~by Haley Lynn Gray~ . Too many people think that if they ask a person or two, or maybe post a few times on social media, that they’re going to get clients. Just like that. When that doesn’t work, they get discouraged, and will often quit because it’s not as easy as they thought. The reality of sales is that it’s a numbers game, and it takes some persistence. You have to build real relationships with people to get those larger dollar item sales. Then you have to convince them of the value of what you do. If someone
~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count. Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here
Jennifer McDonough is originally from the cheese state of Wisconsin and moved to Raleigh, NC 12 years ago with no plans to be any where else soon! She has 2 children, ages 8 and 5, who keep her on her toes. She enjoys reading, movies, and always learning! Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Modere. My business is a Clean Living company that sells consumable products for you and your home such as vitamins, hair care products, men’s products, weight management, laundry and dish detergent and so much more!
~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money. Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them
~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing perform to its fullest potential. To become a marketing master, you need to focus on making small improvements in all aspects of your marketing. Small Improvements Over Time Add Up One good example is your sales page or landing page. Making small changes
~by Brooke Chaplan~ . Every store owner knows that sometimes it can be difficult to get people in the door. This is especially true for newer shops that haven’t found their customer base yet. As everyone knows, having no sales means certain death for a business. No matter what you’re selling, it is always important to draw your customer in with an attractive and relevant storefront that tells the world you’re open for business. Mind Your Signage Who’s going to go into a store if they don’t know what they’re selling? The sign that hangs over your
~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey to getting more clients in my businesses. 1. Not following up. This one has killed me on more than one occasion. You make the first or second call, but when the person you’re calling isn’t immediately interested, you drop off and go elsewhere, and
~by Haley Lynn Gray~ . Pinterest can be a fantastic tool for driving traffic to your website and for attracting potential clients or customers. If you have a business where you put out hints and tips, blog posts, articles, pictures, decorations, crafts, or almost anything informational, you can use Pinterest to benefit your business. So, how can you use Pinterest to attract more clients to your business? The idea with Pinterest is to pin your content, arranged nicely into boards that other people can follow. You’ll want to make sure the content is easily pinnable and that you provide an
~by Emma Sturgis~ . Sales is a numbers game. The more customers you are able to reach, the more sales you will ultimately make. While there are limits to how quickly you can execute a sale, there are tools that can help make your sales process more efficient and effective. 1. Signals/Yesware In the world of sales, timing is everything. You want to execute a sales pitch when the product is still fresh in your client’s mind. One way to accomplish this is to have a software program that informs you the moment that someone opens an email you sent.
~by Haley Lynn Gray~ . Network marketing is one of the most powerful and fastest ways to build relationships and get clients for your business. There are a number of networking meetings and opportunities out there. Finding the right ones will be super important for the success of your business. Don’t rely on attending meetings just to get clients. You’ll need to follow up with people and schedule one-on-one meetings with every member of each group after the networking meetings. This will give you the chance to learn more about how you can help each other with your businesses and