5 Unexpected Industries That Need Social Media Marketing

In today’s digital age, social media has become an essential tool for businesses to connect with their target audience and promote their products or services. While it’s common to see industries like retail, hospitality, and entertainment using social media for marketing, there are several unexpected industries that can also benefit from social media marketing. In this article, we’ll explore five industries that you may not have thought of using social media marketing and explain how they can leverage this powerful tool to achieve their goals.


Churches may not be the first industry that comes to mind when you think of social media marketing, but they can benefit greatly from it. Social media provides churches with a platform to connect with their members, promote their events, and share their message with a broader audience. For instance, churches can use social media to share videos of their sermons, create Facebook events for their upcoming services, and even run targeted ad campaigns to attract new members.

Social media also allows churches to engage with their members on a more personal level. For instance, churches can use social media to share inspirational quotes, Bible verses, or devotional messages that speak directly to their followers. This can help to foster a sense of community and belonging, and encourage members to share their own thoughts and experiences.

Another way that churches can benefit from social media is by using it to fundraise for their various ministries and charitable causes. Social media platforms like Facebook and Instagram offer easy-to-use tools for creating fundraising campaigns and accepting donations online. This can help churches to reach a wider audience and raise more money than they might be able to through traditional fundraising methods.

Overall, social media can be a powerful tool for churches to connect with their members, build stronger relationships with their communities, and promote their message to a wider audience. By embracing social media marketing, churches can take advantage of the many benefits that it offers and help to ensure their continued growth and success.

Funeral Homes

In addition to promoting their facilities and services, social media can also help funeral homes to provide support and comfort to grieving families. For example, they can share helpful articles and resources on topics such as coping with grief, funeral planning, and end-of-life care. They can also create online communities or groups where families can connect with each other and share their experiences.

Social media can also be a powerful tool for funeral homes to build and maintain relationships with their clients. By engaging with clients through social media, funeral homes can show their compassion and understanding during what can be a difficult and emotional time. They can respond to questions and concerns in real-time, offer guidance and support, and even share personalized messages of condolence.

Furthermore, social media allows funeral homes to showcase the unique services they offer. For example, they may offer green burials, pet funerals, or other innovative options that clients may not be aware of. By highlighting these services on social media, funeral homes can differentiate themselves from their competitors and attract clients who are looking for something different.

While funeral homes may not seem like an obvious fit for social media marketing, the benefits of using it are clear. By using social media to showcase their facilities, offer support to grieving families, promote their services, and build relationships with clients, funeral homes can establish themselves as a trusted and compassionate provider in their community.

Non-Profit Organizations

Non-profit organizations may not be businesses, but they still need to promote their cause and connect with their donors. Social media provides non-profit organizations with a platform to raise awareness about their cause, connect with donors, and promote their events. For instance, nonprofits can use social media to share photos and videos of their work, run fundraising campaigns, and even create Facebook events for their upcoming events. 

A great example of a non-profit organization that has successfully used social media is charity: water. The organization has a large social media following and uses platforms like Instagram and Facebook to showcase its work, run fundraising campaigns, and engage with its donors.

Law Firms

It may seem like law firms don’t need marketing, but in an industry inundated with qualified professionals, lawyers and their firms need to stand out. With the rise of online searches and the shift towards digital communication, law firms have the opportunity to use social media as a means of engaging with potential clients and building their brand online. 

Through social media, law firms can showcase their services, demonstrate their expertise, and establish themselves as thought leaders in their field. This can be done by creating blog posts, videos, and other types of law content that are designed to inform and educate their audience. By doing so, law firms can build trust with their potential clients and position themselves as a reliable source of legal advice.

Construction Companies

Construction companies can benefit greatly from social media marketing. Social media provides construction companies with a platform to showcase their work, connect with potential clients, and establish themselves as industry experts. By sharing photos and videos of their projects on social media, construction companies can not only showcase their work, but also provide a behind-the-scenes look at their operations, materials used, and design concepts. Social media can also be used to provide updates on projects, such as milestones reached or completion dates, which can keep clients and followers engaged and excited about the project’s progress.

Construction companies can also use social media to engage with potential clients and answer their questions. This is especially important since construction projects are typically complex, and clients may have many questions before deciding to engage a company’s services. By providing timely and informative responses to inquiries, construction companies can build trust and credibility with potential clients. Social media can also be used to showcase customer testimonials and project success stories, which can help establish the company’s reputation as a reliable and high-quality construction firm.


In conclusion, social media marketing can benefit industries beyond the commonly known ones. Churches, funeral homes, non-profit organizations, law firms, and construction companies can all leverage social media to promote their services and connect with their communities. Regardless of an industry’s perceived “boring” nature, social media can be a powerful tool to showcase expertise, connect with potential clients, and increase visibility. In today’s digital landscape, social media marketing is essential for businesses to stay competitive and reach a wider audience.


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