Do You Know Your Customer Enough to be Successful?

~by Donya Zimmerman~   As a small business owner, you must know your products and services, but you should also know your customer – extremely well. For your business to be successful, you must have an understanding of your customers’ needs. You cannot expect anyone to buy your products or services if you don’t put the customer first. Remember, customers understand exactly what they are willing to pay for. And they’ll want to know why your products or services are better than the competition’s products or services. Customers like to feel valued by businesses. So it’s important to be genuine

More Inexpensive Methods for Promoting Your Business

~by Donya Zimmerman~   In my last article on “How to Promote Your Business on a Shoestring Budget”, I provided you with three methods for marketing and promoting your business on a shoestring budget: • Networking • Business organizations and social groups • Social Media Here are 2 more inexpensive ways to promote your business: 1. Create a blog page and internet radio show. Doing a radio show and blog site can be beneficial depending on the type of products and services offered to customers. When starting out as a newbie entrepreneur, it is good to go with the blog

How to Promote Your Business on a Shoestring Budget

~by Donya Zimmerman~ Are you spending too much to promote your business? Small business owners often believe that to successfully promote and advertise their business, they must spend a lot of money to do so. But, when first starting a business, one must learn how to create a budget for advertising. Small business owners do not realize that there are a variety of economical methods to market and promote their business. There are so many ways to promote a business without breaking the bank – and it can be done on a “shoestring budget”. Here are 3 inexpensive ways to