33 Simple, Low Budget Ways to Score More Customers for Your Business

"33 Simple, Low Budget Ways to Score More Customers for Your Business" Pink Rose
October 5, 2017

Getting clients and customers in business is the holy grail of growing your income. I always hear “I need more customers!” from people, and they always want more ideas for how to get more customers in their businesses.  

With that idea in mind, I decided to create a list with a ton of different ways to get customers or clients in business. Now, I’m not encouraging you to use every single one of these. The trick is to find the few that really work for you. 

1. Direct Mailing. I’ve heard some say that they think direct mailing is dead. Yet, it is one of the most effective ways to get clients and customers in many businesses.  Don’t count it out yet.

2. Write a Book. A book can make an excellent calling card for you for your business.  It can be used in many different contexts, and doesn’t have to be as long as War and Peace. You can write a shorter book.

more customers

3. Create a Podcast. Many people now listen to podcasts. Create a podcast with a vision, and tell your story, share your vision, bring on guests, and upload it to iTunes.

4. Guest Podcasting. Just as you can create your own podcast, many podcasters are looking for guests. If you’re looking for tons of exposure to other people’s audiences, then this is a great way to get yourself out there. Be a great guest and help people promote their podcasts and you’ll get to be a guest on many of them!

5. Guest Writing. Many outlets and blogs accept guest articles. Elephant Journal, Huffington Post, Inc, Forbes, Leadership Girl, and more all accept guest articles. If you are working on expanding your reach, one of the easiest ways is to submit articles to other sites.  

6. Speaking Engagements. Look around you, and you’ll find speaking engagements. Community groups, Girl Scouts, Boy Scouts, Rotary Club, Lions Club, and more – they’re looking for guest speakers, and relate to a variety of topics. It’s amazing what you will get once you reach out, and just ask. Once you have built up and done a few smaller gigs, you can work up to larger and more impressive opportunities.

7. Networking Meetings. Find some good networking meetings through BNI, or Meetup.com. Note that business isn’t actually done at the meeting, but rather afterwards at 1:1 meetings. If you have attended meetings in the past that haven’t worked out, I challenge you to go back and find a group that is a good fit for you and has people who will meet with you and actually refer to you!

more customers8. Become an Expert Writer for a Magazine or Newspaper. I’ve found that being a regular contributor to certain magazines and newspapers has helped me grow my career tremendously. I try to choose based on reach and exposure. And I make sure that I’m getting exposed to a different audience. This is a great opportunity for exposure. 

9. Alumni Groups. If you have graduated from a particular school, university or other program, there may be an alumni group that you can join. Given that people will do business with those they know, like, and trust, this is an excellent opportunity to find other people who have quite a bit in common with you already. That’s a big step in the direction of ‘Know, Like, and Trust’, which makes it that much easier to convert them into a customer.

10. Volunteering. You can’t volunteer and hope to find clients instantly, but volunteering in the right places, and being consistent about it can be a huge source of clients. As a Girl Scout Leader for the last several years, many of my best referrals have come from the parents in the troop.

11. Facebook Ads. You can target nearly anyone using Facebook Ads. Since Facebook collects vast amounts of information about its users, this is a great opportunity to be able to target people very precisely, and to get in front of the people you’re trying to reach.

12. Google Adwords. Google advertising works wonders to help you get in front of people when they are searching for businesses like yours. That means if you have a relatively new website, or perhaps there are a gazillion other people like you out there (you know, like the fact that there are hundreds of divorce attorneys in Wake County, and hundreds of home care agencies). You can make yourself come out at the top of searches for a price.

13. Facebook Live. Facebook Live is free, and is arguably one of the most powerful ways to connect with people on social media. By getting in front of people on a regular basis, on video, and delivering high quality content, you are likely to get more clients, and get them faster. This works well for many different types of businesses and can be quite powerful.

14. Kids’ Activities. If you have kids, and they have activities like sports, music, dance, and the like, you are likely sitting in the lobby while your children are taking lessons. This provides you an opportunity to talk with other parents. You might be surprised at who you can meet during those activities. I’ve gotten a number of referrals that way, and have also made some really good friends. What’s not to like about that?

15. Church, Synagogue, Temple, or any Religious Group You Belong to. These are people you join together with to worship, and they already have culture and religion in common with you. Many churches have networking groups and make a point of supporting the small businesses that are owned by their parishioners. Look closely to see what you find. You may be surprised.

16. Craigslist. Don’t forget this resource. By getting in front of people in your community for free, you can frequently pick up more customers.  

17. Buy, Sell, Trade Groups on Facebook. Just about every area has lots of buy, sell, trade groups on Facebook, and you can list your services for sale there. People come looking in those groups to buy stuff, so you have the opportunity to sell to people who are looking to buy. It’s a beautiful thing, indeed.

18. Social Groups. If you have ladies who get together to play cards, or who do other things, this could be an excellent opportunity to pick up customers. Not that you’re going to lead into the discussion with the intent to sell, but if the relationship develops, it can naturally lead to referrals.

19. Your Work Place. If you’re working a side hustle as so many of us are, then your workplace could be the perfect place to find clients or customers. Many times they will happily refer to your business, and that can make the perfect customer base as you’re just beginning to build your business.

