6 Tips for Improved Business Efficiency and Reduced Stress

~by Kara Masterson~ . Removing business inefficiencies translates into profits over the long term. Greasing the cogs of business operations, however, is easier said than done. Due to the nature of business operations being interconnected, it’s fairly difficult to modify some phases of the operation without negatively affecting others. Here are 6 tips for improving business efficiency without much stress. 1. Sell More, Expend Less This is the basic principle of efficiency – to achieve or acquire more with less. If you want to generate more revenues, increase customer base, and grow your market all while minimizing expenses, targeting the

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

Advice for New Entrepreneurs from Entrepreneurs Who’ve Been There

~by Haley Lynn Gray~ . I am so blessed to be part of a community of entrepreneurs and experts in their field. They all have so much to offer, and I wanted to share their tidbits of wisdom with other entrepreneurs — especially for those who are just starting out. So I posted this question in my Facebook group, Women’s Entrepreneur Network: What is one piece of advice you would give to new entrepreneurs? We received so many awesome responses; here are just a few: . Petra Monaco: Create a vision of what you want to create and be clear

Entrepreneur Interview – Jennifer McDonough

Jennifer McDonough is originally from the cheese state of Wisconsin and moved to Raleigh, NC 12 years ago with no plans to be any where else soon! She has 2 children, ages 8 and 5, who keep her on her toes. She enjoys reading, movies, and always learning! Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Modere. My business is a Clean Living company that sells consumable products for you and your home such as vitamins, hair care products, men’s products, weight management, laundry and dish detergent and so much more!

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them

Want to Be a Marketing Master? Try these Moves

~by Emma Sturgis~ . In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t make every part of your marketing perform to its fullest potential. To become a marketing master, you need to focus on making small improvements in all aspects of your marketing.     Small Improvements Over Time Add Up One good example is your sales page or landing page. Making small changes

My Lesson in Tactical Manipulation and Self Worth

~by Debbie Vandenakker~ . He said the words. The ones designed to hit at the heart of my self-worth. “You aren’t worth what I’m paying you.” I felt like a cartoon character that had all of the oxygen sucked out of the room. I left that discussion hurt, angry and ashamed. I spent two weeks hiding out with those words playing in a constant mocking loop … “You aren’t worth what I’m paying you. You aren’t worth…” It was the single biggest blow to my professional ego (and personal belief system) that I have experienced. And it taught me a

5 Mistakes Entrepreneurs Make Trying to Get Clients

~by Haley Lynn Gray~ — Most of my clients want one thing: more clients or customers. They feel like they don’t have enough clients or customers in their businesses, and I certainly know how they feel, having been in their shoes myself. I’ve had to learn a few lessons the hard way on my journey to getting more clients in my businesses.   1. Not following up.  This one has killed me on more than one occasion. You make the first or second call, but when the person you’re calling isn’t immediately interested, you drop off and go elsewhere, and

How to Use Pinterest to Attract More Clients

~by Haley Lynn Gray~ . Pinterest can be a fantastic tool for driving traffic to your website and for attracting potential clients or customers. If you have a business where you put out hints and tips, blog posts, articles, pictures, decorations, crafts, or almost anything informational, you can use Pinterest to benefit your business. So, how can you use Pinterest to attract more clients to your business? The idea with Pinterest is to pin your content, arranged nicely into boards that other people can follow. You’ll want to make sure the content is easily pinnable and that you provide an

How Can I Get More Clients from Network Marketing?

~by Haley Lynn Gray~ . Network marketing is one of the most powerful and fastest ways to build relationships and get clients for your business. There are a number of networking meetings and opportunities out there. Finding the right ones will be super important for the success of your business. Don’t rely on attending meetings just to get clients. You’ll need to follow up with people and schedule one-on-one meetings with every member of each group after the networking meetings. This will give you the chance to learn more about how you can help each other with your businesses and