Local SEO can be one of the most challenging things when you’re trying to grow your business in a localized area. Yet, with that being said, it comes along with its own perks. One such perk is the growth of the local search.
Local audience means loyal audience. It is important that we help build our brand such that the loyal audience can in turn bring in more audiences, therefore increasing the revenue as well as the bottom line of our business.
Are you looking forward to finding out the five tested tips that can help your local business and gain a more local audience?
Before we delve into the tips and tricks of various forms of local SEO, it is important that you find out the niche of your business. Trying out similar methods for all kinds of businesses might not be the right solution. Methods vary based on the niche, demography, and your target audience.
An in-depth research has shown that if your business is targeting the right audience, it can result in saving costs by up to 33% annually.
Moving forward, let us find out these seven pro tips that will help you leverage the local audience like anything:
1.Understand the vernacular lingo:
Beauty of varying demographics is the change of lingo and linguistics, demographically and geographically. What might work out in a region might be very different from the other.
As a search engine optimization analyst, it is your responsibility to find out what is the lingo being used in your business area. The only way to actually get to know more about it is by researching keywords (Search Terms).
From the search volume of local keywords, you will get to know, how many people are searching a specific type of keywords and the pattern.
2. Get yourself listed on Google Maps and local directories:
Users search a place over Google before actually going into that place. Listing your place on Google Maps increases your chance of converting a lead by a whopping 75%.
So what is stopping you from getting listed on Google Maps?
Get it done right away. Google Maps not only helps you in listening to your business needs, but it also improves the visibility as well as gives a strong competition to your peers.
It also helps new customers by displaying other customers review to make the buying decision.
Besides Google listing, you should list your business on local directories. It also helps to increase the visibility of your website in the local region. For instance, if you have a restaurant in Melbourne, try to list your business on a directory site in Melbourne.
Sometimes we also noticed that the website is not ranking for a particular keyword but the local listing page is ranking.
3.Be local, be relevant:
It is important that the stories are relatable. Stories should be spun around topics that are local to your audience that they can relate to, as well as can inspire others.
If you’re trying to build your business locally, it is the key criteria that is going to keep you ahead from your previous strategies. Having a clear motto of ‘vocal for local’ is going to drive your entire business and help you generate more leads from your local area. Local trending stories or information always attracts the local customers. When updating your blog section keep in mind that what is tending in your locality that is relevant to your business niche.
Some of the good practices you can follow:
- Write blog post about local news or stories.
- Embedding videos that are trending in your locality.
- Update local stories on your different social media channels.
4. Keep a focus on voice search:
Voice search is going to be the game changer. Out of 45% people who have actually started using voice search, more than 78% have been quite happy with the results.
Yet close to 30% of users said that they failed to reach what they’re looking for using the voice search feature.
Thus if you’re growing a business and you wish to capture the local market, it is very important that you lay stress on optimizing your voice search.
5.‘About US’ section and the key to increasing local visibility:
Local visibility is the key to growing your online business. What is even more important is the About Us section. You really don’t want to mess up with the About US section.
One of the key factors, while you’re writing the about US section, is to include the location of your store. If your business serves on different locations, create individual contact us page for each location.
6. High-quality local backlinks
It is another good trust signal for your local business. Besides local listing, a good quality link from local blogs, forums, or other kinds of site is very essential. Try to get links from the local blog sites. You can reach out to the blog owners to review your website or mention your website in their blog and offer them some free samples of your products or some bucks.
7. Mobile-friendly website
Not only for local searches, a mobile-friendly website always performs better on an international level. Also, maximum local searches are done by using a mobile device. You can follow the below tips to make a mobile-friendly website:
- Choose a theme or design for the website that doesn’t break in small resolutions.
- Hide some unnecessary elements that are slowing the speed in the mobile device.
You cannot expect miracles to happen overnight. Tips and tricks are going to accelerate the process by 15 to 20%, but consistency is the key for your business to grow even better. Always select the strategies according to your business type. If you need assistance then contact to a local SEO agency. Because they are familiar with the locality and demographics that helps a lot when they will implement a new strategy for your business. For instance, if you want to do local SEO in Melbourne then a local agency from Melbourne can help you the best.