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How Marketing Leaders Can Utilize Data to Improve Content

“Content is king” is a saying that never seems to grow old. Even though digital marketing has evolved considerably since it first came into being, its emphasis on quality content remains as important as ever. Today, however, marketing leaders have many tools at their disposal to ensure they are creating and curating the best possible…
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How Companies Can Focus on Employee Wellness

Healthy and happy employees are more productive and creative. Even better, your focus on their well-being can build loyalty and help you plan for the long-term based on a workforce with seniority. However, it can be hard to get your employees to take a break even when they really need one. Offer PTO Make sure…
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Unique Ideas to Promote Health While Working in an Office

Every day, millions of people head to their offices to sit for eight hours straight. Yes, they’re productive, but is that productivity at the expense of their health? According to experts, sitting for prolonged periods elicits highly negative systemic adaptations. If you want an office full of healthy employees, changing up your workspace is key.…
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Lessons From The Most Disruptive Apps

What can we learn from companies that disrupt technologies, industries and labor markets? Turns out we can learn a lot from these companies. For example, we can learn why growth spiraled out of control from unsustainable practices. This can lead to a company culture that supports unethical business practices as long as it contributes to…
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4 Tips for Business Networking Internationally

With almost everyone having access to the internet, businesses are no longer limited to their physical locations. Now, you can do business with anyone in the world in pretty much the same fashion as you would in the same country. However, as with any business dealings, at some point, you may have to meet the…
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This is How You Win Your Battles

The night that I told my husband that we were going to have a third child, is the last night that I slept in the same bed as him. That night I endured the worst of all the beatings. He was trying to kill the baby I was carrying but he didn’t succeed. It was…
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How to Know If You Should Hire Freelancers or Employees?

When it comes to owning and operating your own business, it can be rather daunting to invest in hiring employees. Hundreds of questions race through your mind, and rightfully so. Bringing in staff is not only a huge investment but a change of “business as usual” for your company. But if you’re starting to feel…
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8 Effective Ways to Use Social Media to Grow Your Small Business

Are you wondering what benefits social media could bring to your small business? Here’s the thing: In 2018, it was estimated that there are 2.65 billion social media users around the world. And there is a big chance that the majority of your target customers are part of it. That’s why you should do social…
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Tips to Make Online Users Trust Your Website

If you are not online today, no one is going to know about your business.  It has become increasingly essential to building your website to market your products and create an air of trustworthiness around your brand.  That said, your target audience is only going to trust you if you work on the legitimacy of…
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How Much Money Should I Put Back Into My Business – And How to Use the Surplus Wisely

If a business is going to grow, it requires additional investments. These can range from buying new office equipment, which will increase the speed and quality of work, additional training, which will help employees tackle more complex tasks, or marketing, which will allow the business to attract more clients. Of course, funding such investments will…
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