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Driving more traffic to your website is probably one of the most pressing concerns in your marketing. Especially if you want to pull in a flood of organic traffic, you certainly need extra effort.
Considering that there are literally billions of webpages on the Internet, you need to make your website stand out to draw the attention of Internet users. The good news is that integrating videos on your landing page can greatly help you to increase traffic.
It is widely known that Google is the most popular search engine in the world, but do you know what comes second? It’s YouTube. With 2 billion active monthly users who watch 250 million hours of video every day, YouTube undoubtedly offers a huge opportunity to raise your site awareness.
Now, 87% of companies use videos as a marketing tool to drive viewers to their website. And according to Wyzowl, at least 84% of marketers with video marketing strategy say that video has helped them to boost their web traffic.
If you want to jump into the bandwagon — you should — there are some practical considerations before you start.
The video content alone just won’t do it. It needs a creative edge if you want it to boost your traffic.
That’s why you need essential tips and tools to do the “right” video marketing. If you do it right, you’ll reap the massive flood of traffic you deserve.
These video marketing tips and tools as a foolproof way to crush every video marketing campaign and turn your website traffic into leads.
5 Actionable Marketing Tactics You Can Do Right Now.
Optimize Your Video SEO
Optimizing your video SEO can increase your website’s ranking on Google search. Although it won’t guarantee your video to be on the first-page on Google results, it ensures Google indexes your video in a way that leads to higher traffic to your website. Now, how do you do it?
The most basic way to optimize your video SEO is by optimizing the keyword.
First of all, what is the keyword? Basically, it’s what users type on Google or YouTube to find what they were looking for.
There’s a lot of keyword research tools that can help you to find rank-able words that match your video content, such as Ahrefs, Mos, and Oz Content. After you did your keyword research, make sure to mention it on your video, video description, title, and video file name.
Here’s the example if you do keyword research on Ahrefs:
If you want to do keyword research related to content marketing, there are at least 5,570 keywords you can use.
With all the algorithm magic, SEO will make your video more visible to the crowd than before.
Create a Killer Call-to-Action
When the viewer has just finished watching your videos, you want them to do something, right? That’s why a powerful call-to-action is a must-do to get more visitors to take action.
Throughout video, convince them to visit your website, sign up, share your content, or even purchase your product.
You can use a YouTube end screen in the last seconds of your video. It allows you to put other thumbnails of your other videos, channel, social media, and a website link.
To get more insights, check out this call-to-action using a Youtube end screen:
By putting all your social networks in the end screen, your viewers’ know where to find you. If you want to share your videos everywhere— not only on YouTube, make sure you include your website on your video.
Spark Your Viewers’ Curiosity With an Enticing Thumbnail
Thumbnails play a crucial role in attracting your viewers to look at the context of its image. It is one of the biggest determining factors in whether or not your viewers will click to watch your video.
You can hook your viewers with a catchy thumbnail that draws their attention in a matter of seconds. To create it, you can take a screenshot of your videos in the fascinating part to spark your viewers’ curiosity and tempt them to play the video.
You can also customize and edit your own thumbnail to make it more creative and eye-catching.
Here are some examples of great, catchy thumbnails.
Catch Your Viewers’ Attention With an Inviting Title
Along with the thumbnail, an inviting title compels the viewer to click through to your video from the get-go. Getting creative with words essential to capture your viewers’ attention and spark their curiosity.
Since there are at least thousands of videos that have similar content to yours, you have to make the video title stand out. Otherwise, your video will probably get lost among the noise. Even if you mention the keyword in your title, make sure to mention it naturally.
For example, if your content is about content marketing, don’t use a straightforward title, like “content marketing strategy.” Instead, you can title it as “Content Marketing Strategy for Leads and Sales” or like these examples below.
See? The more appealing your title, the more viewers’ click on it. If they like your content, they will be interested to learn more about it and look for your website.
Hook Your Viewers Within the First 10 Seconds
Your viewers are busy, so you better impress them within the first few seconds to make them stay and watch your video all the way through. After 10 seconds of boring intro, 20% of your viewers will quit watching your video. But, if you successfully drive them to watch the video, they’re more likely to visit your website too.
