7 Ideas for Eco-Friendly Promotional Material
~by Emma Miller~
According to the USA Environmental Protection Agency, the regulations pertaining to the use of eco-friendly materials are here to stay. So, if you care about your company, it’s time to start caring about the environment as well. The sooner you do it, the better. Start small, then work your way up. You want to give an impression of a serious, dependable, environmentally-aware company, and there is a way to do it. The answer is sustainable, eco-friendly promotional products, such as the following.
1. Keychains and Lanyards
These are super effective and people love them. They usually put them on their keys or bags and they make a great daily reminder of a great company whose services people should use! If you want to go eco-friendly, you could use 100% organic cotton, which is grown completely naturally without the use of pesticides.
2. Eco-Friendly Water Bottles
Water bottles became quite popular recently. Along with the rise in popularity of sports and recreational activities came the need for water bottles. And what a good way to promote your company! You can order water bottles made strictly from recycled materials, which are cheaper than the ones that are harmful for the environment.
3. Gift Cards
This is a very easy thing to do and it can be extremely beneficial. For example, corporate prepaid gift cards are super useful since you can use them to pay in stores, online and overseas. Companies can brand and customize them, add a company’s logo or a motivational message to brighten up someone’s day.
4. Organic Cotton Bags
Organic cotton bags are perfect alternatives to the biggest enemies of the environment – plastic bags. When using these, you give people a reason to think about your company every time they go grocery shopping. If you make sure that the design of the bag can be appealing for more than only one purpose, you’re doing it right.
Another way to promote your company and your “Go Green” attitude is to organize an outdoor event where you will be handing out free recyclable flyers. They are entirely made from biodegradable materials which can fit in perfectly with your event and your motto!
6. Recycled Notebooks
Everyone needs them; to make a schedule, write down reminders or just doodle when there’s some time to kill. Plus, the fact that they’re made from recycled paper sends a positive message!
7. Ballpoint Pens
Pens are useful for promoting your business and people love them! You are probably wondering how pens can be eco-friendly. Well, they can when made from the right material. The Panda Ballpoint Pen is mostly made from biodegradable materials such as bamboo.
Environmental issues are very important, especially nowadays. Try to do as much as you can regarding your company’s eco-policies. Even though some things are not yet regulated by law, they will be very soon. You can expand your policies by encouraging your employees to use the bike or public transportation during their commute to work, to use recycled paper etc. Try to make your employees realize that not everything has to be printed out. Some documents can be kept in electronic form. Think about the cleaning products that are used in your company. Buy only the non-toxic ones. It is a long and hard process, but it is worth it. Don’t let these promotional materials send a false message. Try to honor the environmental codes and make your company truly eco-friendly!
Emma Miller is a Sydney based writer with a degree in marketing. Her interests are digital marketing, social media, start-ups, and the latest trends. She is also a contributor at Bizzmark blog.