How to Effectively Engage in Facebook Groups for Business

~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that will allow you to manage things like taking care of a growing family. The downside of Facebook Groups is that you have to post in them manually. Or let me say this correctly. You can automate posts into groups that you own, but you can’t

Bootstrapping Tips New Entrepreneurs Need to Know

~by Lizzie Weakley~   We live in an exciting world, and technological advancements have opened up opportunities for new entrepreneurs that used to seem like a dream. Whether you are prepared to start up a large industry or plan to keep your work closer to home by engaging in online marketing, the sky’s the limit. No matter what you’re planning, however, there are some tips you should be aware of to make the most of your efforts.   Startup Hang-ups Humans are innovative beings, and we’re constantly coming up with creative ideas to make things more convenient. However, it takes

4 Ways Women are Breaking into the Technology Field

~by Rachelle Wilber~ It is a very exciting time to be a woman interested in the technology industries. From gaming to apps and all points in between, it has never been easier for women to enter the tech world. Here are four examples of how women are breaking down the barriers and finding their way into the tech industry. Gaming Long seen as a boys club, women are increasingly active in the gaming field. Kim Kardashian’s game, Hollywood, was a massive success, while the popular game Cities: Skyline was developed by Colossal Order studios, whose CEO is Mariina Hallikainen. Women

How to Assess the Health of Any Business

~by Marlena Stoddard~ . Just because a business hasn’t yet closed its doors doesn’t mean it is in good financial condition. Some companies may be able to borrow money from friends, relatives or financial institutions to keep them going in the hopes that they will one day turn a profit. In some cases, the owners themselves contribute capital to keep their dream alive. How can you tell if a business is healthy or not? Take a Look at Its P&L Statement The profit and loss statement will give you a good idea of how much money the company brings in,

Old School, Offline Marketing for Your Small Business

~by Katie Kapro~ . It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on your company Facebook page. Every once in a while don’t you get that feeling that you just want to throw your smartphone on the cement and stomp on it until all the commenters, emailers and reviewers leak through the screen into oblivion? I know I do.

Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.   I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal

Entrepreneur Interview – LeaAnn Fuller

LeaAnn Fuller is a successful Entrepreneur, Women’s Empowerment and Self Love Coach, Author, and Motivational Speaker. She is the founder and CEO of Fuller Life, LLC, where she has used her own struggles as a young, single mom to launch her success. Her passion is empowering women to love themselves for who they are now despite their struggles and their past. She empowers them to quit living small and to live big. She is a Co-Author of the best-selling books “DIVAS” and “Chocolate and Diamonds, Celebrating the Majesty of Motherhood”. In addition, she is the founder of a program, Adopt-A-Mom

How to Make Marketing Your Brand More Manageable

~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.   Here are some tips for making your marketing strategies more manageable: Have The Right Foundation If you are completely clueless about marketing, it’s not a bad idea to go back to basics and get a little education. From marketing blogs to books, there is a plethora of information out there to

Entrepreneur Interview – Elizabeth Pampalone

Elizabeth Pampalone started her company in 2007 after moving to a new city. Her many companies that followed were born of her observations of the struggles that small businesses face. She has helped start over 10 companies and has created over 300 websites. Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? The Web Design Chic. We focus on women-owned businesses and provide them with beautiful, functional web design and branding. 2. Why did you get into this field? What opportunities did you see? I went to an HTML class at the

Tips on Nailing Your Business Promotional Materials

~by Emma Miller~ . Expanding your business is a continuous venture. You’re doing well and that’s great, but that doesn’t mean you can just sit back, relax and enjoy yourself. People need to know about your company, so it’s time to promote it. Actually, it’s always time to raise your brand awareness. Reaching out to your audience and converting them to your clients is what every business in this world needs. There are various ways to promote your business, such as printing and handing out posters, brochures, catalogues, and presentations. Put as much effort as you can into creating a