How to Build an Amazing Facebook Group

How to Build an Amazing Facebook Group

~by Haley Lynn Gray~ . I’ve built my Facebook Group the Women’s Entrepreneur Network on Facebook up from 0 to over 60,000 members in just over 2 years.  It has been an amazing experience in a lot of ways, and I’ve learned so much while growing the group. Building a Facebook Group for networking purposes can be a fantastic proposal and idea for your business. Think of it this way: you build a group filled with your ideal clients while providing amazing content for them to engage with, and ultimately you bring them into your business. It’s a win-win because

Why Every Business Needs a Good PR Campaign

Why Every Business Needs a Good PR Campaign

~by Lizzie Weakley~ . Entrepreneurs often think their company is too small to worry about creating a public relations (PR) campaign, but the truth is, every business should have one. Big or small, PR opportunities are advantageous for all businesses. Here are some reasons why. It’s Often Free You may not have the advertising budget that some of your competitors enjoy, but many PR opportunities come in the from of volunteering at a charity or encouraging employees to generate donations for them. This costs your company nothing, but can get you mentioned in the local newspaper, on the radio and

What’s the Secret to Getting People to Buy What You’re Selling?

Getting people to buy what you're selling

On the subject of selling, one of my favorite sales gurus, Kendrick Shope, says “All things being equal, friends buy from friends. All things being unequal, friends still buy from friends”.  There is one little secret to getting people to buy what you’re selling.   Truth: People buy with their emotions.   Think about it this way. Why the heck would people line up for days to buy the next version of the iPhone if they weren’t buying with their emotions? They feel a deep desire for this THING. Because it’s sexy. It’s cool. It’s awesome. They have DESIRE.   When

The List of 100 Social Media Post Ideas

The List of 100 Social Media Post Ideas

~by Haley Lynn Gray~ . My business coaching and social media clients frequently tell me that they draw a blank when trying to come up with ideas for what to post on social media. Thus, I decided to come up with a list of 100 ideas for posts that you can use for your social media. If you get stuck, refer to this list of social media post ideas to get yourself unstuck. 1-Post a picture of yourself.  Many people simply don’t post enough pictures of themselves. Our clients want to know what we’re doing and how we’re doing it.

Building a Pipeline: 5 Ways to Get a Consistent Supply of Customers

Imagine this – May was your best month ever in business. By July 1st, you are trying to figure out where all of the customers went. I’ve heard it, seen it and lived it – over and over again. Feast and Famine. What happened to that consistent supply of customers? What if you could change things up a bit? Change things so that you have a more consistent supply of customers in your business?   That’s where building a pipeline comes in for your business. Sure, you can turn on ads and get leads that way, but that can take time

The Dos & Don’ts of Public Relations Crisis Management

The phrase “PR disaster” was perhaps never used more than it was last month when United Airlines forcibly dragged a passenger off of a flight, not because of any transgression he’d committed, but because the airline had purposefully overbooked the flight. The video of the incident would have been a disaster in and of itself, but United Airlines truly dug their own grave when their social media representative seemed to blame the victim of the incident immediately after the video hit the internet. The airline’s Twitter account referred to the passenger as “disruptive and belligerent”, despite the fact that the

Branding Myths and the Hard Truth About How to Brand Your Business

These days I’m seeing a lot of people trying to do some pretty crazy stuff with their branding. I suspect they just don’t know how to brand their business. I also see some crazy expensive branding fees. These so-called branding experts are charging way too much money for not a lot of work. But then I also see some amazing branding experts out there leading the way like David Brier and Danielle Miller.   I hear lots of talk about the mystery of branding. I hear weird rumors that everything is all about your logo, that you have to have

Never Neglect These 8 Top Elements of an Effective E-Commerce Website

When your company is offering products and services on your website, then it is very likely that you have entered into the lucrative, challenging world of e-commerce. You might think that all your efforts and time are worth it because your business is getting enough sales. However, experts say that even with just a simple improvement, you can actually double or triple your monthly sales. Your e-commerce website is the outlet that customers use to purchase your products and services. But when it is not properly set up, it becomes useless – potential customers won’t be attracted to visit your

How to Make Your Business Stand Out with the Right Branding Techniques

~by Emma Miller~ . The brand is the most valuable asset for most businesses. Its main purpose is to share company’s messages and make it stand out from the competition. Although most entrepreneurs think that branding only requires creating a memorable logo design, this process goes far beyond a company’s visual identity. Branding defines the company’s relations with the general public and its consumer base. Effective differentiation is the most important characteristic of every successful brand. Big companies like Coca-Cola, KFC and Apple use their brand identity to sell more products and engage their audience. The growing market requires businesses