3 Ways to Light a Fire Under Your Wellness Business
~by Jennifer Geiss~
If you are an entrepreneur with a wellness business, chances are you have a big heart and a deep desire to create change in the world. This beautiful world will be a happier and healthier place because of the work you are so passionate about.
Whether you are new to the wellness industry or you’ve been walking this path for some time, you’ve probably experienced feelings of overwhelm, frustration, and even isolation. That’s because passion and purpose can only carry you so far as an entrepreneur.
When I started my wellness business, I was convinced that I needed to do everything myself – the website, marketing strategies, food photos, and graphic design. I ended up with way too much unfamiliar territory on my plate. The learning curve kept me chronically stuck at my computer and far away from doing what I really love . . . coaching.
By seeking other’s expertise, I created the time I needed to focus on the core of my business versus the exterior logistics. By keeping things simple and getting the logistical support, it allowed me the opportunity to become clear about my true purpose, the connection between healthy living and a healthy gut.
If I could go back in time and give my just-starting-out self some advice, I would say, “Stop worrying about the perfect website, the best logo, and the perfect food photos. Focus on the goals and direction of your passion. Surround yourself with a community that pulls you forward. Be inspired, and stay in touch with a mentor and a team. The rest will come!”
Here are my 3 non-negotiable steps to success:
1. Seek Inspiration
As wellness entrepreneurs, we are fortunate to have access to a multitude of other business owners who we can network with, learn from, and be continually inspired by. Such resources are rich with creativity, support, and friendship, which are all so important when your business is just you. Let’s face it, being an entrepreneur can be lonely sometimes. Being a part of an inspiring community may just be the missing piece to building a successful and fulfilling business.
Look for local and/or virtual communities that include:
- Entrepreneurs in a similar field (nutrition & healthy living for example)
- Hold ongoing trainings (in-person or online)
- Host live mastermind events
- Provide daily support via social media
Making close connections with like-minded colleagues within these groups creates brainstorming opportunities and inspirational springboards.
2. Hire A Mentor
Entrepreneurs are not superheroes who are immune to stress. You are the backbone of your success and the benefits of hiring a mentor should not be overlooked. Objective feedback can be invaluable as you develop your business’ vision.
As you begin to fine tune your business, a second set of eyes, a sounding board, and an additional source of creativity can help launch you to the next level. Scheduling regular check-in conversations with a mentor assists with maintaining accountability and progress. Determining the “right” type of mentor for your personal needs is important. Life, health, business, and spiritual mentors are some to consider.
Addressing the importance of taking care of yourself through this process is crucial. Nourishing your life will reflect positively throughout your business.
3. Build Your Team
Utilizing others’ expertise can be extremely liberating. A team will help you implement the strategies you put together with your mentor, while freeing up your time to focus on helping others.
Start by outsourcing assistance for small projects. Then, as you grow, you can hire people for a few hours a month. Even 5-10 hours a month can go a long way!
Note: Don’t look for a do-it-all team member. Create specific jobs for each professional to obtain the best results. For example, I work with both a web designer and a graphic designer because these two professions are very specific and yield different results. The work gets done faster and I am pleased with the outcome.
What communities have propelled your business forward? I would love to hear what is working for you in the comments below.
Jennifer is a Certified Holistic Health Coach specializing in digestion. She helps women get to the root cause of symptoms like mood, lack of energy, chronic pain, and excess weight by healing the gut. She believes that our mental and physical health begins in the digestive system.
Aside from health coaching, Jennifer is also a wellness business mentor.
Learn more about how Jennifer can help you: