~by Haley Lynn Gray~
Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought.
The reality of sales is that it’s a numbers game, and it takes some persistence. You have to build real relationships with people to get those larger dollar item sales. Then you have to convince them of the value of what you do. If someone is going to buy something from you, they need to understand that the item is going to fill a need for them or solve a problem they have. If you position your sales process around filling a need or fixing a pain point, you’re much more likely to be successful, especially if you have taken the time to build a strong relationship with them.
Once you have a message that you want to share, then your goal is to get in front of as many people as possible. Tell people what you do, why you do it, how you do it, and what problem you solve for them.
My process is Get Seen, Build Credibility, Reel Clients in.
You need to get in front of as many people as you can. This can mean using social media, network marketing, alumni meetings, and more. There are literally dozens of ways to get in front of your clients and get seen. Generally, it takes being seen about 17 times before someone is going to remember you. In my experience building my own business, and with coaching other clients on visibility, I’ve found that it takes between 500 and 1000 posts on social media before people really start to remember you and want to learn more about your business.
As you’re getting seen, you need to be consistently consistent and show people you are a credible source. The more valuable information you can share, the better chance you have of building credibility. Being consistent is a key part of this. If you show up late or infrequently, you won’t build credibility at all, and people won’t be willing to do business with you at all.
Reel Clients In
Once people know you exist, and how you can help them, and believe you are credible, you should be reeling clients in. That is the process by which you put out offers that fill their needs and help them solve a problem or fill a desire.
As long as you know the basics of sales and marketing, and follow them consistently, you’ll be bringing in clients. Remember that cliche that every “No” is one step closer to a “Yes”, and go get your “No’s”.
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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