Why Every Business Needs a Good PR Campaign

Why Every Business Needs a Good PR Campaign

~by Lizzie Weakley~ . Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why. It’s Often Free You may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and

Business Finances: How White Collar Crime Can Affect Your Company

~by Lizzie Weakley~ . White collar crime can create a huge amount of problems for any business. All it takes is one bad employee or external associate to wreak havoc on your business. This makes it essential that every company have steps in place to prevent crimes from happening. This  includes having clear policies to inform employees of all legal requirements and also monitoring employees and records to identify any discrepancies and other potential signs. Having mechanisms like these in place can go a long way towards helping your business prevent fraud, embezzlement, extortion, theft and other common white collar

How Technological Development Can Lead to the Success of Your Business

~by Lizzie Weakley~ . Information technology has become an essential part of every business today. Most companies rely primarily on technology to operate, and without it, their business operations would crumble. The improvements in IT industry have seen the incorporation of field service management to improve the productivity of employees. Therefore, maintaining an IT department in every company is essential for promoting its growth and functionality in addition to improving the efficiency of workers. Information technology has enabled businesses to cover a wider client base and build lasting relationships with potential customers. IT has also helped reduce labor costs through

How Your Business Can Make a Difference in Your Community

~by Lizzie Weakley~ . Every business man or woman works to serve the greater community. You want people to travel from many miles away to visit your business. You want to change lives and inspire others to follow in your footsteps. Eventually, you know that doing business is not all about making money and earning a living. Learn how the power and success of your business can make a difference in your community in a very positive way.     Provide Jobs Everyone knows how important it is to provide jobs in the community. Every city is known for the job

Corporate Law: Why Your Business Needs a Lawyer for Stockholder Disputes

~by Lizzie Weakley~ . There are a variety of reasons for stockholder disputes. The two most common disputes for small companies arise when stockholders are deadlocked with no majority, and when a minority stockholder believes that the company isn’t being run in its best interests. The Deadlock Deadlocks are usually seen in small 50/50 corporations. The partners might not realize it, but in the governing documents of their corporation and stockholders agreement, provisions could be in place in case of a deadlock. Those provisions may well be subject to interpretation. They might involve a buyout, mediation or even winding up

7 Keys to Running a Law Firm as a Successful Business

law firm

~by Lizzie Weakley~ . Some lawyers go into practice as good negotiators but not good leaders. If you run a law firm, you must have the same leadership qualities needed to run any business. Review these 7 ways to handle the day-to-day running of a law firm. 1. Acquire Management Skills Think about running a law firm like you would run any business. Develop basic management skills that include reporting company data and solving day-to-day problems. A lawyer must be a superior communicator to deal with many different types of clients, lawyers and other professionals. 2. Track Finances Before you

Warehousing Business: How to Create a Safe Work Environment

warehousing business

~by Lizzie Weakley~ . A warehouse holds inventory — and more dangers than you can count. There are visible problems like floor spills, and hidden ones like faulty equipment. If you own or manage a warehouse, you’ll want to create a safe work environment that protects your employees, clients and products. Maintain a Clean Floor Not surprisingly, warehouses host many accidents when the floors are unclean. Teach employees to be cautious when they transport liquids, which could end up on the floor and cause serious falls. Tell them to clean spills and warn others immediately. Consider using companies that specialize

How to Become a Successful Leader in the Real Estate Industry

real estate industry

~by Lizzie Weakley~ . The real estate industry in the United States is already crowded with agents. The competition for clients is expected to increase significantly in the coming years. So agents will have no choice but to come up with new strategies that can make them have a competitive advantage over others. They have to be smart and employ effective techniques to bring business to their doors. Here are some helpful tips on how an agent can stand out from others. Determine what your competitors are doing Sometimes it pays to be nosy. Look at what your competitors are

The Big Picture: How to Make Your Business Stand Out

make your business stand out

~by Lizzie Weakley~ . According to Forbes, more than 28 million small businesses exist. The number of large businesses is equally staggering. What that means for your business is that you need to do something to make your business stand out so that prospective and current consumers will choose you over the massive competition. Here are some ideas: Invest in Video Marketing Video marketing is a worthwhile investment because it can continue to entice new people to visit your business every day. You can hire a strong video production company that can create something for you that has high viral

Manufacturing 101: How to Make the Best Product for Your Customers


~by Lizzie Weakley~ . Manufacturing is a multi-step process that starts with one idea. Any step could go wrong in the process, but the final product could exceed your expectations of success. Review the most common steps needed to create a popular product for your company. Conception Most of the work in creating the best product lies in the first few steps: research, conception and design. Start by writing a total outline of the features and benefits. Discuss with your team of designers what it will do and what the purpose is. Once you get the features down, draw sketches