~by Emma Sturgis~
When you decide to create a website for your business, you are basically trying to take your company to the next level of success. This is why it is so important to ensure that your website design is as aesthetically pleasing as possible. Unfortunately, many web design companies create ‘cookie-cutter’ websites that are neither aesthetically pleasing nor unique. Creating a visually appealing website is one of the best ways to ensure that your company stands out from among your competitors.
When creating a website with optimal aesthetic appeal, it is a good idea to follow these basic guidelines:
Use High Quality Images
The Internet is primarily a visual medium, and people navigating the web are far more likely to click on something that is visually appealing rather than something that is ordinary or plain looking. Therefore, it makes good sense to have compelling, high quality images on your web pages presented in an organized and uncluttered way. High quality image presentation does not simply refer to posting photos, but may also involve web graphics, background images and even the color scheme that you use for all of your web pages. A great example of high quality image use and color scheme is this Realty website. A highly organized presentation of unique images will provide your site with the optimal aesthetic quality that will set it apart from your competitors.
Optimize Your Headers
Optimal website design aesthetics should always include page headers that reflect the page content in a way that excites interest and compels your visitor to scroll down and scan your website. Page headers should also be optimized to coincide with search engine optimization tools to attract more traffic to your website. A skilled web development firm will know exactly how to create the optimal page headers to stimulate web traffic and increase page views.
Make Your Website Navigation as Easy as Possible
Website navigation is one of the most important considerations in any website design project. There is nothing quite as off-putting to a customer as visiting a website that loads slowly and has a confusing layout. Optimal aesthetics should govern every aspect of your website design, including the navigation. When a website appears to be cluttered, it will be difficult to navigate. Organize your website in a visually stimulating but logical way, with contrasting colors that evoke positive emotions. Use graphics and photos as often as possible in your navigation and your website will be easy to navigate and extremely enjoyable.
How can your website stand out if it looks like every other website out there? Obviously, the best way to ensure that your website stands out is to create a web design with the optimal aesthetic appeal. This can be done through the use of high quality images, optimal page headers, attractive high-contrast color scheme and easy-to-use website navigation tools. If you have any questions about enhancing the visual appeal of your website, it is always a good idea to consult a web design professional.
Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.