Blogging is widely known as one of the most important aspects of content marketing. Websites that run regular blogs are more likely to rank higher on search engine results and achieve greater success overall. But did you know that you can also publish blogs on other people’s websites?
Guest blogging is a content marketing practice that involves writing articles that get published on websites other than your own. These articles often include your byline and are commonly highlighted by the editor of that website or publication as being written by a “guest author” or a “contributor.”
Depending on the site, you can earn a few bucks for your guest blogging efforts. However, that’s not the only benefit you can reap – getting your blog featured on reputable websites and publications can bring a flood of traffic to your site, improve your authority, earn you high-quality links, and more.
Top 9 Benefits of Guest Blogging You Should be Taking Advantage of
Getting started with guest blogging can be intimidating, as there are many factors to consider. You need to know which websites to reach out to, what content works best, how to optimize it for the algorithm, etc.
If you’re unsure how to begin with guest posts or don’t have enough time to take all the necessary steps, don’t sweat it. You can always learn more about a white-label marketing and hire someone to write compelling and link-worthy content under your brand.
In the meantime, let’s focus on finding out more about all the lucrative benefits of guest blogging.
1. Growing Your Backlink Profile
For starters, link-building is the most significant advantage of guest blogging. You can boost your SEO by getting links to your site from the high-quality content you put out on other blogs.
Why exactly are backlinks important for SEO? Quality backlinks make you more visible with search engines like Google and make you rank better in search engine result pages. Google prioritizes websites that are relevant, authoritative, and trustworthy. A large number of links to your site is the most tangible measure of your credibility as a source.
Ensure you use the best SEO practices when going out after guest post backlinks. For example, only go after reputable sites closely related to your niche. Also, be careful how you place links in your guest post articles. Only include links that truly provide value and go naturally with the text flow. Overstuffing your guest blog post will make readers suspicious and less likely to engage and click on the links you provide.
2. Getting Traffic to Your Website
One of the most common motives for guest blogging is attracting more website visitors. Writing for another website is a convenient and cost-friendly way to get a flood of targeted and direct exposure. This is especially the case if your business is relatively new and has yet to position itself on the market. A guest blog post is a great opportunity to drive up leads from a target audience you need to reach.
If your guest blog post is well-written, readers will likely end up clicking on the link to your site to learn or read more. In addition, website owners who accept and publish your guest posts will also earn more visits by posting fresh, relevant content to their site, so it is a win-win situation.
3. Increasing Credibility and Authority
Content marketers swear by the “E-A-T” (short for: Expertise, Authoritativeness, and Trustworthiness) principle for a good reason. Credibility and authority go a long way, and guest blogging helps boost them tremendously.
When editors of established, trusted websites publish your writing, it signals to their audience that you are someone they can trust. Your job is to justify that trust with quality content, which will lead readers to your site.
4. Growing Your Personal Brand
The more quality content you output into the online sphere, the more people trust your expertise. By thoroughly researching topics and offering trustworthy information, you can establish yourself as an industry expert and thought leader within your niche.
After investing some time into guest blogging, people will naturally reach out to you for guidance or help, and provide you with exciting business opportunities.
In order to post guest blogs, you need to connect with someone willing to publish them on their website for you. That’s where building business relationships comes in handy. Business networking establishes a mutually beneficial relationship with other people in your niche.
Networking often yields the best results for small and medium-sized businesses, as it provides an amazing opportunity for knowledge-sharing. However, coming up with ways to approach those willing to connect can be difficult.
The great news is, in this day and age, networking is easier than ever! For example, you can explore similar websites in your niche, find out who the writers, editors, and owners are, then reach out to them on LinkedIn or via email. This way, you can engage in shop talk, exchange guest blogging opportunities, and set up an industry support group for long-term cooperation.
Additionally, through this process, you can upgrade your pitching skills and learn how to approach professional communication for optimum results.
6. Reaching New Audiences
A strong link-building and networking plan can help you develop innovative ideas to place your name into the world.
Thoughtful strategy and analytics can define a potential new market that you can tap into through guest blogging and introduce yourself to a previously non targeted audience you maybe wouldn’t have been able to reach otherwise.
7. Brand Awareness
Similar to branding ad campaigns, exposure to your brand via guest blogging increases over time and leads to more traffic, conversions, and growth. You build brand awareness by crafting a powerful, recognizable story and spreading it across all mediums, both online and in real life.
With guest blogs, you contribute to your brand awareness efforts by creating powerful content that attracts people toward you, makes them remember your name, and come back for more!
8. Social Media Exposure
Social media is a great way to share something and quickly get audiences’ feedback. That’s why people often share their thoughts and expertise on social media. While not directly related to one another, we should take the opportunity for your guest blogs to get shares across social media platforms into account.
For example, you can include a visually pleasing, easy-to-read infographic with new and interesting data in your guest post. That might be an excellent way to get more shares and garner those important social media points.
9. Writing Practice
A great bonus advantage of guest blogging is the chance to build up your creative muscles. After all, sharp, witty, and original writing is a valuable business asset.
It improves your confidence, persuasion skills, and generates new ideas. Most importantly, it helps you stand out, draw in a wide audience, and create meaningful connections down the line.
From bringing organic traffic to gaining quality site backlinks, guest blogging helps many businesses reach their marketing goals. Even though not all websites accept guest articles, guest posting is a worthwhile practice that lures quality traffic from all areas of the web.
While guest blogging requires time and dedication to show results, consistent posting is key to unlocking success through this form of content marketing.
Use it to your advantage!