Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.   I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal

How to Build an Enthusiastic Facebook Group

~by Haley Lynn Gray~ During the month of May I added 746 members to my Facebook group. I added just about 400 members in the month of April. I’m building my Facebook group quite quickly, but truly, I don’t want to spend a fortune on advertising. In one year, I added over 3200 members to the group. And I learned a little something along the way. Here are some of my best tips for building a dynamic and engaged Facebook group: 1. Get a friend to help you with moderating the group and with posting to the group. The more

Pick your battles

    Mess not in the affairs of dragons, for you are Crunchy and taste good with Ketchup ~Author unknown   Pick your Battles, carefully. One of the most difficult lessons in life is learning which battles to fight. You and only you can decide how you will expend your energy.  It can be tough to remember that others do not get to make those decisions for you. One example of this is deciding when to say “no” at work. You always retain the right to say “no” that you cannot do something. Some good reasons to say no: You lack

Reclaim Your Time by Eliminating Time-wasting Pitfalls

~by Haley Lynn Gray~ Have you been struggling with time management and desperately need to reclaim your time? Time management is about getting more accomplished and having time left over to enjoy your life. If you don’t engage in effective time management, then you’ll find yourself wishing you could get more hours in a day consistently, and wondering where all of your time goes. There are several different dimensions to time management: Making effective use of your time by eliminating time-wasting activities, using tools and techniques to get the most out of the time you’re spending on a particular task,

The Reality of Sales: How to Get Clients

~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought.   The reality of sales is that it’s a numbers game, and it takes some persistence. You have to build real relationships with people to get those larger dollar item sales. Then you have to convince them of the value of what you do. If someone

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

Advice for New Entrepreneurs from Entrepreneurs Who’ve Been There

~by Haley Lynn Gray~ . I am so blessed to be part of a community of entrepreneurs and experts in their field. They all have so much to offer, and I wanted to share their tidbits of wisdom with other entrepreneurs — especially for those who are just starting out. So I posted this question in my Facebook group, Women’s Entrepreneur Network: What is one piece of advice you would give to new entrepreneurs? We received so many awesome responses; here are just a few: . Petra Monaco: Create a vision of what you want to create and be clear

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them

5 Mistakes Entrepreneurs Make Trying to Get Clients

~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey to getting more clients in my businesses.   1. Not following up.  This one has killed me on more than one occasion. You make the first or second call, but when the person you’re calling isn’t immediately interested, you drop off and go elsewhere, and