Want to Be a Marketing Master? Try these Moves

"Want to Be a Marketing Master? Try these Moves" Meeting in Sleek White Room Graphic
April 10, 2018
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~by Emma Sturgis~.

In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t take every part of your marketing perform to its fullest potential.

To become a marketing master, you need to focus on making small improvements in all aspects of your marketing.

Small Improvements Over Time Add Up

One good example is your sales page or landing page. Making small changes in your design, formatting, and layout can result in small boosts in lead or sale conversion. Even a small 11% percent lift can help bring failing ad campaigns into profitability. You can take it further and test different ad headlines to produce even bigger lifts. Testing multiple elements of your sales letter can produce small improvements over time, which eventually add up in a big way.

Strategize to Boost Your Ad Results

Sometimes it’s just about doing things more effectively. Very few businesses maximize the potential of their existing marketing channels. One idea is to use social media and email marketing for your online display ad campaigns. You can get your social media followers to sign up to your email newsletter for a reward. On the sign up page, you can embed a code to tag them for a retargeting ad campaign. It’s a quick way to target interested prospects and maximize the cost effectiveness of your display ad campaign.

Look Beyond Your Sales Page

Yet another example would be improving your content. You can improve your engagement by transforming regular content into interactive content. Consider using videos, infographics, and dynamic content that grabs your audience and holds their attention. You have to remember that content is a big part of developing relationships, educating prospects, and moving prospects closer to the sale. For assistance in creating new content for your business, consider using a content marketing agency to help you get started.

The key to making the little things count is to think about each aspect of your marketing campaign. Ask yourself: What can you improve to produce better results? What ideas can I test out? Is there a better way to approach this problem? It may seem overwhelming to focus on all the small details, but you have to remember that marketing is an iterative process. While the big picture is important, the small improvements are what will bridge the gap to your ultimate marketing goals.


Want to Be a Marketing Master? Try these Moves 1

Emma Sturgis

Meet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.

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The Benefits of Professional Office Cleaning

The Benefits of Professional Office Cleaning

Maintaining a clean office isn't merely about aesthetics; it significantly impacts the overall functionality, productivity, and well-being of the work environment. Whether you're an HR leader, business owner, or marketing executive, you've likely considered the...

How to Convince Employees to Use Company Benefits

How to Convince Employees to Use Company Benefits

When running a business, you often invest in employee benefits to improve well-being, engagement, and job satisfaction. Yet, despite these offerings, you might find that your team members aren't taking full advantage. It could be due to a lack of awareness or...

How to Prepare Your Employees for Emergencies

How to Prepare Your Employees for Emergencies

Being prepared for emergencies is not just a matter of personal vigilance; it's a collective responsibility that starts at the top levels of management and permeates throughout the organization. Ensuring that your employees know what to do in the event of unexpected...

What Managers Need to Worry About When Managing Remote Employees

What Managers Need to Worry About When Managing Remote Employees

In the realm of modern business, managing remote employees has become a fundamental challenge for managers. There are many nuances of leadership and effective management in this sphere. When it comes to remote work, there are several critical aspects that managers...

How to Give Your Employees More Choices in Benefits

How to Give Your Employees More Choices in Benefits

As a business leader, you understand the value of empowering your team with choices that suit their unique needs. This philosophy can extend to the realm of employee benefits, where providing more options can enhance job satisfaction and loyalty. Here’s how you can...

How to Reduce the Burden of Healthcare Costs in Retirement

How to Reduce the Burden of Healthcare Costs in Retirement

Planning for retirement involves more than just financial considerations; it also requires thoughtful preparation for healthcare expenses. As you transition into your golden years, managing healthcare costs becomes crucial for maintaining financial stability and...