10 Elements That Will Create Your Promotion Strategy a “Good Thing”

It probably won’t shock you to listen to that not look at enterprise on the market has a promotion strategy. But the concern is: WHY NOT? The real response is the truth that many of us have an intense dislike for the phrase PLAN. It instantly worries and intimidates us. Also, who knows exactly what needs to go in it and how you take it all together? Hard concerns, but I think once you plunge in and recognize your objectives and determine your audience – you are prepared to analyze what is the hardest aspect, the promotion mix. Sometimes we

7 Ways Email Marketing Can Improve Your Business

~by Ashley Andrews~ . You’ve probably heard that email marketing can improve your business. However, while you may know the basics about email marketing, like how to use an opt-in box and use an auto-responder to send out a newsletter, you may not know how it can improve your business. For email marketing to be an effective way to improve your business, you first need to have three things in place:   1. At least one attractive offer on your website. This could be your own product or an affiliate product. 2. An opt-in page to capture visitors names and

Tips for Taking a Multi-Generational Approach to Marketing

If your business relies on marketing to various generations, a one-size fits all approach will not suffice. Although each generation is made up of unique individuals, there are some general rules of thumb to apply to maximize your outreach efforts to each group. The most successful businesses today effectively market their products and services by diving their target clientele into age groups and creating separate, specialized marketing campaigns for each. Could a multi-generational marketing approach benefit your business? If so, read on for tips to uniquely reach the Baby Boomers, Generation X, the Millennials, and Generation Z. Baby Boomers (Born

How to Assess the Health of Any Business

~by Marlena Stoddard~ . Just because a business hasn’t yet closed its doors doesn’t mean it is in good financial condition. Some companies may be able to borrow money from friends, relatives or financial institutions to keep them going in the hopes that they will one day turn a profit. In some cases, the owners themselves contribute capital to keep their dream alive. How can you tell if a business is healthy or not? Take a Look at Its P&L Statement The profit and loss statement will give you a good idea of how much money the company brings in,

Old School, Offline Marketing for Your Small Business

~by Katie Kapro~ . It doesn’t matter if your small business has been around for 2 months or twenty years – there’s always more to learn. There are courses on website best practices, seminars on how to build an email list, and workshops on how exactly you’re supposed to handle those snarky comments on your company Facebook page. Every once in a while don’t you get that feeling that you just want to throw your smartphone on the cement and stomp on it until all the commenters, emailers and reviewers leak through the screen into oblivion? I know I do.

Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.   I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal

How to Build an Enthusiastic Facebook Group

~by Haley Lynn Gray~ During the month of May I added 746 members to my Facebook group. I added just about 400 members in the month of April. I’m building my Facebook group quite quickly, but truly, I don’t want to spend a fortune on advertising. In one year, I added over 3200 members to the group. And I learned a little something along the way. Here are some of my best tips for building a dynamic and engaged Facebook group: 1. Get a friend to help you with moderating the group and with posting to the group. The more

Lots of Inexpensive Methods for Promoting Your Business

~by Donya Zimmerman~   In my last article on “How to Promote Your Business on a Shoestring Budget”, I provided you with three methods for marketing and promoting your business on a shoestring budget: • Networking • Business organizations and social groups • Social Media Here are 2 more inexpensive ways to promote your business: 1. Create a blog page and internet radio show. Doing a radio show and blog site can be beneficial depending on the type of products and services offered to customers. When starting out as a newbie entrepreneur, it is good to go with the blog

How to Make Marketing Your Brand More Manageable

~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.   Here are some tips for making your marketing strategies more manageable: Have The Right Foundation If you are completely clueless about marketing, it’s not a bad idea to go back to basics and get a little education. From marketing blogs to books, there is a plethora of information out there to

Entrepreneur Interview – Nicole Martinez

Nicole Martinez is the author of Midday Meditations, Spring Dream, The Logan’s Tree, and the upcoming release Intentional Business. She is owner of Heart of Ink Publishing and director of the Believers in Business community. She devotes much of her time as a speaker and small business owner consultant. Entrepreneur Interview Q & A — 1. What is your business/Business Name? What does your business do? My company is Heart of Ink Publishing, so my business is essentially being an author, but I also speak and consult through mentoring and coaching. 2. Why did you get into this field? What