33 Simple, Low Budget Ways to Score More Customers for Your Business20. Press Releases. You can go onto Fiverr and have press releases put out for a nominal cost. This will help you get seen, and to get seen as an expert. It used to yield a lot of link juice for backlinks to your website, but now it’s more just a way to get seen and found as an expert in your field.

21. HARO, otherwise known as Help A Reporter Out. Reporters put out requests for information and you can pitch them as an expert with your response. It can take some time to get quoted, but often you will get quoted and get links to your website, helping yourself get found.

22. Build an Email List. If you aren’t tracking your clients’ email addresses, following up with them after the sale, and putting out periodic information and reminders, you are leaving a ton of money on the table. In the online world, we do this as a natural part of having a business. But many businesses, whether they are auto mechanics, acupuncturists, massage therapists, hair stylists, or others, should also be putting out a newsletter on a regular basis with regular offers to help grow their businesses. This is frequently the biggest single hole I find in people’s businesses – no keeping track of emails, and no plans for a communication strategy.

23. Facebook Groups. The idea with most Facebook Groups isn’t that you go in and immediately start promoting. Rather, you go in and act as a resource. You introduce yourself and become a member of the community. This works well in conjunction with networking.

24. Paid Ads in Magazines, Radio, TV, etc. I’m lumping these together because they are fairly obvious. You need to have a budget to allow you to cover these types of advertising, but they can work depending on the nature of your business.

25. Nextdoor. There is a social networking service called Nextdoor where neighbors share information and recommend businesses. I have recommended other small business owners, usually services or restaurants; it can be a great way to spread word of mouth advertising for a small business.

26. YouTube. Videos are crazy powerful, and you can reuse your Facebook Live videos on YouTube – or not. You can also do YouTube live videos and reach a very powerful audience with your message.  

27. Banner Ads. You can advertise with banner ads on a lot of different websites, like your local TV station’s ads. So many places to put your face and business, so little time. Choose wisely.

28. Create a Facebook Business Page. This allows you to claim your stake for your real estate on Facebook, but also to collect reviews and become more “credible” to the online community. I do get referrals and leads through my page. It’s a process of getting in front of people regularly, even if you have to get creative about it.

29. LinkedIn Messaging. Once you connect to people on LinkedIn, you can message them. This is a great opportunity to connect, grow your business and find clients.

30. Private Messaging on Facebook. This gives you a great opportunity to connect with people, answer their questions, build a relationship, and give value. The trickiest thing I encounter is that people just want to ask me a few questions about their business, and it can be a slippery slope if I’m answering questions.

31. Pinterest. Pinterest is a powerhouse for sending traffic to your website. I’ve known some people who assume that they can’t build their business using Pinterest. But if you do it correctly and build over time, you will increase traffic to your website.

32. Snapchat, Instagram, Twitter, and Most Other Social Media Platforms. Find your favorite and stick to it.

33. Webinars. If you can get people onto a free training, they are much more likely to buy.

There are hundreds of ways to get more customers, but I thought that sticking with 33 was a great way to start.

What are your favorite ways to get clients in your business? Comment below!


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Meet the Author: Haley Lynn Gray

Haley Lynn GrayHaley helps female entrepreneurs create a strategy plan for their businesses – so they can make enough money to spend quality time with their family, pay for their children’s dance lessons, pay bills – and not worry about where the next client is coming from.

Haley is a serial entrepreneur and founder of Leadership Girl. She helps other entrepreneurs build their businesses by sharing the benefits of her business education and experience through Business Coaching.

Whether you want to get a new business off the ground or expand an existing business, Haley can assist you.

Connect with Haley:


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When creating a health insurance plan for your employees, you want to be as thoughtful as possible. Not everyone is in the same situation and they need health plans that are flexible and customizable.  There are some features you can add to your plan to make sure your...

8 Video Marketing Tips for Startups

Video marketing is one of the most effective ways to reach your audience, especially when you are a startup. It is a cost-effective and compelling way to create content that you can use and repurpose on multiple platforms. Making the most out of your video marketing...

How To Promote Your Startup in 2023: Most Useful Strategies

Every startup hopes to make a splash when it first enters the market and find methods to get its name out there. This is when having a solid marketing plan comes in handy.  If you are a new business or an entrepreneur considering a startup, developing a digital...

7 Essential Tips for Maintaining a High Standard of Health and Safety in Your Organization

Workplace health and safety is a legal obligation that all employers must adhere to. But apart from ensuring compliance and avoiding legal issues, maintaining high health and safety standards can come with a number of benefits for your business as well. With the right...

11 Technology Trends to Improve Your Marketing Strategies

In 2020, many industries were at a standstill due to the Covid-19 pandemic. To help keep businesses afloat and their brands relevant despite these uncertain times, marketers were forced to embrace technology. Since there were lockdowns and safety measures, companies...

How Entrepreneurs Can Feel More Confident in Their Appearance

When you are an entrepreneur, the way you look is a big part of your success, because people will tend to want to help your business if you make a good impression. It can be difficult to like the way you look, but when you put in the effort, you can improve your...