See how Breadnbeyond captures your attention from just a few first seconds:
As you can see from the video, you can grab your viewer quickly by speaking directly to them.
Addressing a straightforward problem can be a smart move to connect with your viewers. Don’t forget that it better be entertaining too so that your viewers will stick around.
If you can get them to stay, that means they are interested in your video content. It is much easier to drive them to your website with a powerful call-to-action.
5 Video Marketing Tools You Can Use To Drive More Traffic Your Way
Animated videos are explosively rising over the past few years. To cut through the noise, you can use animated videos for your content.
Now, you can make DIY animation seamlessly for free with Animaker. It offers you to make six styles of animations: 2D, 2.5D, infographics, handcraft, whiteboard, and typography.
If you’re still a noob in animation making, don’t worry because Animaker has a simple, easy-to-use interface.
The catch here is you only get free access to a few features of characters, sounds, icons, and music backgrounds.
However, you can upgrade it for $59 monthly to get unlimited access to its features.
You can use animation as a different and remarkable way of attracting your website visitors.
Since animated video is rising in popularity, there’s a huge opportunity to catch your visitors’ attention to build more traffic to your site.
Canva might be the best option to create your enticing and catchy thumbnail. It provides you thousands of customizable templates for eye-catching video thumbnails.
All you need to do is to sign up, select templates that you want to use, and drag and drop the wealth of texts and pictures at your disposal. After that, you can download your thumbnail right away.
If you want to enjoy more features, like exporting PNG files with a transparent background, unlimited templates, exporting designs as animated GIFs, and adding animations, you can upgrade to the premium that costs you $9.95/ month.
A catchy thumbnail plays a key role in web searches. With a catchy thumbnail, you can gain more clicks and increase your viewers, who can turn into your loyal customers.
One element that video marketers often overlook is sound effects and background music. In fact, adding sound effects and background music gives your video a personality. In PremiumBeat, you can get access to high-quality royalty-free sound effects and background sound for your videos.
All you need to do is to pay a one-time fee for the license, and you can use the track you’ve purchased in as many projects as you need for as long as you want. With stress-free licenses, you don’t have to worry about the dreaded copyright strike.
So, what do the tracks have to do with website traffic? Well, you better not underestimate it. Sound effects or background sounds can emphasize your call-to-action and focal message of your video. It gives your video a suggestive power for your viewers to visit your page after watching it.
Besides YouTube, you need excellent video hosting to help you market and share your videos. Vidyard is one of the best video hosting for your video marketing.
Well, more than a video hosting. It also provides you with custom call-to-action, global content streaming, video analytics, engagement rate tracker, and automatic optimization. It all adds up to ensure your videos get the attention they deserve so you can drive more leads from the traffic you have.
One of the best things about Vidyard is that it transcribes your video to audio and embeds the transcript to improve your video SEO. It’s all automatically happens once you upload your video on Vidyard; no manual intervention required.
Another video hosting you should try for your video content is Wistia. As it says, “Wistia helps you to turn video viewers into brand advocates.” It’s preferable if you’re aiming to drive more traffic to your website and increase conversion since the embedded Wistia videos are indexed for your website.
Like Vidyard, Wistia also has a video optimization feature. But, one of the most stand-out features of Wistia is that it lets you know where your viewers’ are watching from, where they click, and even the timestamp of the video when they stop watching your video. It helps you a lot to get more insight to elevate your video content in the future.
It also provides you with call-to-action and thumbnail customization to attract your viewers’ attention even further.
One thing you can take away from this article is that video alone is not enough to boost your traffic. It has to be supported by great marketing strategies and tools to elevate its quality.
If you combine your video content, great marketing tips, and tools, video undoubtedly becomes an incredibly powerful tool to boost your search traffic.
The more people click on your video, the more opportunities you have to drive them to your website. That’s why it’s very important to make your video compelling and engaging.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps business increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).