The Big Picture: How to Make Your Business Stand Out
~by Lizzie Weakley~
According to Forbes, more than 28 million small businesses exist. The number of large businesses is equally staggering. What that means for your business is that you need to do something to make your business stand out so that prospective and current consumers will choose you over the massive competition. Here are some ideas:
Invest in Video Marketing
Video marketing is a worthwhile investment because it can continue to entice new people to visit your business every day. You can hire a strong video production company that can create something for you that has high viral potential. The great thing about videos is that they can make hundreds of points about your products and services in only a few seconds.
Think in Neon
An amazing sign made by a sign and graphics company could be a huge asset to your company. You can catch out-of-state visitors and lost drivers just because you have a sign that looks unique. Consider having someone create a vibrant, abstract or bold sign for the front of your building.
Offer a Short-Term Abnormal Sale
An abnormal sale is a sale that makes people wonder if your business has gone mad. It’s a sale that will create enough of a buzz to bring in people from all over.
Customers will always appreciate awesome customer service. They will always love service that sticks to the traditional procedures such as greeting them quickly, answering all of their questions, being honest and trying to save them time or money. If you can have your team go the extra mile with their customers, you can almost guarantee that your customers will walk an extra mile with your company.
Keep the Inside Super-Clean
A clean building is always welcome no matter what type of business you run. It shows that you care about the way your establishment looks, and it invites people to come in and make themselves feel at home. You can hire a nighttime cleaning crew to come in and conduct the cleaning tasks if you cannot spare your employees for the work. The few dollars that you invest in that cleaning crew will make a huge difference.
Start with this list of tips and then come up with some additional creative ones on your own. You could turn your business into a top performer in no time.
Lizzie is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky, Snowball.