Problems That Can Derail Your Business Event

Are you wondering how to plan a big corporate event without much prior experience? Even if you have experience planning business events, there are a lot of hoops you have to jump through to make sure everything is ready for the big event. Make sure that you’re aware...

How to Be a Better Mentor to Your Employees

As an employer, you have a lot of responsibilities on your plate that you need to take care of. And while you can get through your work by just handling those basic responsibilities, you can make a bigger impression with your business if you focus on creating an...

Why You Should Hold More Meetings With Your Employees

When you want to send a quick, simple message to your employees, email or interoffice messaging work great. But more often than you think, the better mode of communication is a staff meeting. In some situations, nothing can take the place of face-to-face discussions....

How Your Business Can Make an Impact on Local Youth

As a business owner, you are in a unique position to make a positive impact on your local community. One great way to do this is by supporting youth programs and initiatives. There are many ways your business can get involved, and the benefits are numerous. Here are a...

How to Start Planning Your Annual Company Event

Having a company event is important for many reasons. It can help strengthen your company culture, promote interaction between teams, help employees be more creative, and it helps increase company morale. To start planning your annual company event you need to notify...

Areas of Your Business You Need to Invest in More

Are you happy with the way your business is performing? If not, it may be time to invest in some new areas. Many business owners make the mistake of thinking that they need to focus on one area of their business and neglect all others. This is not a wise decision. To...

5 Key Benefits Of Having An App For Your Online Business In 2023 

Introduction    Do you want to grow your business in 2023? Do you have your business app with you to promote your brand? If not, you must take the right steps to build your branding process and brand recognition. Your branding is incomplete if your business cannot...

Best Facebook Guide For Small Businesses In 2023

Introduction Are you running a small business or thinking of starting a small business? Congratulations for your new journey. When you are starting a small business, you should collage your business with social media. Without Facebook, social media marketing is...

How to Turn Your Office into a Positive Environment

Your office is your unique space, whether you work from home or in an office building. Your surroundings can affect your mood, creativity, and productivity. The look of your office can also send a message about your brand and business culture to your clients and...

How To Conduct An Instagram Competitor Analysis

As an entrepreneur, it’s best to keep in mind the following: in a world where brands and businesses compete for attention, you must have the right strategies to stay on top of your game. Analyzing competitors is one of the few proven ways of replicating the success of...

Answer the Following Questions Before Importing Items from Overseas

Importing goods from overseas for your business can be a good idea because you have access to high-quality items, something you might not get locally. However, importing is more challenging than you might think. You will need to look at various things before ordering...

Economic Factors That Are Affecting Businesses Right Now

With a worldwide pandemic and a war in Ukraine, the current state of our economy is on everyone’s mind right now. Oil and gas prices are soaring, and inflation continues to rise. Furthermore, the labor market is abnormally tight. But what do these economic factors...

Factors That Affect Customer Perceptions of Your Business

One of the most difficult parts of starting a local business is building up your brand in the local consciousness. Customers are going to form an opinion of your business very quickly, and you want to make sure it’s the best possible impression. Here are a couple of...

Growing Industries Software Companies Should Target

When you are in the business of creating software, it always helps to find new sectors that you can branch into. Every industry relies on software to get its work done, and having newer and more effective software options makes those industries work more effectively....

What Business Leaders Should Be Thinking About Most Right Now

Are you currently a business leader at a small business? Whether you are an entrepreneur, marketing supervisor, or HR leader, there are a lot of things that you should be keeping in mind right now. Here are a few topics that you should be considering to better prepare...
Remember These Expert Tips to Prepare Your Estate

Remember These Expert Tips to Prepare Your Estate

Keep in mind that making estate plans can go a long way towards helping you safeguard your hard-earned money or even a business that you may have. This includes the investment that you’ve spent on ensuring that your home is comfortable and valuable. One of these is safeguarding your home from the likelihood of having flood problems. This is an important detail, especially given the fact that more than 14.6 million homes across America are at a high risk of some kind of flooding problem, according to iProperty Management.

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Remember These Expert Tips to Prepare Your Estate

Remember These Expert Tips to Prepare Your Estate

Keep in mind that making estate plans can go a long way towards helping you safeguard your hard-earned money or even a business that you may have. This includes the investment that you’ve spent on ensuring that your home is comfortable and valuable. One of these is safeguarding your home from the likelihood of having flood problems. This is an important detail, especially given the fact that more than 14.6 million homes across America are at a high risk of some kind of flooding problem, according to iProperty Management.

How Entrepreneurs Can Work Through Periods of Stress

How Entrepreneurs Can Work Through Periods of Stress

Entrepreneurship can be an exhilarating journey, but it often comes with its fair share of stress and challenges. The pressure of running a business can sometimes feel overwhelming, and finding effective ways to navigate through periods of stress is crucial for...

Why Entrepreneurs Get Health Goals Wrong

Why Entrepreneurs Get Health Goals Wrong

The life of an entrepreneur is often glamorized, but behind the success stories and Instagrammable moments, there's a grueling reality that can have significant impacts on one's health. Business leaders face unique challenges in balancing work and well-being. We delve...