happens. Do not take a page out of the play books of so many others, and promise what you THINK someone wants to

3 Simple Ways for Business Owners to Save Precious Time

~by Annabelle Smyth~ . Running a business ain’t easy. In today’s business environment there are more distractions than ever and there is so much information available, that it’s easy to get caught up in tasks that are a waste of time. Additionally, as small businesses continue to grow, more and more falls onto your plate, and it can be overwhelming. So, business owners, let’s make it simple. Here are three very simple ways to streamline your workload and free up more of your time to actually make great business decisions. Use a Managed Web-Hosting Service You already have a great

7 Ways Email Marketing Can Improve Your Business

~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be an effective way to improve your business, you first need to have three things in place:   1. At least one attractive offer on your website. This could be your own product or an affiliate product. 2. An opt-in page to capture visitors names and