Haste makes waste.
However, there are times when you have to turn into your most productive self if you want to accelerate the growth of your business. It’s best to have a long-term, ongoing marketing plan which will help you gradually build and expand your business, paired with a couple of tactics which bring results almost instantly.
Unlike traditional outbound marketing, which is focused on pushy and usually unsolicited messaging, inbound marketing is much more subtle and has the power to attract the right audience with interesting content.
Here are a couple of methods that can provide a shot in the arm for your business.
Produce Amazing Content
Content is the essence of every successful internet marketing strategy. It gets 3 times more leads than paid advertising, according to Hubspot. But not just any content – only useful, entertaining, and educative blog posts and articles count.
The trick is to provide value to your audience by tackling the topics and issues that resonate with them and offer practical solutions. Given that millions of blog posts are published every day, it can be hard to stand out and make yourself heard. Here are a couple of tips that can make your content shine and attract readers and potential customers:
SEO and content marketing go hand in hand. Though search engine optimization takes time to show results, there are some easy hacks that can help you improve the visibility of your content as well as your brand awareness.
If you’re wondering how much time it will take to complete all these tasks and monitor your efficiency, it’s a good idea to track each of them individually with the help of a simple time card calculator.
Sharing your expertise and experience is a surefire way of generating new leads and attracting a lot of traffic.
Besides being live and interactive, which additionally engages your audience, webinars in a way humanize your brand because people get to see you, ask you questions personally, and participate in creating these live sessions with their real-time feedback. That way they’re not passive recipients of your content but are actively involved in the whole thing which is the best recipe for engagement.
Webinars are also a great way of establishing yourself as an authority in your field and building your reputation, which will ultimately affect your business.
Finally, webinars can be your evergreen content because you can record them and put online. If you’re offering some valuable or exclusive advice, you can gate this recording behind a web form and use it as a lead magnet.
Connect With Influencers
Influencer marketing is on the rise, mainly because these minor, niche-oriented celebrities usually cultivate and nurture an extremely loyal fanbase.
Research who’s who in your niche and identify influencers with whom you and your audience share similar core values and approach them. Tools like Buzzsumo are particularly useful in this case.
Before directly contacting an influencer, learn more about their work, start engaging with their content, and generally speaking, try to be on their radar. Of course, this doesn’t mean that you should spam them with your messages and stalk them on social media. Try building this relationship strategically by occasionally tagging them in your posts and mentioning some of their work as being truly inspirational.
This will warm up your otherwise cold outreach and put you in a position to suggest writing a blog post for them. The reach you can generate this way is tremendous not in terms of its volume but quality – their loyal audience is more than willing to listen to their advice and suggestions.
Optimize Email Marketing
You’ve probably already heard that email marketing is dead.
Luckily, that’s not the case, and you can take advantage of this cost-effective and efficient strategy. Moreover, 59% of B2B marketers say that email is the most effective channel when it comes to revenue generation.
The reason why some marketers believe that email is outdated and ineffective lies in the fact that on many occasions it has been used in a spammy and intrusive way.
But if you use it to communicate something important to your audience or to share a particularly useful piece of content with them, then, you can be sure that it works like a charm.
Interesting newsletters featuring the latest industry news, reports, your product updates, contest announcements, and coupon codes will surely attract your recipients’ attention and get them to wait for your next email impatiently.
A word of caution, though – when a new subscriber signs up, don’t start pushing your offer in your emails immediately. Instead of that, nurture this relationship by welcoming them and gradually introducing your product or service. Don’t focus on its features but on all the benefits it provides.
These marketing tactics can supercharge your growth if they are planned and implemented properly. Also, some of them require investing a bit more time and resources initially, but they ultimately pay off very generously both in terms of your traffic and profit.
Meet the Author: Marko Maric
Marko is a marketer who’s been involved in several startups over the years. Currently, he is at Clockify, trying to make the world a more productive place. He also frequently blogs about marketing, startups, and productivity. You can follow him at @mmmaric for more.
Photo credit: Campaign Creators