Entrepreneur Interview – Jennifer McDonough

Jennifer McDonough is originally from the cheese state of Wisconsin and moved to Raleigh, NC 12 years ago with no plans to be any where else soon! She has 2 children, ages 8 and 5, who keep her on her toes. She enjoys reading, movies, and always learning! Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Modere. My business is a Clean Living company that sells consumable products for you and your home such as vitamins, hair care products, men’s products, weight management, laundry and dish detergent and so much more!

How to Prevent Warehouse Injuries and Stay OSHA Compliant

~by Kara Masterson~ . The fatal injury rate for those working in warehouses is higher than the average fatal injury rate across all industries. Because of the high rate of injury, it is the responsibility of employers to make sure that they do whatever possible to make their warehouses safe and to remain in compliance with Occupational Safety and Health Administration (OHSA) regulations. Train Your Employees Properly Most of the injuries and fatalities that occur at warehouses are the result of employees not being properly trained. The improper use of forklifts is a common reason for an injury, so employees

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them

Want to Be a Marketing Master? Try these Moves

~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing perform to its fullest potential. To become a marketing master, you need to focus on making small improvements in all aspects of your marketing.     Small Improvements Over Time Add Up One good example is your sales page or landing page. Making small changes

Store Exteriors: How to Make Your Building More Appealing

~by Brooke Chaplan~ . Every store owner knows that sometimes it can be difficult to get people in the door. This is especially true for newer shops that haven’t found their customer base yet. As everyone knows, having no sales means certain death for a business. No matter what you’re selling, it is always important to draw your customer in with an attractive and relevant storefront that tells the world you’re open for business.       Mind Your Signage Who’s going to go into a store if they don’t know what they’re selling? The sign that hangs over your

Do You Have a Succession Plan for Your Business?

~by Brooke Chaplan~ . Business stock distribution is normally determined early on in a business and is included in either the bylaws, operating agreement, term sheets, or some other formal agreement. Usually, stock distribution is reserved for founding partners, board members and investors. However, business owners should also consider making stocks available to other deserving individuals within the company to include board appointed successors as well. Below are some areas to consider when developing a succession plan for your business. What is a Successor? A successor is a person who follows or succeeds another person within a particular job position.

7 Ways to Show Your Employees You Value Them

~by Emma Sturgis~ . Many workers become dissatisfied with their work environments when dealing with supervisors who don’t seem to take their options into consideration or listen to issues they have. If they feel that their supervisors or managers don’t care about employees’ problems and point-of-views, they will be more likely to look elsewhere for a job. As a business owner or manager, it is important for you to take steps to make your employees feel important. By making an effort, you will ultimately make your company stronger.   1. Employee Input Employees want to be involved with the companies

My Lesson in Tactical Manipulation and Self Worth

~by Debbie Vandenakker~ . He said the words. The ones designed to hit at the heart of my self-worth. “You aren’t worth what I’m paying you.” I felt like a cartoon character that had all of the oxygen sucked out of the room. I left that discussion hurt, angry and ashamed. I spent two weeks hiding out with those words playing in a constant mocking loop … “You aren’t worth what I’m paying you. You aren’t worth…” It was the single biggest blow to my professional ego (and personal belief system) that I have experienced. And it taught me a

5 Reasons Your Business Could Fail Without Business Insurance

~by Hannah Whittenly~ . Regardless of the size or location of your business, not maintaining the proper business insurance is a risky move. From catastrophic events to employee lawsuits and more, your business must be protected at all times. Even if you’re experiencing an enormous amount of success, if you don’t have the proper business insurance, the following 5 reasons are why you could lose it all: 1. Major Lawsuits Lawsuits are more common than people think, especially among small businesses. Even the slightest issue brought up by a customer could lead to a major lawsuit, potentially in the millions

10 Ways to Spot an Online Business Course Scam

~by Stephanie Lynch~ . In today’s competitive market, whatever you can do to make yourself more appealing to potential hiring managers could make the difference. It may be tempting to add more education to your resume, but with the cost of post-secondary education on the rise and resources being stretched so thin, many people look towards taking business courses as a means of refreshing or adding new skills. In fact, some work at home companies may require you take a course before you are even considered.   How can you be sure that the course and company isn’t a scam?