Do You Know Your Customer Enough to be Successful?

~by Donya Zimmerman~   As a small business owner, you must know your products and services, but you should also know your customer – extremely well. For your business to be successful, you must have an understanding of your customers’ needs. You cannot expect anyone to buy your products or services if you don’t put the customer first. Remember, customers understand exactly what they are willing to pay for. And they’ll want to know why your products or services are better than the competition’s products or services. Customers like to feel valued by businesses. So it’s important to be genuine