Want to Be a Marketing Master? Try these Moves

"Want to Be a Marketing Master? Try these Moves" Meeting in Sleek White Room Graphic

~by Emma Sturgis~.

In marketing, the little things can make a big difference. Many business owners tend to overlook the little things and get too caught up with the big picture. While the big picture is important, you often can’t get to the big picture if you don’t take every part of your marketing perform to its fullest potential.

To become a marketing master, you need to focus on making small improvements in all aspects of your marketing.

Small Improvements Over Time Add Up

One good example is your sales page or landing page. Making small changes in your design, formatting, and layout can result in small boosts in lead or sale conversion. Even a small 11% percent lift can help bring failing ad campaigns into profitability. You can take it further and test different ad headlines to produce even bigger lifts. Testing multiple elements of your sales letter can produce small improvements over time, which eventually add up in a big way.

Strategize to Boost Your Ad Results

Sometimes it’s just about doing things more effectively. Very few businesses maximize the potential of their existing marketing channels. One idea is to use social media and email marketing for your online display ad campaigns. You can get your social media followers to sign up to your email newsletter for a reward. On the sign up page, you can embed a code to tag them for a retargeting ad campaign. It’s a quick way to target interested prospects and maximize the cost effectiveness of your display ad campaign.

Look Beyond Your Sales Page

Yet another example would be improving your content. You can improve your engagement by transforming regular content into interactive content. Consider using videos, infographics, and dynamic content that grabs your audience and holds their attention. You have to remember that content is a big part of developing relationships, educating prospects, and moving prospects closer to the sale. For assistance in creating new content for your business, consider using a content marketing agency to help you get started.

The key to making the little things count is to think about each aspect of your marketing campaign. Ask yourself: What can you improve to produce better results? What ideas can I test out? Is there a better way to approach this problem? It may seem overwhelming to focus on all the small details, but you have to remember that marketing is an iterative process. While the big picture is important, the small improvements are what will bridge the gap to your ultimate marketing goals.


Want to Be a Marketing Master? Try these Moves 1

Emma Sturgis

Meet the Author: Emma Sturgis

Emma is a freelance writer based in Boston, MA. When not writing, she enjoys reading and rock climbing. Say “hi” on Twitter @EmmaSturgis2.

Categories

All Categories

Business Operations

Entrepreneur Interviews

Marketing, Networking, & Social Media

Self Care & Personal Development

Working Moms

Business Software and Technology

Entrepreneurship & Small Business

Organizing Tips

Sales

Career Building

Family Businesses

Inspiration

Starting Your Own Business

Work-Life Balance

Communication

Hiring Help

Management & Leadership

Time Management & Priorities

Women in Leadership

Recent Posts

Want To Sell Property Fast?  Do These 5 Things

Want To Sell Property Fast? Do These 5 Things

Mike Johnson is a freelance writer and human rights activist and enthusiast. Through his extensive research and commitment to the field of law, Mike has established himself as a well-decorated writer in this field. Mike currently settles in Las Vegas.

Generations of Success: The Unique Charms of Family-Run Home Businesses

Generations of Success: The Unique Charms of Family-Run Home Businesses

The blog celebrates the heartwarming essence of family-run home businesses. It delves into their special qualities: the personal touch they offer, the deep expertise passed through generations, the cozy and inviting atmosphere they create, their integral role in the community, adaptability, genuine passion, meticulous care in crafting goods, and the captivating stories woven into their existence. Supporting these businesses isn’t just about transactions; it’s about nurturing the soul of our communities, preserving traditions, and embracing authenticity in a world that sometimes feels distant.

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

How Mastering the Alchemy of Car Finance and Insurance Transforms You Into a Savvy Owner

This essential read delves into the intricacies of navigating car loans, understanding insurance policies, and making informed decisions that lead to significant savings and wise investments. Whether you’re a first-time buyer or a seasoned vehicle owner, our insights will equip you with the knowledge to manage your automotive finances like a pro, ensuring peace of mind and financial savvy in your journey as a car owner.

10 Ways to Enhance Your Customer Service

10 Ways to Enhance Your Customer Service

In the dynamic landscape of business, customer service remains a linchpin for success. The ten strategies we’ve discussed here provide a roadmap to enhancing your business’s customer service capabilities. From fostering a positive company culture to personalizing your services and leveraging technology to assist, by continuously refining your approach to customer service, you can differentiate your business in a crowded marketplace.

Tactics to Skyrocket Your On-Demand Beauty App Installs

Tactics to Skyrocket Your On-Demand Beauty App Installs

Dive deep into effective marketing techniques, user engagement strategies, and optimization tips to drive success in the competitive app landscape. Unlock the secrets to increasing app visibility and attracting more users to elevate your salon business to new heights.