Brand Protection Fundamentals: Trademarks

Brand Protection Fundamentals Branding is an essential part of starting and running a business for all businesses. Often times, entrepreneurs are eager to create the logo and color palette that will represent their brand as well as choose a brand name. It’s exciting to create the visuals of the brand, so I understand the rush. However, before we get ahead of ourselves and solely focus on what the brand will look like, it’s important to first consider the legal aspects of the brand, i.e., Trademark Law. Failure to do so can cost the entire brand and all of the marketing

How to Make Your Business Stand Out with the Right Branding Techniques

~by Emma Miller~ . The brand is the most valuable asset for most businesses. Its main purpose is to share company’s messages and make it stand out from the competition. Although most entrepreneurs think that branding only requires creating a memorable logo design, this process goes far beyond a company’s visual identity. Branding defines the company’s relations with the general public and its consumer base. Effective differentiation is the most important characteristic of every successful brand. Big companies like Coca-Cola, KFC and Apple use their brand identity to sell more products and engage their audience. The growing market requires businesses

How to Make Your Business Brand Really Stand Out and Shine

business brand board

~by Melleigha Nichols~ . When starting out, a lot of entrepreneurs may think that branding is just a logo. That is simply not true. Your brand is ANYTHING a customer or client can see. That means that your website is part of your brand. So is your social media accounts, your photos, your chosen fonts, your colors, and so much more. To really stand out, your brand should be cohesive.  Everything a potential customer or client sees should be part of the whole. Social media graphics should use the same fonts that are used on your websites. The same colors

Suggestions for Working with a Digital Design Agency

digital agency

~by Dixie Somers~ . If you’re the owner of a small business or start-up, you’ve probably read or heard about working with a design and development company at least once. Their praises are sung across the web and within local communities, but what makes them so great? Are they really an essential asset to your company, or can you go without one for a while and only turn to them when you need to strongly market yourself or solidify your brand? What Does a Digital agency Do? Digital agencies wear many hats; while some may choose to focus their services

Manufacturing 101: How to Make the Best Product for Your Customers


~by Lizzie Weakley~ . Manufacturing is a multi-step process that starts with one idea. Any step could go wrong in the process, but the final product could exceed your expectations of success. Review the most common steps needed to create a popular product for your company. Conception Most of the work in creating the best product lies in the first few steps: research, conception and design. Start by writing a total outline of the features and benefits. Discuss with your team of designers what it will do and what the purpose is. Once you get the features down, draw sketches

6 Ways to Brand Your Business Without Breaking the Bank

brand your business

~by Kara Masterson~ . Branding is the first step when it comes to marketing your business. It is the backbone of all future marketing. However, in the early stages of a business when branding really needs to be pushed, there is often little to no marketing budget. It doesn’t have to be expensive though. There are ways to brand your business on a budget. This is especially true with all that is available in the way of technology in today’s business world. Using these tools can help you brand your business without spending an arm and a leg. 1. Play

What You Need to Know About Your Business’s Brand

~by Donya Zimmerman~ The most important aspect of a small business is its brand. The brand will often determine whether or not customers will purchase anything from the business. The business’s brand is what the customer trusts and believes in. A customer will not buy products or services from a brand they do not believe in or trust. As a small business owner, you must understand your business brand – and own that brand. No one will be buy anything from you if they don’t trust you. You must listen to your customer, and understand their inner thoughts and feelings. You

Entrepreneur Interview – Alyssa Gavinski

Alyssa Gavinski is a freelance graphic and web designer – her true passion. She is a “kick-ass” designer for fabulous women entrepreneurs, specializing in elegant, smart and functional web design. Alyssa is married with 4 small children, who are her heart and soul. Interview Q & A   1. What is your business/Business Name? What does your business do? Alyssa J. Gavinski Branding and web design for businesses. 2. Why did you get into this field? What opportunities did you see? I loved computer programming and felt like I had an eye for design, so when I was redoing my

Entrepreneur Interview – Shannon Barnes

Shannon Barnes has been an entrepreneur since 2007. Her aim is to assist, motivate and inspire Entrepreneurs with special emphasis on women-owned businesses. She believes in total “Empowerment Through Entrepreneurship”. . Interview Q & A 1. What is your business/Business Name? What does your business do? Granting Favor Consultants is a business consulting agency whereby we assist business owners and entrepreneurs with business ownership. We try to instill within them the motivation it takes to successfully walk in this entrepreneurial arena. We offer regular business services and consultations, but we also offer workshops, training sessions, seminars and conferences. We do all