~by Haley Lynn Gray~
I’ve said it at least a thousand times… “If your potential clients don’t know you exist, they can’t do business with you”. So you have to get yourself out there and let your clients know that you actually exist. Getting your business visible doesn’t have to be difficult, distressing or a pain in the rear end. In fact, once you start to think about the things that you do well, you might actually find ways that you enjoy getting your business visible. The trick is to try out a few different ways, then pick the ones that resonate most with you and with your business.
15 Ways to Get Your Business Visible
1. Post in Social Media Groups on LinkedIn or Facebook. Find groups where your ideal clients live, then go hang out and engage with them.
2. Post consistently to Twitter. The lifetime of a tweet is only a few minutes, but if you tweet a large number of times per day, you will certainly find your clients, and ultimately drive them to your business.
3. Guest Blog. Use a search engine such as Google to find other related blogs, and ask them if you can guest blog on their site. Post a blog on LinkedIn. Create some content, put it out there and share it.
4. Go to networking meetings and tell people about your business.
5. If your school has alumni meetings, attend those and tell your fellow alumni about your business.
6. Create a Facebook Business page and post interesting content to it regularly. You will only get reach with the page if you post interesting, funny and engaging content.
7. Create a Google location for your business, then ask your clients to leave reviews for your business on Google. This will help your SEO and will help people find your business. To sign up for Google location, register online. Then they will send a post card to your location and ask you to verify the address.
8. Post flyers on community bulletin boards. Many local coffee shops and other places like gyms will allow you to post flyers there.
9. Put magnets advertising your business on your car.
10. If you’re a parent with a children involved in an activity, talk to the other parents at your kids’ activities. You’d be amazed at how many referrals I get that way. What better way to spend your time than getting to know them?
11. Volunteer your time for a related charity, and make sure you wear your work shirt. I’ve gotten many of my clients through my Girl Scout Troops.
12. Google Pay-Per-Click. You’ll probably need to pay someone to set up paid advertising on your behalf so you don’t end up blowing through a great deal of money, but this can be very effective.
13. Offer a freebie in exchange for someone’s contact information. Make sure that the freebie is good and that it provides value to your ideal client. If it isn’t, you may harm your reputation.
14. Talk to your friends and family. Ask them who they know that might need your services.
15. Mass advertising. You can buy ads in relevant magazines, radio stations and TV stations. This will cost you the most of any of the options, but it can be effective, depending on your business.
Truly, you are only limited by your creativity in finding new clients and customers for your business. The more you put yourself out there, the better your business will do.
Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
Connect with Haley:
- Work with Haley: http://leadershipgirl.com/work-with-haley/
- Facebook Page: https://www.facebook.com/Leadershipgirl
- LinkedIn: https://www.linkedin.com/in/haleygray