Running a business is a world fraught with perils, and if you don’t tread carefully, you’re likely to be in deep water at best, and bankrupt at worst. The key to powering well beyond those fragile first 18 months is to look at every single decision you make and assess whether or not that choice is a smart one for the long term. There are many ways you can improve and grow your business temporarily, but if you’re not making choices in light of your future hopes and goals, they are likely not the right choices. Revamp That Business Plan
Getting clients and customers in business is the holy grail of growing your income. And I hear the cry daily of “I need more customers” from people, and they always want more ideas for how to get more customers in their businesses. With that idea in mind, I decided to create a list with a ton of different ways to get customers or clients in business. Now, I’m not encouraging you to use every single one of these. The trick is to find the few that really work for you. 1. Direct Mailing. I’ve heard some say that they
~by Lizzie Weakley~ . Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why. It’s Often Free You may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and
I imagine a world where women come together to grow their businesses. A world in which we learn and exchange knowledge for the greater good — where we collaborate and build the best versions of ourselves and our businesses. I’ve been dreaming about bringing people together for a long time because I’ve learned that when we come together and collaborate, we are stronger and more productive. When we expand the pie, we all have more. In part, these are the reasons I founded Leadership Girl. I saw a very real need for support, resources, collaboration, education, and funding for small
How can you start getting leads consistently in your business?
Okay, so what is a sales funnel anyway? Sales funnels are just about the hottest thing in marketing these days. People throw around words such as lead pages, landing pages, drip campaigns, webinars, and email blasts like they’re candy or something. Mostly they are really interesting sounding buzz words, but until you start to understand what all the components are, how they go together and why what you really need is a good strategy, all these words are just going to be alphabet soup. First, let’s start with some terminology typically associated with a Sales Funnel. 1.
According to a recent study, the sharing economy is growing exponentially. This is the economy created by organizations like eBay and Airbnb. Increasingly, individuals and businesses are cutting out the middle man and dealing with each other directly. We’re exchanging and sharing resources, either for a fee or a reciprocal resource. The benefits to businesses are huge. There’s vast potential for saving money and generating new streams of revenue. Here are just some of the ways the sharing economy can help your business: 1. Save or Make Money Through Office Space Big companies have unused office space. Smaller companies can’t
~by Emma Miller~ . The brand is the most valuable asset for most businesses. Its main purpose is to share company’s messages and make it stand out from the competition. Although most entrepreneurs think that branding only requires creating a memorable logo design, this process goes far beyond a company’s visual identity. Branding defines the company’s relations with the general public and its consumer base. Effective differentiation is the most important characteristic of every successful brand. Big companies like Coca-Cola, KFC and Apple use their brand identity to sell more products and engage their audience. The growing market requires businesses
~by Anica Oaks~ . Statistics show that 50 percent of fledgling businesses within the United States die during their first five years. This is a sobering fact, but it is also enlightening. Fledgling businesses don’t just fail overnight. It is a gradual process. If a new business owner notices signs that their business is not going in the right direction, they need to take steps to overhaul their company. Some indicators of a failing business include: Slowing Growth Lack of Innovation Low Cash Flow Poor Cash Management If you notice any of these signs, you need to be proactive about
~by Haley Lynn Gray~ . One of the good things in life is that sometimes we’re successful in spite of being our own worst enemies and shooting ourselves in the foot over and over again. That’s the good news. I see a lot of entrepreneurs making some basic social media mistakes that are easily avoided entirely, and that are costing them quite a bit of money. In the worst case scenario, if you’re like them, you can give potential customers the mistaken impression that you are out of business. Here are some common social media mistakes entrepreneurs