6 Tips for Selling Your Website Successfully

website
February 24, 2022
72 / 100

If you are no longer interested in running your website, you could sell it for a good price depending on the website. The one thing most people who want to sell a website do not realise is that it can be incredibly challenging to do so while also ensuring you get the price you want for it. Even when you know you have a fantastic and valuable website, the market will dictate what you get for it. However, there are a few things you can do to ensure you not only sell your website successfully, but that you also get what you want for it.

Research Your Audience

It can be confusing to hear someone tell you to research your audience when launching your website and when you want to sell it. The reason for doing so is to understand who to market your website to. Different buyers and investors buy websites with an audience they know they can leverage and are therefore usually looking for websites with a certain audience.

If you can prove that the audience you have aligns with the type of audience a buyer or investor is looking for, there is a greater chance they will be interested in your website. Additionally, you can also get a better price if you can prove your website gets a large number of the “right” type of visitors. The reasoning is that a smaller audience will be of little help to a buyer or investor who is looking to scale the website fast once they acquire it.

Know What Your Business (and Website) is Worth

It is almost impossible to know what to ask for from a buyer if you do not know how much your website and consequently the business it facilitates is worth.  A few things to think about here is whether your website is unique enough, whether it has potential for long-term growth, and if its niche is unique enough.

However, every criterion you identify that can add to or affect the value of the business will either enable or hinder revenue and long-term growth. Think about how much profit the website will make in the coming years, what value it offers visitors, where it can be scaled and other factors that attract buyers and investors.

There is so much to learn to know how to value your website. It would be best to learn everything you can about internet business valuation to know the different factors that affect valuation, as well as the methods and tools to use to end up with a final figure.

Optimise Your Traffic Sources

When thinking of other factors that will impact how much your business is worth, it is important to think about how much value the right traffic sources will bring to the website. Businesses that rely on paid ads and traffic are often seen as a liability because they use money to create the traffic, which may not always be sustainable. It may also not be something an investor or buyer wants to continue doing.

Businesses with a high value have a lot of organic traffic. The reason is that organic traffic sources often lead to a higher profit margin. A steady stream of organic traffic means the new owner will not have to go broke trying to keep the same levels of traffic. Additionally, organic traffic is sustainable and much easier to manage. This is seen as more valuable.

To show that your website has the right type of traffic (organic) you can use the Search Console and Google Analytics and traffic analysis reports. These tools and reports give a clear, undisputed view of the types of traffic your website gets, and the higher the organic traffic levels, the better your website will be valued.

Create Financial Reports

As with all other investments, potential buyers want to see your website is making money and has been doing so for some time. Many brokers and buyers require at least six months of financial reports, all of which need to be verified depending on the documentation they ask for.

The good news here is that you can get sales and financial data from the tools you use to sell on your website. If your website is an ecommerce one, doing so is even easier.

Some financial reports you will need to create and show include:

  • Proof of sales
  • Profit & Loss documentation
  • Ad spend

Create a Marketing Funnel

Since you have been running your website for some time, you already understand what a marketing or lead funnel is. Just like you would use it to raise the awareness of your products and services and lead customers down a path to becoming paying customers, you can use this tool to lead potential buyers along the same path.

Use your website’s marketing funnel to create awareness, capture leads, market to qualified leads and turn potential buyers into real buyers.

Research Website Selling Marketplaces

Even in cases where you have a marketing funnel, it is still important to research website marketplaces. There are lots of marketplaces available for different types of websites and niches, and instead of going with your gut on which would be best for you, do your research.

Find out which of these marketplaces are successful and why, why they are different from their competitors, how they market the websites on their platforms, how they sell your business and what criteria they use to accept a website for listing.

One important thing to check is the fees. Many of these marketplaces do not charge you to list a website but charge a percentage of the sale. Ensure you understand how these fees are charged before you list your website with any marketplace.

Once you have a general idea of all these, consider noting their dos and don’ts so you can apply these criteria when listing your website on these marketplaces.

Selling your website can be exciting at first, but these feelings can fade when you discover what it takes to sell one. With the right preparation and knowing what you need to do to attract potential buyers, the process can be a lot smoother, and you are likely to end up selling for the price you always hoped for.

