How to Effectively Engage in Facebook Groups for Business

~by Haley Lynn Gray~ . Facebook groups are one of the current darlings for getting business through social media. Done correctly, you can bring in a good number of clients and build an amazing business network around them. For the most part, you can work your own hours and have a very flexible schedule that will allow you to manage things like taking care of a growing family. The downside of Facebook Groups is that you have to post in them manually. Or let me say this correctly. You can automate posts into groups that you own, but you can’t

Why Should You Care About an Email List?

~by Haley Lynn Gray~ . It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.   I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal

How to Build an Enthusiastic Facebook Group

~by Haley Lynn Gray~ During the month of May I added 746 members to my Facebook group. I added just about 400 members in the month of April. I’m building my Facebook group quite quickly, but truly, I don’t want to spend a fortune on advertising. In one year, I added over 3200 members to the group. And I learned a little something along the way. Here are some of my best tips for building a dynamic and engaged Facebook group: 1. Get a friend to help you with moderating the group and with posting to the group. The more

Entrepreneur Interview – LeaAnn Fuller

LeaAnn Fuller is a successful Entrepreneur, Women’s Empowerment and Self Love Coach, Author, and Motivational Speaker. She is the founder and CEO of Fuller Life, LLC, where she has used her own struggles as a young, single mom to launch her success. Her passion is empowering women to love themselves for who they are now despite their struggles and their past. She empowers them to quit living small and to live big. She is a Co-Author of the best-selling books “DIVAS” and “Chocolate and Diamonds, Celebrating the Majesty of Motherhood”. In addition, she is the founder of a program, Adopt-A-Mom

How to Make Marketing Your Brand More Manageable

~by Brooke Chaplan~ . Anyone who’s launched their own business can attest to how difficult it can be to market a new brand and products successfully. Although marketing can be intimidating to new business owners, anyone can master the skill of expanding their brand and reaching new customers.   Here are some tips for making your marketing strategies more manageable: Have The Right Foundation If you are completely clueless about marketing, it’s not a bad idea to go back to basics and get a little education. From marketing blogs to books, there is a plethora of information out there to

6 Tips for Improved Business Efficiency and Reduced Stress

~by Kara Masterson~ . Removing business inefficiencies translates into profits over the long term. Greasing the cogs of business operations, however, is easier said than done. Due to the nature of business operations being interconnected, it’s fairly difficult to modify some phases of the operation without negatively affecting others. Here are 6 tips for improving business efficiency without much stress. 1. Sell More, Expend Less This is the basic principle of efficiency – to achieve or acquire more with less. If you want to generate more revenues, increase customer base, and grow your market all while minimizing expenses, targeting the

How to Manage Twitter and Work it for Your Business

~by Haley Lynn Gray~ . Twitter is one of those social media platforms that a lot of people think is either passé, or that they just don’t get or understand. I’ve heard it said that Twitter is dead too many times to count.  Yet, I’ve found that Twitter is one of the biggest powerhouses for helping me grow my business. Once I finally started to get the hang of it, I realized just how much money I was leaving on the table by not using Twitter. And I was shocked at how easy it can be to manage it. Here

Advice for New Entrepreneurs from Entrepreneurs Who’ve Been There

~by Haley Lynn Gray~ . I am so blessed to be part of a community of entrepreneurs and experts in their field. They all have so much to offer, and I wanted to share their tidbits of wisdom with other entrepreneurs — especially for those who are just starting out. So I posted this question in my Facebook group, Women’s Entrepreneur Network: What is one piece of advice you would give to new entrepreneurs? We received so many awesome responses; here are just a few: .Petra Monaco: Create a vision of what you want to create and be clear on

Entrepreneur Interview – Jennifer McDonough

Jennifer McDonough is originally from the cheese state of Wisconsin and moved to Raleigh, NC 12 years ago with no plans to be any where else soon! She has 2 children, ages 8 and 5, who keep her on her toes. She enjoys reading, movies, and always learning! Entrepreneur Interview Q & A —– 1. What is your business/Business Name? What does your business do? Modere. My business is a Clean Living company that sells consumable products for you and your home such as vitamins, hair care products, men’s products, weight management, laundry and dish detergent and so much more!

What in the World is Guerrilla Marketing?

~by Haley Lynn Gray~ . Have you ever heard of Guerrilla Marketing and wondered what in the world it is? Does it sound like some weird form of marketing that maybe involves covert operations or perhaps weapons? It might, but in reality, Guerrilla Marketing is simply finding unique and creative ways to get your business out there that don’t involve spending lots of money.   Fact is, most small businesses simply don’t have the budget to pay for large TV or radio advertising campaigns, nor are they really as effective as the typical small business owner would need for them