6 Tips for Improved Business Efficiency and Reduced Stress

~by Kara Masterson~ . Removing business inefficiencies translates into profits over the long term. Greasing the cogs of business operations, however, is easier said than done. Due to the nature of business operations being interconnected, it’s fairly difficult to modify some phases of the operation without negatively affecting others. Here are 6 tips for improving business efficiency without much stress. 1. Sell More, Expend Less This is the basic principle of efficiency – to achieve or acquire more with less. If you want to generate more revenues, increase customer base, and grow your market all while minimizing expenses, targeting the

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

5 Reasons to Outsource Fulfillment Services – and Save Money

~by Lizzie Weakley~ . As a subscription business grows, outsourcing becomes a more and more attractive option for fulfilling orders. Although outsourcing may seem unattractive on the surface, it has many benefits. Outsourcing is used by large retailers to make a better profit and obtain revenue with better margins. Besides, putting too much focus on receiving, packing, shipping, and space needed is not conducive to maximizing profits. Smaller subscription businesses can follow the lead of large retailers and possibly find the same success. There are several reasons why this outsourcing facilitates so much success. 1. You Can Do More Important

Smart Tools for Effective Time Management

~by Dave Jones~ . If you don’t follow a timetable, you might begin your day by taking a seat at your work area pondering what you will do today. Chances are good that you won’t be beneficial, and likely will not achieve anything critical. Suppose you begin with checking email and then get diverted by the world outside of your inbox. At that point, you go on Facebook to get in your long range informal communication for the day and end up there for 60 minutes. At that point, do you remember something critical that should be accomplished for a

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them

Store Exteriors: How to Make Your Building More Appealing

~by Brooke Chaplan~ . Every store owner knows that sometimes it can be difficult to get people in the door. This is especially true for newer shops that haven’t found their customer base yet. As everyone knows, having no sales means certain death for a business. No matter what you’re selling, it is always important to draw your customer in with an attractive and relevant storefront that tells the world you’re open for business.       Mind Your Signage Who’s going to go into a store if they don’t know what they’re selling? The sign that hangs over your

7 Ways to Show Your Employees You Value Them

~by Emma Sturgis~ . Many workers become dissatisfied with their work environments when dealing with supervisors who don’t seem to take their options into consideration or listen to issues they have. If they feel that their supervisors or managers don’t care about employees’ problems and point-of-views, they will be more likely to look elsewhere for a job. As a business owner or manager, it is important for you to take steps to make your employees feel important. By making an effort, you will ultimately make your company stronger.   1. Employee Input Employees want to be involved with the companies

5 Reasons Your Business Could Fail Without Business Insurance

~by Hannah Whittenly~ . Regardless of the size or location of your business, not maintaining the proper business insurance is a risky move. From catastrophic events to employee lawsuits and more, your business must be protected at all times. Even if you’re experiencing an enormous amount of success, if you don’t have the proper business insurance, the following 5 reasons are why you could lose it all: 1. Major Lawsuits Lawsuits are more common than people think, especially among small businesses. Even the slightest issue brought up by a customer could lead to a major lawsuit, potentially in the millions

How to Use Pinterest to Attract More Clients

~by Haley Lynn Gray~ . Pinterest can be a fantastic tool for driving traffic to your website and for attracting potential clients or customers. If you have a business where you put out hints and tips, blog posts, articles, pictures, decorations, crafts, or almost anything informational, you can use Pinterest to benefit your business. So, how can you use Pinterest to attract more clients to your business? The idea with Pinterest is to pin your content, arranged nicely into boards that other people can follow. You’ll want to make sure the content is easily pinnable and that you provide an

Tricks for Creating Company Parties for All Ages

~by Brooke Chaplan~ . We’ve all attended those Christmas parties at the end of the year, cloistered in a conference room. Or maybe you look forward to the company-sponsored fun run or summer party each year. Company parties are a part of business for most every industry. Not only do they foster better culture and bonding on all department levels, but having a fun outlet like this can help boost employee morale. Many corporate party hosts think parties for adults are easier to plan. There aren’t as many games and entertainment to plan for as with family parties, which usually