~by Haley Lynn Gray~ When it comes to building a business, the #1 question I hear most often is, “How do I find clients?” There is good reason behind this, since, if you don’t have clients or customers, you don’t have a business. One thing I truly didn’t appreciate when I first started my business is just how much of a sales person I was going to have to become. I thought that if I built it, clients and customers would come. However, I was pretty far off the mark. A couple of months into the business, I came
~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that will allow you to manage things like taking care of a growing family. The downside of Facebook Groups is that you have to post in them manually. Or let me say this correctly. You can automate posts into groups that you own, but you can’t
~by Annabelle Smyth~ . Running a business ain’t easy. In today’s business environment there are more distractions than ever and there is so much information available, that it’s easy to get caught up in tasks that are a waste of time. Additionally, as small businesses continue to grow, more and more falls onto your plate, and it can be overwhelming. So, business owners, let’s make it simple. Here are three very simple ways to streamline your workload and free up more of your time to actually make great business decisions. Use a Managed Web-Hosting Service You already have a great
~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be an effective way to improve your business, you first need to have three things in place: 1. At least one attractive offer on your website. This could be your own product or an affiliate product. 2. An opt-in page to capture visitors names and
~by Lizzie Weakley~ We live in an exciting world, and technological advancements have opened up opportunities for new entrepreneurs that used to seem like a dream. Whether you are prepared to start up a large industry or plan to keep your work closer to home by engaging in online marketing, the sky’s the limit. No matter what you’re planning, however, there are some tips you should be aware of to make the most of your efforts. Startup Hang-ups Humans are innovative beings, and we’re constantly coming up with creative ideas to make things more convenient. However, it takes
~by Marlena Stoddard~ . Just because a business hasn’t yet closed its doors doesn’t mean it is in good financial condition. Some companies may be able to borrow money from friends, relatives or financial institutions to keep them going in the hopes that they will one day turn a profit. In some cases, the owners themselves contribute capital to keep their dream alive. How can you tell if a business is healthy or not? Take a Look at Its P&L Statement The profit and loss statement will give you a good idea of how much money the company brings in,
~by Katie Kapro~ . It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on your company Facebook page. Every once in a while don’t you get that feeling that you just want to throw your smartphone on the cement and stomp on it until all the commenters, emailers and reviewers leak through the screen into oblivion? I know I do.
~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table. I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal
~by Emma Sturgis~ . Ninety-six percent of all businesses fail within the first 10 years, according to Inc. While this figure may shock you, it should also make you more cautious as you prepare to launch your own business. That said, here are four things to ponder before opening your doors. Level of Expertise Be honest with yourself in determining whether you have the skills necessary to run a business. Just because you worked in an industry for 10 years doesn’t mean you can run a successful business. If you feel you need additional training, take some courses in entrepreneurship.
~by Lizzie Weakley~ . Running a family business can be as challenging as starting a business with an associate or former coworker, if not more so. There are personal feelings to consider as well as bruised egos. Plus, they’re people you love. And if you don’t have a plan in place, dissension can easily detract from results. If you’re starting a family business and looking for ways to better ensure its success, consider these helpful tips. 1. Select a Leader Whether it’s you or your older brother, designate someone as leader of your management team. This should be the person