Categories

More Posts:

Product Mistakes You Might Be Making at Your Business

Running a business isn’t easy, and making product-related mistakes can cost your company time and money. From creating products without doing market research to holding excess inventory or failing to file patents, there are numerous pitfalls that you need to be aware...

How to Decide Which Business Data to Archive

When it comes to business data, it's not a question of if you should archive it, but rather how you should archive it. With so many factors to consider — from the costs of storage to the ease of retrieval — it can be tough to know where to start. In this blog post,...

A Five-Step Guide to Starting a Logistics Company

If you've been considering launching a transportation and logistics company, now is the moment. The transportation and storage sector is very important and profitable. Statistics show that by 2027, the global logistics market would have grown from its 2017 valuation...

Which technology should businesses invest in?

Introduction The top three IT firms this month are Fair Issac Corp., Enphase Energy Inc., and Arrow Electronics Inc. With outstanding third-quarter sales records in a struggling electronics industry, semiconductor distributor Arrow Electronics has become a top bargain...

The top five cybersecurity blunders to avoid

Due to the widespread use of smartphones and data consumption during the past ten years, there has been a significant increase in opportunities for hackers to access your devices. Overall, consumption has grown, but there is a gross ignorance about digital security...

13 Best tech business ideas to start this year

Technology companies are concerned with the research and development of technology-based goods as well as their distribution. The products and services that technology companies provide are applicable in a variety of different markets. The following is a list of the...

How to Reduce Your Tax Burden When Operating a Business

As a business owner, you already have many financial responsibilities. Adding on the burden of taxes can be overwhelming. To reduce any stress, you need to find ways to reduce what you’re spending on taxes.  Start a Retirement Plan  Having a retirement plan in place...

​​How to Prevent Lawsuits From Ruining Your Company

No one wants to deal with the hassle and expense of a lawsuit. Unfortunately, lawsuits can happen to any business, no matter how big or small. The best way to protect your company is to take preventative measures to make sure that you are doing everything possible to...

10 Strategies an Ecommerce Business Needs to Follow to Increase their Customer Base

Online retailers need to drive traffic to their websites to boost sales. It is important to choose the right marketing strategies to drive traffic since not every strategy will work for every business. This article provides an overview of efficient marketing...

Why Digital Menu Boards Are A Game Changer For Restaurants

There are numerous benefits of using digital menu boards in restaurants. The best drive-thru menu boards can be controlled remotely to make updating fast and easy. Convenience is the main focus of drive-thrus. Customers don't need to leave their automobiles to place...

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

How to Avoid Tax Trouble at Your Business

How to Avoid Tax Trouble at Your Business

As a business owner, you know how important it is to stay on top of your finances and taxes. But if you don’t have the knowledge or resources to do it yourself, getting help can be the best way to make sure everything is handled properly.  Here’s an overview of some...

What to Do When Your Vehicle Lease Comes to an End

What to Do When Your Vehicle Lease Comes to an End

As your vehicle lease reaches the end of its term, you are presented with three options: return the car to the dealership, sell the lease or buy it outright. Each choice obviously has benefits and drawbacks that must be weighed before making a decision. In this...

The Power of Women-Owned Small Businesses

The Power of Women-Owned Small Businesses

     Women-owned small businesses are on the rise, and their impact is undeniable. In fact, in 2019 alone, women-owned nearly 12 million businesses that employed nearly 9 million people and generated over $1.9 trillion in revenue. From retail to technology to finance,...

Nyago Michael Emmanuel

Nyago Michael Emmanuel

We invite many people who can invest in our Akiba Ya umoja community benefit savings and investment group of Uganda to enable us expand our operations in Uganda

Soe Tun: The Copy Doctor

Soe Tun: The Copy Doctor

Autistic kid finds out that he’s unemployable and doesn’t enjoy most social settings. Decides to be a pro copywriter as a result.

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson – Business Strategist & WordPress Creator

Annie Anderson is the owner and digital creator at Midnight Rebel Digital Co. With over 25 years experience in design and development and more than 15 years experience with WordPress, Annie is a great person to have in your corner when it comes to websites, tech, and systems.