How to Attract Clients to Your Business Using Facebook

~by Haley Lynn Gray~ . Have you been struggling to attract clients to your business? Have you tried using Facebook? Social Media, for many, is simply a place to hang out, have fun and share their lives with others. What they may not realize is that businesses do hundreds of millions of dollars in transactions based on business from social media. I especially like Facebook because it will allow you to target your exact ideal clients, for a price. That can be a huge time saver. By combining a variety of techniques, Facebook can be a fantastic tool for building

Lots of Inexpensive Methods for Promoting Your Business

~by Donya Zimmerman~   In my last article on “How to Promote Your Business on a Shoestring Budget”, I provided you with three methods for marketing and promoting your business on a shoestring budget: • Networking • Business organizations and social groups • Social Media Here are 2 more inexpensive ways to promote your business: 1. Create a blog page and internet radio show. Doing a radio show and blog site can be beneficial depending on the type of products and services offered to customers. When starting out as a newbie entrepreneur, it is good to go with the blog

How to Promote Your Business on a Shoestring Budget

~by Donya Zimmerman~ Are you spending too much to promote your business? Small business owners often believe that to successfully promote and advertise their business, they must spend a lot of money to do so. But, when first starting a business, one must learn how to create a budget for advertising. Small business owners do not realize that there are a variety of economical methods to market and promote their business. There are so many ways to promote a business without breaking the bank – and it can be done on a “shoestring budget”. Here are 3 inexpensive ways to

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

Want to Be a Marketing Master? Try these Moves

~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing perform to its fullest potential. To become a marketing master, you need to focus on making small improvements in all aspects of your marketing.     Small Improvements Over Time Add Up One good example is your sales page or landing page. Making small changes

Being Seen on Social Media

~by Haley Lynn Gray~   A lot of people want their businesses seen on social media, but get frustrated with the process. How often and what should you post? Where should you post it?  Guides are confusing. They tell you to figure out what your clients want and post that. But how are you supposed to know if you’re posting the right things and if you’re posting too much or not enough? It’s enough to make anyone’s head explode. What really works? Facebook The reality is you need to find some Facebook groups where your ideal clients live and post

The World is Your Oyster. Seize the Opportunities.

~by Haley Lynn Gray~   Do you take advantage of social networking opportunities? All too often I see people slowly dip their toes into social media groups. Then they lurk quietly on the sidelines, and rarely, if ever, post anything. Then they wonder why no-one ever notices that they exist. If you recognize yourself in this description, we need to change that. The reality is that if no one knows you exist, they can’t do business with you. They can’t buy your amazing products and services, and you’re not going to make any money.  After all, the reason you started

How Beauty Bloggers Are Building Their Own Empires Online

It seems the combination of education and entertainment in today’s content happened so fast, audiences are having trouble catching up. This is especially true with topics like beauty and fashion, which most people would agree, are already cyclical and continuously refreshed with new material. When this type of educational entertainment moved online, the synthesis of video, multimedia, and e-commerce created yet another self-reinforcing business model for trend-setters that had already been leveraged to the tune of nearly half a billion dollars only a year ago. How is this new industry being built? It’s probably a lot simpler than you think.

10 Tips for Getting More Clients

~by Haley Lynn Gray~ I think that just about every business needs more clients. I know mine does, and I’m sure that yours does too if you’re a business owner. Think about where your clients are coming from, and work the most profitable ones. I’m going to make the possibly erroneous assumption here that you’re already providing a great product or service.   Getting More Clients You need to work your network.  Ask family, friends, contacts on Linked in, and all of your social media. Don’t just broadcast the request. You need to talk to each person one on one,

Your Online Presence Can Sink You

~by Haley Gray~ Nowadays, if you own a business, chances are it is on the internet somewhere. People are mentioning it and sharing it on Facebook, or making comments about it on Yelp, or Google, or some other location online. Your online presence is crucial. I can’t tell you how many times, when I’ve been looking for information or a referral for a particular type of business, I start off by getting the contact information, and then go online to Google, and start searching.  The first thing I do is pull up the website, if I can find one, and