The Reality of Sales: How to Get Clients

~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought.   The reality of sales is that it’s a numbers game, and it takes some persistence. You have to build real relationships with people to get those larger dollar item sales. Then you have to convince them of the value of what you do. If someone

Entrepreneur Interview – Christina Washington

Christina Washington is an author, educator, Founder of Innovative Learning Solutions, and Founder and Executive Director of Young Scholars, the youth academic division of ILS. She is also a contributing author of 2 engineering lab manuals and author of Ms Pearl Makes a Discovery, a children’s book that encourages youth to get excited about science. Christina has received numerous awards for her efforts and continues to be a trailblazer in her industry.             Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Innovative Learning Solutions is a professional

6 Tips for Improved Business Efficiency and Reduced Stress

~by Kara Masterson~ . Removing business inefficiencies translates into profits over the long term. Greasing the cogs of business operations, however, is easier said than done. Due to the nature of business operations being interconnected, it’s fairly difficult to modify some phases of the operation without negatively affecting others. Here are 6 tips for improving business efficiency without much stress. 1. Sell More, Expend Less This is the basic principle of efficiency – to achieve or acquire more with less. If you want to generate more revenues, increase customer base, and grow your market all while minimizing expenses, targeting the

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

Advice for New Entrepreneurs from Entrepreneurs Who’ve Been There

~by Haley Lynn Gray~ . I am so blessed to be part of a community of entrepreneurs and experts in their field. They all have so much to offer, and I wanted to share their tidbits of wisdom with other entrepreneurs — especially for those who are just starting out. So I posted this question in my Facebook group, Women’s Entrepreneur Network: What is one piece of advice you would give to new entrepreneurs? We received so many awesome responses; here are just a few: . Petra Monaco: Create a vision of what you want to create and be clear

Smart Tools for Effective Time Management

~by Dave Jones~ . If you don’t follow a timetable, you might begin your day by taking a seat at your work area pondering what you will do today. Chances are good that you won’t be beneficial, and likely will not achieve anything critical. Suppose you begin with checking email and then get diverted by the world outside of your inbox. At that point, you go on Facebook to get in your long range informal communication for the day and end up there for 60 minutes. At that point, do you remember something critical that should be accomplished for a

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them

Store Exteriors: How to Make Your Building More Appealing

~by Brooke Chaplan~ . Every store owner knows that sometimes it can be difficult to get people in the door. This is especially true for newer shops that haven’t found their customer base yet. As everyone knows, having no sales means certain death for a business. No matter what you’re selling, it is always important to draw your customer in with an attractive and relevant storefront that tells the world you’re open for business.       Mind Your Signage Who’s going to go into a store if they don’t know what they’re selling? The sign that hangs over your

5 Reasons Your Business Could Fail Without Business Insurance

~by Hannah Whittenly~ . Regardless of the size or location of your business, not maintaining the proper business insurance is a risky move. From catastrophic events to employee lawsuits and more, your business must be protected at all times. Even if you’re experiencing an enormous amount of success, if you don’t have the proper business insurance, the following 5 reasons are why you could lose it all: 1. Major Lawsuits Lawsuits are more common than people think, especially among small businesses. Even the slightest issue brought up by a customer could lead to a major lawsuit, potentially in the millions

5 Mistakes Entrepreneurs Make Trying to Get Clients

~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey to getting more clients in my businesses.   1. Not following up.  This one has killed me on more than one occasion. You make the first or second call, but when the person you’re calling isn’t immediately interested, you drop off and go elsewhere, and