~by Kara Masterson~
Customer satisfaction levels can make or break your company. If you aren’t catering to the needs of the people who spend money on your products or services, you won’t be able to keep them around long-term. Therefore, it is critical that you listen to your customers and make sure that they get what they want at all times.
Here are some ways that you can increase your customer satisfaction rates.
Allow Customers to Provide Feedback Where and When It’s Convenient for Them
Your customers will tell you when they are not happy with a product, a service or the way that they were treated throughout the buying process. To capture this feedback, you should enable your customers to talk to you and provide feedback in a way that works best for them. Some options for this include having comment cards in your store, setting up online surveys, offering digital comment cards, or having a call center staffed at all hours. In addition to learning more about what your customers like and don’t like, they are generally more willing to give you the benefit of the doubt if they are allowed to air their grievances.
Provide the Option of Drop-shipping Goods to Them
Drop-shipping is the practice of having a third-party fulfill an order by delivering the product to the customer. Today, customers who don’t want to have to go to the store or be limited by what a local retailer has to offer prefer this. Drop-shipping can also be helpful for companies because they don’t need to store as many goods or pay as much for storage. It allows the company to operate in a leaner manner while still providing what the customer wants at the best possible price. Those are just a few reasons why drop-shipping services may be a great investment for you and your business. However, you want to be sure to find the best possible company for you. You really want to find a company with quality reviews, such as Doba Reviews. That way you can see for yourself how well the company has done in the past.
Invest in CRM Software
Client Relationship Management software (CRM) can make it easier to keep up with your customers regardless of where they are in the buying process. If they have shown interest in learning more about your products, you can make an initial pitch if the lead is qualified. If they are ready to buy, you can offer your best price quote or schedule an appointment for service if you run a service based company. After a sale has been completed, your company can keep in touch with your customers to see how they like the product or if they were satisfied with their service. In some cases, it may be necessary to schedule maintenance appointments.
Work to Improve the Perception of Your Brand in General
Customers tend to be more forgiving of a brand they like when that brand makes a mistake. Therefore, it may be a good idea to spend time and money improving brand visibility and perception. This can be done by sponsoring a charity event or running an ad campaign that shows the strengths of your brand and what it stands for. When people start to make positive connections between what they see and hear and the brand behind it, they will naturally want to start buying your goods and services. At the very least, they will recommend your brand to others who may need what you have to sell. Such an investment of time and money can be effective for both larger brands and newer companies alike.
Customer satisfaction is something that you have more control over than you may realize. By attending to your customer’s needs and being there for them when they need or want you, it is relatively easy to stay on the good side of your patrons. This can go a long way toward creating a loyal customer base that will continue to buy from you for years to come.
Kara Masterson is a freelance writer from West Jordan, Utah. She graduated from the University of Utah and enjoys writing and spending time with her dog, Max.