~by Haley Lynn Gray~
It has been said many times that the money is in the list. But many of the business owners I talk to, whether they are a realtor, insurance agent, HVAC repair company, or in Direct Sales, do not use or manage their email lists. That is quite simply money that they’re leaving on the table.
I’m not saying that building a massive list should necessarily be the goal, but you should be collecting email addresses from people you network and do business with and adding them to your email list (provided they’ve given verbal or written permission). You should also be sending a regular newsletter to your email list, even if it’s just once a month.
So what do you do with your email list?
Your clients and prospects want to hear from you. Many want to be reminded to have their oil changed or get their HVAC system serviced. They want to be educated (at least a little) and make sure that they’re covered. If you fill that spot, they will remain happy customers for life. The businesses that I’ve seen do this have managed to turn it into a money minting machine for growing their businesses. The businesses that don’t use their email list are continually wondering why things aren’t growing the way they should be.
If you think about the year as 12 months, then that is only 12 newsletters you need to write and send in a year. Each month can have a theme. Or you can tie the subject to major holidays or changes of season. If you spend 15-20 minutes, chances are you can come up with a good list of topics.
If you are totally stumped and having trouble coming up with topics, or if the idea of doing this is overwhelming to you, then we should talk. We can help you get those monthly newsletters out to your clients with help from our professional copywriters.
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Meet the Author: Haley Lynn Gray
Haley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.
Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.
Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.
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