For a long time, it was difficult for small business owners to gauge which of their marketing strategies were paying off. Increased sales were always a sure bet but could be attributed to other initiatives as well. Luckily, with today’s technology, there are ways to break down various advertising techniques to see exactly which ones are bringing in the most revenue.
More Website Traffic
One of the most apparent ways to know if your marketing methods are working is by seeing an increase in the number of new visitors to your site. You know that you are reaching an audience that has not heard of you before, and your message is appealing enough to them to make them pop into your site. You can also track which channels they are finding you through, allowing you to focus your efforts accordingly. Be sure to measure these on a week-to-week basis and compare them over time, as seasonal changes and holidays can have a big impact on website traffic from week to week.
Metrics Have Increased
Driving customers to your website is great, but it’s important to know what they’re doing once they get there as well. Examining trends like bounce rate, average time spent on the site, and average pages viewed are all ways to determine if your marketing campaigns are effective. Your efforts are aided by the use of digital tools. Learn your way around these resources so you understand what types of information they are capturing and how you can use it to make changes to your site to increase your metrics even more.
Conversions Have Improved
For most e-commerce sites, the bottom line really comes down to conversions. You’re pushing customers to your website in the hopes that they’ll purchase your product or service, so this should be one of the most important metrics that you examine. Many analytical tools will let you see exactly how much revenue each campaign has generated, allowing you to fine-tune your promotions to get the most bang for your buck. Keep an eye on assisted conversions as well though. These are visitors who found your website and didn’t make a purchase right away, but then came back and finalized their transaction later. These sales should be attributed to the appropriate advertising efforts, as those were what drew the customer to you to begin with.
Keep in mind these three telltale signs that your marketing and advertising strategies are working in your favor. Although it can seem like there is a lot to manage when running a website if you remember to track these few items when you start, you’ll be well on your way to creating a successful online business.
Here’s another article you may be interested in: 5 Easy and Affordable Video Marketing Tips and Tools to Drive More Traffic to Your Website
