Why You Need to Define Your Purpose and Your Promise

your purpose

~by Charlene Norman~ . Most of us enter self-employment or entrepreneur-land with an idea for a product or service. And whatever it is we decide to deliver has a 98% chance of being a “me-too” version of something already in existence. Someone else near us or close to us is selling pretty much the same thing. (If you do not believe me, just google your product or check the phone book.) Competition is all around, and one of the biggest things we need to understand is the concept of differentiation. The ONLY thing that stands out, that sets you apart,